DrNunley's Marketing Tips ezine
Tuesday, April 27, 2004
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
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Selling Door-to-Door
Going door to door through a neighborhood, giving your sales
pitch to anyone who listens, is called canvassing. Canvassing
scares the heck out of me, but many people are good at it and
prefer it over other kinds of marketing.
If you often think to yourself "I could sell a LOT of these if I
could just meet people face-to-face," canvassing could be your
ace.
Good canvassers dress like their prospects. If you will be
approaching bankers, wear formal business dress. Dark colors like
gray, black, or dark blue give you a look of authority. Dress
less formally when knocking on the doors of home owners.
When the door opens, start your pitch by pointing out something
about the prospect. "I like the decoration on your door..Hello,
I'm Kevin Nunley. My company is Nunley Associates..." is a good
way to start.
Be sure to make eye contact. Next you will want to quickly find
out if the prospect has a need for your product, service, or
idea. You don't want to waste your time or theirs if they have no
need for what you sell.
Point out the benefits buying can give the prospect. And ABC--
always be closing. As soon as the customer says "yes," get out
your pad and write the order.
Don't take rejection personally. A certain percentage will slam
the door in your face, kindly tell you to go away, or appear in
various stages of undress. The more prospects you talk to, the
more sales you will get.
Give your product, service, or idea the all-out marketing
blast it needs. Kevin combines ezine ads with a press
release, sales copy, and your own expert article with
your name on it. See the All-Out Promotion Package at
http://DrNunley.com/marketing_plan.htm
************************************
NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************
Build Your E-Mail List With Free Goodies
Nothing will keep you going in lean times like your own house
email list. Nothing will help you turn good times into GREAT
profits like your own house email list.
Email is almost free to send. It's handy for people to open and
read. And people who willingly give you their email address are
VERY likely to value what you have to say.
Use freebies to get people to give you their email address. The
most common way is to over a free, info-packed newsletter. Folks
sign up, they get your newsletter, you keep their email address.
You can also do this with ebooks. Rather than giving people your
web site address where they can download the book, ask for the
person's email address. Then send them an email giving them a
special link where they can download the ebook. Make sure to
mention that you will be sending additional updates from time to
time, and how to unsubscribe if they don't want them.
Provide free access to your "private area." People have to enter
their name and email address to get inside. There, they find good
information or freebies they can't get on the public parts of
your site.
Free ebooks, coupons, reports, and ads can also work this way.
MAKE SURE people KNOW you are adding their name to your list and
give them a way to GET OFF your list easily. You NEVER want to be
accused of SPAM.
Give your product, service, or idea the all-out marketing
blast it needs. Kevin combines ezine ads with a press
release, sales copy, and your own expert article with
your name on it. See the All-Out Promotion Package at
http://DrNunley.com/marketing_plan.htm
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I work for a Home Health Agency.. We are low right now in our
patient load. A lot of the reason is we changed the name of our
agency and people think we have closed. Do you have any ideas for
marketing that might help us out?
Thanks,
Karen
A: Karen,
Do some advertising locally (or wherever your clients are coming
from) and stress how you're now under a new name. Give some
positive reasons why you changed your name. They might be you
have expanded your services, or you have refocused your efforts
to meet the challenges of changing times, or you're with a new
owner who can better finance improvements, or you're smaller now
and can give people more personalized service. You get the idea.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I have about 30 great domain names I am looking to sell. I want
to make a lot of money with them. The only thing is I don't know
how tio check for copyrights and trademarks. I don't want to
infringe on any laws or anything of that nature. Where can I
check to find out if any of my domain names will not be able to
sell?
Thanks,
Jason
A: Jason,
Usually it's up to the company that owns the trademark to
go after anybody who they feel is using their trademark unfairly.
You can search for registered trademarks at:
http://www.uspto.gov/
Keep in mind most claimed trademarks are not registered. You
can trademark a name just by putting tm next to it.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
How can I get a replicating web page for my site?
Thanks,
Joey
A: Joey,
Your best bet for getting a replicating site system
is http://www.replicate99.com It will let your affiliates and
members create an unlimited number of copies of your
promotion page. I used them for several
years...inexpensive and good.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking shows
you MUST start a home business NOW! Learn what to avoid, what
works, and what is best for you! DrNunley's FREE Email Course
gives you the inside track: "Why You Need To Start Your Home
Business NOW--And How to Get Started Easily and Successfully
Earning a Full or Part-time Income!" Get it NOW at:
http://www.NunleyNetwork.com
PLAY LOTTO FREE--BUILD RESIDUAL INCOME!
Small membership fee massively improves chances of winning UK
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THE NATION'S BEST ONE-ON-ONE COPYWRITER'S/FREELANCER'S BUSINESS
COACH, for the novice or seasoned freelancer. Need more $$, fresh
business strategies? Take advantage of one FREE 60-minute
telephone session with Chris Marlow, The Copywriter's Coach at
http://www.TheCopywritersCoach.com and see what she can do to
help you make your business a huge success.
NEW "Point and Click" MARKETING TOOL! If you're tired of reading
reams of pages in ebooks then something I stumbled across might
help you, by a guy named Marlon Sanders. What it is, is a
Marketing Dashboard. The concept is you point, click and follow
the steps. So it's literally "point and click marketing".
Click here for a picture and more info:
http://www.getitgoing.com/cgibin/t.cgi/265856
YOU CAN TRADE THE DYNAMIC CURRENCY MARKET!
Currency Market Watch has a website with tools for the individual
investor, as well as the CFO and the large corporation to learn
the ins and outs of the currency market. For an objective,
independent and knowledgeable opinion on how you can increase and
protect your bottom line, contact us today at
trader@currencymarketwatch.com
http://www.CurrencyMarketWatch.com.
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at Kevin's http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have
asked for it (readers, friends, clients, and a few
competitors
Subscribe or unsubscribe online at:
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We're at:
54 Ponemah Rd.
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(603) 249-9519
See you next week!
Kevin
Wednesday, April 21, 2004
DRNUNLEY'S ARTICLE SERVICE
Issue # 200
All new articles! Share with a friend.
Subscribe free at http://www.topica.com/lists/drnunley
Meredith Pond, Editor
---------------------------------------------
These articles are professionally edited by our staff. Use them
in your newsletter, on your web site, and pass them along to your
organization. Quality content like this pulls in new prospects
and makes customers respect you even more!
No spam.
**THIS WEEK'S ARTICLES**
The latest batch of useful business articles, including:
1) "Seeing From Your Customer's Point of View: Six Ways to
Increase Sales"
2) "Migraine Headaches--New Developments"
3) "Smart PR For Your Small Business"
----------------------&&------------------------------
http://KevinNunley.com Not the fastest or cheapest.
...but probably just what you need.
----------------------&&------------------------------
Seeing From Your Customer's Point of View: Six Ways to Increase
Sales
by Kevin Nunley
http://www.DrNunley.com
The better you can describe your best customers, the more
products and services you can sell. How do you that?
Know Your Customer
What newspapers, magazines, and e-zines do they read? What topics
interest them most? What groups or associations do they belong
to?
You can devise a questionnaire to send to your best customers and
prospects. Entice them with a free offer or a big discount.
Many actors start developing their character by writing down a
long list of words that describe the character. This helps the
actor think deeply about the part they are going to play.
This strategy works well to help you figure out what kind of
people buy often. You likely know far more about your prospects
and customers than you realize. This method helps you get a
clearer understanding of what you probably already know.
Do A Needs Analysis
Experts on selling always tell you to start by doing a needs
analysis for the customer. That's a fancy way of saying you need
to figure out what the customer's problem is, and to decide how
you can fix it. Would your potential customer's life be improved
with your product or service? You can fix that!
Does your customer find a certain product or service inferior?
Your mission will be to deliver a better solution.
Michael Dell got the idea for his Dell Computer business while he
was still in high school.
He quickly saw computer stores weren't giving him very good
prices and service was almost nonexistent. As a customer, that
was his problem.
"When I would go to a computer store, I would pay 25 percent
retail mark-up for a computer and be served by a person who knew
little about computers," Dell wrote in a recent article.
This early experience became the idea behind his own business. By
selling direct to customers, Dell could eliminate the mark-up.
He also insisted on customer support being a top priority,
positioning Dell as a consumer advocate.
Ask Some Questions
What if customers have some idea what they need, but don't
understand the big picture of why they need it and how you can
provide a solution? Be prepared for this.
It is a little like when you or I go to the doctor. We know
something hurts, but we may not know what is causing it. If you
don't know what is causing the problem, it is very hard to come
up with a cure.
Start your needs analysis by asking questions. Help the customer
zero in on the exact problem.
When a prospect tells me "I'm not making any sales on my web
site," I first find out if they are getting enough visitors. The
problem could be too little traffic or they may be getting enough
traffic but their site's copy isn't selling.
Best of all, doing a needs analysis gets you focused on the
customer. That is the quickest path to a sale.
Listen to your Customers
Why is this important? Most of us tend to develop beliefs about
ourselves, our products, and our businesses. We have strong
feelings about why we are good, why people should buy from us,
and why our customers find us important.
Believing in yourself and your products and services is very
important. It is hard to be successful if you don't believe with
confidence.
Beliefs can also blind us to reality or new conditions. Believing
in a false reality can bring unpleasant surprises down the road
when a competitor suddenly surges or customers begin to stay
away.
Watch yourself, your biz, and competitors with open eyes. Look
for solid indicators that your view of things may need an
adjustment. If customers disagree with your view, or just offer
suggestions, listen to them. There may be some valuable grains of
truth in what they think.
Stay Acquainted with Your Customers
Keep notes! This tip sounds a bit sneaky, but customers love it.
From time to time customers may tell you about something going on
in their life. "My daughter is graduating next week" or "Product
X is our best seller" or "My team won the championship."
Write down those revelations for later use. Refer back to your
notes right before placing a phone call or composing an e-mail to
the customer. Selling depends on your excellent product or
service, but also on your likability and ease with people.
Notice how personal and natural this conversation sounds:
"Is your daughter enjoying being a graduate? She's going to State
U? You're probably looking for a low-cost computer for her. I
have a great new budget model that fits into any space and is
loaded with the software that a college student needs."
Customers are impressed when you remember things about their life
or business. They don't know you are reading from notes. The
customer feels important. They think they are getting your
special attention. In the end, that is the most powerful tool you
can use to entice people to buy.
Remember What It Was Like To Be A Customer
Many businesses say their best ideas come from customers. It is
also a good idea to think back to before you started your
business. Think back to the time when you were a customer buying
from businesses like yours.
What frustrated you? Were there parts of the business you felt
weren't giving you a very good deal? Is that part of why you have
a passion to give customers a better solution?
Keep doing that by knowing your customers and satisfying their
needs, because you were in their shoes once.
Kevin Nunley provides marketing advice and copywriting. See his
10,000 marketing ideas and popular promotion packages at
http://DrNunley.com Reach Kevin at kevin@drnunley.com or
603-249-9519.
----------------------&&------------------------------
NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
----------------------&&------------------------------
Migraine Headaches--New Developments
Are you one of the 30 million people in the US who suffers from
migraine headaches?? If so, you know how painful and
debilitating they can be. Over 50% of sufferers state that
migraines significantly affect their normal, daily routine. In
fact, over 10 million people enter the emergency room every year
due to migraine headache pain. Not only does migraine pain
interfere with precious family time, it also has a devastating
effect on the workforce. According to the National Headache
Foundation, employers lose an estimated $50 Billion per year due
to absenteeism and medical expenses caused by headaches which
include migraines.
Migraine headaches are defined as a vascular headache caused by
chemical changes in the brain which lead to dilation (expansion)
of the cranial blood vessels. This dilation causes increased
blood flow and inflammation and creates pressure on the
surrounding nerves. This pressure is what causes the headache
pain.
The most common symptoms of migraine include:
* Vomiting
* Nausea
* Sensitivity to light
* Pain on one side of head or neck
* Sensitivity to sound
Approximately 70% of all migraine sufferers are women so it is no
surprise that hormonal changes are a contributing factor. Each
person has their own unique circumstance, but a few of the known
"triggers" include:
* Caffeine
* Red wine
* Hard alcohols
* Chocolate
* Stress
* Bright light/loud noise
* Certain smells
* Aged cheese
* Irregular sleep patterns
Until now, prescription drugs have been the most effective
treatment option in treating this debilitating condition. These
drugs are not only expensive, but in many cases, can actually
start to cause more headaches when taken too frequently and/or in
high dosage. This is called a "rebound headache."
Fortunately, there is now hope with an all natural, non-invasive
treatment option called the Neuro-Cool System. Doctors have been
using ice and cold therapy for years as it is a proven treatment
method for constricting blood vessels and decreasing
inflammation. The Neuro-Cool is a patented device that uses the
same principles of cold therapy to help alleviate the
excruciating pain of migraine headaches. It uses technology that
was originally created by NASA to help cool astronaut's
spacesuits. Now this technology has been incorporated into a
proven, all natural treatment option for people who seek migraine
pain relief while also reducing their consumption of prescription
medication.
The Neuro-Cool provides continuous and effective temperature
reduction that helps relieve headache pain and the accompanying
symptoms of migraine. When used in a dark, quiet room, the
Neuro-Cool may actually help facilitate drowsiness and enable you
to fall asleep faster. For more information about the Neuro-Cool
and its manufacturer, Traumatec, Inc, visit
http://www.Neuro-Cool.com or http://www.Traumatec.com.
Traumatec is an emerging company dedicated to providing an
effective, all natural pain relief system for those who suffer
from migraine headache pain. Traumatec works with the country's
leading migraine specialists and is registered and fully
compliant with all FDA regulatory requirements.
----------------------------------------------------------
Smart PR For Your Small Business
by Kevin Nunley
http://www.DrNunley.com
Paul opens his favorite business magazine to find a fawning
interview with Amazon's Jeff Bezos. Then he picks up the morning
paper and reads a long story on a new donut chain being built in
his town. Later he catches a feature piece on CNN about a guy who
sells funny handmade shoes and learns accounting secrets from a
CPA in Ohio.
Media hands out millions of dollars in free publicity every day.
As well as advertising works, a media story about you almost
always pulls better. The familiar and respected voice of a
newspaper editor, magazine writer, TV reporter, or radio
personality talking about you holds lots of weight with the
audience.
How do all these businesses get media coverage? The secret varies
depending on what your business does and HOW BIG it is.
Large, in-the-news businesses like Amazon.com get coverage for
practically any development. Political figures find their words
in the media for almost any pronouncement. The local college
football team gets press even if there is nothing much to cover.
Your small business can have a much tougher time if you try to
approach media the same way big organizations do. Media is almost
entirely owned by large conglomerates and staffed by media pros
who have never worked in a small business. The overall industry
mindset is that big business is news and small business is--
well--rarely news.
This all changes, though, if you offer good information or advice
that will be helpful to the media outlet's audience. Newspapers
love it when a tax expert offers tips around tax return time.
Radio stations get a big kick out of anyone who can keep their
audience laughing. TV likes anything that is visual and brings
out emotion (hide the keys to a new car in a pool of jello, ask
contestants to swim to win, and watch every TV station in town
turn out).
Let's focus on you as the media savvy expert. This is without
question the best strategy for consistently getting your small
business in the media.
Start by taking inventory of the areas you are, or could become,
an expert in. Think in terms of the kinds of information a
general audience would find interesting, helpful, or moving
(these days many in the media try less to explain and more to
create emotion).
If you have a day care center, make a list of ten ways tired
parents can keep an energetic youngster entertained and learning.
Run an auto body shop? How about ways to avoid getting taken by
mechanics and insurance companies after an accident.
If your area of expertise can relate to a hot topic in the news--
all the better! Historians, lawyers, detectives, and political
scientists get in the media several times each year by giving
informed tips relating to an event or scandal in the news. You
may even be able to provide a local angle for a national story.
I have found the best way to get covered by newspapers is to
first find the reporter who handles stories like yours. Most
papers give reporters wide leeway in what stories they cover.
Call the reporter and deliver a short, too-the-point message on
why you have a story THEIR AUDIENCE would find interesting. Get
to the juicy, memorable part first.
Follow up quickly with a press release, question and answer page,
and a bio about your business history (sometimes called a
backgrounder).
While you have these materials in hand, call local talk and news
radio shows. Speak with the host or producer. Explain what is
interesting about your information and, again, follow up with
your release, Q&A, and bio.
The same strategy can work for getting you on top radio morning
shows. Radio comprises well over half of all the media outlets in
the US and many other countries. Don't over look it.
As you get media coverage, collect quotes from the media folks
who have worked with you.
"Jean kept the phones lit up for an hour"
KXXX San Diego, CA
"Interesting information every home owner should know."
The Daily News Canton, OH
Build your list of stations and publications your business has
been featured in. Include reprints when possible. Media folks
love to cover stories and feature experts who have already been
successful elsewhere.
Stay in touch with media who cover you. Send a handwritten thank
you note to editors, reporters, and on-air personalities. Make
sure YOU are the expert they think of when your topic comes up in
the news throughout the year.
Kevin Nunley provides marketing advice and copy writing for
businesses and organizations. Read all his money-saving marketing
tips at http://DrNunley.com/. Reach him at kevin@drnunley.com or
603-249-9519.
--------------------------------------------------------
**Get more articles from all our BACK ISSUES of DrNunley's
Article Service at http://topica.com/lists/drnunley/read.
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you can imagine at http://DrNunley.com.
----------------------------------------------------------
We're at: 54 Ponemah Rd. Amherst NH 03031
Tuesday, April 13, 2004
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Feedback, Not Failure
Probably the biggest mistake businesses make with their
advertising is to try an ad only once. Juan's accounting
firm placed an ad in the local financial paper. It didn't pull
much response, so Juan figured that kind of advertising just
doesn't work for his type of business. He won't place ads
in the financial paper again.
More often than not, the problem wasn't with the
marketing method but with the ad. Don't give up on a
marketing method because it doesn't work the first time.
Look at the experience as feedback rather than failure. Try
to learn why the first ad didn't work, then fix it and try
again.
Direct mail marketers have solid evidence this rule holds
true most of the time. The first test pulls better than
average response about 25 percent of the time. Fifty
percent of the time the first test pulls even with past
experience. And 25 percent of tests fall far short of the
average.
Even if your first try doesn't bring the results you expected,
try again. Change your ad. Make the message clearer.
Make the offer more attractive. Test several different
headlines. If your budget is limited, test with low cost
classified ads and free Internet ad sites.
Give your product, service, or idea the all-out marketing
blast it needs. Kevin combines ezine ads with a press
release, sales copy, and your own expert article with
your name on it. See the All-Out Promotion Package at
http://DrNunley.com/marketing_plan.htm
************************************
NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************
Speak at Breakout Sessions
Conventions usually feature at least one main speaker
followed by several breakout sessions. These are one to
three hour mini-seminars. They are excellent opportunities
for you to establish yourself as an expert in your field--and
make plenty of cash at the back of the room.
While you usually have to be an established speaker in the
field to be a keynote speaker, just about anyone with good
information can get a shot at speaking in a breakout
session.
Good information is important, but I find crowds
consistently go for speakers who are enthusiastic and
entertaining. Work up a few humorous quips to throw in
at key points in your talk. Illustrate your points with
stories that agree with the listener's own experience or tug
at her emotions.
By all means, don't forget the back of the room. After
your talk, it is quite common to sell your books, booklets,
and reports at a table in the back of the room. While even
some publishing pro's scoff at this idea, I know plenty of
speakers who earn six figure incomes using this simple
method.
Give your product, service, or idea the all-out marketing
blast it needs. Kevin combines ezine ads with a press
release, sales copy, and your own expert article with
your name on it. See the All-Out Promotion Package at
http://DrNunley.com/marketing_plan.htm
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I have a replicated website from my company--they control
everything and content. How can I make this type of website
search engine friendly? Right now it ranks zero, and some engine
can't even find it.
Thanks,
Greg
A: Greg,
There's probably no way to get the ranking of the replicated site
up. Your best bet is to create your own site, then link to your
affiliate site from that. You can get your own domain name for
$13 at http://oriweb.com. Then get a free site at Tripod.com and
have your domain name redirect to it. When people type in
yourname.com --boom-- they'll be taken to your site on Tripod.
Bill at Oriweb can show you how to set up the redirect. We'll
write the copy for the home page of your web site. See our
one page deal at http://drnunley.com/copywriting.htm
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
You seem to be everywhere these days. How many different
websites do you run? Just curious.
Thanks,
Kent
A: Kent,
Let's see which ones I can remember off the top of my head
http://www.drnunley.com
http://www.kevinnunley.com
http://www.internetwriters.com
http://www.cheapwriting.com
http://www.myadblaster.com
http://www.fastadking.com
and my newest one at http://www.curlyscoffee.com
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
A few weeks ago there was a very interesting business tip in your
newsletter about selling phrases. I seem to have lost the issue.
Where can I get another copy?
Thanks!
Chad
A: Chad,
You can get most of my biz tips (over 10,000 of them now) on my
website at http://www.drnunley.com/BIZ.htm. I believe the one
you're looking for can be found in the Red Collection.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking shows
you MUST start a home business NOW! Learn what to avoid, what
works, and what is best for you! DrNunley's FREE Email Course
gives you the inside track: "Why You Need To Start Your Home
Business NOW--And How to Get Started Easily and Successfully
Earning a Full or Part-time Income!" Get it NOW at:
http://www.NunleyNetwork.com
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A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at Kevin's http://FastAdKing.com
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(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have
asked for it (readers, friends, clients, and a few
competitors
Subscribe or unsubscribe online at:
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We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, April 06, 2004
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
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Spam Of The Future
Although there will always be people who try, spamming isn't as
easy as it used to be. Sending out unsolicited bulk mail
generally gets you kicked off your service provider.
Read the fine print in your Internet access contract and youmay
find per-email charges of $10 or more for any message that is
sent unsolicited. Some major services limit you to sending 50
emails per day (although you have to read the fine print to learn
that).
"Outstanding!" you exclaim. "I hate getting all that junk mail.
The sooner they get rid of spam the better!"
Don't expect entrepreneurs to give up that easily. We're moving
toward a mode where companies can send out bulk mail, but they
will have to pay some kind of licensing fee todo it. ISPs may
charge for each email that passes through their system. Big opt-
in list houses are amassing even bigger lists of people who
allegedly want email on specific issues. They are renting those
lists for lots of money.
If you're thinking, "This sounds just like the post office and
list brokerages," you're right.
Expect the spam of the future to be expensive, done extensively
by major corporations, and rarely tried by smaller businesses
(much like regular bulk mail is done today).
Kevin Nunley provides marketing and copy writing. Read all his
free tips at http://DrNunley.com Reach Kevin at
kevin@drnunley.com or 603-249-9519.
************************************
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************************************
Get Your Own Bookmark
We're buying more books than ever in history. The advent of mega
book stores and on-line book shopping are moving printed pages
into our homes and offices at record rates.
Unfortunately, most of us have very little time to read the books
we buy. Publishing industry studies show people read to about
page 17 of a book. They place a bookmark where they stopped, set
the book on a shelf, and never getback to it.
This presents a new and simple opportunity for marketing. Put
your ad message on a bookmark. Amazon.com, Borders, and Barnes
and Noble all use this strategy.
One publisher of Internet books includes their own bookmark
listing several dozen helpful websites. It made me want to keep
the bookmark for future reference.
Bookmarks can contain helpful tips, useful phone numbers,even
cartoons and jokes. Try to make your bookmark something people
will want to keep for a long time. You might even laminate it for
added durability.
See Kevin Nunley's 10,000 free marketing ideas at
http://DrNunley.com. Also see his affordable PR and copywriting
packages to help you sell more now. Reach him at
mailto:kevin@drnunley.com or 603-249-9519.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I own a small scratch BAKERY. How can the internet increase my
sales? If you think it can be done, please explain to me, HOW?
Thanks,
John
A: John,
These days a great many people search the Internet before
they look in the Yellow Pages. Put up a simple web page for
your bakery. Make the title something like "Your town Bakery
specializing in donuts, bread." You get the idea. Then register
the page with Google.com. People will find your site and check
for your location, hours of service, items sold, and specials.
Here in New Hampshire I started a small coffeehouse that mostly
exists to give local musicians a place to play. The web site is
dirt simple, but it works incredibly well to let all interested
parties know what we're doing. I haven't even had to install a
telephone. http://CurlysCoffee.com Do a search for it on Google
and you'll see the description comes up with our address, perfect
for people who heard about us and want to quickly find out more.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
Where can I go to find a big collection of clip art? I teach a
large church group of kids and could always use some--preferably
without copyright issues.
Thanks,
Carolyn
A: Carolyn,
Check out http://www.gifart.com. They do charge a very small
subscription fee, but you get unlimited downloads and printing.
No copyright issues, and I believe they do have some free
samples.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I run a small business ezine. Do you have articles that are free
to use as content, or is there a charge for them?
Thanks!
Martin
A: Martin,
Check out http://www.drnunley.com/MARKET.htm. There are lots of
articles here that are free to use, as long as the author
paragraph at the end is included. I never charge for using my
articles, so feel free to use as many as you like.
Best,
Kevin Nunley
*******************************************
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A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at Kevin's http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have
asked for it (readers, friends, clients, and a few
competitors
Subscribe or unsubscribe online at:
http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
