DrNunley's Marketing Tips ezine
Tuesday, November 29, 2005
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
'Tis The Season To Advertise
by Kevin Nunley
http://DrNunley.com
The economy has been tough all over lately. Consumers are
nervous about job layoffs and the direction things are going in.
Business customers are nervous because consumers are nervous.
If you figured a lot of the economic downturn is pure attitude,
you're right. But watch for things to change starting right now.
The holiday season that is rapidly approaching has for 150 years
been the biggest buying time of the year. Most of us, even
though we may not like to admit it, just don't feel in the
holiday spirit unless we're making purchases.
As millions of people all over the world loosen up and start
buying, sales will soar in November, December, and early January.
NOW is the time to get your share of this up tick in sales. Do
it by advertising asap.
Because many companies make advertising the first thing they cut
in hard times, ad rates are lower than ever. Negotiate great
deals for advertising in your local newspaper, on radio, on cable
TV, and with Internet banners and ezines.
'Tis the season to be jolly. 'Tis the season to go shopping.
And it is the season to get the word out about your business,
products, and services.
Give your business a HUGE marketing boost with Kevin's 75% off
All-Out Promotion Package at http://drnunley.com/123.asp Reach
Kevin at mailto:kevin@drnunley.com
****************************************
How To Use Your Own Email Course To Pull Traffic and Boost Sales
by Kevin Nunley
http://DrNunley.com
I'm a big fan of email courses, those 7 lesson emails delivered
to your in box. People love them. A good email course gives you
bite-sized, in-depth information and training on a topic you care
about. And email courses are almost always FREE.
On top of that, an email course doesn't require you to set aside
time to drive across town to a classroom. You can read the
course any time you want--at 4am when you can't sleep, during a
break at work, even print it off and read it on the train.
Make your email course cover a specific topic a LOT of your
customers care about. Think for a moment. What question do you
hear over and over again from customers.
How can I sell my used car in a down economy? How can I get an
extra job? How can I make sure my kids succeed in school?
These would all make excellent email courses. Introduce the
problem in the first lesson. Then use the next six lessons to
give solutions, ideas, and resources (people will give you credit
for knowing your stuff even when you send them to another
expert.)
In most cases authors will be happy to let you use their
material if you include their contact information.
Many magazines, newsletters, and newspapers offer reprint rights
at very low cost.
Your lessons can be delivered at a rate that fits your customers'
schedules. Most of my customers want a lot of information and
they want it now. My lessons go out every day or every other
day. A teacher friend has his lessons go to other teachers once
each week to fit his audience's very busy reading schedule.
Kevin will create your original 7 lesson email course at an
affordable price.. See our 7 letter deal at
http://drnunley.com/copywriting.asp
Reach Kevin at mailto:kevin@drnunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I've noticed you usually have a few ads in your newsletter. Can
anyone advertise in it, or do you only do it for people you know?
Thanks
Marie
A: Marie,
I do sell advertising in this newsletter. You can find it at
http://www.drnunley.com/drnad.htm. It goes to over 12,000
subscribers and is a great deal. Thanks for asking!
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
Q: Kevin,
I am planning to start marketing Shaklee MLM. All these years I
have been just a consumer and I truly believe in their products,
I am beginning to promote it. I am also a writer, but so far
never published any of my writings. I wrote a book of 96 pages
called "Insiders Secrets to Getting Healthy and staying that way"
and I have just given it to the print shop to print a copy to see
how it looks (sprial bind). I am planning to distribute that book
to local libraries and to small book stores here to get the word
out. I am also planning to write a sales copy for marketing
Shaklee. I am planning to buy MLM leads and direct them to the
shaklee sales copy and I want your suggestion as to how I should
write to get a high conversion rate of prospects becoming
distributors. I want your opinion as to how I should start
promoting my book and how you can help me with your services?
Thanks,
Sai
A: Sai,
Your plan sounds very good. I'm sure you're going to be a
success. Put up a web site with your sales copy on it. Then take
some of your book and divide it up into 7 lessons you can put on
an autoresponder. Get the free autoresponder at
http://SendFree.com. You can market your Shaklee business in an
ad at the top and bottom of each lesson. Then advertise your
free lessons in ezines. Our ezine ad package at
http://drnunley.com/drnad.asp could work well for that.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Note from Kevin: I recently worked a deal with a major
distributor to have our client's articles sent to around 20,000
web site and ezine editors. It's the most extensive distribution
ever. And boy is it working! I'm finding customers' articles on
over 100 major sites within a week or two after distribution.
That's great visibility and lots of major links back to the
customer's site -- just what the search engines are looking
for. Get the Article Package for just $299 at
http://drnunley.com/copy.asp
EARN $3,000 THIS WEEK! Yes, in just 7 days you can
bring in thousands in cash. Amazingly simple Money
Doctor turnkey system lets anyone profit without
training or experience. Our in-demand information
practically sells itself and is currently needed by
MILLIONS of Americans. 2-up pay plan, you give up
first 2 sales to your sponsor but from the 3rd sale
on you get their first 2 sales. Full money-back guarantee if
you don't profit within 90 days. Get started at
http://www.themoneydoctorsystem.com/101027.php
Write to Steven Lamberti 282 Penn. Ave Bayshore, NY 11706
for more information.
GET PAID TO PARTICIPATE IN SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
Subscribe or unsubscribe online at:
http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, November 22, 2005
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Get A List Of Club Members
by Kevin Nunley
http://DrNunley.com
Nothing gets sales like good targeted direct marketing.
Targeting is the key. If you send your sales letter or postcard
to only those people who are intensely interested in what you
sell, you will have more customers than you know what to do with.
Here is an easy way to get super-targeted names. Contact clubs
and associations who have members who would be very interested in
what you sell. Show the leader of the club why his members would
love to hear about your business. You can often get a list of
members and addresses for cheap or free.
Anika designs and sews costumes for dance students. She has an
attractive web site and can work with customers just about
anywhere.
Using a search engine, Anika finds several associations of dance
teachers and their students. Two are in her city, one covers her
state, and several more are national.
She first calls the presidents of the clubs in her city. She
explains over the phone how her service can benefit teachers,
students, and their parents. She schedules an appointment to
visit with the club leader, show samples of her work, and leaves
a brochure filled with enthusiastic comments from past customers.
She will also leave with the club's mailing list.
Many national groups sell their member list at low cost. One
business man I know does exceptionally well getting member lists
from the local chamber of commerce in cities he wants to target.
Site and sales letters not selling? It's the copy. Have Kevin
write your sizzling new copy -- all styles and affordable -- at
http://drnunley.com/copywriting.asp
****************************************
How To Call Radio Talk Shows
by Kevin Nunley
http://DrNunley.com
Just about every city has several radio talk shows. Many feature
programs covering all kinds of community and business issues.
Get on these shows from time to time and thousands of people will
know about you. You might even be able to slip in your business
name so the audience knows where to find you (but don't be
blatant about it.)
Write down the call-in numbers of several shows. Keep them next
to the phone so you can call in a flash when you hear an
opportunity.
Listen to the show to figure out what the main topic is. You
won't want get on the air with your comment about local business
if the host is talking about the Middle East.
Call at the beginning of the show. It is easier to get on the
air then. As the show goes on, more listeners will become
interested and the number of people calling will increase.
Get right to the point. Tell the producer what you want to say
on the air. When the host answers, tell her you enjoy the show
and make your point quickly. If the show has a guest, ask a
question after you make your brief comment.
Don't give up. You may not get on half the time, but persistence
will eventually make you a well-known caller.
Kevin writes your press release, then has PR Newswire (the BIG Daddy
of PR distribution) send your release to thousands of radio,
TV, newspapers, major magazines, and top web sites. My clients
get on several top media sites within an hour after their release
goes out. And it's affordable! See http://drnunley.com/release.asp
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
Could you recommend a reasonably priced program for me to produce
e-books? I have a few ideas for speciality culinary books -
specific recipes from unusual parts of the world.
Could you also tell me how to go about marketing them after
production
Best regards.
Iain
A: Iain,
Creating and selling your own ebook is a great idea for anyone
who has information to share. If you know how to do something,
write several pages of instructions and turn it into an e-book.
There are many ebook creation programs available. One of the
cheapest and easiest is Jimmy Brown's
http://www.ebookcreator.com/
available for about $20.
Then you can promote your ebook by turning portions of the book
into ezine articles. iSnare.com has a very low cost distribution
system that gets your articles out to a very wide audience of
ezines and web site owners.
If you want to sell the ebook, you can set up a simple payment
system through http://clickbank.com/
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
Do you think that press releases with a negative, sensational, or
controversial headline would be more successful?
Thanks,
April
A: April,
No question, negative/controversial news stories are well read.
Many media people insist on at least one scary story per newscast
or issue. Perhaps it's sad, but it's also true that bad news
travels faster than good news.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Note from Kevin: I recently worked a deal with a major distributor
to have our client's articles sent to around 20,000 web site
and ezine editors. It's the most extensive distribution ever.
And boy is it working! I'm finding customers' articles on
over 100 major sites within a week or two after distribution.
That's great visibility and lots of major links back to the
customer's site -- just what the search engines are looking
for. Get the Article Package for just $299 at
http://drnunley.com/copy.asp
Start selling online today! Free 10 day trial. Best E-commerce
sitebuilder and hosting solution. 500 pages/products/photos, free
credit card processing account, E-bay and PayPal integration.
1236 customizable website designs, Custom site design option,
35+ features including autoresponders, mailing lists, affiliate
tracking, interactive forms, e-book download page.
http://www.NetSiteExpress.com
EARN $3,000 THIS WEEK! Yes, in just 7 days you can
bring in thousands in cash. Amazingly simple Money
Doctor turnkey system lets anyone profit without
training or experience. Our in-demand information
practically sells itself and is currently needed by
MILLIONS of Americans. Full money-back guarantee if
you don't profit within 90 days. Get started at
http://www.themoneydoctorsystem.com/101027.php
Write to Steven Lamberti 282 Penn. Ave Bayshore, NY 11706
for more information.
GET PAID TO PARTICIPATE IN SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
For those in the U.S. and elsewhere, have a great Thanksgiving!
Later this week my family and I are heading down to see the
Macy's parade. Hopefully the weather will hold out en ought to
keep the Bullwinkle balloon up:-)
Of course, I'm very thankful to all of you who read this newsletter,
now in its 9th year!
Best,
Kevin
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
Subscribe or unsubscribe online at:
http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, November 15, 2005
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Use Marketing Money Can't Buy
by Kevin Nunley
http://DrNunley.com
Wouldn't it be nice if you could afford network TV commercials,
full-page magazine ads, and an expensive ad agency to handle all
the details?
Having a huge advertising budget is nice, but it can create a lot
of problems. For example, I firmly believe a super-sized ad
budget may make your marketing boring and ineffective.
Here's why. Small businesses and startups who don't have much
money to spend must rely on good old fashioned creativity.
Since big media ads are out of the question, they look for cheap
or free ways to market. Those methods are often fresh,
innovative, and attention-getting.
Here are some terrific low-cost ways to market your business.
And boy do they get noticed:
* Take extra care in how you answer the phone. Be bright,
helpful, and eager to go the extra mile.
* Put a colorful flyer in with invoices and sales letters.
Highlight special deals only current and past customers can get.
* If your store or office is on a busy corner, stand outside for
a period each day and get to know those who pass by.
* Write a letter to the editor of your local paper.
* Spot radio stations setting up for a live remote. Arrange to
offer free prizes to their listeners (in turn they will mention
you, even interview you on the air.)
* Throw a monthly party at your store or office. Have cake,
balloons, even a magician. Invite customers, prospects, and
neighbors.
* Send a handwritten thank you note after every sale.
Have I got you thinking? Come up with more out of the ordinary
ways to promote your business. It gets attention and it's cheap.
Need articles for your web site, newsletter, or members? Get them
at http://DrNunley.com See the free articles link right under
Kevin's smiling photo. mailto:kevin@drnunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
Do you have any stats that ad rates are lower during recessions?
Thanks,
Peter
A: Peter,
I spent many years in radio and TV where ad rates always went
down when businesses weren't advertising...as always happens
when a recession dries up their sales. It's supply and demand.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
Can you recommend good, affordable options for distributing e-
books and creating affiliate programs?
Thanks,
Chris
A: Chris,
http://myaffiliateprogram.com has a great, affordable affiliate
program system. I've used them for several years with good
results.
All you need to distribute an ebook is to put the ebook on your
web site server and provide a link on your site to download it.
Then promote your ebook. That's usually done with part of the
ebook converted to articles and sent around the Net to ezines,
etc. Best of luck!
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
BUILD RESISTANCE TO COMING ILLNESS! With all the threats of
flu and other viruses headed our way, you owe it to yourself
and your family to keep your immune system in top condition.
Drink your daily requirement of original Goji Juice. One of
the most nutritionally dense foods in the world, only original
Goji Juice gives you this unparalleled nutritional POWER.
See http://www.richongoji.com/pres.htm
EARN MONEY with our exciting business: http://www.RichOnGoji.com
EARN $3,000 THIS WEEK! Yes, in just 7 days you can
bring in thousands in cash. Amazingly simple Money
Doctor turnkey system lets anyone profit without
training or experience. Our in-demand information
practically sells itself and is currently needed by
MILLIONS of Americans. Full money-back guarantee if
you don't profit within 90 days. Get started at
http://www.themoneydoctorsystem.com/101027.php
Write to Steven Lamberti 282 Penn. Ave Bayshore, NY 11706
for more information.
Love to Shop, but have no Time?
Make just one stop and shop online.
Health, Automotive, Walmart, Herbs,
Internet Security, TV Offers & Inspiration.
Make this stop your final destination.
Save Time & Money on all the things you need.
Don't delay the time has come,
Logon now to: http://www.shopatbeckys.com
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
THIS WEEK'S GUEST ARTICLES - Kevin wrote these articles for the
clients below. He'll write your article and include it in this
ezine for $299. Your article is yours to keep and use. See
the Ezine Article deal at http://DrNunley.com.
When Your Product Makes People Feel Great, You Make Money!
by Monique George
http://www.richongoji.com
We've all heard about the importance of offering a product or
service that is a good value. The better the value, the more
sales you will make and the more money you will earn.
Sometimes good value can be based on a low price, or finding an
otherwise hard-to-find product or service. Good value can have
more to do with customer service or service after the sale.
But how about this one: the best value comes from a product or
service that makes you FEEL good. Think about it for a minute.
McDonalds and Burger King became restaurant giants not so much
because they produced food at low prices, but because customers
felt good when they ate there. Those companies earned some of
the largest fortunes in the world based on the simple principle
that millions of people had a good time and really enjoyed
themselves when they visited their restaurants.
There are a lot of products or services that provide a good
value, but the ones that make us FEEL GOOD are the ones we'll buy
time and time again.
When you search for a new business opportunity or new product or
service to sell, consider how the product makes people feel.
Does it give them a energetic lift? Does it boost their spirits?
Do they feel good after using your product or service?
Answer "yes" to those things, and you're well on your way to
earning nice, consistent profits.
Also make sure your product or service is unique. Yes, there may
be other products in the same category, but make sure yours is
different from the others in important ways. It can me more
potent, more powerful, less expensive, more natural, or a host of
other positive factors.
Emotion is probably the most effective factor in marketing. Sell
a product or service that affects customers' health, mood, and
general well being and you'll have a winner.
Monique George represents Himalayan Gogi Juice, the ultra-natural
product that makes people FEEL GREAT! See the business
opportunity at http://www.RichOnGoji.com Catch the exiting
presentation at http://www.richongoji.com/pres.htm
Reach Monique at mrsmygeorge@yahoo.com
-----------------------------------------
Referral Businesses Make Earning Easy
by Roger Dale
http://www.FreeCardMatrixResults.com
These days, there are a plethora of opportunities to make money
from home. From direct-selling companies like Avon, to mail
order, to info products, there are dozens of different ways to go
about making some extra cash. Unfortunately, most of these
opportunities have one common problem: you have to sell.
Most of us HATE selling. We hate going door-to-door, bugging
friends and family, and making phone calls. Even if the selling
doesn't require face-to-face or telephone contact, we worry that
nobody will want what we sell, and our commissions will be zippo.
These worries are not unfounded. Most who have tried the selling
game have failed either sooner or later, and lost money,
credibility, or pride in the process. So what's a would-be
business owner to do? Quit selling and start referring.
Referral business offer the great commissions and potential
earnings of sales, without the embarrassment or risks. Many are
free to join, and pay members handsomely for sending people to
their website or getting them to sign up for something.
Now, not all referral programs are created equal. Like they say,
the best things in life are free. Well, this also applies to
referral businesses. If it's free, easy, and won't take oodles
of time to promote, you might have a winner.
Also look for referral programs that offer true benefits to those
who join. You should be able to use the products or services
involved, but so should a great majority of those you'll be
referring. For example, a program that refers people to apply
for credit cars would be universally applicable, especially
during the holiday shopping season.
Many referral businesses also compensate members for several
levels deep. This means that not only do you get paid for those
YOU refer, but you also get paid for the referrals THEY bring in,
and so on. So, if you make a successful referral to Joe, and Joe
then refers Debra, you get paid one amount for Joe's referral,
and another for Debra's. When Debra makes referrals, you also
get paid. It can go on and on.
It sounds simple, and it is. Referral programs often take zero
money, very little time or money to promote, and offer unlimited
earnings potential. Just make sure you're referring people to
something they can use.
Author Roger Dale is an Independent Associate for
FreeCardMatrix.com. FreeCardMatrix is a FREE credit card
referral program that provides generous payouts for your
referrals 10 LEVELS DEEP! Apply for one of our cards from major
card companies and encourage others to do the same. It's EASY
and totally FREE! Individuals or businesses. No selling
required! http://www.FreeCardMatrixResults.com
-----------------------------------------------
Why Shopping Online Will Be BIG This Holiday Season
by Sharon Isaac
http://www.mystore.vstoremarket.com
Traditionally, the December holiday season is the most important
part of the year for many businesses, especially those in retail.
But so far, predictions aren't that rosy for this year's profits.
High gas prices, high cost of living, and low consumer
confidence are expected to put a damper on the holiday shopping
plans for many.
But that's not entirely true for everyone. You can expect online
shopping to be bigger than ever. Why? Let me outline a few
reasons why online retail sites like Amazon, to small home-based
operations will be raking in the cash in the weeks ahead.
1. Very few are going to blow off the holidays, even if funds are
low. And most people will buy cheaper gifts rather than cross
some loved ones off their shopping list. When people don't have
a lot of disposable cash, they look for low prices. Suddenly
bargain hunting becomes the order of the day.
Expect masses of North Americans to flock to online retail sites
in ever greater numbers. The super-low overhead of online retail
allows sites to offer wide selection at the lowest prices on
Earth. After a decade of Internet shopping, millions of people
are now fully aware of this truth. Expect a very large
percentage of them to purchase some or all of their gifts online.
2. Gas is still high and may go even higher in the weeks ahead.
This means wading through clogged streets filled with holiday
shoppers is something most of our pocket books just don't want to
go through. High gas prices also mean paying for online
purchases to be shipped to you is no longer an imposition. Many
will be thinking "The 3 bucks for shipping is a lot less than the
$20 I'll spend driving all over town to the malls."
3. People are working harder than ever. The demands of one, two,
even three jobs while taking care of family is leaving millions
of Americans will zero free time. This means they need to
sandwich holiday shopping into their lunch break or even during a
slow period at work. Yes, expect these folks to also do their
shopping online in unprecedented numbers.
The bottom line is clear: if you're a consumer, give yourself a
needed break and do your holiday gift buying online. If you're an
online retailer, get ready for a holiday buying season you may
not soon forget.
Sharon Isaac is owner of an online consumer electronics store
at http://www.mystore.vstoremarket.com. Get everything from
computers to video games to books at incredibly low prices...and
have them all shipped in time for the holidays. Reach Sharon at
mailto:islacy4@aol.com
******************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
Subscribe or unsubscribe online at:
http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, November 08, 2005
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Web Merchandising Tricks Stolen From the Mall
By Kevin Nunley
http://www.drnunely.com
What's the difference between a potential customer window-
shopping in the mall and one who's browsing products on the web?
Actually, very little. They are, after all, the same people,
looking for the same essential things.
That is why you can adapt the best in-store merchandising
practices to fit the web. Here are a few ideas:
1. Highlight New Products - When you walk into a store in
the mall, they always have their newest products right up front.
On the web, you should feature your newest products on a
prominent spot on the front page.
2. Combining Items - In stores you'll often see signs
saying things like, "Buy Two for $30," when the regular price for
one of the items is $25. So, of course people are going to pay $5
more for two. Amazon.com is the current king of this kind of
promotion, offering two similar titles for one low price. You can
do the same.
3. Impulse Buys - When you reach the checkout counter in a
store, you suddenly find yourself presented with inexpensive
items that you sort of want. When your online customer goes to
checkout, offer some low-priced add ons to go with their
purchase.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From e-zine advertising, to a press
release, to web copy that sells, get what you need fast. Reach
Kevin at mailto:kevin@drnunley.com or 603-249-9519.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I just tried to purchase some advertising space on a well known
radio station but was turned down flat because I wasen't the real
owner of the website. Is it a good idea to send out an ad,
newsletter, or news realease with a subdomain such as
http://www.my3wtel.com/ern ?
Thanks,
Ernest
A: Ernest,
Sounds like you ran into one of those "special personalities" who
work in radio. Advertising a subdomain is fine in newsletters,
press releases, etc. As long as you have authority to speak for
the site you represent, you're ok.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
Can you recommend a company that I can use to send out to an
email list I have compiled? My current company is priced right
(29.99 a month for up to 10,000 names), however, there is a glich
and they are sending out duplicate and triplicate emails and
cannot fix it.
I would appreciate any suggestion you have. I have enjoyed your
articles.
Thanks,
Nicholas
A: Nicholas,
We use Sharon Tucci's http://www.listcast.com/ for managing our
big newsletter lists. Their service is expert and excellent and
their prices are very reasonable.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking shows
you MUST start a home business NOW! Learn what to avoid, what
works, and what is best for you! DrNunley's FREE Email Course
gives you the inside track: "Why You Need To Start Your Home
Business NOW--And How to Get Started Easily and Successfully
Earning a Full or Part-time Income!" Get it NOW at:
http://www.NunleyNetwork.com
Do You Trade E-Currency?.....Get The Free Report!
Instantly Cash In On Your Share Of This
Multi Million Dollar Industry! Trade E-Currency
For Profit! Amazing Facts You Need To Succeed!
http://www.dxingold.com
NEW CALGARY PAY-PER-CLICK! Advertise to thousands of new
customers in large, affluent Calgary Canada. Super low rates --
as little as ONE CENT PER CLICK. Sign up now and get up to 1,000
FREE PROSPECTS. Also see our Affiliate Program that lets you
earn from your site. CLICK NOW http://www.MyCalgaryClicks.com
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
THIS WEEK'S GUEST ARTICLES - Kevin wrote these articles for the
clients below. He'll write your article and include it in this
ezine for $299, then distribute to a huge audience of editors.
Your article is yours to keep and use. See the Ezine Article
deal at http://DrNunley.com/copy.asp
The Best Way to Save Money on Advertising - Target Locally
by Linda Stevens, CEO
http://www.MyCalgaryClicks.com
Over the years I have discovered exactly what derails an ad.
More often than not, when an ad fails to produce results, the
problem isn't with the ad. The problem is with WHO the ad
reaches.
Before you start blaming lack of response on your ad, stop a
moment to consider who it is TARGETED to.
Let's take a moment to look at Internet advertising. First off,
let me say I dearly love advertising on the Net. The advertising
rates for search engines and ezines are far, far lower than
advertising your business on traditional media like TV or
newspapers. For what one TV commercial would cost, I can
advertise a business extensively for weeks, even months.
But, as I'm sure you've realized by now, the Internet is no magic
advertising medium. Just as often as with anywhere else, your ad
can pull less than expected response. The problem is with lack
of targeting.
If most or all of your customers live in the geographical area of
your store, using a search engine to reach people all over the
world doesn't make much sense. You can consider your money
wasted when somebody who will NEVER walk into your store reads
your ad.
The solution is to advertise on sites or ezines that reach YOUR
customers at a very high rate. This could be a local site that
provides sports scores for dozens of local sports teams. Or a
site that lists a great many local building contractors. Very
specific information needed by people in YOUR area will draw just
the kind of local crowd you can capitalize on.
We're seeing a sudden rise of local pay-per-click search engines.
These use the same popular technology as Google and Overture, but
limit their reach to businesses in a particular city, state, or
region.
Often these local pay-per-click sites have very low rates, a
little as one cent per click. Many offer as many as 1,000 free
clicks to any business that signs up.
Be sure to check if the pay-per-click site has plenty of
businesses listed in their database. An empty site won't attract
many visitors and you may not reach enough audience to have any
effect on your sales. Also watch for a pay-per-click that is
promoting in your area. If they are visible to you, they are
probably getting the attention of lots of your customers.
Linda Stevens is CEO of http://MyCalgaryClicks.com , the local
Pay-Per-Click city search directory for Calgary, AB Canada.
Linda believes in following her own advice and is offering
$10 in free bidding cash to any site that signs up to advertise.
Reach Linda at mailto:support@mycalgaryclicks.com
----------------------------------------
How to Write Sizzling Sales Letters
By Kevin Nunley
http://www.DrNunley.com
We've all seen those "latest and greatest" online sales methods:
pop-ups, pop-unders, flashing banners, pay-per-clicks, etc.
These methods can be effective, but what about the fundamentals?
The truth is, the old, reliable sales strategies are often more
successful at pulling sales than the new techniques people come
up with.
Take the good old sales letter for example. It's probably the
oldest trick in the book, but it works. Used correctly, a sales
letter can be your key to making sale after sale, for years down
the road.
Most very effective sales letters will have a few things in
common. When writing your letter, here are the top things to
consider:
1. You need a great headline - The headline of a sales letter
tells you, in a nutshell, what the rest of the page is about.
People will decide from the headline whether they might be
interested in your product or not, so it should give your readers
a reason to keep reading. Choose your words wisely, and consider
your target audience. Ask yourself what would catch their
attention and make them want to know more.
2. DON'T save the best for last - It seems like our attention
spans are getting shorter all the time. If you take too long to
tout the benefits of what you're selling, you'll lose your
audience before you even make an impression. Give people your
most powerful selling points right up front, or your reader may
not make it past the first sentence or two.
3. Relate to your prospects - Talk to them about them! Consumers
won't care a whiff about your product unless they can easily tell
how it relates to them, what they'll get out of it, and how it
can make their lives easier or better. So point out the benefits,
how their lives will be different with your product, and make it
all about them...not you. Use a lot of "you" and "your" in your
sales letter, and speak to them in a way they can relate to.
Point out their everyday problem that your product will solve.
Let them know you understand, then offer your solution and call
them to action.
4. Back it up with facts - You can talk (or write) until you're
blue in the face, but if your statements aren't believable or
can't be backed up with some kind of proof, you won't get very
far. Try using endorsements, examples, and testimonials from
past customers. People love statistics, so try finding some that
relate directly to your offer.
5. Don't shout at your customers - Motivational copy is one
thing, but ridiculous hype is another. Don't throw out a bunch
of unbelievable promises, or use an exclamation point every other
sentence. You're trying to get your prospects excited, but if
you overdo it, you'll undermine your credibility.
6. Keep it simple - Not everyone is a literary genius. In fact,
most of your customers probably don't enjoy reading that much.
This is why your sales letter should be easy to read,
entertaining, informative, or otherwise engaging. Don't talk down
to your prospects, but use simple words and short sentences. If
your writing is too complicated, no one will want to read it.
7. Polish it up - Make sure your copy reads smoothly and is free
of grammatical and spelling errors. Above all, make sure there's
enough copy there to fully explain your product and how it can
help your audience. Copy that is full of errors or too sparse
will drive people away faster than just about anything else.
Kevin Nunley writes sizzling sales letters and web copy that gets
results! Having trouble coming up with powerful copy? Let Kevin
and his staff of professional writers work magic for you. See
Kevin's fantastic deals at http://www.DrNunley.com. Reach Kevin
at mailto:kevin@drnunley.com or 603-249-9519.
******************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
Subscribe or unsubscribe online at:
http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, November 01, 2005
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Two Most Important Things to Remember About Media Publicity
By Kevin Nunley
http://www.drnunley.com
You don't need to know everything about media publicity to take
advantage of opportunities. If you simply keep a few key ideas in
mind, you can get your product, service or business media
coverage on a regular basis.
Here are the two most important things to remember about media
publicity:
1) Opportunities are EVERYWHERE - How many radio stations,
televisions stations, newspapers and magazines do you think there
are in existence? In the U.S. alone there are not just thousands,
but hundreds of thousands. And each of these media stations and
publications need content. They are always waiting for people to
drop the next story in their lap. You can be the one to do it!
All you have to do is try.
2) The Media Doesn't Look For You - Even if you are a famous
person, the media won't necessarily come looking for you. They
wait for someone to tell them about a story idea, and then they
come running. If you don't pitch your idea to the media, they
won't know who you are and they won't come looking for you. You
have to take the first step.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From e-zine advertising, to a press
release, to web copy that sells, get what you need fast. Reach
Kevin at mailto:kevin@drnunley.com or 603-249-9519.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
Are there any direct mail companies you can recommend?
Thanks,
George
A: George,
For regular mail, check your Yellow Pages for "direct mail."
That usually works best. However, direct email doesn't usually
work very well. You're probably better off with solo ads in
ezines if you want to send sales letters.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I have been doing some pay-per-click ads for a couple of months
now. I have had success, but want to get better results with the
site. I am currently getting 1600 hits per day to my site, but
not sure why the conversion is low. Any advice would help.
Thanks,
Ben
A: Ben,
If the 1,600 hits are coming from ppc's, that might be the
problem. For some reason ppc's have very low conversion for most
sites. Pages that do well with ppc's often have very quick-read,
direct copy that gets the main points across immediately and has
the sign-up in the 1st screen.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking shows
you MUST start a home business NOW! Learn what to avoid, what
works, and what is best for you! DrNunley's FREE Email Course
gives you the inside track: "Why You Need To Start Your Home
Business NOW--And How to Get Started Easily and Successfully
Earning a Full or Part-time Income!" Get it NOW at:
http://www.NunleyNetwork.com
THERE ARE MISTAKES ON YOUR SITE! I'm a professional proof reader
and I CONSTANTLY find misspellings, typos, bad punctuation and
more on even the largest sites. I'll carefully review your site,
sales letter, ebook, ad and more for mistakes in the copy. AVOID
EMBARRASEMENT and INCREASE SALES. See my very affordable rates:
http://www.ProofYourCopy.com mailto:janet@proofyourcopy.com
EARN $3,000 THIS WEEK! Yes, in just 7 days you can
bring in thousands in cash. Amazingly simple Money
Doctor turnkey system lets anyone profit without
training or experience. Our in-demand information
practically sells itself and is currently needed by
MILLIONS of Americans. Full money-back guarantee if
you don't profit within 90 days. Get started at
http://www.themoneydoctorsystem.com/101027.php
Write to Steven Lamberti 282 Penn. Ave Bayshore, NY 11706
for more information.
GET PAID TO PARTICIPATE IN SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
THIS WEEK'S GUEST ARTICLES - Kevin wrote these articles for the
clients below. He'll write your article and include it in this
ezine for $299. Your article is yours to keep and use. See
the Ezine Article deal at http://DrNunley.com/copy.asp
Kosher Food Popular With Health Conscious Of All Faiths
by Miklos Margaretten
http://www.BestKosherFood.com
Until recently, it was close to impossible for the kosher or
health conscious traveler to keep his religious or healthy
meals while in transit. Now developments in the kosher
food industry are making this challenge much easier.
The health conscious and dieters are finding Kosher food is
better for you and offers a very wide range of items and dishes,
and this trend is spreading rapidly.
Keeping kosher means following dietary laws handed down through
the centuries among the Jewish faithful. Kosher has its roots in
the Old Testament. Kosher laws are generally more strict than
U.S. Department of Agriculture (USDA) standards.
Religious inspectors also rule out sick or injured animals that
would be normally be accepted in non-Kosher markets.
In our modern world where most animals are often treated roughly,
keeping Kosher means eating a much healthier grade of meat.
Kosher tradition features a major group of foods known as Parve.
Parve includes a huge variety of fruits, vegetables, and grains
in their natural, unprocessed state. This is exactly what many
people who are trying to eat a healthier, low-fat, high-fiber
diet are looking for.
These days Kosher food is widely available and often can be
ordered pre-packaged via the Internet or mail. This makes a
perfect option for anyone who wants to try Kosher, eat Kosher
occasionally, or needs a stash of good Kosher meals when
traveling.
Options include a wide variety of vegetables and salads along
with meat, chicken, and fish dinners. Also available are salt-
free meals and veggie dinners for people with special dietary
needs. You can chose from menu items with traditional Jewish
names to items that might seem to come from your average
neighborhood restaurant. The difference is that everything is
prepared with very high Kosher standards for ingredients and
preparation.
People everywhere are starting to view Kosher certification as a
mark of a food's superior quality, cleanliness, and
healthfulness.
Miklos Margaretten is the owner of Kosher Meals To Go in New
York. His site features a very wide variety of fine Kosher meals
specially insulated double-wrapped packages that can be ordered
by anyone, including travelers and people on the go. The meals do
not contain "MSG". You can have your delicious home style meals
shipped to your destination before you arrive. They ship anywhere
in the US. Great for College students, singles, Hotels & country
club managers that have a kosher function coming up. See
http://www.bestkosherfood.com Now you can enjoy a Kosher
diet without interrupting your life!
-------------------------------------------------
Watch Out! Copy Mistakes are Sinking Your Site
by Janet Gratz
http://www.ProofYourCopy.com
No matter how well you write, or even if you have a professional
writer create your web site copy, you're going to have errors.
Misspelled words, awkward sentences, phrases that don't make
sense, and words that are used incorrectly run rampant through
many sites. And it's no wonder. Writing well is hard work. Even
a good writer will be too close to the copy and won't see ALL their
mistakes, even when re-reading the copy carefully.
Mistakes in your copy can sink your web site. The online
audience who accounts for most of your customers are a rather
literate group of people. Studies show a large percentage have a
good knowledge of spelling and punctuation. If they find your
copy has several errors in it, prospects will figure you do
sloppy work.
The solution is simple. Get a proof reader to carefully check
your copy. You can enlist the help of a friend who has a sharp
eye for spelling and punctuation. Better yet, get a professional
proof reader to read your copy. Proof reading is almost always
affordable and the investment will pay off big time in avoided
embarrassment and missed sales.
Don't get too comfortable with spell checkers. Many have limited
numbers of words they recognize, and will skip past some
misspelled words. One of the most common problems is that a
spell checker can't help you if you use the WRONG word.
Don't feel like I'm picking on you. I worked in the TV and
movie industries for many years. I can tell
you from personal experience that even Hollywood's writers
struggle with typos and other errors in their copy. None would
dream of turning in a script without first having a
capable proof reader go through their drafts and revisions.
Janet Gratz is founder of http://www.ProofYourCopy.com. She can proof
and edit your web site, ebook, sales letters, and more -- all at
very affordable rates. Reach Janet at janet@proofyourcopy.com or
818-901-0035.
******************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
Subscribe or unsubscribe online at:
http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
