DrNunley's Marketing Tips ezine
Tuesday, February 28, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
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Read this ezine online at http://drnunley.blogspot.com/
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Write Classified Ads That Sell
by Kevin Nunley
http://DrNunley.com
I'm a big fan of classified ads. They are the most affordable
kind of advertising and, if used properly, can pull in lots of
leads.
Make sure you have a headline. Keep it short. Write it in
ALL CAPITAL LETTERS. I try to make the headline
speak directly to the reader with a twist that is just a tad
provocative.
ARE YOU SURE you're working the best system?
DON'T GIVE UP trying to save costs. We can help.
These headlines jump out at people when they're scanning
down a list of ads.
Be careful when you use abbreviations. Not everyone will
understand what they mean. I'm embarrassed to say it took
me a long time to figure out SASE means "self-addressed
stamped envelope."
Make your ad sound conversational rather than like a want
ad. You will get better response.
Website not selling? It's probably the copy. Have Kevin
write your web copy or tweak your existing copy. Reach
him at kevin@drnunley.com. See his affordable writing
deals at http://DrNunley.com.
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Take advantage of DrNunley's NEW LOWER PRICES!
Famous All-Out Promotion Package with press release,
article, sales letter, and ad with distribution for
JUST $299! http://DrNunley.com/123.asp
Ezine Article Package: Kevin writes your article,
then sends to 20,000 ezines and sites. Lots of links
to your site! JUST $199 http://DrNunley.com/copy.asp
Sales letters and web site copy: 900 words $299
http://DrNunley.com/copywriting.asp
Ezine Ad Special: Kevin writes your 50 word ad, then
puts it in this newsletter to 14,000, JUST $49
http://DrNunley.com/drnad.asp
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Promote With Coupons
by Kevin Nunley
http://DrNunley.com
There are many businesses where it is hard to make a sale
without a coupon. A pizza shop owner told me almost all
her customers come in with coupon in hand. Half of all
breakfast cereal sales involve a coupon.
Think of ways you can offer a coupon to your customers.
Offer a discount, a free item with purchase, a
complimentary service, or the chance to buy a product in
very limited supply.
Coupons can be printed in newspapers, distributed from
your counter, printed on the back of your business card, or
included at the bottom of email messages.
Many savvy Internet businesses include a discount offer in
their confirmation email sent after a sale. The offer steps
the buyer up to additional related products and services.
Businesses figure someone who just bought is by far the
most likely type of person to buy again.
I recently used a software firm's attractive confirmation
offer to return and purchase $100 more worth of product.
The point is to get people to save your thing of value
(coupon), remember you, and ultimately be motivated to
choose you over a competitor.
Website not selling? It's probably the copy. Have Kevin
write your web copy or tweak your existing copy. Reach
him at kevin@drnunley.com. See his affordable writing
deals at http://DrNunley.com.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
Can you still effectively promote and earn from an affiliate or
referral website?
Thanks,
Mark
A: Mark,
It doesn't matter if your site is an affiliate or referral site.
We've promoted thousands of them and everybody takes
the affiliate site seriously.
Let me know if you have more questions.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
Just a question about articles. If you send out an
article to a distribution service, are you supposed to
put the number of words at the top? Do I put a live
link in my resource box that goes back to my site? The
link should be an email link - is that right?
Thanks,
Cynthia
A: Cynthia,
I've found putting the number of words at the top
of the article isn't necessary. Editors tend to look
at the article and know if it will meet their needs.
We also include a live link to your site and your
email address so editors and others can let
you know they're using your article.
Our article deal where we write your article, put
your name on it and your five line ad at the end,
then distribute to 20,000 ezines and sites is at
drnunley.com/copy.asp
We're seeing articles getting on more than 300 major
sites within a short period of time. This is by far
the most effective promotion method I've seen.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Note from Kevin: I recently worked a deal with a major
distributor to have our client's articles sent to around 20,000
web site and ezine editors. It's the most extensive distribution
ever. And boy is it working! I'm finding customers' articles on
over 300 major sites within a week or two after distribution.
That's great visibility and lots of major links back to the
customer's site -- just what the search engines are looking
for. Get the Article Package for just $199 at
http://drnunley.com/copy.asp
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********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
Subscribe or unsubscribe online at:
http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, February 14, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Making Customers Happy Can Increase Sales
by Kevin Nunley
http://DrNunley.com
Happy customers can lighten your work load by cutting down on the
number of fires you put out each day. They can also make you
rich!
It's up to 20 times easier to get a sale from a satisfied
customer as it is to sell to new prospects. It pays to do what
you can to keep customers happy.
1. Make customers feel like there is a free flow of
communication between them and you. As soon as we get an order,
I write back to let the customer know the order has been
received, when they can expect delivery, and how to contact us
for up-to-the-minute information at any time.
2. Respond quickly. If the customer has something good to say,
email or call back with your appreciation. If the customer has a
complaint, get back with them even faster.
3. Explain your product or service. Many customers aren't at
all sure how it works or how you make it. I step each customer
through the process before we start work. "We get your
information, we write your copy, then we send it to you for your
approval." There is a reason why Subway sandwich shops let you
watch them make your sandwich. People love to see the process.
Kevin and his staff of top in-house writers create your effective
web copy, sales letter, or ad. See his fast, affordable writing
service at http://DrNunley.com Reach Kevin at
mailto:kevin@drnunley.com
****************************************
Take advantage of DrNunley's NEW LOWER PRICES!
Famous All-Out Promotion Package with press release,
article, sales letter, and ad with distribution for
JUST $299! http://DrNunley.com/123.asp
Ezine Article Package: Kevin writes your article,
then sends to 20,000 ezines and sites. Lots of links
to your site! JUST $199 http://DrNunley.com/copy.asp
Sales letters and web site copy: 900 words $299
http://DrNunley.com/copywriting.asp
Ezine Ad Special: Kevin writes your 50 word ad, then
puts it in this newsletter to 14,000, JUST $49
http://DrNunley.com/drnad.asp
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Be Narrow-Minded When You Advertise
by Kevin Nunley
http://DrNunley.com
It used to be that when you asked a business who they wanted to
sell to--they said "everyone!" More businesses are starting to
understand going for everyone won't work.
Unless you are Coca Cola or General Motors, marketing to everyone
is simply too expensive. But there is another reason why narrow-
minded advertising is a good idea. It is much more effective.
Years ago I developed a series of recorded comedy routines.
Since almost everyone likes to laugh, I could have marketed them
to people all over the world. Instead, we did a very small
postcard mailing just to DJs who produce funny radio programs.
Response was over 30 percent (average response for direct mail
like this is usually 1 percent or less.)
I've since learned that high response rate wasn't all that rare
for narrow-minded marketing. Limiting your ads to just those
people are most likely to be interested and buy can shoot
response through the roof.
How do you create your narrow-minded ad blitz? If you get a
batch of software at an especially low price, send an email to
only those folks on your list who are very likely to need that
kind of software. Write your message so it speaks directly to
their--and only their--most pressing concerns. The more narrow-
minded your ad is and the more narrow your target audience,
the higher your response will be.
Kevin and his staff of top in-house writers create your effective
web copy, sales letter, or ad. See his fast, affordable writing
service at http://DrNunley.com Reach Kevin at
mailto:kevin@drnunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I plan to start a professional carpet cleaning business in mid-
spring. I need as much exposure and as much inexpensive
advertising as possible. I will be locating in the Baton Rouge
Louisiana market area and I plan to target the upper end
users/clients as I plan to provide superior service. There are
other competitors; about 3 major franchise operators and about
30 other small family owned part-time and full-time operators in
a populated area of about 450,000. I have a business plan and a
budget for marketing and advertising, but other than the initial
startup funds of about $700.00 for advertising, I only have
$200.00 weekly for some form of advertisement. The metro
newspaper charges about $475.00 daily for a 2.5 x 5 inch ad and
$525.00 on Sundays. I need quick response so that I can operate
in the black after about 3 months. Any suggestion
Thanks,
Hiram
A: Hiram,
Sounds like you've done your homework on marketing. That's great!
I lived in Baton Rouge years ago -- finest food in America and
not many people know that. Your best bet would be to get in one
of the advertiser mailouts that include coupons. Check around
the area to see what company is doing that. It's not super
cheap, but it's probably your best bet for targeted prospects.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I recently discovered your website and loved reading your
informative articles. I am currently developing a website on
internet marketing and was wondering if I could use them on my
website. Your articles would stay intact with your resource box.
I would love to share some of your knowledge with my future
visitors.
Thanks,
Kim
A: Kim
Great to hear from you! You're welcome to use my articles.
Please grab as many as you like. Best of luck with your
new site.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Note from Kevin: I recently worked a deal with a major
distributor to have our client's articles sent to around 20,000
web site and ezine editors. It's the most extensive distribution
ever. And boy is it working! I'm finding customers' articles on
over 100 major sites within a week or two after distribution.
That's great visibility and lots of major links back to the
customer's site -- just what the search engines are looking
for. Get the Article Package for just $199 at
http://drnunley.com/copy.asp
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ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
Subscribe or unsubscribe online at:
http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, February 07, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Hey, What's That!
by Kevin Nunley
http://DrNunley.com
A while back I had the pleasure of a lengthy visit with George
McKenzie, owner of http://www.get-free-publicity.com A lot of
people give PR advice, but few know the real deal like George.
Before going online he spent many years working in television
news.
George says a press release works best when the headline makes
people in the media newsroom say "Hey, what's that!"
George is exactly right. I saw that situation happen many times
during the years I worked in radio and TV. A press release or
new story would arrive with a particularly exciting or juicy
headline and word quickly spread around the newsroom.
Invariably, that story would get not only coverage, but
enthusiastic coverage. The article runs on the front page of a
section, the anchor person gives the lead-in a bit more effort,
the radio morning show team talks about you two or three times in
one hour. That's the kind of free publicity that gives your
sales a giant shot in the arm.
Get the "Hey, what's that!" response by giving media a story
THEY feel will REALLY interest the audience. Connect your
information with a super hot national headline. Connect your
story with a celebrity, high-profile local issue, or scandal.
Stories that are especially helpful, weird, funny, scary, or sexy
get special treatment.
Kevin will write your professional press release, get your
approval, and send it to thousands of radio, TV, and newspapers
nationwide. The affordable cost makes it the best PR deal on the
Net. See http://drnunley.com/release.asp Reach Kevin at
kevin@drnunley.com
****************************************
Take advantage of DrNunley's NEW LOWER PRICES!
Famous All-Out Promotion Package with press release,
article, sales letter, and ad with distribution for
JUST $299! http://DrNunley.com/123.asp
Ezine Article Package: Kevin writes your article,
then sends to 20,000 ezines and sites. Lots of links
to your site! JUST $199 http://DrNunley.com/copy.asp
Sales letters and web site copy: 900 words $299
http://DrNunley.com/copywriting.asp
Ezine Ad Special: Kevin writes your 50 word ad, then
puts it in this newsletter to 14,000, JUST $49
http://DrNunley.com/drnad.asp
****************************************
Tips for Telephone Calls
by Kevin Nunley
http://DrNunley.com
The phone can be one of your most powerful selling tools.
Successful sales people know that it is not what you say, but HOW
you say it that is important. Here are a few tips to make your
phone calls more effective.
Get to the point fast. Figure out your objectives before you
call and present them in a way that will keep your prospect's
attention. Avoid sounding rehearsed, however. A natural
sounding voice conveys to the prospect that you care about them
in particular.
Remember to use your company's name often. Familiarize your
prospect with your service or product and gain their confidence.
Use testimonials to support your claims. This gives valid
support to what you're saying and helps get rid of a customer's
doubts.
Make sure that you smile. Why should you smile while on the
telephone? A smile adds a pleasant tone to your voice that
customer's can actually hear and feel. It gives you a sense of
warmth and genuineness.
The person on the other end of the line wants to succeed just
like you do. If your product or service will aid them in that
success, then you are doing them a favor. If you can convince
your prospect of this, then you have a guaranteed sale!
Kevin writes your sales letter, web site copy, or autoresponder
messages so they get response. He can write any style and on
any subject. See Kevin's writing deals at:
http://DrNunley.com/copywriting.asp Reach him at
kevin@drnunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
My site MenopauseMentor.com will be debuting very soon. This will
be a menopause and health site for women between 40 - 60 yrs. of
age. Like most newbies I don't have unlimited funds and would
like your recommendations as to where my marketing dollars would
be best spent? Thank you in advance for your help.
Thanks,
Jill
A: Jill,
With a domain name like that, you can do very well with
search engines. Make sure menopause is the first word
in your home page title. And provide information people will
want to link to. Then spend as much time as you can online
networking with others.
You could also send out a press release to media and articles
to ezines. We've got a combination deal that covers that
at http://drnunley.com/marketing_plan.htm
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I want to create a page that will let my visitors contribute
travel log articles about their vacation experiences. Can you
tell me what software I will need to create this?
Thanks,
Wayne
A: Wayne,
Great to hear from you. The easiest way to let people contribute
to your site is with a message board. You can get one free at
http://bravenet.com.
Beyond that, you'll probably need to get a designer or programmer
to find and install a web content management system. This can be
pretty quick and painless for people who are handy with code.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Note from Kevin: I recently worked a deal with a major
distributor to have our client's articles sent to around 20,000
web site and ezine editors. It's the most extensive distribution
ever. And boy is it working! I'm finding customers' articles on
over 100 major sites within a week or two after distribution.
That's great visibility and lots of major links back to the
customer's site -- just what the search engines are looking
for. Get the Article Package for just $199 at
http://drnunley.com/copy.asp
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A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
Subscribe or unsubscribe online at:
http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
