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Market With Public Speaking

by Kevin Nunley
http://DrNunley.com

Giving talks and lectures is a great way to build your
reputation and get your name around. Most lectures are given at
lunch or dinner meetings, trade associations, professional
societies, or for civic, community, and business groups. The
best place to speak is anywhere that potential clients may be
attending.

The topic you choose to speak on should be directly related to
your business. It should not be a sales pitch for your services,
however. Your lecture should provide the audience with
interesting and useful information on the topic. By giving the
audience good advice, you are considered an expert in your field.

Don't feel that your lecture must be entertaining or funny. It
is more important that your presentation be clear and
informative. Just be yourself and speak in a relaxed, natural
manner.

Most presentations are around fifteen to thirty minutes long,
and then with extra time for questions and answers. Practice
your speech at home to make sure that it fits in the time that
you have. Audiences hate it when speakers run over the time
limit.

Public speaking allows you to make contact with people on a more
personal level. You make a greater impression than you can
through mail, email, or even on the phone. People get to hear,
meet, and shake hands with you.

Give your project the MASSIVE PROMOTION it deserves. Get Kevin's
affordable All-Out Promotion Package at
http://drnunley.com/123.htm It combines a press release, ezine
article, ezine ads, and sizzling sales copy. Reach Kevin
at kevin@drnunley.com or 603-249-9519.

---------------------------------------------
Kevin will never work with Brett Hudson again.
---------------------------------------------

************************************
NOW from DrNunley.com:

* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm

* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm

* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************

Getting Over Shyness

by Kevin Nunley
http://DrNunley.com

Most people admit they are at least a little bit shy, especially
when it comes to selling.

The most important element in getting over shyness is not caring
what others think about you. Often, people that are shy are
afraid to take risks because they don't want to be rejected by
someone else. If you never take any chances, how will you ever
build a relationship with anyone? Don't worry about what others
think of you. As Ann Landers has pointed out for years, most
folks are too worried about themselves to worry about you. It
is more important how you feel about yourself.

Try doing something that gets you around people, even though you
don't want to be. The more time you spend around people, the
less shy you will become. Start out by being around people who
think like you. You will feel more comfortable if you are with
those you can relate to. Later, you can gradually become
comfortable with all kinds of people.

Think about what makes you shy. Are you afraid that people
don't think you're good enough? Or maybe that you will "stumble
around" when you speak to them? If you can figure out exactly
what it is that you're afraid of, you can begin to do something
about it. You might find that what you were worried about
doesn't really exist at all.

Give your project the MASSIVE PROMOTION it deserves. Get Kevin's
affordable All-Out Promotion Package at
http://drnunley.com/123.htm It combines a press release, ezine
article, ezine ads, and sizzling sales copy. Reach Kevin
at kevin@drnunley.com or 603-249-9519.


****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.

Q: Kevin,

I came across your website while researching for teaching
materials for a course in interpersonal communication. Where
could I find free information on skills and principles of
interpersonal communication. I'm based in Uganda, East Africa and
I teach communication skills. Am beginnning a new topic with my
students next week so I need some extra materials for my
teaching.

Thanks,

Martin


A: Martin,

Here is a great collection of articles on interpersonal
communication compiled by my friend Chris McClean:
http://www.pertinent.com/articles/communication/index.asp

One good way to find information on academic subjects is to
do a search for the topic at http://ask.com Results are almost
always excellent.

Best,

Kevin Nunley

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,

I have all these wonderful products, but I have NO
MONEY to advertise nor to get my website up and
running. What can I do in the mean time to get people
to call, even if to get a catalog?

Thanks,

Nicole


A: Nicole,

You can get a web site free at http://tripod.com or
http://geocities.com Then order some free business cards
from http://iprint.com List your web site on your card along
with a compelling line about why people should visit your site.

Then leave your card on bulletin boards, give it to everyone you
meet, leave it on a restaurant table..in short, promote with your
business card.

Get some free autoresponders for your site at http://sendfree.com
When people visit your site, they can sign up for periodic
updates giving them more info on new products and special deals.

Best,

Kevin Nunley

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,

I am a magazine owner in Tucson, Arizona. Recently, a radio
station offered me to buy one hour a day so we can have our own
radio show. They offer me the 6 to 7 pm hour. Do you think this
is really "prime time?" This is a "Christian" station, spanish
speaking...the radio show will be in spanish.

Thanks,

Alberto


A: Alberto,

Years ago "afternoon drive time" was 2pm to 6pm. These days
people work longer hours and commute later, so afternoon drive
now goes to 7pm. For most radio audiences, that would be prime
time or at least medium-prime time. It would be a good idea to
take a look at the ratings for that station during that time
slot.

Best,

Kevin Nunley

*******************************************
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Kevin says:
Wow! Have you seen the new Directory of Marketing?
From the same people who brought you the famous
Directory of Ezines, this new site provides you with
everything from articles, to advice, to turnkey
marketing packages. Founder Charlie Page is a true
marketing expert and a friendly, honest person who
always gives you a good value.
http://DirectoryOfMarketing.com

A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at Kevin's http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.

********************************************
This newsletter is sent weekly ONLY to those who have
asked for it (readers, friends, clients, and a few
competitors).

Subscribe or unsubscribe online at:
http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley

We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519

See you next week!
Kevin
- posted by Kevin @ 2:01 PM

 
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com

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FREE weekly wisdom to fatten your profits!

*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************

Come Off Well in Interviews

by Kevin Nunley
http://DrNunley.com

An interview is really marketing yourself. During an interview,
everything is important. The way you look, act, and talk can all
determine whether you get the job. Here are a few basic tips
that can help you do your best in an interview.

Make sure that you are on time! If you aren't on time for your
interview, how will you meet your deadlines on the job? Being on
time makes an impression on your prospective employer even before
you begin the interview.

It is important to look professional. Dress in business clothes
and make sure that you're well groomed. Besides being on time,
your appearance makes a strong first impression You might ruin
your chances of getting the job by dressing too casually.

Remember to bring samples of your work in a portfolio. In
addition, carry a file folder filled with other things you might
need: copies of your resume, letters of recommendation, reprints
of things you have written, and additional samples of your work.
It is good to have this items ready in case the interviewer
wishes to see them.

Try to show how you can solve problems your potential boss is
struggling with.

Above all, listen! Don't have a memorized "sales pitch". When
asked a question, listen and then give the best answer you can.
It is good to keep your answers brief and to the point. When
"babbling" starts you can easily say the wrong thing. Let the
interview do most of the talking.

Give your project the MASSIVE PROMOTION it deserves. Get Kevin's
affordable All-Out Promotion Package at
http://drnunley.com/123.htm It combines a press release, ezine
article, ezine ads, and sizzling sales copy. Reach Kevin
at kevin@drnunley.com or 603-249-9519.

************************************
NOW from DrNunley.com:

* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm

* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm

* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************

Successful Service Selling

by Kevin Nunley
http://DrNunley.com

In order to successfully sell your product or service, your goal
should be to win clients, not assignments. Your income will grow
larger if you have regular clients who keep coming back.

Go out of your way to please your clients and do a good job for
them. No matter how busy or successful you are, it is important
to come across as someone who is helpful, not someone who is
"snobby."

There have been more than a few cases where we had to bend over
backward for a somewhat difficult client. Later the customer
went on to recommend us to many others, obviously impressed that
we made the effort.

Build personal relationships with as many people as you can. Even
people that you might consider unimportant could someday have a
major say over whether you are hired. Try to participate in
client activities. Make sure that you say hello to your clients
at conferences and other events in your industry.

Remember, clients have the power. Never be rude or lose your
temper. Always try to be patient, courteous, and friendly.
Clients can choose not to continue working with you at any time,
for any reason, or sometimes for no reason at all.

Give your project the MASSIVE PROMOTION it deserves. Get Kevin's
affordable All-Out Promotion Package at
http://drnunley.com/123.htm It combines a press release, ezine
article, ezine ads, and sizzling sales copy. Reach Kevin
at kevin@drnunley.com or 603-249-9519.

****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.

Q: Kevin,

Is it a good idea to resubmit your website to the major search
engines every 4 weeks? Should you submit your site to Yahoo and
Google continually? Will this upset the people at these sites or
not? I know Google drives results for Yahoo, AOL, MSN, and a
couple of other search engines/directories.

Thanks,

JoAnn


A: JoAnn,

Good to hear from you. Experts differ on this and search engines
are constantly changing. These days Google checks back
automatically. If you frequently change content on your site
(especially your home page), Google will make a point of coming
back more often. Some of the big news sites that change
headlines constantly get visited by Google several times a day.
Other active sites get a visit once a week, etc.

Best,

Kevin Nunley

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,

Before I invest in a press release, how can I be sure it will pay
off?

Thanks,

Nick


A: Nick,

The simple answer to this question is that you can never be 100%
sure. Media moods, activity on the newswire, and the kind of
business you're trying to promote all play a part.

You can increase your chances of exposure by making sure your
release is of interest to the public (it really must be
newsworthy or at least interesting), and sending it to the right
people (i.e. local papers are always more interested in local
stories). Whatever you do, make sure the service you use (even
yourself) has specific names of editors they send releases to, so
your release doesn't get lost in the shuffle.

Best,

Kevin Nunley

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,

I have a new website, and want to make sure I get effective
keywords. What's the best way to do this?

Thanks,

Mac


A: Mac,

Keywords can be tricky. Sites often discover that people don't
search for them with the keywords they expected. Instead of
searching for "sports equipment" they search for "football
supplies." Rather than typing in "CPA" they type "bookkeeping
help."

Think of all the different ways people describe what you do. Use
the same words and phrases you hear many of your customers use.

Big companies buy access to a database of keywords supplied by
search engines. You can get similar results with programs that
check the effectiveness of your search terms.

Check out http://WebPositionGold.com/, AddWeb :
http://www.cyberspacehq.com/addweb/
and freeAgentWebRanking http://www.aadsoft.com /

Best,

Kevin Nunley

*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:

AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking shows
you MUST start a home business NOW! Learn what to avoid, what
works, and what is best for you! DrNunley's FREE Email Course
gives you the inside track: "Why You Need To Start Your Home
Business NOW--And How to Get Started Easily and Successfully
Earning a Full or Part-time Income!" Get it NOW at:
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Kevin says:
Wow! Have you seen the new Directory of Marketing?
From the same people who brought you the famous
Directory of Ezines, this new site provides you with
everything from articles, to advice, to turnkey
marketing packages. Founder Charlie Page is a true
marketing expert and a friendly, honest person who
always gives you a good value.
http://DirectoryOfMarketing.com

A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at Kevin's http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.

********************************************
This newsletter is sent weekly ONLY to those who have
asked for it (readers, friends, clients, and a few
competitors).

Subscribe or unsubscribe online at:
http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley

We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519

See you next week!
Kevin


- posted by Kevin @ 12:44 PM

 
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com

DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!

*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************

Build Your Brand Name

by Kevin Nunley
http://DrNunley.com

Nothing sells like a famous name. A well-known brand name can be
worth a fortune in future sales.

When we're surrounded by the likes of Coke, Ford, and Wal-Mart,
it may seem that only the big guys can afford to build a famous
brand.

But that's not the whole story. Lots of small businesses,
through unfailing determination, enthusiasm, and creativity,
build a brand name with wide recognition.

Here's how to develop your brand:

1. Unless you have a billion dollars to spend, limit your efforts
to your town or limited speciality.

2. Promote your name along with your major selling points
(quality, low price, customer service...whatever works best for
you).

3. Use every little promotion tactic you can find, from the way
you enthusiastically answer the phone, to business cards, to
little ads in the local newspaper or trade publication.

4. Hang in there month after month. Keep it up for years if you
can. Your brand will start small, then word will spread. One
day you'll wake up owning a famous brand.

Kevin Nunley has written thousands of pages of sizzling web copy,
ads, sales letters, and press releases. Get his affordable
writing deals at http://DrNunley.com/copywriting.htm Reach him
at mailto:kevin@drnunley.com or 603-249-9519.

************************************
NOW from DrNunley.com:

* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm

* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm

* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************

Develop Several Versions of Your Story

by Kevin Nunley
http://DrNunley.com

One of the best simple ways to promote yourself and your business
is to tell your story. Tell your story to everyone who listens.

I don't mean launch into a 45-minute saga starting with what
happened in the first grade. There may be instances where you'll
need that (like when the writer of your biography calls), but
mostly you'll need shorter versions of your story.

1. Have a one-line version for people who casually ask, "so what
do you do?" That may be harder than it sounds. Try to include
who you help and how you help them. I help small businesses with
marketing ideas and help them write their web sites, ads, and
press releases.

2. Often part of your one-sentence story will interest the
person you are speaking with. They'll latch on to one aspect and
want to know more. "You write press releases? How does that
work?"

3. Here comes the longer story. Give them the "one paragraph"
version of your story. "I spent 20 years working in radio and
TV, so I know just what media editors are looking for. You know,
reporters, talk show producers. We look at your business, figure
out what part of it would interest the media, then send that
story in a press release to media nationwide."

Practice the various versions of your story when you're riding in
the car. Memorize the important parts. People see you as expert,
in control, confident, and successful when you instantly explain
to them what you do.

Kevin Nunley has written thousands of pages of sizzling web copy,
ads, sales letters, and press releases. Get his affordable
writing deals at http://DrNunley.com/copywriting.htm Reach him
at mailto:kevin@drnunley.com or 603-249-9519.

****************************************
DrNunley answers! Send your questions to kevin@drnunley.com.

Q: Kevin,

Can you recommend good, affordable options for distributing e-
books and creating affiliate programs?

Thanks,

Chris



A: Chris,

http://myaffiliateprogram.com has a great, affordable affiliate
program system. I've used them for several years with good
results.

All you need to distribute an ebook is to put the ebook on your
web site server and provide a link on your site to download it.
Then promote your ebook. That's usually done with part of the
ebook converted to articles and sent around the Net to ezines,
etc. Best of luck!

Best,

Kevin Nunley

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,

I've written press releases in the past and have sent them out
using snail mail using Gebbie's or Bacon's mailing lists. I've
had real good success. I'd like to start e-mailing a press
release to the media and/or using some distribution services.
However, I'm a little worried that many editors will just delete
the e-mail version of the press release.

I've come across many firms who will e-mail your press
releases to "x" many publications or include it as part of their
e-mail package to select journalists etc. But they charge
hundreds of dollars for distribution which seems a bit
overpriced. Have you had any experience with these types of
firms? Or should I watch my wallet so to speak. (chuckle) I've
had good success handling things on my own.

Also, I stumbled upon "mediamagnetpro" and got the demo. It
looks very promising. Just wondering if you have any experience
with it. I know Gebbie produces a CD with media contacts and of
course sells the names for importing into ones own software
program too.

Any insight would be appreciated.

Thank you,

Lee



A: Lee,

When you get time, tell me a bit about your successes snail
mailing releases. As for emailing releases, it can work well.
True, a lot of media delete releases, but many also prefer
email releases because they're already inside the reporter's
computer (makes it easy to include the info in a story
or plunk the release on a page.)

Everybody has pretty much the same media addresses.
Any list you buy is largely going to be out of date (media folks
change jobs every 15 minutes.) Gebbie is the probably the
most affordable. There are only 5,000 so or general interest
media.

When outfits tell you they're sending to 11,000, they're talking
about ALSO sending your release to very specialized publications
like "The Water Quality Journal", etc.

Back when Media Magnet first came out we used it a few times.
Most of the addresses were out of date, but I understand they
keep them updated these days.

We have our own list we've developed over years of sending out
releases. The best deal is to have us write your release and
send it out via PR News Wire, the big daddy of release
distribution.

You're practically guaranteed to get your release on major
media sites. http://drnunley.com/release.htm

Best,

Kevin Nunley

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,

Do you know of someone that does recordings of let's say
a 3 minute sizzle call? In essence, I'd give the person a script
and they'd record it onto a voicemail

Thanks,

Leonard


A: Leonard,

Good to hear from you. I've done some phone recordings in the
past and still voice quite a few industrial training films. I was
on air in radio for many years.

There are a number of folks who do this...search Google
for "voiceover."

Best,

Kevin Nunley

*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:

AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking shows
you MUST start a home business NOW! Learn what to avoid, what
works, and what is best for you! DrNunley's FREE Email Course
gives you the inside track: "Why You Need To Start Your Home
Business NOW--And How to Get Started Easily and Successfully
Earning a Full or Part-time Income!" Get it NOW at:
http://www.NunleyNetwork.com

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GET YOUR SHARE of millions in FREE media coverage. We write your
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want. http://MarketingHelp.NET

A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at Kevin's http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.

********************************************
This newsletter is sent weekly ONLY to those who have
asked for it (readers, friends, clients, and a few
competitors).

Subscribe or unsubscribe online at:
http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley

We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519

See you next week!
Kevin
- posted by Kevin @ 10:33 AM

 
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com

DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!

*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************

Use Email to Communicate With Customers

When I first started my little Internet business, I tried to
emphasize that email was my primary form of communication. It
was simply more cost-effective and time-efficient than the
telephone.

Sure, I still talked with some customers on the phone, especially
in the early days of the Internet when a lot of people needed
phone contact to feel comfortable. But the vast majority of
orders came in after writing back and forth with customers via
email.

A few years later, we hired more staff and added a toll free
number prominently featured on every page of DrNunley.com. Phone
calls naturally picked up, but email is STILL by far our number
one communication method. Why?

The telephone is spoken communication. Sometimes when we talk to
others, what we mean doesn't come through accurately. We tend to
talk in circles, going back over the important points again and
again. We also tend to miss things we meant to say, or get
flustered and say the wrong thing. You can't re-read a telephone
conversation to make sure you got it right.

However, when you write, our ideas must march logically along,
one after another. We can take the time to plan out what to say
and how to say it, and we're less likely to leave things out.
You can even go back and make changes before you send, and have a
permanent record of what was said.

These simple differences between talking and writing may be at
the root of why so many businesses find they make their real
sales from email, and not from the telephone.

Kevin Nunley provides marketing and copy writing. Read all his
free tips at http://DrNunley.com Reach Kevin at
kevin@drnunley.com or 603-249-9519.

************************************
NOW from DrNunley.com:

* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm

* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm

* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************

Market to Your Customer's Senses

by Kevin Nunley
http://DrNunley.com

"MMMMM..That SMELLS good!" she says when I pull the brownies out
of the oven. "They're that DARK chocolate I like. They're HOT
and SOFT...and they TASTE great!"

Notice how often we refer to our senses when we talk about
something we really like? We like the way it smells, the way it
looks, the way it feels, sounds, and tastes.

As any psychologist will tell you, your senses are the best part
of being human. Senses make life worth living.

Talk about the senses when you sell your product or service:

"You look great wearing that!"

"Just listen to the power of those speakers!"

"Feel how soft that is against your skin."

"These are incredibly delicious tortillas."

When people like what they see, hear, touch, and taste, they get
excited about your product or service. At that point, all you
have to do is ask for the sale!

Kevin Nunley has written thousands of pages of sizzling web copy,
ads, sales letters, and press releases. Get his affordable
writing deals at http://DrNunley.com/copywriting.htm Reach him
at mailto:kevin@drnunley.com or 603-249-9519.

****************************************
DrNunley answers! Send your questions to kevin@drnunley.com.

Q: Kevin,

Even though I have Internet sales, most of my business is through
mail order. I have a merchant account along with PayPal but many
of my customers pay by check. I normally hold checks pending
clearance of funds. This causes delay in shipment, especially
around the holidays. Is it common practice to hold checks? I
would appreciate your feedback.

Thanks,

Crystal



A: Crystal,

Good to hear from you. It's very common to hold
shipment until the check clears. In fact, it's hard to find
anyone who will ship until the check has cleared. Your
customers should have no problem understanding that.
For those in a hurry, have them send a certified check or MO.

Best,

Kevin Nunley

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,

I am taking advantage of your offer for a free website analysis..

My website address is as follows:
http://members.tripod.com/~ACE_Services/welcome.html

I also have, in the past, sent a "press release" regarding my
"inkjet and toner cartridge recycling program". I would be happy
to send this to you as well if you so request.

Thank you in advance for all your help. It is greatly
appreciated.

Regards,

Alison



A: Alison,

Good to hear from you. Your site looks good and neatly done.
You might open with a 300 word sales letter that goes into
a bit of detail about all the major things you offer. The copy
could contain links to the pages that have those items or
services. This would help to organize all the many offers on your
site in a way people in a hurry can grasp what you can do for
them.

Best,

Kevin Nunley

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,

I own a clothing boutique and have been here just a year.
Business is extremely slow. I'm in class full time and open only
on Saturdays. I take appts during the week after class if someone
needs to purchase anything. I will graduate in Aug. 200, but in
the meantime I think getting a good website for the people to
order off the net would keep the money coming in. What do you
think? I need help!!

Thanks!

Kelly



A: Kelly,

Thanks for your note. It sounds like if people are calling
during the week, then showing up on Saturday to buy...you've got
customers that really want what you sell. That's a good thing.
Yes, a web site would be a great thing for your biz. Here's a
very cheap way to do it. Get a free site at http://tripod.com.
Then get your own yoursite.com address at http://oriweb.com and
have it forward people to your free tripod site. That only costs
about $13 per year. Bill, who runs oriweb, can show you how to
set up the forwarding.

Best,

Kevin Nunley

*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:

AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking shows
you MUST start a home business NOW! Learn what to avoid, what
works, and what is best for you! DrNunley's FREE Email Course
gives you the inside track: "Why You Need To Start Your Home
Business NOW--And How to Get Started Easily and Successfully
Earning a Full or Part-time Income!" Get it NOW at:
http://www.NunleyNetwork.com

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A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at Kevin's http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.

********************************************
This newsletter is sent weekly ONLY to those who have
asked for it (readers, friends, clients, and a few
competitors).

Subscribe or unsubscribe online at:
http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley

We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519

See you next week!
Kevin
- posted by Kevin @ 8:10 AM

 
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com

DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!

*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************

Let Old Customers Bring New Business

We all know it's not easy luring in new customers. So what can
we do? Simply get your existing customers to buy from you again.

So how do you keep old customers coming back? Try offering the
service or product they have bought before, but this time with an
added incentive. You could not only design the web site, but also
promote it free for the first month.

You could also offer them an additional product or service that
compliments the one they already purchased. Try offering a
companion book, or a newsletter subscription on the same topic.

Each time you add a new product to your line, blast out
another email or direct mail campaign to your customer base
announcing your addition. Offer special pricing incentives to
show you appreciate past customers, calling it a "special thank
you for your business."

Kevin Nunley provides marketing and copy writing. Read all his
free tips at http://DrNunley.com Reach Kevin at
kevin@drnunley.com or 603-249-9519.

************************************
NOW from DrNunley.com:

* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm

* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm

* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************

Why Your Web Site isn't Selling

If you want your website is to be successful, you must first
learn the most common problems that can hold you back from a
high-selling site:

--Coding problems: your text is wrapping in odd ways, or your
graphics are stretched, distorted, or missing altogether.

--Copy problems: awkward or confusing sentences, boring or over-
technical copy, spelling and grammatical errors, poor
punctuation.

--Design problems: image overload (an annoyance to visitors,
often resulting in slow loading) blinking fonts, too much text
crammed onto one page, odd mix of background and font colors.

--Navigational problems: users can't figure out how to get to
the relevant information, or even worse, can't find the order
button.

Another quick tip: If yours is a business web site, design it
accordingly. Think about the kind of design that would be
appropriate for your audience and your product. After all, you
wouldn't print your resume on shocking pink paper using some
goofy font, and you wouldn't show up to a job interview in acid
green trousers and clown shoes.

Kevin Nunley provides marketing and copy writing. Read all his
free tips at http://DrNunley.com Reach Kevin at
kevin@drnunley.com or 603-249-9519.

****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.

Q: Kevin,

I've noticed you usually have a few ads in your newsletter. Can
anyone advertise in it, or do you only do it for people you know?

Thanks

Marie


A: Marie,

I do sell advertising in this newsletter. You can find it at
http://www.drnunley.com/drnad.htm. It goes to over 12,000
subscribers and is a great deal. Thanks for asking!

Best,

Kevin Nunley

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,

I run a local craft boutique and I need to generate some more
foot traffic. I have a website and I've run some classified ads,
but I'm wondering if there's something I'm missing to get some
locals in here.

Thanks,

Mollie


A: Mollie,

Have you taken out a yellow pages ad? Rates can vary depending
on the size of the ad, but it's a very effective way to get local
business. Many people still turn to the old yellow pages to find
what they need. If you have a listing (especially one that
stands out), you're bound to see more sales.

Best,

Kevin Nunley

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,

I work for a rapidly growing company. We would like to purchase
30 second and 30 minute infomercial space. How do we start?

Thanks,

Dan


A: Dan,

Your best bet is to contact your local cable TV company.
Ask them about purchasing 30 second spots and 30 minute
infomercials. If you want to go regional or national, they
can point you in the right direction. Call the cable company and
ask for their sales department. If they can't help you, they
probably know exactly who can.

Best,

Kevin Nunley

*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:

AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking shows
you MUST start a home business NOW! Learn what to avoid, what
works, and what is best for you! DrNunley's FREE Email Course
gives you the inside track: "Why You Need To Start Your Home
Business NOW--And How to Get Started Easily and Successfully
Earning a Full or Part-time Income!" Get it NOW at:
http://www.NunleyNetwork.com

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WE BLAST YOUR AD to 1000s of classified ad web sites. You save
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A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at Kevin's http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.

********************************************
This newsletter is sent weekly ONLY to those who have
asked for it (readers, friends, clients, and a few
competitors).

Subscribe or unsubscribe online at:
http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley

We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519

See you next week!
Kevin
- posted by Kevin @ 12:14 PM