DrNunley's Marketing Tips ezine
Tuesday, April 25, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
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Should Your Sales Letter Be Long or Short?
by Kevin Nunley
http://DrNunley.com
It's always a controversy. Some people like short sales letters
for email and web sites, while others like to go long.
Usually you can figure out what is best for you by doing a little
testing. Some people do fine with short copy while others only
make sales if their page is 900 words or more. If one thing
works for you, keep doing it and don't let anybody tell you
otherwise.
I have found short copy works very well for prospects who are in
a big hurry. If you have a lot of prospects who make up their
minds fast, then buy quickly on an impulse, use short copy.
Drawing your sales pitch out paragraph after paragraph will only
frustrate them and lose the sale.
For people in a hurry, get right to point. Tell them what you are
selling, how much you want for it, what the product or service
can do to improve their situation, and finally, how they can buy
it.
On the other hand, most people--something like 70%--won't buy
unless they have lots and lots of details at their fingertips.
These are the folks who buy best when they have a nice long sales
letter in front of them.
If your prospects will sit still to read three, six, even twelve
pages worth of copy, by all means give it to them. Anyone who
reads that many pages will want to order, even if it is to ensure
they didn't waste their time reading.
Kevin Nunley writes sizzling copy that gets sales. See his 300
word and 900 word sales letters at affordable prices at
http://DrNunley.com/copywriting.htm Reach him at
kevin@drnunley.comm or 603-249-9519.
****************************************
Take advantage of DrNunley's NEW LOWER PRICES!
Famous All-Out Promotion Package with press release,
article, sales letter, and ad with distribution for
JUST $399! http://DrNunley.com/123.htm
Ezine Article Package: Kevin writes your article,
then sends to 20,000 ezines and sites. Lots of links
to your site! JUST $199 http://DrNunley.com/copy.htm
Sales letters and web site copy: 900 words $299
http://DrNunley.com/copywriting.htm
Ezine Ad Special: Kevin writes your 50 word ad, then
puts it in this newsletter to 14,000, JUST $49
http://DrNunley.com/drnad.htm
****************************************
Work Hard and Long to Get Rich Quick
by Kevin Nunley
http://DrNunley.com
People often ask me, "Hey, does ANYONE make money from those get
rich quick programs?" Now keep in mind they're lumping
everything from illegal pyramid schemes to reputable network
marketing and affiliate programs all into one confused pot.
My experience is that programs you can work on your own are just
like any other business. You have to work hard and be prepared
to fail a few times before you succeed.
The majority of people who try these programs don't do much after
they sign up. They get the thrill of seeing their free web site,
reading through the initial sales pitch, maybe even getting on a
call with a mentor--then they put the whole thing on a back
burner and drop out a few months later.
Others make a serious effort. Those who are organized and
determined often earn a respectable part-time income after the
first year.
A few, usually those who have worked similar programs for several
years and show some real talent at it, make the big bucks.
The bottom line is: Work long and hard to get rich quick. If you
go in knowing that's the way it's going to be, you'll stand a
much better chance of reaching your goal.
Promote your business with Kevin Nunley's famous marketing
strategies. See his collection of customer favorites at
http://DrNunley.com/123.htm Reach him at
kevin@drnunley.com or 603-249-9519.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I'd like to start sending articles out to a big list of people,
all at once (I've collected addresses through an opt-in list).
Is there a software program that can do this for me easily?
Thanks,
Alison
A: Alison,
Worldmerge is a great program for this. You can compile your
addresses in a text file, then direct the software to the file
and it will read the addresses and send automacially. You can
get a free download at http://www.ColoradoSoft.com.
You can do something similar by doing a MailMerge with MS Word.
Search Google for MailMerge and you'll see lots of easy tutorials
for how to do this.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I'm in the process of researching the best outlets for on-line
and print media press releases for my company. I came across your
services and advice via a google search and appreciate what I
real.
In your opinion, where would be the best (and cheapest, if
possible) on-line source for submitting the press-releases?
In addition, I found a website (also via a google search) that
lists almost every single Newspaper in the United States with a
link to their website on which one can find the contact
information. My question is: what is the best format to send
these press releases? Are e-mails acceptable? are they less
credible if in e-mail format?
Is it better to call? If so, where could I attain the phone
numbers?
Thanks so much...looking forward to hearing from you.
Jason
A: Jason,
Going to media sites, getting their submission addresses, and
emailing your press release is an excellent method. This works
particularly well for reaching your local and regional media.
Email is the preferred method to receive a release because it's
already in the reporter's computer and it's easy to forward to
the correct person.
If you want to reach more media nationwide, get our release deal
at http://drnunley.com/release.htm We use PR News Wire for
distribution on that package. They're the big daddy of
distribution.
Also see our bundled PR deal at http://drnunley.com/123.htm
It's a customer favorite and includes several kinds of PR.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Note from Kevin: I recently worked a deal with a major
distributor to have our client's articles sent to around 20,000
web site and ezine editors. It's the most extensive distribution
ever. And boy is it working! I'm finding customers' articles on
over 300 major sites within a week or two after distribution.
That's great visibility and lots of major links back to the
customer's site -- just what the search engines are looking
for. Get the Article Package for just $199 at
http://drnunley.com/copy.htm
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********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, April 18, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
"I'd Like To Help You Sell!"
by Kevin Nunley
http://DrNunley.com
Want to get a leader in your field involved with your
business? Offer to help them sell more of their product or
service.
Read the biography of any magnate of industry and you will
find lots of cases where he or she was approached by an
enthusiastic person wanting to help them sell. In many
cases, that person went on to become a key executive,
affiliate, or supplier, becoming very wealthy in the process.
Helping other people sell their stuff is particularly easy on
the Internet. Find a great product or service that isn't being
sold widely. Get permission from the owner, then put up a
web page or send out an email promoting the product.
Even though we have an affiliate program at DrNunley.com,
I have often let people informally resell my services on their
sites, charging whatever they please. They may have a
niche audience I can't reach or a special personality that
helps them sell better than most.
Website not selling? Get Kevin's MASSIVE 1-2-3 Promotion
Program. You get a press release, article
to 20,000 editors, killer sales letter, and ezine ad in
my newsletter to 14,000. See http://drnunley.com/123.asp Reach
Kevin at mailto:kevin@drnunley.com or 603-249-9519.
****************************************
Take advantage of DrNunley's NEW LOWER PRICES!
Famous All-Out Promotion Package with press release,
article, sales letter, and ad with distribution for
JUST $399! http://DrNunley.com/123.asp
Ezine Article Package: Kevin writes your article,
then sends to 20,000 ezines and sites. Lots of links
to your site! JUST $199 http://DrNunley.com/copy.asp
Sales letters and web site copy: 900 words $299
http://DrNunley.com/copywriting.asp
Ezine Ad Special: Kevin writes your 50 word ad, then
puts it in this newsletter to 14,000, JUST $49
http://DrNunley.com/drnad.asp
****************************************
Market With Your Own Email Discussion
by Kevin Nunley
http://DrNunley.com
As time goes on, people are spending less time surfing the
World Wide Web and more time reading email. A significant number
of people--more than 20 percent--use email exclusively. With
email appliances and cell phones getting into the act, this trend
is bound to continue.
Give your business a big jump on the trend by starting your
own email discussion group. It's quite possible that your
industry doesn't have one.
You can get excellent free service from lists.Topica.com or
groups.yahoo.com.
The first challenge you will have is getting the word out
about your list. Get lists of possibly interested parties
through a trade association.
Search through Topica, groups.google.com, and Yahoo for groups
similar to yours. You can sign up with them, post for a while,
become known, and gradually get people to participate in your
list.
Encourage people who join your list to forward their favorite
posts to a friend (I repeat--FRIEND--and not to anyone they don't
know).
Website not selling? Get Kevin's MASSIVE 1-2-3 Promotion
Program. You get a press release, article
to 20,000 editors, killer sales letter, and ezine ad in
my newsletter to 14,000. See http://drnunley.com/123.asp Reach
Kevin at mailto:kevin@drnunley.com or 603-249-9519.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I have been receiving your e-mails for a while. First of all let
me express my satisfaction of your letters and business tips on
your site as well. I use it everyday in my business and I must
tell you that they help me a lot. I'm hoping you help me with
your advice. Is there a best time during the day to submit
clasified ads?
Thanks,
Maja
A: Maja,
Great to hear from you. Thanks for your kind words. Most people
surf the Internet during the day (many while at work). You get
the most people seeing your ad Tuesday through Thursday
between 11am and 5pm eastern.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
Even though I have Internet sales, most of my business is through
mail order. I have a merchant account along with PayPal but many
of my customers pay by check. I normally hold checks pending
clearance of funds. This causes delay in shipment, especially
around the holidays. Is it common practice to hold checks? I
would appreciate your feedback.
Thanks,
Crystal
A: Crystal,
Good to hear from you. It's very common to hold
shipment until the check clears. In fact, it's hard to find
anyone who will ship until the check has cleared. Your
customers should have no problem understanding that.
For those in a hurry, have them send a certified check or MO.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Note from Kevin: I recently worked a deal with a major
distributor to have our client's articles sent to around 20,000
web site and ezine editors. It's the most extensive distribution
ever. And boy is it working! I'm finding customers' articles on
over 100 major sites within a week or two after distribution.
That's great visibility and lots of major links back to the
customer's site -- just what the search engines are looking
for. Get the Article Package for just $199 at
http://drnunley.com/copy.asp
SIT BACK AND GET RICH! This is the #1 Business Opportunity
you've been hearing about. We've combined the Net's TOP
home businesses with a dynamic new lead system that is
second to NONE! Talk about PASSIVE INCOME! You simply
sit back and watch the leads POUR into your businesses
we provide you. You owe it to yourself to SEE the Net's Most
Incredible Money Machine: http://www.PassiveOnlineIncomes.com
YOUR BUSINESS CAN EARN $100,000 MORE - right now with this
amazingly SIMPLY lead system. You do NO WORK and don't have
to market. This break-through software has already earned
$2 BILLION for industry. NOW -- for the first time -- it's
being made available to EVERYONE! FLOOD your site with
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$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
Subscribe or unsubscribe online at:
http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, April 11, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
The Advantage of Being Second
by Kevin Nunley
http://DrNunley.com
Remember how important it was to be a first mover on the
Internet? First movers were those companies that were the
first to stake out a market, then grow to dominate it.
Amazon.com was the first big online bookstore and grabbed
much of the book market. eBay was first to do an auction
and immediately drew millions of users.
In spite of these successes, the vast majority of first movers
were unable to get large groups of customers excited. They
burned up billions ,then went belly-up. WebVan, who built a
huge system to deliver groceries to your door, had to throw
in the towel.
Don't worry about ordering groceries online. The idea didn't
go down with the dealth of WebVan. There are other
companies that came along after WebVan who are making
profits at the same buisness
This illustrates a principle smart business people have known
for years. It's better to be the second business to try
something, not the first.
With any new idea comes risk. The first person to try
shoulders a lot of that risk. Once someone succeeds, it is a lot
easier to imitate what they did right and follow in their
footsteps.
To paraphrase Henry Ford: It's better to be the first to be
second.
Give your idea, product, or service the BIG send off it
deserves! Get thousands and millions of interested eyeballs
focused on YOU. See Kevin's massive All-Out
promotion deal now 75% off for a limited time to anyone
reading this article. See http://drnunley.com
****************************************
Take advantage of DrNunley's NEW LOWER PRICES!
Famous All-Out Promotion Package with press release,
article, sales letter, and ad with distribution for
JUST $399! http://DrNunley.com/123.asp
Ezine Article Package: Kevin writes your article,
then sends to 20,000 ezines and sites. Lots of links
to your site! JUST $199 http://DrNunley.com/copy.asp
Sales letters and web site copy: 900 words $299
http://DrNunley.com/copywriting.asp
Ezine Ad Special: Kevin writes your 50 word ad, then
puts it in this newsletter to 14,000, JUST $49
http://DrNunley.com/drnad.asp
****************************************
Give Customers An Experience
by Kevin Nunley
http://DrNunley.com
Customers like a good product or service, but even more, they
like a good experience.
As business people and consumers spend more time at work,
they have less time for experiencing life out side of work and
shopping. As a result, many customers like to experience
excitement or emotion when they buy.
People want to feel happier, smarter, sexier, or wealthier after
they buy. While a customer may like your product, it could
be your caring service that really turns them on.
In other words, it may not be how well your products or
service WORKS that really count, but how it makes the
customer FEEL.
The one thing all my customers want to feel is hope. They
want to be reasured that their business will suceed.
Give your idea, product, or service the BIG send off it
deserves! Get thousands and millions of interested eyeballs
focused on YOU. See Kevin's massive All-Out
promotion deal now 75% off for a limited time to anyone
reading this article. See http://drnunley.com/123.asp
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I just wanted to know if it's possible to get an classified ad
done without having it run in your ezine?
Thanks,
Bob
A: Bob,
Good to hear from you. At this moment your best bet is to
order your ad at FastAdKing.com for $25. Meredith Pond does
the writing there. She wrote most of my jobs for several years
and is the best around. That's the best, cheapest deal for
a classified ad.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
Q: Kevin,
I want to promote my business with articles, but I don't know
where to send them. Any suggestions?
Thanks,
Greg
A: Greg,
Writing your own articles and sending them to ezines is a great,
low-cost way to promote a small business online. Here is a very
inexpensive service that distributes for you: http://isnare.com.
It's extremely affordable and you'll get good exposure.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Note from Kevin: I recently worked a deal with a major
distributor to have our client's articles sent to around 20,000
web site and ezine editors. It's the most extensive distribution
ever. And boy is it working! I'm finding customers' articles on
over 300 major sites within a week or two after distribution.
That's great visibility and lots of major links back to the
customer's site -- just what the search engines are looking
for. Get the Article Package for just $199 at
http://drnunley.com/copy.asp
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A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, April 04, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
The 80-20 Rule of Customer Buying
by Kevin Nunley
http://DrNunley.com
There is an old rule in business that predicts 80 percent of
your sales will come from just 20 percent of your
customers. This is largely true.
Typically you get the lion's share of your sales from people
who just happen to have a deep interest in what you sell,
live near your location, or have some emotional bond with
you or your business. That could be 20 percent of your
customers or 2 percent. Whatever the case, they account
for a lot of your big orders and frequent orders.
I've notice this rule doesn't quite apply to the Internet.
Maybe it is because it is so easy to compare prices, so easy
to jump from one site to the next (you don't have to drive
there in your car), and there are so many sites to choose
from.
The majority of my site sales come from a constantly
shifting group of new faces. To be sure, core customers
who return time and again are greatly appreciated, but they
don't account for the majority of revenue.
I got a little worried about this last year when a business
analyst said this was due to the newness of the
Internet. "Eventually the Net will run out of people who
want to jump on and give it a try," he warned. Sales will
settle down, much like the way they do at a bricks and
mortar store a month after the grand opening.
But that hasn't happened. When it comes to the 80-20
model, the exact opposite may be true for Internet business.
Give your business or career the classic 1-2 promotion
punch! We write your press release and your ezine article
(with you name on it) and distribute them to thousands of
editors. See http://drnunley.com Reach Kevin at
kevin@drnunley.com
****************************************
Take advantage of DrNunley's NEW LOWER PRICES!
Famous All-Out Promotion Package with press release,
article, sales letter, and ad with distribution for
JUST $399! http://DrNunley.com/123.asp
Buy with PayPal and get extra promotion!
Ezine Article Package: Kevin writes your article,
then sends to 20,000 ezines and sites. Lots of links
to your site! JUST $199 http://DrNunley.com/copy.asp
Sales letters and web site copy: 900 words $299
http://DrNunley.com/copywriting.asp
Ezine Ad Special: Kevin writes your 50 word ad, then
puts it in this newsletter to 14,000, JUST $49
http://DrNunley.com/drnad.asp
****************************************
Get Press With Your Local Angle
by Kevin Nunley
http://DrNunley.com
Most headline stories are national. But any news director
or editor will tell you, local stories are what really interests
their audiences.
TV, radio, and newspapers constantly try to turn national
stories into local stories.
When the national headlines are talking about the
economy, your local media wants to find examples in their
own town. They want to interview a local expert who can
give them a hometown perspective of the story.
Watch national headlines for a story that could relate to
you, your product, service, or business.
Is a crime story in the national news? You could create a
local angle if you sell security products.
Is there a new national study about child development?
Provide some tips for rearing children and line up some
local parents who successfully use your ideas.
I find it is best to call your local media. The receptionist
can tell you which editor or reporter to talk to.
Tell your idea briefly, getting to the best part first.
Give your idea, product, or service the BIG send off it
deserves! Get thousands and millions of interested eyeballs
focused on YOU. See Kevin's massive All-Out
promotion deal now 75% off for a limited time to anyone
reading this article. See http://drnunley.com/123.asp
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I have an e-newsletter where I give tips on running an Internet
business. My question is, each issue I try to give new programs
that are good and report programs that are scams. Should I just
rotate opportunities each issue or only include a few each time?
I generally introdcue 5 or 6 opportunites each issue which is
every other or third day. Is that to many opportunities?
I don't get many takers, but I have only had a newletter for 2
1/2 months now and already 1005 people have opted in to read it.
I must be doing somthing good to keep them as subscribers--but
they won't sign up for the business opportunites.
Any idea how to resolve it so I get more sign-ups?
Barbara
A: Barbara,
I agree you're doing something right. 1005 subscribers in less
than 3 months is very good. You might do better to include
around 3 opportunities in each issue. It may take more time for
people to start to completely trust your information and sign up
for the opportunities. Keep the good information coming and it
will happen.
Best,
Kevin Nunley
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Q: Kevin,
I'm starting my first direct mail campaign. I have inkjet
mailers which I hope will return to me full. I'm sending them
out to lists of environmental agency donors and home business
opportunity buyers. I also want to send some out to new small
businesses and Christian schools because it can be a fundraiser.
I don't know if my envelope on the outside is going to say "free
inkjet mailer inside" or if it's going to say "new fundraiser
idea" inside. I may also customize the envelope but I don't know
if I wan to say more than that. There will be an insert on the
inside that will explain details.
Do you have articles on your web site describing what's good for
these sorts of programs? I'm concerned about how much or how
little to put on the outside of the envelope and about getting
too detailed with my insert.
Thanks!
Becky
A: Becky,
Your plan is very good. Get the Chamber list first and test out
your sales letter and envelope. "Free inkjet mailer inside"
would be a great teaser for the envelope. Make your letter quick
to read and don't leave too much mystery about what you're
offering. Once you try all that, you may want to purchase
mailing lists (or rent them). Look for "direct mail" in your
Yellow Pages to find local mailing list brokers.
Best,
Kevin Nunley
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