DrNunley's Marketing Tips ezine
Wednesday, August 27, 2003
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
A tip from Kevin:
Are you tired of waiting forever for dozens of virus attachments
to download? Here's a simple solution. I use JOC Email
Checker to go on my server and delete viruses and spam
BEFORE I download email. It's simple, very fast, and only costs
$20 for the program. You can try it first with the free
download. Check out JOC Email at:
http://jocsoft.com/jec/jecorder.htm
*************************************
Marketing to Many Cultures
By Kevin Nunley
http://www.drnunley.com
America used to be called "the melting pot" because it was
considered a place where many cultures came to exist together and
melt into each other. Today the more PC term for America is the
"salad bowl," implying that we exist together, but don't really
blend.
I would say we are somewhere in between; different cultures
affect each other, but maintain their own traits,
characteristics, and beliefs.
But in such a vastly diverse environment, how is a marketer to
reach such a varied audience?
For one thing, you have to understand that no ad, article, or
release is going to be appropriate for everyone. If you want to
reach out to multicultural markets, try a series of ads, each
focusing on a different audience. If that's too expensive, make
an effort to incorporate elements of what would appeal to
different cultures into an ad. But be careful not to go
overboard.
The most important thing to do before you try to reach
multicultural audiences is to understand them, just as you would
any target demographic. What do different cultures value? What do
they want? Don't rely on stereotypes and never make assumptions.
Educate yourself before you attempt any marketing.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast. Reach
Kevin at mailto:kevin@drnunley.com or 603-249-9519.
************************************
NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************
Headlines--How to Say a Lot in a Few Words
By Kevin Nunley
http://www.drnunley.com
What is the most important part of your ad? Well, consider the
fact that most people don't read ads, they glance at them or skim
over them. When they do this, they usually notice only one thing,
and that is what prompts them to read further.
The first thing people notice about your ad is the headline. That
means you have to say the most powerful, motivating thing you can
in the headline, a task that is made difficult by the fact that
you have to be brief and concise.
So what can you say in a few words that will catch the reader's
attention? Here are a few tips for how to say a lot with a
little:
*Speak directly to the reader by addressing them as "you."
Readers don't pay much attention until they feel that something
is addressing them directly.
*Offer something free in the headline. Then people will have to
read on to find out how to get this free something.
*Use statistics and specifics. For example, if you sold weight
loss supplements, your headline could read: Proven to Help 96% of
Users Lose Weight Permanently.
*Start with a testimonial in quotation marks. People don't always
want to hear what advertisers have to say, but they want to hear
what regular people have to say.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast. Reach
Kevin at mailto:kevin@drnunley.com or 603-249-9519.
****************************************
DrNunley answers! Send your questions to kevin@drnunley.com.
Q: Kevin,
How can I get a replicating web page for my site?
Thanks,
Joey
A: Joey,
Your best bet for getting a replicating site system
is http://www.replicate99.com It will let your affiliates and
members create an unlimited number of copies of your
promotion page. I used them for several
years...inexpensive and good.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I need your advice. Soon I will launch my own Ezine Web site. I
will pay a lot to get a killer design and a database of at least
15,000 double opt-in subscribers.
I was willing to sell SOLO ads to my ezine subscribers, but my
friend told me, "If you keep the list for yourself and mail to it
once a week, the quality will be WAY greater, and you will make
tons more money advertising programs that you join."
I really need your opinion, and thank you for offering free
advice.
Thank you,
Mohamed
A: Mohamed,
You'll probably make more money if you sell solo ads.
You can always promote your own things in your regular
newsletter. They usually sell better that way anyway.
On the other hand, a lot of people don't like solo ads.
So, your regular newsletter may pull better results if
you have a policy against solo ads.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I'm looking for information about email message content when the
email replaces the hard copy letter as the first point of
contact.
Do you have any expertise or advise you can share...
for example do you have any thoughts on length of message as
screens are often small. I am guessing read time is shorter, etc.
Does the 7 hits rule still apply?
Thanks,
Sarah
A: Sarah,
Writing email sales letters is very much like writing a standard
letter for print. Use a headline, then a salutation, use bullets
to list your main features, connect those features with benefits.
The difference is your email can include a live clickable link to
an order page to get immediate impulse sales. These days, when
most people can read HTML email that looks like a web page, you
can put the order form right in the message.
Keep your first letter short. Then expand the length in later
letters. Three letters can do well, although seven is the
standard. Many use 10 and 20 letters, but that can be too much
for many prospects.
I'm not sure about the use of a PS. For a print letter, a PS a
good thing. Most people read the PS before they read the rest of
the letter. Things don't work quite that way for email. People
start at the top and read, scrolling to the bottom. Often the PS
in an email doesn't get read.
Best,
Kevin Nunley
*******************************************
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A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at Kevin's http://FastAdKing.com
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charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have
asked for it (readers, friends, clients, and a few
competitors
Subscribe or unsubscribe online at:
http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, August 19, 2003
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
What Your Website Color Scheme Says to Visitors
By Kevin Nunley
http://www.drnunley.com
We are constantly surrounded by color. Because our world is so
saturated with thousands of hues, we don't consciously notice the
effects different colors have on us. But even if we don't notice
it, color changes our mood, our appetite, our sleep patters, even
our metabolism.
That is why it is so important to carefully plan the color scheme
of your website. Not only does color influence the way people
feel when they visit your website, but it also determines whether
your site will be seen as professional or amateur, appropriate or
off-key.
There is an almost endless supply of color choices for the web,
but don't get carried away. Just because you like 20 different
colors doesn't mean they should all be incorporated into your
site. Choose only a few--three is probably enough--and go from
there.
Also, remember to pick hues that complement each other. Use a
background that contrasts with the color of your text. The common
choice is black text on a white background. If you have a lot of
text for visitors to read, this will be the easiest on their
eyes. Never pair a light background and a light text--unless you
want your visitors to go blind, that is.
Consider the subtle, emotional effects your color scheme will
have on visitors. Red stimulates metabolism and makes people
hungry. Blues and greens promote serenity, calm, peace, and
order. Yellow is cheerful and usually improves a person's mood.
Ask yourself who your audience is. If you are designing the site
for children, reds and yellows are good choices. Many shades of
blue exude professionalism, wealth and power, but not all. If you
want to create corporate style identity, steer clear of
sentimental blues, like cornflower blue. If you are going for a
look that appeals to a nature and outdoors group, go for earth
tones like brown and green.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast. Reach
Kevin at mailto:kevin@drnunley.com or 603-249-9519.
************************************
NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************
Lights, Camera, Action, BUSINESS!
By Kevin Nunley
http://www.drnunley.com
What was once photo opportunity is now a camera opportunity.
With today's multiple technologies, you must use an inclusive
term or electronic media. Because when you say camera
opportunity, the media sit up and take notice. It's one thing
to have news to write about, but it's even better if you have
news to photograph.
Want to get the media out to your camera opportunity? Here are a
few ways to bring them running:
*Involve a local or national celebrity. They are always on the
camera calling card.
*Hold an event that draws children. Kids always make for great
camera opportunities.
*Get the community actively involved in something your doing.
When you can get a lot of people involved in something--speaking,
cooking, serving, running, et cetera--camera opportunities
present themselves.
*Be actively involved yourself in an event. People are interested
in seeing local business people doing something out of the
ordinary.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast. Reach
Kevin at mailto:kevin@drnunley.com or 603-249-9519.
****************************************
DrNunley answers! Send your questions to kevin@drnunley.com.
Q: Kevin,
Can you recommend a hosting service that a person can
use to set up an e-commerce website that can allow
paypal checkout? I looked into Yahoo, but it seems to
cost a lot, has drawbacks for the paypal check out,
and more over, they don't index you with the search
engine. I need something very affordable, because my
budget is almost nothing.
My ebay store, and Auctionwatch (Vendio) store front
seems to pay off, but in a small way. I do need a real
website, though, something I can afford. Any good
suggestions?
Thanks,
Kirk
A: Kirk,
You can have paypal checkout on any web site.
Check paypal.com for the code you can paste
into your web page to create order buttons, etc.
The hosting packages at http://bravenet.com are
free or very cheap and full of well-done features. The cheapest
way to get a site is to snag a free site from Topica.com or
Bravenet (or something like it) then get the $13 per year domain
name from http://oriweb.net. You can have the domain
name forward people to your free site.
In the end, you could have a site, your own domain name, and
paypal ordering for just $13 per year. Get the $25 custom logo
at http://GotLogos.com and customers won't be able to tell you
from the big guys.
Best!
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I am looking for a card deck to advertise my home school reading
program in. Please let me know if you can help.
Thanks,
Eddie
A: Eddie,
One of the best card decks for reaching people who
work at home (and often home school their kids as
well) is the Home Business Magazine card deck at
http://www.homebusinessmag.com/2e.html
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I manage a farm equipment store. I am looking for a sales
commission for my sales staff that is fair to all and profit
based. We take trade-ins on most but not all of the deals. Also
many times we will have second and third deals with trade-ins
before we "wash out" on the original deal. Is there a simple way
out there?
Thanks,
Bill
A: Bill,
Usually people who get commissions are more concerned about
the total amount of money they get than the percentage.
In some cases, 2% to 5% can add up to a nice check.
Also look at what the competition or industry standard is
(if there is one.) Some online businesses have to pay to
50% commissions and more, but traditional sales positions
usually have commissions in the 3% to 15% range.
Best,
Kevin Nunley
*******************************************
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A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at Kevin's http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have
asked for it (readers, friends, clients, and a few
competitors
Subscribe or unsubscribe online at:
http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Thursday, August 14, 2003
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
3 Reasons Why You Need a Website Now
By Kevin Nunley
http://www.drnunley.com
It baffles my mind how many business owners still don't have a
web presence. I hear from people every week who insist that, "It
ain't broke, so why fix it?" Why go to all the effort of
building--or paying someone else to build--a website when
business is going well already?
For many businesses, what "ain't" broke today is going to be on
the trash heap tomorrow.
Here are a few reasons why it's time to fix it by getting a
website, even if it "ain't" broke yet:
1. The Live Brochure - most businesses have used the brochure as
a marketing format at some point. In the old days, they provided
a great deal of information in one handy booklet. But with a
website, you get a live brochure that is available for anyone to
see anywhere in the world. And there is no limit to the amount of
information you can include.
2. Expand Your Business - Maybe you don't have enough money to
set up a new shop in another town, but you can do better than
that for a tiny fraction of the cost. Set up shop online with an
e-commerce site and you have a business presence anyone in the
world can take advantage of.
3. It's Expected - These days, for a business not to have a
website is akin to using a typewriter to create your business
documents. Your customers and clients expect you to progress with
the times, and if you don't keep up, they'll leave you behind.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast. Reach
Kevin at mailto:kevin@drnunley.com or 603-249-9519.
************************************
NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************
What to Look for in a Banner Exchange Program
By Kevin Nunley
http://www.drnunley.com
One of the most popular promotion tools on the Internet today is
banner exchange. And what's even better is, IT'S FREE! That's
something everyone likes to hear.
Not only is the price right for banner exchange, but it's also
fairly easy to do. You just paste a relative HTML code into your
website and upload your banner to exchange.
But how do you choose the best banner exchange program? Here are
a few criteria to help you find the best one for you:
1. Banner Exchange Ratio - Not all banner exchange programs have
the same network display ratio. They can vary from 1:1 to 5:1,
but the average ratio is 2:1.
2. Banner Size - There are many banner sizes, ranging from 88x31
px to skyscraper banners at 120x600 px. However, the most popular
size is 468x60 px. Some programs offer a variety of banner sizes
and some keep to the standard. If you want to display a variety
of sizes, choose a program that has several options.
3. Targeted Banner Display - Many networks do not offer targeted
banner exchange, so your banner could end up on a site with
irrelevant content. Choose a program that offers targeting by
category.
4. Tracking and Reporting - Never use a banner exchange program
that doesn't offer online tracking. Without this feature, you
have no way to know if your banner exchange is effective.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast. Reach
Kevin at mailto:kevin@drnunley.com or 603-249-9519.
****************************************
DrNunley answers! Send your questions to kevin@drnunley.com.
Q: Kevin,
Thank you so much for sending your most
informative emails! I have enjoyed them and put the
many points that you have suggested into practice.
I have had aa email list hosted by a FREE company
but they have now gone under and I believe it time to
subscribe to a business that will host my list, one
that is reliable!
My webdesigner fortunately backed up the list of
names which amount to over 1500 people. I write a
newsletter each month and get really good response
from those who receive it.
Could you recommend a company/business that would
be able to secure my list and have the capabilities of
sending that many emails each month.
My web address appears at the end of my email, my
list consists of those who are primarily interested in
ferrets and is growing continuosly.
Thanks,
Angela
A: Angela,
Good to hear from you. We use http://listhost.net
They are very reliable and have excellent customer
service. I found them to be a bit cheaper than other
paid list management services.
Best!
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
We have seen many sites selling all kinds of products
but we have yet to see sales pages for our kind of site.
Can anything be done to "tweak" our site?
http://www.anzilsenglishsetters.net
Thanks,
Caroline
A: Caroline,
Your site looks good and I really like the excellent
history of English Setters. You might start your
opening page out with a short list of the things you sell,
the services you provide. That helps people focus
right away on what you can do for them.
If you like, we can write a opening page of copy for you.
See our one page deal at http://drnunley.com/copywriting.htm
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I have a wonderful system called "Easy Mortgage Money." It's
main purposes are to:
1. Guarantee home/property sellers full market value, quickly.
2. Attract buyers who don't qualify for conventional financing.
3. Help Agents close those 'slow-moving' deals.
4. Prevent someone from having to foreclose.
Other nice stuff.
I'm offering 1/2 of my commissions to anyone who registers home
sellers using my ID. That page is here:
http://biz24.com/home/solutions/menu.html
It seems people can't trust sites & I need a way of proving I'm
honest. What suggestions can you make so people will be more
inclinced to go further into checking out the program and me?
Thank you for your help.
Mary
A: Mary,
Looks like you have a great program that would interest
a lot of people! You can build visitor confidence by putting
a few lines about yourself along with your name, the city
you live in, your phone number, and photo of yourself (or
a photo of your office...just some visual representation of
your business).
Our all-out package would work well to promote your
site and program. See it at
http://drnunley.com/123.htm
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
WORK FROM HOME business just $29! Work independently
with an INC 500 company. Web site and free on-line marketing
center for you to use. Enjoy the thrill of no boss, no
commuting, and plenty of time to be with family. Earn good part-
time money or full-time income. http://NunleyNetwork.com
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DEMI MOORE used it...so can YOU! Get well using the
same program Demi Moore used to look great in the new
Charlie's Angels movie. Our affordable wellness boot
camp gives you the support, encouragement, and smart
strategies to recover your good looks and health.
Utilized by many people determined to recover from
serious illness.
More details here:http://www.StayingAlive.com
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A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at Kevin's http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have
asked for it (readers, friends, clients, and a few
competitors
Subscribe or unsubscribe online at:
http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, August 05, 2003
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Sell Your Product or Service at Any Price
By Kevin Nunley
http://www.drnunley.com
People always choose to buy the product with the lowest price,
right? Nope! That couldn=92t be farther from the truth. Do most
people buy their cars from the junkyard? Or their TVs from pawn
shops? Of course not. There is one thing that customers value
more than getting a good deal, and that is eliminating risk.
When two products or services are equal, a potential customer
will choose the cheaper one. What you need to do is unbalance the
scales to ensure that your product is obviously the less risky
choice; that it=92s worth the money.
A web designer friend of mine recently entered into a bidding war
for a project. His bid was for $70 per hour, which was fair
considering his experience and work quality. However, he was
bidding against an inexperienced teenager working out of his
basement, willing to charge only $10 an hour.
The company offering the project actually considered basement boy
with his dirt-cheap rates. That is, until my friend pointed out
that they would get exactly what they paid for, and when their
end product turned out to be junk, they could come to him and pay
his rates to do it over again.
The company realized that choosing Mr. $10 an hour posed certain
risks, and that they might end up paying even more if they went
with him. In the end, my friend won the bidding war, even though
his rates were 7X his competitor's.
What is the lesson to be learned here? Offer the better product
and most people will have enough sense to pay the price you ask.
Promote BIG with Kevin's All-Out Marketing Package. For one
affordable price you get a press release with national media
distribution, your own article sent to 2,200 ezines, ezine ads,
and a page of expert sales copy for email or your web site. We
write it all fresh from scratch!
http://drnunley.com/marketing_plan.htm Reach Kevin at
mailto:kevin@drnunley.com or 603-249-9519.
************************************
NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************
Get Media Coverage When You Make a Difference
by Kevin Nunley
http://DrNunley.com
Most of the time a small business can't get on the front page of
the newspaper. We don't have anything meriting an earth-shaking
headline. We don't plan new skyscrapers, go under laying off
thousands, or make a big splash on Wall Street.
But there are important ways a small business can get covered by
the press. The most effective way is to do something that makes
a difference in the lives of the audience.
For example, the print shop that spearheads a local campaign to
buy uniforms for the city's little league teams could easily find
themselves the subject of a newspaper article.
The financial advisor who organizes a watch group in a troubled
neighborhood can get coverage.
One client of mine was interviewed by 10 radio stations when she
sent a press release out about her novel security device that
helps women protect themselves.
This week we worked with a Manhattan therapist who helps
undeserved groups get counseling when their friends and families
are hit by serious illness. She very likely will find it's quite
easy to get media to cover her project.
It's a simple principle that usually works wonders. Make a
difference in your community, tell the media, get media coverage.
See Kevin's collection of proven promotion strategies at
http://DrNunley.com. Reach him at kevin@drnunley.com or
603-249-9519.
****************************************
DrNunley answers! Send your questions to kevin@drnunley.com.
Q: Kevin,
I am currently putting a postcard mailing
campaign together. I am printing the cards up on
my laser printer, but I just can't put enough
sizzle on the card to get any responses.
Thanks,
Rick
A: Rick,
You can spice up the look of a postcard by
putting a headline at the top followed by a line
in bold, then some bulleted benefits, and info on
how to buy at the bottom. Your copy probably
just needs a little formatting.
Best!
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
If I have E-books with publishing rights, can you
tell me where I can find out how to put the book
from my hard drive to a web site?
Thanks,
Natalie
A: Natalie,
All you need to do is FTP your ebook file up to
the same file you put your HTML pages in on your
site's server. Then create a link from your web
page to http://yoursite.com/ebook.exe When
people click the link, your ebook will start to
download.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
Do you know how can I motivate my readers
to participate in my Q & A eZine section?
I'd appreciate your help.
Thanks,
Jack
A: Jack,
Well, do you have an "ask me a question" link on
your web site? Do you make your email address
readily available to those who may have
questions? You could even implement an instant
messaging program on your site, so when you're
online, people can ask you a question and get an
immediate response (this often encourages
people to ask about things that they've been
thinking about asking for a while).
I make sure to have a visible link on all my
sites where people can just click to email me a
question. When I get one, I answer it as
promptly as I can. We publish those questions
and answers in our newsletter.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
WORK FROM HOME business just $29! Work independently
with an INC 500 company. Web site and free on-line marketing
center for you to use. Enjoy the thrill of no boss, no
commuting, and plenty of time to be with family. Earn good part-
time money or full-time income. http://NunleyNetwork.com
Sweet Taste of Success!!!
The multi-billion dollar candy industry presents new avenues of
profitable income opportunities with Cajun Country Candies.
These delicious mouth-watering confections of cuisine --
pralines, fudges, sauces and much more -- are now available for
independent distributors to earn exceptional immediate nation-
wide income. Exciting details from Ken at:
http://team4ccc.com/home/kott/
SELF DEFENSE AND PERSONAL SECURITY DEVICES. Want to feel safer in
your home, car or just walking by yourself? Get top-of-the-line
safety products from the Internet's #1 resource, HotSecurity.com.
Find affordable pepper spray, stun guns and batons, personal
alarms, first aid kits, home alarms, baby safety kits and much
more! Visit us online today at http://www.HotSecurity.com.
LOOKING FOR THE PERFECT JOB? Need qualified employees? Discover
the fastest growing job board on the Internet, PlacementUSA.com!
Put your resume in front of thousands of employers. Search our
resume bank for the perfect job candidate, or post a job on our
career board. It's all absolutely free! Become a member today!
Visit http://www.placementusa.com
Free eBook! "Internet Fortune on a Shoestring:
How To Wisely Build Or Promote a Profitable Online
Business With Only $100 In Your Pocket!" Visit:
http://www.ldpublishing.com/100.html
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at Kevin's http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have
asked for it (readers, friends, clients, and a few
competitors
Subscribe or unsubscribe online at:
http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Monday, August 04, 2003
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Sell Your Product or Service at Any Price
By Kevin Nunley
http://www.drnunley.com
People always choose to buy the product with the lowest price,
right? Nope! That couldn=92t be farther from the truth. Do most
people buy their cars from the junkyard? Or their TVs from pawn
shops? Of course not. There is one thing that customers value
more than getting a good deal, and that is eliminating risk.
When two products or services are equal, a potential customer
will choose the cheaper one. What you need to do is unbalance the
scales to ensure that your product is obviously the less risky
choice; that it=92s worth the money.
A web designer friend of mine recently entered into a bidding war
for a project. His bid was for $70 per hour, which was fair
considering his experience and work quality. However, he was
bidding against an inexperienced teenager working out of his
basement, willing to charge only $10 an hour.
The company offering the project actually considered basement boy
with his dirt-cheap rates. That is, until my friend pointed out
that they would get exactly what they paid for, and when their
end product turned out to be junk, they could come to him and pay
his rates to do it over again.
The company realized that choosing Mr. $10 an hour posed certain
risks, and that they might end up paying even more if they went
with him. In the end, my friend won the bidding war, even though
his rates were 7X his competitor's.
What is the lesson to be learned here? Offer the better product
and most people will have enough sense to pay the price you ask.
Promote BIG with Kevin's All-Out Marketing Package. For one
affordable price you get a press release with national media
distribution, your own article sent to 2,200 ezines, ezine ads,
and a page of expert sales copy for email or your web site. We
write it all fresh from scratch!
http://drnunley.com/marketing_plan.htm Reach Kevin at
mailto:kevin@drnunley.com or 603-249-9519.
************************************
NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************
Get Media Coverage When You Make a Difference
by Kevin Nunley
http://DrNunley.com
Most of the time a small business can't get on the front page of
the newspaper. We don't have anything meriting an earth-shaking
headline. We don't plan new skyscrapers, go under laying off
thousands, or make a big splash on Wall Street.
But there are important ways a small business can get covered by
the press. The most effective way is to do something that makes
a difference in the lives of the audience.
For example, the print shop that spearheads a local campaign to
buy uniforms for the city's little league teams could easily find
themselves the subject of a newspaper article.
The financial advisor who organizes a watch group in a troubled
neighborhood can get coverage.
One client of mine was interviewed by 10 radio stations when she
sent a press release out about her novel security device that
helps women protect themselves.
This week we worked with a Manhattan therapist who helps
undeserved groups get counseling when their friends and families
are hit by serious illness. She very likely will find it's quite
easy to get media to cover her project.
It's a simple principle that usually works wonders. Make a
difference in your community, tell the media, get media coverage.
See Kevin's collection of proven promotion strategies at
http://DrNunley.com. Reach him at kevin@drnunley.com or
603-249-9519.
****************************************
DrNunley answers! Send your questions to kevin@drnunley.com.
Q: Kevin,
I am currently putting a postcard mailing
campaign together. I am printing the cards up on
my laser printer, but I just can't put enough
sizzle on the card to get any responses.
Thanks,
Rick
A: Rick,
You can spice up the look of a postcard by
putting a headline at the top followed by a line
in bold, then some bulleted benefits, and info on
how to buy at the bottom. Your copy probably
just needs a little formatting.
Best!
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
If I have E-books with publishing rights, can you
tell me where I can find out how to put the book
from my hard drive to a web site?
Thanks,
Natalie
A: Natalie,
All you need to do is FTP your ebook file up to
the same file you put your HTML pages in on your
site's server. Then create a link from your web
page to http://yoursite.com/ebook.exe When
people click the link, your ebook will start to
download.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
Do you know how can I motivate my readers
to participate in my Q & A eZine section?
I'd appreciate your help.
Thanks,
Jack
A: Jack,
Well, do you have an "ask me a question" link on
your web site? Do you make your email address
readily available to those who may have
questions? You could even implement an instant
messaging program on your site, so when you're
online, people can ask you a question and get an
immediate response (this often encourages
people to ask about things that they've been
thinking about asking for a while).
I make sure to have a visible link on all my
sites where people can just click to email me a
question. When I get one, I answer it as
promptly as I can. We publish those questions
and answers in our newsletter.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
WORK FROM HOME business just $29! Work independently
with an INC 500 company. Web site and free on-line marketing
center for you to use. Enjoy the thrill of no boss, no
commuting, and plenty of time to be with family. Earn good part-
time money or full-time income. http://NunleyNetwork.com
Sweet Taste of Success!!!
The multi-billion dollar candy industry presents new avenues of
profitable income opportunities with Cajun Country Candies.
These delicious mouth-watering confections of cuisine --
pralines, fudges, sauces and much more -- are now available for
independent distributors to earn exceptional immediate nation-
wide income. Exciting details from Ken at:
http://team4ccc.com/home/kott/
SELF DEFENSE AND PERSONAL SECURITY DEVICES. Want to feel safer in
your home, car or just walking by yourself? Get top-of-the-line
safety products from the Internet's #1 resource, HotSecurity.com.
Find affordable pepper spray, stun guns and batons, personal
alarms, first aid kits, home alarms, baby safety kits and much
more! Visit us online today at http://www.HotSecurity.com.
LOOKING FOR THE PERFECT JOB? Need qualified employees? Discover
the fastest growing job board on the Internet, PlacementUSA.com!
Put your resume in front of thousands of employers. Search our
resume bank for the perfect job candidate, or post a job on our
career board. It's all absolutely free! Become a member today!
Visit http://www.placementusa.com
Free eBook! "Internet Fortune on a Shoestring:
How To Wisely Build Or Promote a Profitable Online
Business With Only $100 In Your Pocket!" Visit:
http://www.ldpublishing.com/100.html
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at Kevin's http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have
asked for it (readers, friends, clients, and a few
competitors
Subscribe or unsubscribe online at:
http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
7/29/03
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
How Often to Send Out Your Newsletter
By Kevin Nunley
http://www.drnunley.com
You'll know if you're sending your newsletter out too often if
your subscribers start unsubscribing. But hey, you don't want to
let it get to that point. You want to send out your newsletter
often enough that subscribers won't forget about you, but not so
often that they say, "Enough already!"
To find out just how often you should send out your newsletter,
you could pole your subscribers, do some testing, or ask those
who unsubscribe why they decided to do so.
Or, you could just follow these simple guidelines:
*Send your newsletter out at the very least every other month,
and that's stretching it. You don't want people to have to think
about who you are. They subscribed to your newsletter, so they
wanted it in the first place. But if you wait too long between
mailings, they'll forget why they wanted it.
*Don't pester your subscribers with mailings more often than once
a week. Even if your newsletter is packed with things your
subscribers want to know, most of them won't have time to read
your newsletter more than once a week, so they will either delete
or unsubscribe, even if they like your newsletter.
Kevin Nunley provides marketing and copy writing. Read all his
free tips at http://DrNunley.com Reach Kevin at
kevin@drnunley.com or 603-249-9519.
************************************
NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************
Keep Your Offer Simple
By Kevin Nunley
http://www.drnunley.com
When things get complicated, customers bolt.
Have you ever been to a website that makes an offer, then
compounds it with stipulations, overwhelming you with complicated
wording and conditions? If so, you probably didn't stay there
long.
On the web, people are always a little more wary of the products
and offers. They can't see or touch them, so they have to rely on
the information you provide to judge whether or not they want
what you have to offer.
But things like complicated wording, too many instructions, too
many steps, etc. will all make potential customers suspicious.
They'll wonder what you're trying to hide in all those
unnecessary words and steps.
Or, those potential customers will simply tire of sorting through
all the instructions and stipulations associated with your offer.
After all, they can always find another site that won't require
them to decipher a code to get what they want.
Use simple wording, short sentences, and brief paragraphs to keep
the information you need to convey concise, easy-to-read, and
simple to understand. And if you offer a bonus, don't require
potential customers to jump through hoops to get it.
Kevin Nunley provides marketing and copy writing. Read all his
free tips at http://DrNunley.com Reach Kevin at
kevin@drnunley.com or 603-249-9519.
****************************************
DrNunley answers! Send your questions to kevin@drnunley.com.
Q: Kevin,
I'm planning to leased an access channel on Time Warners leased
access channel in northern Manhattan to show my programming . I
need advice on how to solicit advertising to support my
programming. I want to start a cable tv network aimed at the
African immigrants in U.S.
Thank you for your advice.
Clement
A: Clement,
Your best bet would be to get in touch with an ad agency
in the Manhattan area, especially one that specializes in
advertising to African Americans. Tell them what you're planning
to do and ask who they know who could help you. Everyone in
media/advertising knows everyone else, so asking around the
industry is the best way to get quick, inside information on
your local media.
Best!
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I think I read in one of your marketing tips where you gave a
website to go to for logos. I can't find that information.
Would appreciate if you would send me that info.
Thanks,
Susan
A: Susan,
Check out http://gotlogos.com. They design top-notch
logos for just $25. All our sites use them.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I have a large e-zine and just do not make much
money with it...can you guys help me out?
Rich
A: Rich,
We've learned you can make money selling ads in
your ezine, but you can make a LOT more money by
advertising your own products and services in
your ezine. This seems to be the case
for a lot of ezine owners.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
WORK FROM HOME business just $29! Work independently
with an INC 500 company. Web site and free on-line marketing
center for you to use. Enjoy the thrill of no boss, no
commuting, and plenty of time to be with family. Earn good part-
time money or full-time income. http://NunleyNetwork.com
NEED MORE FROM LIFE but don't know how to get it?
Lisa Marie Coffey, Ph.D. shows you how to succeed
in love. Build fulfilling relationships with friends,
co-workers, and family. Too busy to shop, read, or
volunteer? See Lisa Marie's resources, tips, ideas for
busy people. FREE email community.
CLICK NOW: http://www.CoffeyTalk.com
Medical Benefits for only $89.00 a month for entire family!
Hospital PPO HealthCare Network/Medical Doctor Outpatient PPO
Network/Dental PPO Network/Prescription Drug Plan/24 Hour Nurse
Hotline/Chiropractic/Vision/Hearing/ Emergency Worldwide Air &
Ground Ambulance/Medifile/and More. Call 1-800-345-0322 must use
code i-1638 for special offer.
STOP WORKING for somebody who doesn't appreciate you.
Earn a GOOD INCOME from home. NO commuting, NO long
hours away. Now you can spend more time with kids,
family, and friends. Work WHEN you want, earn as MUCH
as you want. Simple system harnesses the power of
Internet business and mail order. FREE ebook shows you
how. Get started NOW: http://www.Health-and-Wealth-4-Life.com
BEST JAZZ ON THE INTERNET! Become a member of Smooth Jazz
Marketing, designed especially for jazz lover like you. Discover
the best of contemporary smooth jazz, vocals and world beat.
Download a new album each month and additional albums for a
drastically discounted price. All proceeds contributed directly
to new artists. Join Today! Visit
http://www.SmoothJazzMarketing.com.
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at Kevin's http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have
asked for it (readers, friends, clients, and a few
competitors
Subscribe or unsubscribe online at:
http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
