DrNunley's Marketing Tips ezine
Tuesday, January 31, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
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Promote To Local Media
by Kevin Nunley
http://DrNunley.com
Media are constantly looking for new stories and
information that will interest their audiences.
Chances are, your town has at least one major newspaper,
several smaller papers, a few TV stations, a bunch of radio
stations, and at least one cable company.
Local media like to cover local stories. You have a much
better chance of getting free publicity from a reporter in
your area than from national media.
Send media a press release when you have something new
to announce: a new product, service, public service
program, or alliance with another business.
Small businesses often make good feature stories. Work
up a sheet of helpful tips related to your business. Make
sure they are things the media audience will be interested
in.
Local talk radio stations and programs are constantly in
need of interesting guests. Watch for times when your area
of expertise fits with a breaking story, holiday, or issue the
media is covering.
Work with local charities and blow your own horn.
See Kevin's LOWER prices, better service, and bigger
values on your favorite marketing packages at
http://DrNunley.com We write and send your press release
for just $345. Your ezine ad before 14,000 for just $39.
Copywriting just $149 per page. Reach Kevin at
kevin@drnunley.com or 603-249-9519.
****************************************
Take advantage of DrNunley's NEW LOWER PRICES!
Famous All-Out Promotion Package with press release,
article, sales letter, and ad with distribution for
JUST $299! http://DrNunley.com/123.asp
Ezine Article Package: Kevin writes your article,
then sends to 20,000 ezines and sites. Lots of links
to your site! JUST $199 http://DrNunley.com/copy.asp
Sales letters and web site copy: 900 words $299
http://DrNunley.com/copywriting.asp
Ezine Ad Special: Kevin writes your 50 word ad, then
puts it in this newsletter to 14,000, JUST $49
http://DrNunley.com/drnad.asp
****************************************
Turn Failure Into Success
by Kevin Nunley
http://DrNunley.com
One of the reasons why huge fortunes have been made in
California's Silicon Valley is failure is no big deal.
Among the thousands of Internet start-ups, many are
bound to fail. Those caught in bad deals simply jump to a
new idea and try again. Even while we are hearing of one
dot-com failure after another, there are big new websites
popping up.
AOL founder Steve Case says the harder they fall the
bigger they become. Case is convinced from his personal
experience that major failures sharpen a company, bring
new knowledge, and help the firm to come back strong.
Here are some ways to brainstorm for new ideas after an
idea, product, or service turns out to be a disappointment.
Find someone outside your circle to look through your
failure and see where things tripped up. Often a fresh view
can give you clues you hadn't thought of.
Take a long look at your marketing. Does the average
customer understand it? Is there a way to refocus it for a
stronger appeal?
Even when business is going well and sales are mounting,
take time to look for things that could challenge your
success.
See Kevin's LOWER prices, better service, and bigger
values on your favorite marketing packages at
http://DrNunley.com We write and send your press release
for just $345. Your ezine ad before 14,000 for just $39.
Copywriting just $149 per page. Reach Kevin at
kevin@drnunley.com or 603-249-9519.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
What do they cost? How does an autoresponder work? How much does
it cost per month to operate or work it? Let me know.
Thanks,
Mike
A: Mike,
An autoresponder emails your messages to anyone who asks for
them.You can get a great free autoresponder service at
http://sendfree.com. People usually load the autoresponder up
with sales letters and/or articles.
People usually use 7 autoresponder messages, but 3 will also
work. I have both 3 letter and 7 letter deals at
http://drnunley.com/copywriting.asp
Autoresponders are a very effective way to market. And best of
all, they work automatically.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I have spent weeks now researching answers to my marketing needs.
I have read a lot, taken e-courses, read and re-read sales copy
(long and short form) and still I am as blank as a white wall
with no pictures.
Can you help? Any advice as to acheive my goals without paying
much? I have no more money and the copywriting courses I have
looked at ranged in price from $299 to $15,000.
Thanks,
Laurie
A: Laurie,
Probably the best book on writing copy is The Copywriter's
Handbook by Robert W. Bly. You can get it for $10 at Amazon.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Note from Kevin: I recently worked a deal with a major
distributor to have our client's articles sent to around 20,000
web site and ezine editors. It's the most extensive distribution
ever. And boy is it working! I'm finding customers' articles on
over 100 major sites within a week or two after distribution.
That's great visibility and lots of major links back to the
customer's site -- just what the search engines are looking
for. Get the Article Package for just $299 at
http://drnunley.com/copy.asp
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Also see our money-making Business Opportunity
Browse our massive online store at:
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A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
Subscribe or unsubscribe online at:
http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, January 24, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Make It Comfortable To Buy
by Kevin Nunley
http://DrNunley.com
Whether your biz is online or off, making customers
comfortable with buying from you is key to sales.
We can take a tip from the Mail Order industry. Mail Order
never took off until they started offering a money-back
guarantee. If you sell a product that can be returned, state
your guarantee prominently. If you sell a service, offer to
keep working on the project until the customer is satisfied.
While you're at it, make the returns process easy. A recent
study showed customers are irritated with a great many
companies that make it big hassle to return faulty
merchandise.
Lots of people still don't trust online order forms. Set them
at ease by explaining what happens to their information after
they press "submit."
Put a photo on your site of you, your store, or your
employees. This makes you more tangible to Internet
shoppers.
Kevin Nunley writes your press release, ezine article,
sales letter, and classified ad for just $299. Also
includes sending your article to 20,000 editors and
more. Get the $299 All-Out Promotion Package at
http://DrNunley.com/123.asp Reach Kevin at kevin@drnunley.com
****************************************
Take advantage of DrNunley's NEW LOWER PRICES!
Famous All-Out Promotion Package with press release,
article, sales letter, and ad with distribution for
JUST $299! http://DrNunley.com/123.asp
Ezine Article Package: Kevin writes your article,
then sends to 20,000 ezines and sites. Lots of links
to your site! JUST $199 http://DrNunley.com/copy.asp
Sales letters and web site copy: 900 words $299
http://DrNunley.com/copywriting.asp
Ezine Ad Special: Kevin writes your 50 word ad, then
puts it in this newsletter to 14,000, JUST $49
http://DrNunley.com/drnad.asp
****************************************
Make `Em Email You
by Kevin Nunley
http://DrNunley.com
I started my business out on the Internet with the emphasis
on email communication with customers and prospects.
Sure, I talked with a lot of customers on the phone,
especially in the early days of the Internet when a lot of
people didn't feel comfortable buying until they made phone
contact. But the vast majority of orders came after writing
back and forth with customers via email.
Recently we hired more staff and added a toll free number
prominently featured on every page of DrNunley.com.
Phone calls picked up, but email STILL far outstrips the
phone as the best way to get sales.
Here's why. The telephone is spoken communication.
When we talk our meaning doesn't go in a straight line. We
tend to talk in circles, going back over the important points
again and again (don't feel like I'm picking on you, the
entire world does this when they talk).
Writing is linear in its logic (as scientists say). When you
write, your ideas must march along one after another
without doubling back. This may not be the most
comfortable way to communicate, but writing makes people
organize their ideas and get to the point.
This very simple difference between talking and writing may
be at the root of why so many businesses find they make
their real sales from email and not from the telephone.
See Kevin's LOWER prices, better service, and bigger
values on your favorite marketing packages at
http://DrNunley.com We write and send your press release
for just $345. Your ezine ad before 14,000 for just $39.
Copywriting just $149 per page. Reach Kevin at
kevin@drnunley.com or 603-249-9519.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
What copywrite(s) do you recommend for creating a new website?
Which e-zines should I send helpful articles we've written to?
Is their a directory of ezines that is really current?
Thanks,
Mike
A: Mike,
Good to hear from you. We have some great copywriting deals
at http://drnunley.com/copywriting.asp. The 3 page deal could
create copy for your home page and two other pages.
Charlie Page's http://www.directoryofezines.com/ is the original
and the best. Glenn at http://isnare.com has a terrific system
for distributing articles. I use his service to send out my own
articles.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I've heard both good and bad things about cold calling. They say
it can be really effective, but can also cost too much valuable
tme and turn customers off. What do you think?
Thanks,
Mark
A: Mark,
Calling to offer special discounts or new products can be
effective, but you really have to do your homework. You need to
make sure you're not violating the new "do not call" list (which
most of us are on), and you need to target the people you're
calling to avoid wasting your (and their) time. Generally, I
believe you're allowed to call people you've done business with
in the last year, so you may want to go through your past
customer list for names. Repeat customers can really keep your
business in the black--just make sure they're the ones you're
calling.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Note from Kevin: I recently worked a deal with a major
distributor to have our client's articles sent to around 20,000
web site and ezine editors. It's the most extensive distribution
ever. And boy is it working! I'm finding customers' articles on
over 100 major sites within a week or two after distribution.
That's great visibility and lots of major links back to the
customer's site -- just what the search engines are looking
for. Get the Article Package for just $199 at
http://drnunley.com/copy.asp
CLASSIFIED ADS JUST $25!
Meredith Pond's FastAdKing gives your professional, POWERFUL
classified ads for just $25. Friendly service, quick turnaround,
REAL RESULTS! Get your 50-word ad NOW and start selling!
http://www.fastadking.com
THOUSANDS OF PRODUCTS FOR YOUR HOME -- in stock and
ready to ship NOW. All at low cost! From delightful
lawn ornaments to precious baby sets, you can find
anything and everything on our pages. Super fast
shipping, excellent service, and years of know-how
make your shopping experience the BEST ON THE NET.
Also see our money-making Business Opportunity
Browse our massive online store at:
http://www.HendersonSpecialtyAndMerchandise.com
GET PAID TO PARTICIPATE IN SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
Subscribe or unsubscribe online at:
http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, January 17, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Business Cards At The Cash Register
by Kevin Nunley
http://DrNunley.com
There is a company in my town that places a small display of
business-card-sized ads in restaurants. The cards go next to the
cash register and advertise everything from sporting goods stores
to accountants, to general contracting. In most every case,
those advertising are small or home-based businesses.
This cheap and simple method works. Smart Card Displays has
been successfully providing this advertising service in the Salt
Lake City area for 10 years. Small businesses love it.
The cards are always printed simply on colored card stock. Most
include a simple graphic to get attention and help quickly
communicate the ad's message.
You might consider starting an advertising service like this in
your own community. Many restaurants, stores, and high-traffic
offices welcome the cards.
Also think about letting customers put their cards in a card
holder next to your checkout area. This provides a fine service
to customers while giving people something to look at while you
process their order.
Kevin Nunley writes your press release, ezine article,
sales letter, and classified ad for just $299. Also
includes sending your article to 20,000 editors and
more. Get the $299 All-Out Promotion Package at
http://DrNunley.com/123.asp Reach Kevin at kevin@drnunley.com
****************************************
Take advantage of DrNunley's NEW LOWER PRICES!
Famous All-Out Promotion Package with press release,
article, sales letter, and ad with distribution for
JUST $299! http://DrNunley.com/123.asp
Ezine Article Package: Kevin writes your article,
then sends to 20,000 ezines and sites. Lots of links
to your site! JUST $199 http://DrNunley.com/copy.asp
Sales letters and web site copy: 900 words $299
http://DrNunley.com/copywriting.asp
Ezine Ad Special: Kevin writes your 50 word ad, then
puts it in this newsletter to 14,000, JUST $49
http://DrNunley.com/drnad.asp
****************************************
Marketing Your Reputation
by Kevin Nunley
http://DrNunley.com
When we talk about marketing and advertising we usually
discuss ezines, TV ads, newspapers, search engines and the
like. But none of these are nearly as important or powerful
a marketing tool as your reputation.
If you run a great business or do fine work and everyone
knows and appreciates it, you're on the right track. On the
other hand, you don't have to settle with just any old
reputation you end up with. Smart businesses set out to
purposely build a specific planned-in-advance reputation.
Decide what rep you want people to know you buy. Are
you a top expert with ready answers, honest in an industry
that is often less than honest, speedy among competitors
that aren't?
Pick a reputation that makes a difference to customers. If
everyone has low prices, stress your high quality. If all your
competitors are bad at answering email, make quick
response your known reputation.
Advertise your reputation in all your marketing. Make it a
headline on your web site. Put your reputation statement on
your business card. Then follow through to back up your
reputation and prove you deserve it.
Kevin Nunley writes your press release, ezine article,
sales letter, and classified ad for just $299. Also
includes sending your article to 20,000 editors and
more. Get the $299 All-Out Promotion Package at
http://DrNunley.com/123.asp Reach Kevin at kevin@drnunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I am having trouble locating several options for co-op, small
business opportunity seekers Card Decks. I could most definitely
use your writing expertise in writing the copy of my ad. Can you
point me in the right direction of companies that do high volume
100,000-250,000 card deck mailings at least 6 times per year?
Please let me know.
Thanks,
Jim
A: Jim
Jim,
Good to hear from you. There are many companies that specialize
in Card Decks. The term in the industry is Card Pacs. If you do a
search on Google for Card Pac a lot of the companies will come
up.
We can write the copy for your card with our "classified ad" deal
at http://drnunley.com/drnad.asp I write your ad plus include
it in DrNunley's Marketing Tips to 14,000.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I have just completed my homegrown website for a vacation rental
and am concerned as to the text written. I want it to get picked
up in search engines and am concerned about Key Words etc (which
I am still trying to get a handle on). Could you please
review it and let me know what you think?
Thanks,
Deb
A: Deb,
Your site looks good and I think the copy will work fine.
Be sure to work a few of your keywords into the title that
goes at the top of the browser. Search engines look closely
at the title and it is used in their listing.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Note from Kevin: I recently worked a deal with a major
distributor to have our client's articles sent to around 20,000
web site and ezine editors. It's the most extensive distribution
ever. And boy is it working! I'm finding customers' articles on
over 100 major sites within a week or two after distribution.
That's great visibility and lots of major links back to the
customer's site -- just what the search engines are looking
for. Get the Article Package for just $199 at
http://drnunley.com/copy.asp
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A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
Subscribe or unsubscribe online at:
http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, January 10, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Advertising Ideas
by Kevin Nunley
http://DrNunley.com
The most difficult part of advertising is often just coming up
with the idea. Even the most successful writers can get stuck
at times. Here are some ways to produce advertising ideas that
SELL!
First of all, it is important to get the facts. You need to know
specific facts about the product as well as facts about the
audience you want to target. Get all of the information you can!
Read magazines, flyers, newsletters, and even junk mail. Also,
talk with people. Go to classes and seminars or attend meetings.
You never know when the information you learn will be useful.
Try using a checklist. When you're stuck for an idea, a
checklist can help you come up with different possibilities or
strategies. You could make a checklist for headlines, or a
checklist for why people buy products. This will help you get
headed in the right direction.
Get feedback. The way you see your ideas may be completely
different than the way others see them. Show your rough ideas to
others. Or, have someone look at your finished copy and give you
their opinion on how it might be improved.
Try teaming up. If you are a copywriter, you could team up with
an art director. Or if you are an entrepreneur you might team up
with a corporate manager. A partner can expand upon your ideas
and could make them even better.
Sleep on it! Sometimes you need to just put the problem aside.
You're probably thinking about it way too much. You might be
surprised when the perfect idea comes to you "out of the blue."
Kevin Nunley writes your press release, ezine article,
sales letter, and classified ad for just $299. Also
includes sending your article to 20,000 editors and
more. Get the $299 All-Out Promotion Package at
http://DrNunley.com/123.asp Reach Kevin at kevin@drnunley.com
****************************************
Take advantage of DrNunley's NEW LOWER PRICES!
Famous All-Out Promotion Package with press release,
article, sales letter, and ad with distribution for
JUST $299! http://DrNunley.com/123.asp
Ezine Article Package: Kevin writes your article,
then sends to 20,000 ezines and sites. Lots of links
to your site! JUST $199 http://DrNunley.com/copy.asp
Sales letters and web site copy: 900 words $299
http://DrNunley.com/copywriting.asp
Ezine Ad Special: Kevin writes your 50 word ad, then
puts it in this newsletter to 14,000, JUST $49
http://DrNunley.com/drnad.asp
****************************************
Making Classified Ads Work
by Kevin Nunley
http://DrNunley.com
Are you having trouble coming up with that perfect classified ad?
Here are some tips that will help you write a classified ad that
sells.
You definitely want your ad to stand out from all of the others.
But it's important not to leave out the information that really
sells. Make sure you're thorough. Readers want to know all
of the important facts about your product or service. If you
don't include that information, they might pass right by your ad.
Don't use abbreviations unless it's necessary. An abbreviation
you use might be perfectly clear to you, but someone else might
have no idea what it means. How can they decide if they want to
order your product or service if they don't know what it is
you're selling?
Be honest in your ad. Some people exaggerate in their classified
ads because they feel they get more of a response. But, what
happens when a buyer finds out that they have been mislead? They
definitely won't appreciate it and will take their business
elsewhere. They will probably tell others about the horrible
experience they had with you, and that will not be good for your
business. Honesty really is the best policy.
Clearly state your price. The price of an item is probably one
of the most important factors to classified ad readers. Ads
that show the price are the ones that get results! Also, giving a
price helps you to attract customers who are in your price range.
Remember to include your contact information. Be as accessible as
possible. Include a telephone number, email, fax, and the hours
you can be reached so customers can get in touch with you. Often
a customer who can't get through to you the first time won't call
again.
Kevin Nunley writes your press release, ezine article,
sales letter, and classified ad for just $299. Also
includes sending your article to 20,000 editors and
more. Get the $299 All-Out Promotion Package at
http://DrNunley.com/123.asp Reach Kevin at kevin@drnunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I just read your article, "How to Get FREE Publicity With Short
Announcements," and found the link you reference to
http://7lessoncourses.com/kevin_nunley/create-release.asp is not
out there. Has it moved? I am starting to advertise an annual
charity event and wanted to get as much info as possible to get
my press releases out.
Thanks,
Brian
A: Brian
The announcement creator was discontinued recently. You can
easily structure your own press release. I show you how at the
bottom of this article:
http://drnunley.com/articles/article-content.asp?id=68
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
My Herniated Disc & Spine Clinic is in the Los Angeles area.
How would your PR programs get me "local" publicity within 60
miles of my clinic? In addition to "local" TV, Radio &
Nespapers in LA County, what other places would you send my
press release? Please respond by email.
Thanks,
Ed
A: Ed,
We distribute releases through PR Newswire. They can focus on all
the media in the Los Angeles area, then additionally send to
about 3,000 major media nationwide (including all the big ones:
from NBC to Yahoo, etc). They don't give me a complete list, but
it's about as comprehensive as anyone needs. They also send to a
shorter list of appropriate industry publications they choose.
Again, I don't get to see this list, but these guys are the best
in the business for 50 years and know what they're doing.
Their service is expensive, but I include it in my $345 press
release deal http://DrNunley.com/release.asp .
It's by far the best PR package value on the Net.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Note from Kevin: I recently worked a deal with a major
distributor to have our client's articles sent to around 20,000
web site and ezine editors. It's the most extensive distribution
ever. And boy is it working! I'm finding customers' articles on
over 100 major sites within a week or two after distribution.
That's great visibility and lots of major links back to the
customer's site -- just what the search engines are looking
for. Get the Article Package for just $199 at
http://drnunley.com/copy.asp
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GET PAID TO PARTICIPATE IN SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
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A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
Subscribe or unsubscribe online at:
http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, January 03, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Make a Promise, Grab a Sale
by Kevin Nunley
http://DrNunley.com
Cross my heart and hope to die; swear on my mother's grave; the
truth, the whole truth and nothing but the truth, so help you
God. These are all promises. Whether these statements are used to
make a false promise or not, they all do one thing; they make the
promisee feel secure.
One of the quickest ways to get a potential customer's attention
is to make a promise. In marketing, that promise should be the
first thing they see, so it should be embedded in the headline.
A headline should appeal to an immediate need. Regardless of who
your target audience is, all people have the need to feel secure;
to know that an advertised product or service can fulfill the
advertised claim. That is where the promise comes in.
Now, this doesn't mean that you should say the words "I promise,"
only that they should be implied. Offer a benefit and phrase it
in a way that says, "We are completely confident in what we
claim."
But beware the false promise. Though plenty of advertisers make
them, a false promise will only sell a product or service once.
If you want to create long-term customers, make a promise that
your product or service can fulfill. Once they see you are as
good as your word, they will feel utterly secure. And security is
what really sells a product.
Kevin writes your web copy fast and at low cost. See his terrific
copy writing deals at http://drnunley.com/copywriting.asp Reach
Kevin at mailto:kevin@drnunley.com
****************************************
Take advantage of DrNunley's NEW LOWER PRICES!
Famous All-Out Promotion Package with press release,
article, sales letter, and ad with distribution for
JUST $299! http://DrNunley.com/123.asp
Ezine Article Package: Kevin writes your article,
then sends to 20,000 ezines and sites. Lots of links
to your site! JUST $199 http://DrNunley.com/copy.asp
Sales letters and web site copy: 900 words $299
http://DrNunley.com/copywriting.asp
Ezine Ad Special: Kevin writes your 50 word ad, then
puts it in this newsletter to 14,000, JUST $49
http://DrNunley.com/drnad.asp
****************************************
Refine Your Marketing Budget for Tough Times
By Kevin Nunley
http://www.drnunley.com
After a few years, most businesses establish a set formula for
determining their marketing budget, usually a fixed percentage of
revenue. But when economic times get tough, it's time to make a
few alterations.
The mistake businesses make is to simply cut the marketing budget
when they experience a downturn in revenue. Big no, no. In an
effort to protect their bottom line, they are more likely to
bottom out.
Instead of cutting your marketing budget, try making a few
refinements:
1. Concentrate on past and current customers. They are more
likely to purchase from you, even during difficult economic
times. Mail to them more often, call them more often and let them
know about special promotions more often.
2. Instead of cutting your marketing budget, refine your
marketing message. Customers will be thinking of how they can get
more for less, so focus on the value rather than the low price.
Keep your prices the same and use special promotions
intermittently.
3. Take a closer look at who your real prospects are. Instead of
mass mailing, focus on a more targeted audience. Profile your
prospects and find those who have similarities to your past
customers. This technique will save you money and elicit a higher
response rate.
Publicize your business with Kevin's popular all-out marketing
package at http://DrNunley.com/123.asp Now with lower prices!
You get a press release, ezine article, sales letter, and
classified ad for just $299. Reach Kevin at kevin@drnunley.com
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Note from Kevin: I recently worked a deal with a major
distributor to have our client's articles sent to around 20,000
web site and ezine editors. It's the most extensive distribution
ever. And boy is it working! I'm finding customers' articles on
over 100 major sites within a week or two after distribution.
That's great visibility and lots of major links back to the
customer's site -- just what the search engines are looking
for. Get the Article Package for just $199 at
http://drnunley.com/copy.asp
Here's what customer Miklos Margaretten says about my Article
Package:
I had Kevin write an article related to my site that sends
delicious kosher meals nationwide. The article was written
really well about kosher food for the health conscious on the
run. Literally in a number of days, the article was posted
all over the web. It numbered over 175 in a matter of days!
It actually works!
Miklos Margaretten - http://www.bestkosherfood.com
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GET PAID TO PARTICIPATE IN SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
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They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
Subscribe or unsubscribe online at:
http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
