DrNunley's Marketing Tips ezine
Tuesday, January 27, 2004
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
More Places to Get Your Articles Seen
If you own a web site, you probably have written an article or
two for it. One of the best free promotion strategies is to send
your articles to publications looking for articles.
Of course, we all know about ezines that use articles, but that's
just the tip of the iceberg. Many other publications need a
steady supply of articles, too. Most of these options are right
in front of you.
Send your articles to your local newspaper. Many have sections
for reader-written articles. Others can easily convert your
article with good advice into a feature story. Magazines of all
sizes look for articles from freelance writers. In many cases you
will need to contact the editor first and suggest our
article topic.
Pennysavers and shoppers--those free or cheap newspapers that
carry all ads such as Thrifty Nickle or The Recycler--are an easy
way to get your articles in front of the public. Many of these
papers like short articles to break up the endless array of
classified ads.
Trade publications read by those in your own profession can be
very effective. News about your profession is considered
important in these, whereas in a larger publication, it might be
thought of as insignificant.
Kevin Nunley always offers free advice about your particular
situation. See his 10,000 no-cost marketing tips at
http://DrNunley.com Reach him at mailto:kevin@drnunley.com or
603-249-9519.
************************************
NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************
Work Less, Earn More
Robert T Kiyosaki, author of "Rich Dad, Poor Dad," states that
the rich don't work for money; they have other people work for
their money.
This is invaluable wisdom for anyone who owns or operates a
business.
Too many people are under the impression that, once you own your
own business, your life will be smooth sailing.
However, owning your own business often means adding to your
responsibilities. Sure, you have the choice of whether or not to
do more work, but when more money is at stake, most people choose
to take on more work than they can handle.
But it doesn't have to be that way!
Do as Kiosaki says and have others work for your money.This
doesn't have to mean employing a full time staff.
Solicit as much work as you can and outsource to independent
vendors or freelancers who will do the actual work. Then you can
take a big cut of the money, as you were the one to find the
project.
See Kevin Nunley's 10,000 free marketing ideas at
http://DrNunley.com. Also see his affordable PR and copywriting
packages to help you sell more now. Reach him at
mailto:kevin@drnunley.com or 603-249-9519.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
Do you know of a place where I can post my newsletter for people
to read online, without taking up space on my own website?
Thanks,
Mac
A: Mac,
We've been posting this newsletter on http://www.Blogger.com at
http://drnunley.blogspot.com/. When you send out your
newsletter, put a note at the top that says, "Read this
newsletter online at
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I want to create a page that will let my visitors contribute
travel log articles about their vacation experiences. Can you
tell me what software I will need to create this?
Thanks,
Wayne
A: Wayne,
Great to hear from you. The easiest way to let people contribute
to your site is with a message board. You can get one free at
http://bravenet.com If you want to create your own message or
WWW board, you can get the scripts at
http://www.scriptarchive.com
Beyond that, you'll probably need to get a designer or programmer
to find and install a web content management system. This can be
pretty quick and painless for people who are handy with code.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I'd like to start sending articles out to a big list of people,
all at once (I've collected addresses through an opt-in list).
Is there a software program that can do this for me easily?
Thanks,
Alison
A: Alison,
Mailmerge is a great program for this. You can compile your
addresses in a text file, then direct the software to the file
and it will read the addresses and send automacially. You can
probably get a free download at http://www.Tucows.com.
Best,
Kevin Nunley
*******************************************
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http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have
asked for it (readers, friends, clients, and a few
competitors
Subscribe or unsubscribe online at:
http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, January 20, 2004
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Why Doesn't Pay-Per-Click Advertising Work?
About twice a day I get a note from people saying I'm doing a ton
of advertising with pay-per-click search engines. I get 1,000
people a day to my site and nobody buys. What is wrong with my
site?
Often, NOTHING is wrong with the site. The real problem seems to
be with PPC search engines. While they work magnificently for
some businesses, they work poorly for others.
For some reason nobody has yet explained to me, the masses of
folks who come from PPC's have a 15 to 20 second look around your
site, then leave without buying anything.
There are three solutions to this problem.
1. Instead of going for the order, try to get PPC traffic to sign
up for your newsletter or email updates. People who have never
heard of you before are unlikely to buy. People who have been
reading your newsletter for weeks are much more likely to place
their order.
2. Sell an item or service people buy on impulse. Things that
are cheap and "feel good" have the advantage.
3. Stop spending all your ad budget on PPC's. Spread the money
around a bit. Advertise in ezines, get on mainstream search
engines, send out your own article with your ad at the end.
Kevin Nunley always offers free advice about your particular
situation. See his 10,000 no-cost marketing tips at
http://DrNunley.com Reach him at mailto:kevin@drnunley.com or
603-249-9519.
************************************
NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************
Work For Yourself
There is a HUGE trend going on in North America right now. The
media is starting to pick up on it, but don't expect them to give
this story the banner headlines it deserves.
Millions of people are starting and successfully working their
own businesses from home. Granted, solo operators have been a
part of the American scene forever, but their numbers have shot
way past 60 million during the past two years.
Income ranges from a good part-time salary to six figures or
more. On average, home workers make more than they ever did in a
regular job.
Back when I started my business in a spare bedroom, my neighbors
couldn't figure out how on earth I was making a living. Now just
about everyone in the neighborhood has their own home business.
Many (myself included) have grown and expanded to an outside
office or work place.
The Internet, fax, and cheap phone rates have made all this far
more do-able than it used to be. Attitudes have also changed.
People no longer tell you to give up your business and get a
"real job."
There is every indication that small self-owned businesses are
not only the wave of the future, but the best thing you can do in
the present. Start small. Do something you like and know,
probably something you learned in jobs you had. Go the library
and read up on everything relating to your new business. Talk
with others who have similar businesses. Try to learn about and
avoid common problems that can hold you back.
See Kevin Nunley's 10,000 free marketing ideas at
http://DrNunley.com. Also see his affordable PR and copywriting
packages to help you sell more now. Reach him at
mailto:kevin@drnunley.com or 603-249-9519.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I just started a newsletter in Dec. and someone has inquired
about placing an ad in it. I have no idea what to charge or if I
should just do an ad exchange as they have a website and a
newsletter too. Right now my circulation is very small and I need
more customers for my products. What do you suggest?
Thanks,
M.A.
A: M.A.,
It might be a very good idea to do ad exchange while your
ezine is still small. This often works best if you keep your
ad to just 2 lines. Ezines don't have as much of a problem
running your ad and you get just as much response. That's a great
way to build your name and subscriber list.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I am about ready to take my real estate exam test. I have been
researching for the cheapest, yet effective way to advertise, but
I have come to realize that advertising is costly. I only have a
budget of $200.00 a month to spend on advertising at this
point, and I wanted to know what you think is the best way to
advertise for my budget.
Thanks,
Kelly
A: Kelly,
Your best bet will be to participate in some of the advertising
programs your company and area have for realtors. There are
probably some ways to get your listings and name in front of
active prospects and customers. Don't overlook online promotion.
Now more than ever, people buy real estate after researching
online.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
We have a website - www.sexitiva.co.za - which deals with herbal
products. The product is excellent, and we are now wanting to
draw visitors to the site. How does one go about doing this?
Do we buy mailing lists? What do we do?
Thanks,
Pat
A: Pat,
Your best bet is to put ads in email newsletters that
specialize in health and fitness. Ezines are much cheaper,
more effective, and safer than purchasing lists. Search for
ezines at http://topica.com and http://groups.yahoo.com Also
get a subscription to the Directory of Ezines at
http://directoryofezines.com They have a very handy, searchable
database of newsletters. Veteran Internet expert Charlie Page
recently took over the site and is adding lots of new goodies.
If you need an ad written, we can do that at
http://drnunley.com/drnad.htm
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking shows
you MUST start a home business NOW! Learn what to avoid, what
works, and what is best for you! DrNunley's FREE Email Course
gives you the inside track: "Why You Need To Start Your Home
Business NOW--And How to Get Started Easily and Successfully
Earning a Full or Part-time Income!" Get it NOW at:
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A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at Kevin's http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have
asked for it (readers, friends, clients, and a few
competitors
Subscribe or unsubscribe online at:
http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, January 13, 2004
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
How to Get Testimonials
Nothing sells products and services like good comments from past
customers. Prospects believe the word of a customer long before
they'll buy into even the best written ad or most lavish TV
commercial.
But how do you get good testimonials, especially if your business
is new?
1. Nobody says YOU can't provide the testimonial. If you have
personally used the product you are selling and truly believe
it's the best thing since sliced bread--put that in a
testimonial. Put your own words in quotations.
2. Get someone who is a recognized name in your field to say
something good about what you sell. Let them mention their own
interest in the testimonial. This is why blurbs on book covers
go, "Best book I've ever read," Joe Blow, author of How to Get
Rich. Joe lends his good opinion as a way to get a mention for
HIS book.
3. Put up a comments form on your web site. Clearly mention that
some comments may be selected for display on your site or in your
promotional literature. Some people will say good things (which I
sure they mean sincerely) just to get their name in print.
4. Always include the person's first and last name along with the
city they live in or the business they work for. Otherwise,
people will think you made up the testimonial.
Kevin Nunley always offers free advice about your particular
situation. See his 10,000 no-cost marketing tips at
http://DrNunley.com Reach him at mailto:kevin@drnunley.com or
603-249-9519.
************************************
NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************
Quick Ways to Get More Visitors to Your Site
Need a quick boost in web site visitors as we go into the holiday
shopping season? Here's how:
1. Offer free software to your customers. Check out tucows.com
for software developers who are eager to distribute their work
for free.
2. Offer a free course via email. This can simply be a few
informative pages that help your target customers solve a common
problem.
3. Offer to help or answer questions at no charge. My offer to
look at your web site and offer an opinion always draws lots of
response (so much so that I'm almost afraid to mention it
here
4. Start your own contest. Have lots of winners of small prizes
with each winner eligible to win a much larger prize.
5. Write a press release about all the special promotions you are
doing. Put it on it's own web page and register with Alta Vista,
Excite, Yahoo, and Hot Bot. Use my free press announcement
builder at http://InternetWriters.com/release.htm
See Kevin Nunley's 10,000 free marketing ideas at
http://DrNunley.com. Also see his affordable PR and copywriting
packages to help you sell more now. Reach him at
mailto:kevin@drnunley.com or 603-249-9519.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
My question: is it okay to include a graphic image of a new
product on a one page press release (would not be an attachment
for the email version)?
Thanks,
Eddie
A: Eddie,
That works fine if the email is being sent in HTML.
Otherwise, you can include a link to the graphic.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
My question is: My site MenopauseMentor.com will be debuting
very soon. This will be a menopause and health site for women
between 40 - 60 yrs. of age. Like most newbies I don't have
unlimited funds and would like your recommendations as to where
my marketing dollars would be best spent? Thank you in advance
for your help.
Thanks,
Jill
A: Jill,
With a domain name like that, you can do very well with
search engines. Make sure menopause is the first word
in your home page title. And provide information people will
want to link to. Then spend as much time as you can online
networking with others.
You could also send out a press release to media and articles
to ezines. We've got a combination deal that covers that
at http://drnunley.com/marketing_plan.htm
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
Can I ever get back issues of your ezine?
Thanks,
Mark
A: Mark,
Fairly recently, we started posting this ezine on
http://drnunley.blogspot.com/. Back issues of my Article Service
can be found at http://topica.com/lists/drnunley/read.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking shows
you MUST start a home business NOW! Learn what to avoid, what
works, and what is best for you! DrNunley's FREE Email Course
gives you the inside track: "Why You Need To Start Your Home
Business NOW--And How to Get Started Easily and Successfully
Earning a Full or Part-time Income!" Get it NOW at:
http://www.NunleyNetwork.com
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A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at Kevin's http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have
asked for it (readers, friends, clients, and a few
competitors
Subscribe or unsubscribe online at:
http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, January 06, 2004
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Consulting Your Way to Profits
by Kevin Nunley
http://DrNunley.com
We hear a lot about North America's manufacturing jobs moving to
China, Mexico, and elsewhere beyond our shores. What we don't
hear much about are the jobs that are multiplying in our region.
More and more, many of us are becoming a kind of consultant. Our
jobs involve figuring out people's problems and providing
solutions.
Here's why:
We live in a rich society by world standards. North Americans
are educated, can afford many things in life, and demand
solutions to their problems. This is where you and I come in.
We can provide those solutions.
When people ask about the quickest way to make money with a new
business, I tell them:
Find a niche where you can provide help and answers to people
looking for that specific kind of information and assistance.
Study up on that part of your field. Know about the major
problems and how to solve them. Look for the newest solutions
and uncover forgotten fixes that could work again. You'll learn
a lot by visiting your local library, then calling and emailing
other experts not in direct competition with you. In other
words, create your own do-it-yourself education program.
Use your consulting skill to give customers something extra when
they buy your product or service. You'll sell more and customers
will keep coming back.
Kevin Nunley always offers free advice about your particular
situation. See his 10,000 no-cost marketing tips at
http://DrNunley.com Reach him at mailto:kevin@drnunley.com or
603-249-9519.
************************************
NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************
Join Hands With Other Businesses
by Kevin Nunley
http://DrNunley.com
Do you have a list of customers, a newsletter list, or an address
book jammed with people you know? Your business probably sells
several related products or services to your list. But your
customers buy a lot more in life than what you sell. Another
business could offer to provide a different kind of product to
your customers, then share the profits with you.
That's the original and most powerful way to do a joint venture.
For example, I write press releases and sales letters. My
customers also need web design and could use the services of a
good design service. Most run small businesses and are in big
need of bookkeeping help. I could offer assistance from a
knowledgeable accountant. Almost all of them are having problems
with their computer. A good computer tech could be a godsend for
my customers.
Now that we have the joint venture concept firmly in mind, start
thinking of other businesses that could use YOUR product or
service. You only need a handful of really good partners to give
your sales a huge boost. Make sure you can help your partner
business look good, create talk, and build customer loyalty.
See Kevin Nunley's 10,000 free marketing ideas at
http://DrNunley.com. Also see his affordable PR and copywriting
packages to help you sell more now. Reach him at
mailto:kevin@drnunley.com or 603-249-9519.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
Can you break the large words of this new CAM-SPAM law down where
the average bear can know what's going on? I'd appreciate it.
Just from what I can gather from some of the emails I've
received, I should just as well hang-it-up, and publish my ezine
on the website. Please explain it in simple terms.
Thanks,
Tommy
A: Tommy,
Good to hear from you. My understanding (and keep in mind I'm
not a lawyer) is the new national spam law says you have to
give people a legitimate way to get off your list --- no phony
email addresses or unsubscribe links that don't work. It also
says things that have been the law forever...like don't try to
con people or send them pornography they don't want.
I don't see the government going after ezines--most are in
compliance already. Hopefully they will go after the big
spammers who break every rule in the book. That's what this law
seems to be about.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I work for a rapidly growing company. We would like to purchase
30 second and 30 minute infomercial space. How do we start?
Thanks,
Dan
A: Dan,
Your best bet is to contact your local cable TV company.
Ask them about purchasing 30 second spots and 30 minute
infomercials. If you want to go regional or national, they
can point you in the right direction. Call the cable company and
ask for their sales department. If they can't help you, they
probably know exactly who can.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
Are there any specific home businesses you can recommend? I want
to make a little extra money, but have almost nothing to start
with.
Thanks,
Renee
A: Renee,
I can help get you started in a very low-cost home business at
http://www.NunleyNetwork.com.
http://www.cajuncountrycandies.com/ also offers a low-cost
alternative.
Best,
Kevin Nunley
*******************************************
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********************************************
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Kevin
