DrNunley's Marketing Tips ezine
Tuesday, March 28, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Simple Way To Speak To Groups
by Kevin Nunley
http://DrNunley.com
Do you have a public speaking opportunity coming up?
I'm not talking about keynoting the address in a hall of
10,000. You may just be telling your ideas in a meeting at
work or pitching your service to a group of customers.
Here are three easy ways to structure your short talk so it
gets the job done.
1) Point out a problem and give some solutions. First
explain the problem so people fully understand all its
wrinkles. Then go through several solutions showing the
advantages and disadvantages of each.
2) State your belief, then give proof you are right. "Here's
what I think and let me tell you why." Then lay out your
proof 1,2,3.
3) You can take this clever psychological approach. Get
people excited about your idea at the start. Then point out
what is wrong with the idea. Show things can go sour.
Finally, step people through solutions which turn the
original idea into a good one again.
Give your idea, product, or service the BIG send off it
deserves! Get thousands and millions of interested eyeballs
focused on YOU. See Kevin's massive All-Out
promotion deal now 75% off for a limited time to anyone
reading this article. See http://drnunley.com/123.asp
****************************************
Take advantage of DrNunley's NEW LOWER PRICES!
Famous All-Out Promotion Package with press release,
article, sales letter, and ad with distribution for
JUST $399! http://DrNunley.com/123.asp
Ezine Article Package: Kevin writes your article,
then sends to 20,000 ezines and sites. Lots of links
to your site! JUST $199 http://DrNunley.com/copy.asp
Sales letters and web site copy: 900 words $299
http://DrNunley.com/copywriting.asp
Ezine Ad Special: Kevin writes your 50 word ad, then
puts it in this newsletter to 14,000, JUST $49
http://DrNunley.com/drnad.asp
****************************************
Make Your Ad Clear And Passionate
by Kevin Nunley
http://DrNunley.com
I'll tell you something writers don't like to admit. I don't
do much revision. I write it once, then go through and fix
the problems.
But there is one key to effective advertising that absolutely
demands you give your ad copy a second draft.
After you have written your ad or sales letter, set it aside.
Come back to it later in the day, or even better, several days
later.
When you come back, look for places in your copy where
the average customer might not understand what you are
talking about.
For example, in the sentence I just wrote, some people
might not be familiar with the word "copy." Instead, I
might say "look for places in your ad."
Give your copy the grandmother test. If your grandmother
can figure out what you're talking about, chances are most
people can.
Finally, put some passion in your ad. Plain facts rarely
sell anything. Be bold. Be shocking. Put some romance
and flesh and blood in your copy.
Give your idea, product, or service the BIG send off it
deserves! Get thousands and millions of interested eyeballs
focused on YOU. See Kevin's massive All-Out
promotion deal now 75% off for a limited time to anyone
reading this article. See http://drnunley.com/123.asp
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
Do you have any recommendations for an easy ezine creator?
Thank you,
Constance
A: Constance,
Great to hear from you. Years ago we had an ezine creator
that you could put your info into, it would add a couple of my
short articles (see thousands of them at
http://www.drnunley.com/biz-tips/index.asp )
and -- presto! -- turn out a newsletter.
These days there are much more sophisticated solutions.
Here's an ezine creation program I haven't tried, but these guys
are super smart and always do great work:
http://www.aweber.com/landing-templates.htm
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I have a network marketing business and have started to use an
autoresponder. I have had it a year now, and it is generating no
business at all. I pay $19.95 a month and I don't know how to set
up or program any campaigns. Any suggestions?
Thanks,
Carolyn
A: Carolyn,
Good to hear from you. You first need some fine autoresponder
letters to put in your autoresponder. Then you need a way to
drive people to your autoresponder. The best way by far is to
send out articles to sites and ezines. Your articles should be
educational and, at the end, send people to your autoresponder to
get more information. Your autoresponoder messages can be a cross
between lessons and sales letters.
This is a classic method that works for just about any kind of
business. See my article writing and distribution deal at
http://drnunley.com/copy.asp Then see my autoresponder writing
packages at http://drnunley.com/copywriting.asp
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Note from Kevin: I recently worked a deal with a major
distributor to have our client's articles sent to around 20,000
web site and ezine editors. It's the most extensive distribution
ever. And boy is it working! I'm finding customers' articles on
over 300 major sites within a week or two after distribution.
That's great visibility and lots of major links back to the
customer's site -- just what the search engines are looking
for. Get the Article Package for just $199 at
http://drnunley.com/copy.asp
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A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
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ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
Subscribe or unsubscribe online at:
http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, March 21, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
How To Find a Good Designer
by Kevin Nunley
http://DrNunley.com
I'm always hearing from people who are looking for a good
graphic or web designer. It's not always easy to find a pro
with a style you like and a price you can afford.
Tom Dennis, himself a professional designer, was kind
enough to offer these helpful ideas:
Tom says, "On a local level, just about every medium to
large town has at least one member group either for
advertising, design, or art directors. They're named
just like that: Cincinnati Art Directors Club, Louisville
Graphic Design Association, Indianapolis Ad Club."
These groups usually have an annual awards show.
You can attend and get to know who is doing good
work in your town.
Art and advertising students can be a great source of
inexpensive design. Be careful. In their effort to please,
students often over produce.
Tom advises, "Just like with any other kind of artist, a
designer's real challenge is not what to put in, it's what to
leave out. Professional designers understand that the key
is always to communicate a client's message clearly, simply,
and memorably."
He recommends checking out http://www.aiga.org as a good
reference site about graphic design and its industry.
Website not selling? It's probably the copy. Have Kevin
write your web copy or tweak your existing copy. Reach
him at kevin@drnunley.com. See his affordable writing
deals at http://DrNunley.com.
****************************************
Take advantage of DrNunley's LOWER PRICES
WHILE THEY LAST!
Famous All-Out Promotion Package with press release,
article, sales letter, and ad with distribution for
JUST $299! http://DrNunley.com/123.asp
Ezine Article Package: Kevin writes your article,
then sends to 20,000 ezines and sites. Lots of links
to your site! JUST $199 http://DrNunley.com/copy.asp
Sales letters and web site copy: 900 words $299
http://DrNunley.com/copywriting.asp
Ezine Ad Special: Kevin writes your 50 word ad, then
puts it in this newsletter to 14,000, JUST $49
http://DrNunley.com/drnad.asp
****************************************
Choosing a Good Name For Your Business
by Kevin Nunley
http://DrNunley.com
It makes little difference what your business name is once it
becomes a well-known household word. But the long path
to market share and familiarity can hinge on how well
customers like your business' name.
Avoid names that are hard to say or hard to spell. Unless
your prospects are especially good with language (all your
customers are English teachers), a difficult name will be
hard to remember. Hard-to-spell domain names lose a
tremendous amount of traffic from the significant portion of
people who have a hard time remembering what letter goes
next (my hand is raised!).
Unless you don't plan to be in business very long, don't go
with a trendy name. The trend will die out and your name
will sound like yesterday's news.
Try to choose a name that identifies who you are and your
main benefit. Think about whether your name makes you
sound big, fast, friendly, corporate, or trustworthy.
Website not selling? Have Kevin re-work your copy. Some
sites have doubled their sales with this simple change. Reach
Kevin at kevin@DrNunley.com. Read all his marketing tips
at http://DrNunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
Thank you so much for all of your past help as
it has been quite beneficial. Currently, I have written an e-book
(available on my website) which has been helpful to many
restaurants. So, I decided to list some testimonials which I've
never done before.
Can you please tell me if I'm supposed to ask the person giving
the testimonial to put it in writing? Or, can I take a verbal
one?
Also, do I have to ask for permission to use their name
or is that already implied in the process?
Thanks,
Richard
A: Richard,
Good to hear from you. Testimonials are a great idea.
I've never had anyone object to having their testimonial
on my site. Usually I ask if it's ok, then put their testimonial
up. And it's fine from there.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I'm interested in doing a press release, but how can I improve
the results I'll get?
Thanks,
Terri
A: Terri,
Here are some things that will get you more response. I've
learned these from customers who have told me what has worked for
them.
Put your press release on a web page and register the page
with Google. Media and editors often search for info and are
attracted to a release or article you have on your site (my wife
has gotten interviewed by the Washington Post and Newsweek using
this method.)
Send your press release to everybody in your local media. Find
them in your Yellow Pages or online...almost all have a web site.
You'll get best results from the local guys if they get your
release directly from you.
You can also find an ezine that allows solo ads and have them
send your press release to their list.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Note from Kevin: I recently worked a deal with a major
distributor to have our client's articles sent to around 20,000
web site and ezine editors. It's the most extensive distribution
ever. And boy is it working! I'm finding customers' articles on
over 300 major sites within a week or two after distribution.
That's great visibility and lots of major links back to the
customer's site -- just what the search engines are looking
for. Get the Article Package for just $199 at
http://drnunley.com/copy.asp
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********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
Subscribe or unsubscribe online at:
http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, March 14, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
What's The Best Part Of Your Story
by Kevin Nunley
http://DrNunley.com
I often tell people to "put the best part of your story" at the
beginning of your web copy, ad, or press release. What's the
best part of the story?
It's the part that gets people to sit up and listen. I often
call it the "juicy part." If a stranger came to your office to
visit today, that wouldn't be of much interest. But what if one
of those strangers had a lion on a leash, or the stranger stood
on her head and sang the Australian national anthem, or the
stranger turned out to be Phil Donahue.
If you told this story to a friend, you would immediately start
with the juicy part: Guess who came to our office today. Phil
Donahue! He just walked right in, then stood on his head and
sang the Australian national anthem.
You would get your friend's undivided attention for the next few
minutes, no question about it.
Ad copy and press releases should do the same thing. Start with
the part that will get attention.
You would be surprised how many people do it backward. The story
will start at the beginning with the most boring things possible:
We are a small company with 10 employees. We provide golden
thinglets for the service industry. Once each week we invite a
guest to see our work. Usually they are business people you
wouldn't know. Yesterday was different. Phil Donahue walked in
with a lion on a leash.
Website not selling? It's probably the copy. Have Kevin
write your web copy or tweak your existing copy. See his
affordable writing deals at http://DrNunley.com.
****************************************
Take advantage of DrNunley's NEW LOWER PRICES!
Famous All-Out Promotion Package with press release,
article, sales letter, and ad with distribution for
JUST $299! http://DrNunley.com/123.asp
Ezine Article Package: Kevin writes your article,
then sends to 20,000 ezines and sites. Lots of links
to your site! JUST $199 http://DrNunley.com/copy.asp
Sales letters and web site copy: 900 words $299
http://DrNunley.com/copywriting.asp
Ezine Ad Special: Kevin writes your 50 word ad, then
puts it in this newsletter to 14,000, JUST $49
http://DrNunley.com/drnad.asp
****************************************
Success Story: Sell More With Photos
by Kevin Nunley
http://DrNunley.com
A while back I wrote a biz-tip on how you can sell more
products and services if you include a photo of what you're
selling.
Bruce David wrote with a big "right on!" Ten years ago
Bruce was hired to create a new fundraising letter for a
Catholic charity. The group raises money for scholarships
for a Catholic education. The local Bishop and head Nun
had essentially written the same appeal letter for the
previous ten years resulting in declining contributions.
"What I did was to take a photo of a little girl who had been
awarded a scholarship and had her write a short note (on
school notebook paper) explaining why she was so happy to
have received the scholarship and the benefits of her
education," Bruce said.
"We included the photo and letter with the appeal letter and
more than DOUBLED the amount of contributions that
year."
Website not selling? It's probably the copy. Have Kevin
write your web copy or tweak your existing copy. Reach
him at kevin@drnunley.com. See his affordable writing
deals at http://DrNunley.com.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
Can you give me info on where I can get a website set-up
explaining my product, capturing visitor info, and setting up
storm pay or another way or ways of accepting payment? In other
words, setting everything up so I can market on the Internet and
also thru magazines, promoting my website.
Thanks,
Steve
A: Steve,
A great super cheap way to do it is to get a free site on
Tripod.com. They have an easy design system that lets you design
the site yourself. Then get a domain name for $14 at
http://oriweb.com. You can have your domain name forward to your
free Tripod site. You can put PayPal payment buttons on your site
for free. PayPal gives you code you can paste onto your pages.
It's super simple (which is why you see so many sites taking
PayPal). Then go to http://sendfree.com and get your free
multiple autoresponder. You can use that to deliver info to your
customers while building your email list.
Then write yourself a bunch of articles and distribute them all
over the Internet at http://isnare.com They charge about $2 for
distribution, which is one heck of a deal.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
Should I put a copyright on the articles I write for publication?
I notice some people do and others do not.
Thanks,
Cynthia
A: Cynthia,
Although it can be a good idea to put a copyright notice on
your articles, it's not necessary. In recent years the law
protects your articles at the moment of their creation. If you
think you might have to defend your copyright in a lawsuit, it's
a good idea to get things copyrighted at the U.S. Copyright
Office. It's costs $30 and you can copyright all your articles
for one price.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Note from Kevin: I recently worked a deal with a major
distributor to have our client's articles sent to around 20,000
web site and ezine editors. It's the most extensive distribution
ever. And boy is it working! I'm finding customers' articles on
over 100 major sites within a week or two after distribution.
That's great visibility and lots of major links back to the
customer's site -- just what the search engines are looking
for. Get the Article Package for just $199 at
http://drnunley.com/copy.asp
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$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
Subscribe or unsubscribe online at:
http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, March 07, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Easy Ways to Network
by Kevin Nunley
http://DrNunley.com
Networking comes naturally to some people. They meet people
easily, strike up a conversation without hesitation, and have a
knack for remembering names. Most of the rest of us aren't that
lucky. We're shy, unsure, and aren't at all certain how to make
a good and lasting impression.
Here are some pointers to make networking easier. They work for
anyone in just about any situation.
1. Be positive and enthusiastic. The ancient Greeks realized
the power of enthusiasm. They considered it a gift from the
gods. People have so many challenges in life that they really
appreciate meeting someone who is positive and full of energy.
Your enthusiasm can fit your style. A soft, gentle enthusiasm
works as well as any other.
2. Try to help people. When you see an opportunity to help--
even a small one--jump right in. Nothing makes friends and
builds trust faster.
3. Ask questions and listen carefully. Everyone likes to talk
about themselves. And we like it even better if we're talking to
a good listener.
Kevin creates your effective web copy, sales letter, or ad. See
his fast, affordable writing service at http://DrNunley.com
Reach Kevin at mailto:kevin@drnunley.com
****************************************
Take advantage of DrNunley's NEW LOWER PRICES!
Famous All-Out Promotion Package with press release,
article, sales letter, and ad with distribution for
JUST $299! http://DrNunley.com/123.asp
Ezine Article Package: Kevin writes your article,
then sends to 20,000 ezines and sites. Lots of links
to your site! JUST $199 http://DrNunley.com/copy.asp
Sales letters and web site copy: 900 words $299
http://DrNunley.com/copywriting.asp
Ezine Ad Special: Kevin writes your 50 word ad, then
puts it in this newsletter to 14,000, JUST $49
http://DrNunley.com/drnad.asp
****************************************
Get FREE Publicity With Audience Hot Buttons
by Kevin Nunley
http://DrNunley.com
Media is constantly giving away free publicity. Every time
you see a business mentioned in your local newspaper, or
on TV news, or in an ezine, you can bet their sales jump.
Media editors almost never give free publicity just because
they want you to sell more products or services. Instead,
they use your story when you offer one of the things their
audience is interested in.
Here are three top hot buttons readers, listeners, and
viewers respond to:
*Information that makes the audience feel important. This
could be provocative inside info (like tips on getting listed
on Yahoo) or points on why the reader belongs to a special
group of above-average people who will be blessed with a
special opportunity.
*Tips to help the audience make more money, save money,
or save time. Time is money, especially these days when
most of us have far too little time for ourselves. Any story
that benefits the audiences' pocketbook or their schedule
will be of immediate interest to editors.
*A story that shows how to improve the reader's health or
relationships. These are top topics for all media. It is hard
to find a newspaper, TV newscast, or magazine that isn't
filled with stories on how to feel better and how to get
along with those close to us.
Think of ways your next press release, article, interview, or
tip to the newsroom can contain one or more of these three
elements. You will find editors and producers respond.
Kevin Nunley helps promote businesses and individuals
with ezine articles, ads, and press releases. See his
affordable promotion and press release packages at
http://DrNunley.com/. Reach him at mailto:kevin@drnunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I am getting visitors but not making sales. Can you look at my
site and give me a clue what I'm doing wrong?
Thanks,
Betty
A: Betty,
Good to hear from you. Put some of your product photos on the
home page. That way people will get an immediate idea of some of
the things you sell. Also have a big easy to find link to your
online store at the top, middle, and bottom of the page. That
will greatly increase the number of people making it into your
store where they can browse the products.
Best,
Kevin Nunley
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Q: Kevin,
I have a client who is a woman lawyer. She wants to do a
television ad but is unclear how to promote herself. Do you have
any suggestions? Any advice will be helpful. Thank you.
Thanks,
Jim
A: Jim,
The approach for the ad would depend on what type of clients
and cases she works with. The ad should be designed to appeal
to the way her clients would look at things. Typically if you're
an attorney working with accident victims, you portray yourself
as being very tough with big companies including insurance
companies. Someone specializing in business law would talk about
the bewildering maze of regulations, the urgency of meeting new
regulations, and how the attorney can make it all manageable.
Ads usually work best when they take the prospect's greatest
fears and present the service as the solution to those fears.
Best,
Kevin Nunley
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Kevin
