DrNunley's Marketing Tips ezine
Tuesday, August 29, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
How to Develop and Test Your Marketing Plan
By Kevin Nunley
http://www.drnunley.com
Developing a solid marketing plan goes hand-in-hand with testing;
you can't do one without the other. If you don't test your plan,
you won't know for sure whether it works.
You don't have to be a multimillion-dollar corporation with a
team of marketing experts to test your marketing plan. All you
have to do is come up with a system for finding out what you want
to know.
Break your testing schedule down into weekly intervals focused on
determining one or two things. Remember, your goal is not only to
find out what works, but what doesn't work.
Say during four weeks of testing, you send out a mailing each
week to 1000 different people. On each separate mailing, you have
a different price for the advertised product or service. The
response to these mailings should tell you which price is most
acceptable for your product / service.
The response rate should also tell you which type of customer is
buying what you offer and why. By the end of the four week
testing period, you will have determined your pricing and target
audience.
Once you know whom to target, you should test how to get the best
response rate from these potential customers. Initiate a second
testing period in which you send out a different mailing each
week with fixed pricing, but varied messages. Contact the same
recipients with different messages over a period of months after
the second test period has ended. You should never stop refining
your marketing plan.
The point of developing a marketing plan is to have a set system
that works. Without proper testing, you will never know what
strategies are effective, so before you settle into a plan, put
it to the test.
Kevin Nunley is the Net's number one business writer. He'll
write YOUR one page article on a topic that promotes your
business, put your name and ad on it, then distribute to 20,000
ezines and sites. Your business gets in front of hundreds of
thousands of eager new customers. See this affordable, effective
marketing deal at http://DrNunley.com
*************************************
Better, Faster, Cheaper
by Kevin Nunley
http://DrNunley.com
If there is one thing that the Internet, pagers, fax, and cell
phones have done, it has been to force everything in business
toward "better, faster, cheaper."
All these new forms of communication let customers easily
shop with more of your competitors. That means more variety,
bigger selection, and sometimes lower prices and better service
for customers.
It also means a LOT more pressure on businesses to cut
costs and offer better service. In some industries, the trend
is simply unavoidable. Recently, when computer manufacturers
tried to raise the price of computers, the strategy backfired.
Customers simply weren't willing to pay for a product that wasn't
cheaper and better.
In the past, when consumers couldn't search the Internet for
almost anything under the sun, many would pay higher prices and
wait longer for delivery simply because they didn't have any
other easy choice. You may STILL be able to take your time and
keep prices high if customers don't have many choices or PERCEIVE
they don't have many choices (for example, if you're the best in
your biz and buying from anyone else would mean settling for less
quality).
Kevin Nunley is the Net's number one business writer. He'll
write YOUR one page article on a topic that promotes your
business, put your name and ad on it, then distribute to 20,000
ezines and sites. Your business gets in front of hundreds of
thousands of eager new customers. See this affordable, effective
marketing deal at http://DrNunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I have a question. We are starting a new online business, with
absolutely no email addresses to send our adverts to. Can you
enlighten us as to how we should start? Do we use the service of
an opt-in email provider to blast out thousands of emails on our
behalf?
Thanks,
Chris
A: Chris,
Bulk mail doesn't work as well as it once did, even for genuine
opt-in. You would probably do better to put an ad in ezines with
an established audience. http://demc.com is a very good one. We
also have a popular ezine ad package at
http://drnunley.com/drnad.asp
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
Would you please look at my website and let me know your opinion?
I get visitors, but they usually click away without buying
anything.
Thanks,
Doris
A: Doris,
Your site is well done, but it does take some time to load, even
on my broadband connection. Perhaps it is a little too bogged
down with graphics. The pictures of your product are great, but
you might do well to simplify your design a bit so it's not so
dependent on the graphics. Also, make sure the parts of your
copy that should stand out are made into headlines, so people can
skim the copy quickly and get a good idea of the benefits of your
product without spending a lot of time reading.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
THIS is the Networking Business Kevin Nunley has been
working since the 90s. This is a huge, well-known,
extremely stable company that treats its members better
than any I've seen. I joined this program way back
there after writing copy for the other big programs and
getting a really close look at them. If you want
to work an honest, solid business from home, give
my good friend Giles Kavanagh a call 208-676-1055.
He'll answer all your questions and sign you up under
me if you decide to join. The business is cheap to
start and there's never any pressure, selling, or stocking
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A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, August 15, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
How to Promote an Opportunity on the Internet--When the Company
Doesn't Allow Internet Advertising
by Kevin Nunley
http://DrNunley.com
Quite a few major companies don't allow Internet advertising.
Some have had bad experiences with associates sending out
unsolicited email and getting them into trouble. Others are
simply afraid of the power of the Internet.
There is an easy way to get around this, and most companies
quietly approve of this method.
1. Advertise your opportunity in a "blind" ad that touts the
main benefits without mentioning the name of the company.
Readers don't mind if you don't provide ALL the details in a
classified ad. Normally you can spill the beans and offer
complete information on a web site or in an email.
2. Offer a free report via autoresponder. SendFree.com has a
clever system that sends your prospect an info letter, then
follows up for up to 7 times with additional sales letters or
reports. This is one of the most effective ways to remind
prospects to buy.
3. Keep in mind that even if you can't mention the name of the
company, not all is lost. Customers care most about the benefits
your product or service provides. Spend lots of time showing
prospects how your product or service will improve their lives.
Let them know they can contact you personally for deep details.
You can give them company info then.
Kevin provides copy writing and marketing advice fast and at low
cost. He'll write your classified ad and put it in this newsletter
for just $49 at http://DrNunley.com/drnad.htm. Read all Kevin's
marketing tips at http://www.DrNunley.com. Reach him at
mailto:kevin@drnunley.com
****************************************
Ezine Article Package: Kevin writes your article,
then sends to 20,000 ezines and sites. Lots of links
to your site! JUST $299 http://DrNunley.com/copy.htm
****************************************
How to Handle Rejection
by Kevin Nunley
http://DrNunley.com
Part of selling anything is handling rejection. It's always
great when a prospect says "I'm so glad to see you. This is just what
I need!" But the law of averages says most of the people you
come in contact with won't be that enthusiastic.
There are so many ads and people trying to get us to spend
money that most of us put on a stern face any time a sales
person approaches. This doesn't mean we dislike the sales
person, just that we're getting psyched up to hold our ground.
Of course, a good sales person realizes this and works to set our
reservations at ease, helping us to relax and understand how the
sales person may be able to solve our problems.
Keep this in mind when you are selling something. It doesn't
matter if you are selling cars, telling a neighbor about your MLM
opportunity, or using email to sell yourself to a prospective
employer.
Rejection is part of the game. Realize people aren't rejecting
you personally, but the situation. In most cases they simply
aren't ready to buy at this time. No doesn't usually mean no,
but not right right now. A week, month, or year from the now the
prospect who rejected your sales pitch may come looking for
you wanting to buy.
Publicize your business with Kevin's popular Ezine Article
package at http://DrNunley.com Reach thousands of new
customers with your own expert article...for just $299.
Reach Kevin at kevin@drnunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I'm based in UK - does your service extend to UK media. I'm
organising a conference aimed at UK delegates.
Thanks,
Steve
A: Steve,
We distribute releases through PR Newswire. They have a UK list,
but it's very expensive to send to (about $400 last time I
checked.) Your best bet would be to have us write the release
and then send through this free service that covers UK media:
http://www.pressbox.co.uk/
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
What do you think: is hiring someone to do search engine keyword
optimization on my site the best use of limited funds? Or is
there something else you would recommend?
Thanks,
Joe
A: Joe,
No question there are some good search engine experts out
there, but the keyword strategy is probably not as powerful
as it once was. These days the SEO guys are focusing on
link popularity...how many good sites have links to yours.
Of course, one way to get that is to have a lot of articles
circulating on the Net. The best search engine expert/service
I know is Jerry West at http://WebMarketingNow.com
His service here is probably all your need:
http://webmarketingnow.com/services/website-tuneup.html
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
THIS is the Networking Business Kevin Nunley has been
working since the 90s. This is a huge, well-known,
extremely stable company that treats its members better
than any I've seen. I joined this program way back
there after writing copy for the other big programs and
getting a really close look at them. If you want
to work an honest, solid business from home, give
my good friend Giles Kavanagh a call 208-676-1055.
He'll answer all your questions and sign you up under
me if you decide to join. The business is cheap to
start and there's never any pressure, selling, or stocking
products.
EARN $200,000 WITHOUT LEAVING HOME! For the first time
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GET PAID TO PARTICIPATE IN SURVEYS!
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and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
HOW ABOUT SOME FREE ADVERTISING?
BIG 50-word ad, only $25! LIMITED-TIME SPECIAL: Get a 3-line ad
FREE with your ad purchase when you mention this newsletter!
HURRY! http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, August 08, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
How Copyright Works
by Kevin Nunley
http://DrNunley.com
I get a lot of questions from people who want to know how
they can protect their article, poem, photos, or web site
content. I'm not a lawyer, but in general, here is how
copyright law protects you.
While it is a good idea to put your name and "copyright
2006" next to your work, it is not mandatory. Your
creations are automatically protected under copyright law
the moment you make them.
The problem comes when you want to challenge someone
who steals your work. You need ways to show the date
you created the work which should be before the other
person created it.
Web pages with a date stamp on them can work well to
prove your work came first. Nothing like looking your
work up on a search engine and finding the date fixed by an
independent authority for all to see.
The official site of the US Copyright Office is:
http://www.copyright.gov/ Everything you need to
know about copyright is discussed there.
You can stick your work in an envelope and mail it to the
Copyright Office along with $30 to get an official copyright
registration. It is hard for anyone to claim they own
your work once you've done this.
Give your business or career the classic 1-2 promotion
punch! We write your press release and your ezine article
(with you name on it) and distribute to thousands of
editors. See http://drnunley.com/123.htm
Reach Kevin at kevin@drnunley.com
****************************************
Build your business with Kevin's writing and promotion deals!
Famous All-Out Promotion Package with press release,
article, sales letter, and ad with distribution for
JUST $499! http://DrNunley.com/123.htm
Ezine Article Package: Kevin writes your article,
then sends to 20,000 ezines and sites. Lots of links
to your site! JUST $299 http://DrNunley.com/copy.htm
Sales letters and web site copy with discounts for
multiple pages:
http://DrNunley.com/copywriting.htm
Ezine Ad Special: Kevin writes your 50 word ad, then
puts it in this newsletter to 14,000, JUST $49
http://DrNunley.com/drnad.htm
****************************************
Wallpaper With Testimonials
by Kevin Nunley
http://DrNunley.com
We often talk about the value of putting customer
testimonials all over your website. Few think of doing the
same thing to their bricks and mortar location.
One very successful firm covered an entire wall of their
reception area with letters from happy customers. While a
customer waits to meet with a sales person, she can peruse
the comments of dozens of delighted customers who share
her concerns and challenges.
If your company would never consider such a brash move,
carry customer testimonials in a nice leather notebook. Call
it your Customer Hall of Fame and never fail to show it off
to prospects and customers.
Whenever a buyer has kind words, hand them a paper and
pen and ask them to jot down their comment (or write it
down for them and ask them to "autograph" it).
Kevin writes your press release and sends it to 5,000 media
nationwide. Get your business, product, service, or idea in
front of editors who can put your name in lights. Complete
package at one of the lowest prices on the Net.
See http://DrNunley.com/release.htm
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I've had an article and an ad written by you, with lots of
success I might add :-) But I think I need your advice.
My main objective over the last five years has been to offer
personalized cartoons. My main page has been number 1 and 2 in
all the major search engines for related keywords.
I put up Google Adsense on a lot of my pages this year. Since
I've discovered Adsense, I had the idea of creating more sections
to my site that were more diverse so as to reach more of an
audience. I think my main page has gotten away from the mark but
I m afraid to change too much. I don't want to drop in rank or to
lose any potential clickers to other categories of my site. But
I've been getting less and less orders lately (not sure if it's
because of the summer - it varies from year to year)
Suggestions???
Thanks,
Heather
A: Heather,
Great to hear from you! Sounds like you're doing all the right
things. Business is usually slow this time of year for most
businesses who rely on the Internet. This year, with high energy
prices and generally low consumer confidence in the economy,
summer is tougher than normal. My advice would be to hang in
there and keep doing the things that have worked for you up until
lately. See if things pick up toward the end of August.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
My business is a disaster restoration business specializing in
Fire/Water/Soot and Mold Damage. We are a nationwide franchise
with quite a bit of local competition. Our busines should do
about 2million this year but we do not have what I would call an
effective marketing strategy. Can you give me some ideas or does
you business provide such a service that would target our
business?
Thanks,
Robert
A: Robert,
Good to hear from you. Before and after photos are one of the
most powerful marketing strategies around, and your business
could probably produce the best before and after shots ever.
Include those on your site, in your print advertising, and direct
mail pieces. Also use your testimonials heavily. Nothing works
better than a real customer talking about how awful the damage
was, but how you came in, set their worries at ease, and did a
great restoration.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
THIS is the Networking Business Kevin Nunley has been
working since the 90s. This is a huge, well-known,
extremely stable company that treats its members better
than any I've seen. I joined this program way back
there after writing copy for the other big programs and
getting a really close look at them. If you want
to work an honest, solid business from home, give
my good friend Giles Kavanagh a call 208-676-1055.
He'll answer all your questions and sign you up under
me if you decide to join. The business is cheap to
start and there's never any pressure, selling, or stocking
products.
GET PAID TO PARTICIPATE IN SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
HOW DO YOU FEEL ABOUT FREE ADVERTISING?
BIG 50-word ad, only $25! LIMITED-TIME SPECIAL: Get a 3-line ad
FREE with your ad purchase when you mention this newsletter!
HURRY! http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, August 01, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Market With Your Own List of Great Web Sites
by Kevin Nunley
http://DrNunley.com
The Internet has a wealth of great information. It's all there
free for the taking IF you've got enough time to search for it.
With the average work week reaching toward 60 hours, very few of
us have the luxury of spending the day picking through search
engines and web rings. We appreciate it greatly when others do
the work for us and tell us which good sites to see.
If you have found web sites that are useful to people in your
business--share them. Make a list of your favorite sites along
with a short explanation of what each offers and why it is
special. Put your contact and ad info at the bottom of the list.
Lists of hand-picked web sites are one of the most valuable gifts
you can give a client, prospect, or customer. They make great
marketing.
Marie writes, "I've got a list of 10 great web sites. Could I
build a newsletter around that?"
Absolutely! Several of my favorite ezines regularly list several
great web sites along with a regular list of standards. I find
it a real time saver, idea generator, and I save these
newsletters for later reference. You'll also find customers and
prospects will pass your list on to others who could also
become customers or associates.
Kevin provides copy writing and marketing advice fast and at low
cost. Read all his marketing tips at http://www.DrNunley.com.
Reach Kevin at mailto:kevin@drnunley.com
****************************************
Build your business with Kevin's writing and promotion deals!
Famous All-Out Promotion Package with press release,
article, sales letter, and ad with distribution for
JUST $499! http://DrNunley.com/123.htm
Ezine Article Package: Kevin writes your article,
then sends to 20,000 ezines and sites. Lots of links
to your site! JUST $299 http://DrNunley.com/copy.htm
Sales letters and web site copy with discounts for
multiple pages:
http://DrNunley.com/copywriting.htm
Ezine Ad Special: Kevin writes your 50 word ad, then
puts it in this newsletter to 14,000, JUST $49
http://DrNunley.com/drnad.htm
****************************************
Here's How to Write Your Own Killer Sales Letter
by Kevin Nunley
http://DrNunley.com
If you market with letters, postcards, flyers, web sites, or
autoresponders, you need killer sales copy. Here are some quick
tips to help you write your own professional sales letters.
1. Start with a headline. Even for more formal business
letters, a bold type headline helps busy people understand your
most important benefit in a flash. Make your headline short,
punchy, and clear. Your headline should SHOUT the most important
benefit customers get from your product or service.
2. Spend a few sentences showing the reader how bad their
problem is. Show them how the problem will get worse.
3. Show the prospect how your product or service will solve that
problem. List your main features and tell how each feature
translates into a benefit.
4. Wrap up your sales copy with a vision of your prospect's life
after they've benefited from your product or service. Show how
they are happier, richer, more relaxed, or sexier.
5. Be sure to tell prospects how to contact you and how and
where to buy from you.
Kevin provides copy writing and marketing advice fast and at low
cost. He will write your sales letter at affordable rates. See
http://DrNunley.com/copywriting.htm Reach Kevin at
mailto:kevin@drnunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I'm new to the marketing department. I worked totally in a
separate field, and my educational background is totally
different. How can I adapt to the marketing environment? How can
I come up with a strategy that works?
Thanks,
Abdul
A: Abdul,
If there's one bit of wisdom people should always use when
marketing, it's this: try your best to think from the customer's
point of view. If the customer is experiencing pain, talk first
about the pain, then about how your product or service can ease
the pain. Always have your marketing talk first about
the customer, then about the product or service second.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
Can I fill seats at a seminar or create a sales campaign for my
download using press releases? How immediate could the results be
from a press campaign?
Thanks,
Randy
A: Randy,
I can usually have a press release ready for you and sent to
media within a couple of days. Radio and TV usually use material
right away. Newspapers can take a couple of weeks, but they'll
use the material whenever it is needed according to the date of
your event. Magazines are usually written 2 months ahead of
time. Major online media sites often have your info up within an
hour after distribution.
I could write just the release and you could send it to your
local media. That is often the best, least expensive route to
promote an event.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
THIS is the Networking Business Kevin Nunley has been
working since the 90s. This is a huge, well-known,
extremely stable company that treats its members better
than any I've seen. I joined this program way back
there after writing copy for the other big programs and
getting a really close look at them. If you want
to work an honest, solid business from home, give
my good friend Giles Kavanagh a call 208-676-1055.
He'll answer all your questions and sign you up under
me if you decide to join. The business is cheap to
start and there's never any pressure, selling, or stocking
products.
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********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
