DrNunley's Marketing Tips ezine
Tuesday, October 18, 2005
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DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
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Write a Great Classified Ad
by Kevin Nunley
http://DrNunley.com
Classified ads are a cheap and powerful way to market just
about any businesses. From your local paper, to trade
journals, to ezines and web sites, classified ads offer you a
myriad of ways to target specific groups of prospects.
I promote my InternetWriters.com site each month in Wired
Magazines "line ad" classifieds. For a couple hundred
bucks, we can reach one million people, most of whom are
Internet tech folks and designers who can send us lots of
business.
Give your classified ad a headline. In most cases, this will
be two to three words in all capitals at the beginning of the
first line. Make those three words stand out. Start with an
action word. EARN MORE NOW......FEEL BETTER
FAST...SAVE 50% IMMEDIATELY.
Don't feel like your classified ad has to speak in complete
sentences. Use short sentences. One or two words is fine.
Be sure to mention a problem your prospects have that you
can solve. Tell people how to find out more about you and
how to buy.
Kevin Nunley is the Net's top writer. Have him create your custom
sales letter, press release, web site copy, or ad so it sells!
See http://DrNunley.com Reach Kevin at kevin@drnunley.com or
603-249-9519.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I appreciate both the speed in your reply and your praise of my
writing. As a writer it is always a boast to get positive
feedback from people you hold in high regard. Thanks again!
I went to your link, and the $149.00 price is fair, but I am not
clear on what the distribution is.
What does your distribution include? I like the idea of working
with you because I feel you take interest in what you do and in
your clients' success.
Thanks,
Devlyn
A: Devlyn,
Thanks for your kind words. Media organizations generally like
to have releases come to one email address, then the releases are
directed to the various reporters,etc. who write about that kind
of topic. I spent 21 years in radio and TV and *never*
heard of anybody having a relationship with a release
distribution service. Lots of services claim they have those
relationships, but I wonder
There are only about 4,000 to 5,000 general media organizations
in the US who want press releases. About 65% of those are radio.
Some of the top services have releases automatically "published"
on search engines and top sites. But if you look closely, the
pages are often actually hosted on the release service's site.
Your best bet is to write great releases and keep 'em coming.
That's what impresses media folks the most.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
We are a new small company, just starting out with a new product
Pale Pal the Sickness Survival Kit. We have the product and the
website set up. My question is, if we don't have alot of money
to advertise our product, what would be the best way to
advertise? Does it take money to make money?
Thanks,
Renee
A: Renee,
One of the most cost-effective ways to advertise locally is to
put a very small display ad (1 inch square) in every Sunday paper
over the long term. When reaching larger companies, combine
regular mail with email and phone calls. Often taking all 3 of
those strategies together can get you results.
We can write a sales letter for you to mail or email
at http://drnunley.com/copywriting.asp
Best,
Kevin Nunley
*******************************************
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SAVE ON GAS EVEN AS PRICES RISE! Convenient email service directs
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clients below. He'll write your article and include it in this
ezine for $395. Your article is yours to keep and use. See
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DON'T LET THE OIL COMPANIES RIP YOU OFF AT THE PUMP
As gas companies and oil cartels drive gas prices to exorbitant
levels, consumers are using the Internet to steer themselves to
stations with the cheapest gas
By Carl Mueller of http://GasPriceAlert.com
Do you get a sinking feeling in the pit of your stomach when you
fill up at the pump? The "Price of this Sale" window whirs by in
a blur as the "Gallons" window creeps along. If gas prices dip
below $3 a gallon, our mood lifts -- these days we think that's a
bargain. Meanwhile, the gas companies and oil cartels are
laughing all the way to the bank.
What if you could fight back against the high prices they set?
What if you could do it effortlessly, just by checking your e-
mail? You can.
No, I'm not talking about those free sites that list gas prices.
They rely on volunteers to pass along information that may be out
of date by the time you read it. The community or neighborhood
where you live may not even be listed. Or it may be one week but
not the next.
By subscribing to GasPriceAlert.com, you'll receive targeted, up-
to-date information daily, weekly -- as often as you'd like. A
concise, clear e-mail lists the gas stations with the cheapest
prices in your service area. You define that area by providing us
with three zip codes. One may be where you live, the others where
you work, visit -- you decide. If you want, specify a type or
brand of gas.
How much you'll save with GasPriceAlert depends on the kind of
car you drive, how many cars you own, and so on. But based on
Environmental Protection Agency miles-per-gallon averages, the
typical two-car family could save at least $546 annually. Yet our
consumer-driven service costs just $34.95 a year.
Even if a miracle occurs and gas prices drop for the long term,
you'll save just as much -- the price difference between the most
expensive and the cheapest gas always stays about the same.
You'll save year after year based on how often you fill up, not
on how much a gallon of gas costs.
If you stop at the MiniMart once a week for a cup of coffee, the
cost adds up to more than $50 or $60 a year -- about twice as
much as the cost of GasPriceAlert. Our service not only costs
less, it's worth much more than a cup of joe. So relax and enjoy
every sip -- that coffee will taste better when you're not
getting ripped off at the pump outside the door.
Carl Mueller is founder of GasPriceAlert, in association with
Intrigue Learning Services in Bellingham, Wash. For more
information about GasPriceAlert or to become a member, visit
http://GasPriceAlert.com Reach Carl at
mailto:carl@intriguelearning.com.
------------------------------------------
DO YOUR PART TO FIGHT BREAST CANCER
by Maile Haas
http://www.FashionableFundraising.com
As you may have heard, October is National Breast Cancer
Awareness Month. Retailers, news programs, charities, survivors,
and medical institutions are all doing their part to raise
awareness--and money for research. It is times like this that
make people want to open their minds, hearts, and even their
wallets to help out.
Experts estimate that 211,240 new cases of breast cancer will be
diagnosed in American women in 2005 alone, making it truly an
epidemic disease. Even though the incidence of breast cancer is
on the rise, mortality (the rate of death) has decreased. This
is because of breakthrough medical research and advanced
treatments, as well as increased awareness and earlier detection.
But the fight is not over. Breast cancer still affects hundreds
of thousands of women each year, and devastates even more
families and loved ones. Research is still needed, and that
takes money.
One worthwhile fundraiser is Charms for Charity. Created by
Fashionable Fundraising and a Utah TV station, Charms for Charity
features a sterling silver charm bracelet which was custom-
designed for this event. 25% of the sale price from every sale
will go to the Susan G. Komen Breast Cancer Foundation.
There will be 7 different charms available for this bracelet, one
being introduced each quarter until they have all been presented.
Each charm will benefit a different charity, but if you want to
help with breast cancer awareness this month, now is the time.
Everyone who collects all the charms in the bracelet will be
eligible to win a grand prize of a custom-made necklace worth
over $1,000.00.
Charm and bracelet proceeds will be donated to the Susan G.
Komen Foundation through November 15th. At that time, a new
charm will be introduced for the holiday season.
The charm bracelet retails for $29.99, with each designer charm
in the series priced between $9.99 and $12.99. The bracelets and
charms are available at http://www.fashionablefundraising.com by
clicking on the "Good Things Utah" link.
------------------------------------------
GOING BROKE COMMITTING TO YOUR JOB? A HOME-BASED BUSINESS IS THE
ANSWER
by Eugene Byers
http://goldrushusa.com/5428eu
As the price of gas hovers around $3 per gallon in many states,
people everywhere are starting to wonder about their future. It
doesn't help that oil industry analysts are predicting gas prices
will remain high for months and maybe for years.
Suddenly, commuting to your job is looking like a major
investment that's already a big hit on your budget.
Maybe it's time for you to finally start a serious home-based
business. Don't panic. Starting a business at home doesn't need
to take a big investment. It can be done cheaply, basically
coming out of the grocery money. And you don't need more
training or education, because some firms offer very simple, well
thought out, automated systems for you to use.
Expect to hear anywhere from a helpful part-time income of a few
hundred dollars per month to an impressive full-time income that
would rival the earnings of many corporate CEO's.
Here's what to look for when choosing a home-based business:
* Find something that really sounds exciting to you. Success in
business is often based strictly on your enthusiasm for what
you're selling. If you truly enjoy the product, you'll sell a
whole lot more.
* Don't let anyone tell you Network Marketing (or MLM) is a bad
thing. Big corporate media reports often portray MLM in a bad
light, but that's only because most reporters have very little
experience working outside the corporation. The truth is MLM has
hit it's own pace since the advent of the Internet. Many top
companies are earning hundreds of millions of dollars each year,
with thousands of happy members. These companies enjoy
unprecedented low overhead and little to no debt.
* Look for a home-based opportunity that comes with all the
training and support you'll need to get started. Nothing can be
more detrimental to your business than getting all set up, then
finding out there is no one to help you figure out what to do
next. Look for opportunities that have online assistance,
telephone help, or get you connected with other more experienced
members.
Finally, don't put off the business you can start today. As the
months go by and prices get even higher, more and more people
will be looking for their own home based business to supplement
or replace their income. Get started now to be at the top of this
exciting movement.
Euguene Byers has studied many home-based business opportunities.
He offers the best of the bunch at http://goldrushusa.com/5428eu
Get instant info on this business that lets you earn cash and
24K Gold Bullion: http://www.wealthinfo4u.com/5428eu
Reach Eugene at mailto:high_impact4u@yahoo.com
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This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
Subscribe or unsubscribe online at:
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We're at:
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Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, October 11, 2005
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Get Direct Mail Addresses
by Kevin Nunley
http://DrNunley.com
Usually people get addresses for their direct mail campaigns from
list brokers. Because we North Americans are famous for moving
from one home to another, it is very hard to get a list that is
current. You've got to pay even more to get a highly targeted
list that zeros in on your best prospects.
Several people wrote to say they have found excellent alternative
places to get good direct mail lists.
One man finds associations who are willing to share their member
lists with him. He also contacts the Chamber of Commerce in
cities for lists of businesses he can sell to.
Carmin Williams says another good way to get up-to-date addresses
for direct mail marketing is through your county's Property
Appraiser's Office. "I have lived in my city my entire life and
know the areas where my prospects live. I used a city map,
circled these areas and entered the street names in the Property
Appraisers search engine," Carmen says.
She has turned up the names and addresses of hundreds of targeted
prospects. She lives in Tampa and has even gathered the names of
the Tampa Bay Buccaneers and the coaching staff.
Kevin Nunley is the Net's top writer. Have him create your custom
sales letter, press release, web site copy, or ad so it sells!
See http://DrNunley.com Reach Kevin at kevin@drnunley.com or
603-249-9519.
**************************************** DrNunley answers! Send
questions to mailto:kevin@drnunley.com.
Q: Kevin,
I have just completed my homegrown website for a vacation rental
and am concerned as to the test written. I want it to get picked
up in search engines and am concerned about Key Words etc (which
I am still trying to get a handle on). Could you please review
it and let me know what you think?
Thanks,
Deb
A: Deb,
Your site looks good and I think the copy will work fine.
Be sure to work a few of your keywords into the title that goes
at the top of the browser. Search engines look closely at the
title and it is used in their listing.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Q: Kevin,
We are a new manufacturing company in Venice, FL. We need to hire
10-20 employees for the warehouse operations and have not had any
success with newspaper ads. Can you help us develop words for a
radio spot and other advice? We are looking for machinists, class
B truck drivers, fork lift operators, etc.
Thanks,
Debbie
A: Debbie,
Advertising on local country and rock stations would probably be
your best bet. You'll reach a lot more of your audience that way
than you will with newspaper advertising. I can write an ad for
you if you like. Get the "one page" deal at
http://drnunley.com/copywriting.asp Let me know if you need a 60
sec. or 30 sec. ad.
Best,
Kevin Nunley
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ARTICLES - Kevin wrote these articles for the clients below.
He'll write your article and include it in this ezine for $345 -
plus send it to 35,000 editors. Your article is yours to keep and
use. See the Ezine Article deal at http://DrNunley.com/copy.asp
WHY SUCCESS MAY BE KILLING YOU - AND WHAT YOU CAN DO ABOUT IT!
by Howard Waldstreicher
http://www.halfhourpower.com
You have probably worked long hours and many years to get where
you are professionally. It took hard work and real dedication to
achieve the success you enjoy now. Reaching professional goals
is something to be proud of, but few stop to consider the
physical tradeoffs this success often requires.
Few people stop during their climb up the corporate ladder to
consider what their daily lifestyle may be doing to their health.
Often, achieving success means spending day after day at a desk
or standing behind a counter. Americans don't get nearly enough
exercise, and with that comes health risks. Those risks include
osteoporosis, diabetes, cardiovascular disease and a number of
other related health problems.
It is critically important to get proper exercise on a regular
basis. Without it, you will almost certainly have pains and
mobility problems down the road. But the right exercise regimen
not only can decrease the risk of serious health issues, it can
also help you achieve even greater goals, both personally and
professionally.
Many don't realize that half-hearted trips to the gym several
times a week simply won't cut it when you're trying to improve
long-term health. A lot of people who work out regularly may not
be getting the kind of exercise that prevents health problems and
allows them to enjoy a full, active life.
The problem with most workouts is they focus on strengthening
specific muscles or areas of the body and are very time
consuming. That's great if you're a bodybuilder, but that's not
how our bodies normally work. While this offers physical
improvement in the form of tighter muscles and reduced fat, it
fails to provide the bending, twisting and abrupt stops that are
important to a truly effective exercise routine. These kinds of
motions are common in everyday life, like bending over to pick up
your keys. Failing to work them into an exercise routine means
the body will never be trained for common movements, which
naturally grow more difficult for us as our bodies age.
So, while thousands of individuals make monthly payments on
expensive exercise equipment and gym memberships that promises to
make them look better, they are neglecting the type of movement
that extends health benefits down the line.
In the U.S., people 35 to 54 years old account for more than one
million sports-related injuries each year. While that number
sounds imposing, it is completely within our power to change the
statistic. So how can we lessen our own risks?
The solution is to combine exercise with common movements. Use
exercises that approximate the kind of speed and movement you use
in sports or other active tasks. Movements like lunges, squats
and jumps all build muscle, improve balance and when performed
quickly and repetitively, can provide an effective cardiovascular
challenge.
The best part about this effective workout is that it doesn't
require expensive equipment or a lot of time to pull it off.
Getting back to basics with exercise balls, medicine balls and
resistance bands is all you need to help prevent injury, as well
as tone and shape your body into a stronger, healthier physique.
About the Author
Howard Waldstreicher specializes in helping active, busy people
learn effective workout techniques. Howard designs routines that
don't require expensive workout gear, and yet provide more
impressive results in less time. See Howard's half-hour exercise
program that gives you precisely the advantages he talks about at
http://www.halfhourpower.com. For more information, contact
Howard at howard@halfhourpower.com.
------------------------
New Low Cost Jewels Make Luxury Affordable For All
by Simon Fischer
http://YourDreamIzHere.com
For centuries sparkling, beautiful jewels have been THE sign of
wealth and luxury the world over. Wearing quality jewelry makes
just about everyone feel special and look better. Jewels have
had such a long and lasting importance in our world that we give
them as a sign of our most treasured possession -- a long-term
relationship.
Increasingly, wearing fine jewelry can be a noticeable sign of
your success and achievement. Walk into a business meeting
wearing an eye-catching ring, bracelet, or watch and your stature
immediately rises as perceived by those around you. Your ideas
seem more important and your power to prevail increases.
Centuries ago only Kings and Queens could afford jewels. Even in
recent years, only the well-healed could afford a nice selection
of quality jewels.
You could expect to pay anywhere from $800 to $5,000 for a nice
piece of jewelry. That meant either wiping out your retirement
account or making monthly payments, sometimes for years.
Today all that has changed for the better. Recent changes and
discoveries in the jewelry market have made wearing fine jewelry
more affordable than ever in history. Gold rings with genuine
stones can now be purchased online and elsewhere for well under
$100. I recently found a genuine white gold diamond ring for
just $129.99.
Another option that is used today to keep the costs affordable is
to use a sterling silver base and coat it with gold. Prior to
this method, the only affordable jewelry was to use sterling
silver but it had the disadvantage of tarnishing.
This new method offers many advantages. It does not tarnish
because it is gold plated, it is more beautiful than sterling
silver and it is certainly more affordable.
Those kinds of prices put fine jewelry in a whole new light. For
many of us, the $100 to $150 range falls into the realm of an
easy purchase. You can buy it just because it makes you feel
good without having any impact on your budget.
New much lower jewelry prices mean you can have a different style
or color of jewelry to go with each of your suits. You can have
a several-piece collection of similar designs to go with each of
your favorite dresses.
Perhaps even more important, it's easy to give nice jewelry as a
gift, even if for no other reason than you were just thinking how
much you value the recipient.
Simon Fischer is founder of YourDeamIzHere.com specializing in a
very wide selection of affordable high-quality rings, bracelets,
earrings, watches and more. Many items are below $100 and $150.
See his collection now at http://www.YourDreamIzHere.com
---------------------------------------------------
HATE THE HIGH GAS PRICES? STAY HOME!
by Patricia Spencer
http://www.MakeResidual4Life.com
Making a living from home has been the dream of millions of
Americans. Since the Internet was born, many have ventured out
to make thousands of dollars on their own every month, even
enough for many to quit their regular jobs. And now, with gas
prices at or near all-time highs, it's a great time to show your
disgust by giving up your commute and staying at home.
I know what you're thinking: "How can I possibly make enough
money to quit my job? How can I take that risk?" It's true that
Internet millionaires are rare, but if you're looking to
supplement or even replace your current salary, it may be easier
than you think.
No matter what kind of business you're looking at or what
promises they make of being the "next big thing," it all comes
down to one basic idea: if you have something people want, you
can sell it for profit.
No matter how high-tech or advanced technology gets, the number
one reason people even surf the Internet is to find information.
You're doing it yourself right now. Even better, many people are
willing to pay for good information, and that's where those good
old ebooks come in.
You don't have to be a writer, and you hardly have to lift a
finger once your business is in place. If you want to write your
own ebook and sell it, great. You probably have some know-how,
experience, or talent others would benefit from. However, there
are many ebooks available online with full resale rights. So
once you purchase your own copy, you profit 100%.
I firmly believe that anyone, regardless of income or experience,
can duplicate a successful system for creating a profitable ebook
business. So when you're looking for a way to profit online,
don't overlook this industry. As long as your price is
reasonable and your information is sound, you can make money.
Author Patricia Spencer is creator of the popular ebook,
"Blueprint to Massive Income." This step-by-step manual for
setting up your own ebook business produces wonderful results in
a short amount of time. Earn $500 to $1,000 per day! LIMITED
TIME pricing of just $25--that's 50% off! 60-day money-back
guarantee, FREE seven-letter e-course on email marketing. See
http://www.MakeResidual4Life.com. Reach Patricia at
mailto:Support@makeresidual4life.com
****************************************** This newsletter is
sent weekly ONLY to those who have asked for it (readers,
friends, clients, and a few competitors
Subscribe or unsubscribe online at:
http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
