DrNunley's Marketing Tips ezine
Tuesday, September 26, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
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Autoresponder Tricks of the Gurus
By Kevin Nunley
http://www.drnunley.com
One of the biggest advantages of owning an online business is
that you can use autoresponders for repetitive exposure. Most
prospects need to be exposed to an offer between 3 and 7 times
before they buy, and autoresponders make that task easy.
However, knowing what to say in an autoresponder and how to say
it are two different things. First you must know the three things
that make up the backbone of an effective autoresponder:
*Useful Information
*Personalized Messages, Both in the Subject Line and in the Body
Copy
*Back-end, Upsell Offers
Okay, that's the easy part. Now you have to know how to use
autoresponders to their greatest potential. Thanks to the
examples of Internet gurus, we have plenty to work with. Here are
a few of the most successful applications of autoresponders:
1. The multi-part sales letter - Break up a long sales letter
into a series of weekly messages and you have an instant
autoresponder series. You can also send a sequence of letters,
each promoting a different benefit of your product or service.
2. The Training or Coaching Course - Valuable information is a
commodity to your prospects, so offer it to them in the guise of
a training course. And don't forget to push your product or
service at the end of the letter.
3. The Ezine or Newsletter - Create a bond between you and your
potential customers by delivering information they specifically
requested. You build credibility and trust that often leads to
sales.
4. Especially for You - Offer exclusive deals and promotions to
prospects.
5. Go for the Upsell - If a customer buys from you once, chances
are they will return. Give them incentive with a series of upsell
emails on increasingly expensive products and services.
Kevin Nunley is the Net's number one business writer. He'll
write YOUR one page article on a topic that promotes your
business, put your name and ad on it, then distribute to 20,000
ezines and sites. Your business gets in front of hundreds of
thousands of eager new customers. See this affordable, effective
marketing deal at http://DrNunley.com
*************************************
Build Your E-Mail List With Free Goodies
by Kevin Nunley
http://DrNunley.com
Nothing will keep you going in lean times like your own house
email list. Nothing will help you turn good times into GREAT
profits like your own house email list.
Email is almost free to send. It's handy for people to open and
read. And people who willingly give you their email address are
VERY likely to value what you have to say.
Use freebies to get people to give you their email address. The
most common way is to over a free, info-packed newsletter. Folks
sign up, they get your newsletter, you keep their email address.
You can also do this with ebooks. Rather than giving people your
web site address where they can download the book, ask for the
person's email address. Then send them an email giving them a
special link where they can download the ebook. Make sure to
mention that you will be sending additional updates from time to
time, and how to unsubscribe if they don't want them.
Provide free access to your "private area." People have to enter
their name and email address to get inside. There, they find
good information or freebies they can't get on the public parts
of your site.
Free ebooks, coupons, reports, and ads can also work this way.
MAKE SURE people KNOW you are adding their name to your list and
give them a way to GET OFF your list easily. You NEVER want
to be accused of SPAM.
Kevin Nunley is the Net's number one business writer. He'll
write YOUR one page article on a topic that promotes your
business, put your name and ad on it, then distribute to 20,000
ezines and sites. Your business gets in front of hundreds of
thousands of eager new customers. See this affordable, effective
marketing deal at http://DrNunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I own a small bakery. How can the internet increase my
sales? If you think it can be done, please explain.
Thanks,
John
A: John,
These days a great many people search the Internet before
they look in the Yellow Pages. Put up a simple web page for
your bakery. Make the title something like "Your town Bakery
specializing in donuts, bread." You get the idea. Then register
the page with Google.com. People will find your site and check
for your location, hours of service, items sold, and specials.
Here in New Hampshire I used to own a small coffeehouse that mostly
existed to give local musicians a place to play. The web site was
dirt simple, but it worked incredibly well to let all interested
parties know what we were doing. I didn't even had to install a
telephone.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I want to take credit cards on my website, but don't want to pay
for a merchant account. I know Paypal is free, some wonder about
its security. What alternatives do I have?
Thanks,
Natalee
A: Natalee,
Just remember that for everyone who's had trouble with Paypal,
there are thousands more who've never had a problem. If you
choose not to use it, there are other services out there--just
Google it. These services are growing in popularity. PayPal
is now an eBay company and has improved online ordering
substantially.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
THIS is the Networking Business Kevin Nunley has been
working since the 90s. This is a huge, well-known,
extremely stable company that treats its members better
than any I've seen. I joined this program way back
there after writing copy for the other big programs and
getting a really close look at them. If you want
to work an honest, solid business from home, give
my good friend Giles Kavanagh a call 208-676-1055.
He'll answer all your questions and sign you up under
me if you decide to join. The business is cheap to
start and there's never any pressure, selling, or stocking
products.
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********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, September 19, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Make Your Web Site Deeper
by Kevin Nunley
http://DrNunley.com
Nielsen, the famous media ratings company, recently told
us there has been a big change in the way people browse
the Net.
In recent months people are surfing far fewer sites, but
spending a lot more time on the sites they visit. You may
have noticed this change in your own Internet use. I've
seen it in mine.
Instead of finding big lists of web sites and hopping from
one to another, I have a small list of favorites I visit often
and explore extensively.
This may mean you need to design your web site in a
different way. Add more content, more levels, and with
additional detail. If someone wants to spend 20 minutes on
your site, is there enough to keep them busy?
Frankly, this change in how customers use the web can be a
very good thing. It is hard to make a sale when people are
intent on getting to the next site. More time spent on your
site means more of a commitment to buy.
It also means fewer sales abandoned at the shopping cart.
Prospects don't want to walk away empty-handed after
spending a big chunk of their valuable time studying your
site.
Kevin Nunley is the Net's number one business writer. He'll
write YOUR one page article on a topic that promotes your
business, put your name and ad on it, then distribute to 20,000
ezines and sites. Your business gets in front of hundreds of
thousands of eager new customers. See this affordable, effective
marketing deal at http://DrNunley.com
*************************************
The Secret to Saving Your Business
By Kevin Nunley
http://www.drnunley.com
These days businesses are dropping like flies. When times get
tough, many business owners refine their business management
methodology. They reply to more customer emails, answer more
phone calls, revamp their websites, and bulk up on the latest
business articles and tips.
But they fail to do the one thing that will save their business--
PROMOTE LIKE CRAZY!
No business can survive without promotion. In fact, 80% of your
work time should be spent researching promotion options, coming
up with ideas for promotion and implementing promotional
assaults. Why? Because customers won't find, or even remember to
find, your products or services if you don't put them in front of
their faces as often as possible.
Customers often have to see your promotion up to seven times
before they buy. That is why you have to get your message out
there. Repetition is the key!
No matter how fantastic your product or service, customers will
not seek you out unless you first seek them out, again and again
and again.
So market, advertise, and promote like they are the only things
that can save your business. Because you know what? They are!
Kevin Nunley is the Net's number one business writer. He'll
write YOUR one page article on a topic that promotes your
business, put your name and ad on it, then distribute to 20,000
ezines and sites. Your business gets in front of hundreds of
thousands of eager new customers. See this affordable, effective
marketing deal at http://DrNunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I would like to learn about effective selling through the
telephone, especially portable dvd players.
Thanks,
Sally
A: Sally,
Telephone selling can be very effective if you follow a few tips.
Experienced phone sales pros have found several simple things
help them close a huge number of their calls to prospects. I've
included many of these tips in my article "How to Boost Your
Small Business With Powerful Telephone Techniques" at
http://drnunley.com/articles/6.htm
My favorite tip for anyone selling on the phone is to simply list
the points you want to make with the people you call. Don't
write out a script to read, just list the main points you want to
cover. Keep the list in front of you and it will help keep your
call on track.
Don't forget marketing with free media and online advertising.
It's cheap and highly effective. Get my All-Out Package which
includes a press release, ezine article to 20,000 editors, a
sales letter, and classified ad to 14,000... all for 75% off at
http://drnunley.com/123.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
Can you please recommend a web designer that can design a site to
market flip flop slippers. I will be grateful if you give a
couple of references to work with.
Thanks,
Terry
A: Terry,
Allan Andersen does terrific original web design at affordable
prices. That's hard to find these days as most designers use
pre-made templates. See Allan's site at
http://www.webdevworks.com. Cheryl Parkins is also an outstanding
web designer and is very easy and professional to work with. See
her site at http://www.cherylkperkins.com
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
THIS is the Networking Business Kevin Nunley has been
working since the 90s. This is a huge, well-known,
extremely stable company that treats its members better
than any I've seen. I joined this program way back
there after writing copy for the other big programs and
getting a really close look at them. If you want
to work an honest, solid business from home, give
my good friend Giles Kavanagh a call 208-676-1055.
He'll answer all your questions and sign you up under
me if you decide to join. The business is cheap to
start and there's never any pressure, selling, or stocking
products.
Is this crazy? Have you ever considered mailing
THANKSGIVING CARDS, instead of Christmas Cards?
Sometimes the first card "IN" makes an extra special
impression. Either way, you can get both right here,
right now! http://www.holidaycardwebsite.com/getmorebiznow
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MEET SPORTS FANS JUST LIKE YOU! New SportsDigger.com is the
Internet's premier online social networking community for sports
fans and teams. Create your own fan web site or team page in just
seconds. Then easily search for fans who share your interests.
Complete email, blog, and group support for fans and teams.
ALL 100% FREE at SportsDigger.com - Connecting Sports Fans!
Get started and meet the best sports friends of your life:
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Having Great Sex Every Time Amazing Sex Secrets
Educational and Informational (this is not porn)
Here's your chance to enjoy the best sex of your life.
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EARN $3,000 TODAY -- WITHOUT SELLING! This amazing automated
system literally does all the work for you. No marketing, no
advertising, no selling, you don't even have to talk to
customers. Our system and pro selling team DOES ALL THE WORK FOR
YOU! Massive commissions add up FAST! Some members earn $20K
per week. YOU can too! See http://www.Retire4Good.net
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, September 12, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Convert Business Language into People Language
by Kevin Nunley
http://DrNunley.com
Jargon tends to creep into our language no matter what
business we're in. When I meet with teachers at my kid's
parent conference, they use a lot of terms and codes I don't
understand.
We tend to do the same thing in business. A letter or email
to a customer can use business-speak phrases like "in our
considered opinion" and "enclosed please find." Simplify
these into everyday language: "we think" and "here is."
Often we use jargon and complex phrases in an effort to
seem smart, serious, professional, or give our ideas more
weight. While that may be a smart thing to do when
communicating with other workers in your field, customers
react best to straight, plain talk.
After you write something, try to speak the same ideas. If
you are saying something you wouldn't say in normal
spoken conversation, change it to sound more natural.
This ability to put even complex ideas into everyday
language is the hallmark of many successful politicians.
They know their careers depend on helping voters connect
with their ideas.
Kevin Nunley is the Net's number one business writer. He'll
write YOUR one page article on a topic that promotes your
business, put your name and ad on it, then distribute to 20,000
ezines and sites. Your business gets in front of hundreds of
thousands of eager new customers. See this affordable, effective
marketing deal at http://DrNunley.com
*************************************
Get More Response From Email
by Kevin Nunley
http://DrNunley.com
Tens of millions of people use email every day. It is now by
far the most popular feature of the Internet.
Many successful entrepreneurs have found they can do
business with nothing more than an email address. Here
are some simple ways to get more response from email
messages.
1. Target your message. Response always goes up when
you send your message to someone who is very likely to
respond. That is why it is vital to build your own opt-in list
of people who have already said they want your
information.
2. Personalize your message. Prospects respond better
when your message uses their name. Response goes up
even higher when your message refers to their particular
situation and offers a good-fitting solution.
3. Use a little html coding in your email address. mailto:
before your email address makes it a live, clickable link on
many email programs. Rather than typing your address
into their email program, prospects can act on impulse and
simply click your link.
Keep in mind that 60% of people don't type. Many more
don't type very well or don't like to type. You can increase
response by putting mailto: before your address and writing
it:
mailto:you@YourAddress.com?subject=Send_Me_Info
The prospect doesn't have to type anything to send the
message. "Send Me Info" automatically shows up as the
subject in their email message.
Kevin Nunley is the Net's number one business writer. He'll
write YOUR one page article on a topic that promotes your
business, put your name and ad on it, then distribute to 20,000
ezines and sites. Your business gets in front of hundreds of
thousands of eager new customers. See this affordable, effective
marketing deal at http://DrNunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
Please look at the email below, which is my "All-Out Promo
Package" order all the way back from November 2000.
Just wondering......is it the `Article` or is it the `Press
Release` you wrote for me that is still getting me visitors to
this day to my old website?
Thanks,
Allan
A: Allan,
Great to hear from you! It's probably the article that is still
bringing in traffic. Articles often get on sites and blogged
newsletters and stay there for years, continuing to bring in
traffic. I still get people emailing me about articles I
originally distributed in 1996.
My current article deal has a much wider distribution -- 20,000
plus sites and ezines. See that at http://drnunley.com/copy.htm
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
We have deisned a new cake riser. The center tube, connecting the
stand and riser tray is fillable and reusable to theme and taste.
What would be a good catching headline to promote this?
Thanks,
Connie
A: Connie,
In the media biz a release announcing a new product is called a
Product Release. It's headline should read something like:
New Cake Riser Center Tube is Fillable and Reusable For Wider
Range of Themes and Tastes
Get my press release deal at http://drnunley.com/release.htm and
I'll write your professional release for you. You also get a
list of sites that will send your release to media for free.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
THIS is the Networking Business Kevin Nunley has been
working since the 90s. This is a huge, well-known,
extremely stable company that treats its members better
than any I've seen. I joined this program way back
there after writing copy for the other big programs and
getting a really close look at them. If you want
to work an honest, solid business from home, give
my good friend Giles Kavanagh a call 208-676-1055.
He'll answer all your questions and sign you up under
me if you decide to join. The business is cheap to
start and there's never any pressure, selling, or stocking
products.
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A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, September 05, 2006
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Marketing a Small Town Business
by Kevin Nunley
http://DrNunley.com
A lot of people who read these articles live in small towns.
Smaller communities are great places to live, but they often
offer fewer opportunities to earn an income. People in rural
communities have long known their best chance to succeed
can be in owning and operating their own business.
How do you market a small town business (or a
neighborhood business in a city--which works much the
same way)?
Start with the oldest and most effective form of marketing
known. Talk to people. Smile, look them in the eye, and
tell them about your business and how what you sell can
help them. You don't have to do a hard sell, but give people
you know or meet the lowdown on what you've been up to.
In small towns, that kind of local, personal information is as
important as the morning headlines.
Talk to the editor of the nearest newspaper about doing a
feature story on you and your business. Make a point of
noting the interesting or helpful information you can provide
for the article.
Check the price of radio and cable TV ads. It's not unusual
to buy these commercials for a few dollars each in small
communities.
Kevin Nunley is the Net's number one business writer. He'll
write YOUR one page article on a topic that promotes your
business, put your name and ad on it, then distribute to 20,000
ezines and sites. Your business gets in front of hundreds of
thousands of eager new customers. See this affordable, effective
marketing deal at http://DrNunley.com
*************************************
Why Web Sites Don't Sell
by Kevin Nunley
http://DrNunley.com
Recently I sat down with Stefene Russell, our in-house web
site expert, to learn the most common problems that trip up
web sites. Here's what is holding back many of the sites she
sees:
--Coding problems: your text is wrapping this way and that,
or your images are stretched or distorted,
--Copy problems: awkward, confusing sentences; spelling,
grammar or punctuation errors.
--Design problems: too many images, blinking fonts, too
much text crammed on one page.
--Organizational problems: users can't figure out how to get
to the relevant information, or even worse, can't even figure
out what the topic of the page is supposed to be.
Stefene says another quick litmus test is to remember who
your audience is. "If this is a business web site, then treat it
that way. You wouldn't print your resume on shocking pink
paper using some goofy font, and you wouldn't show up to
a job interview in acid green trousers and clown shoes."
Kevin Nunley is the Net's number one business writer. He'll
write YOUR one page article on a topic that promotes your
business, put your name and ad on it, then distribute to 20,000
ezines and sites. Your business gets in front of hundreds of
thousands of eager new customers. See this affordable, effective
marketing deal at http://DrNunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I have a network marketing business and have started to use an
autoresponder. I have had it a year now, and it is generating no
business at all. I pay $19.95 a month and I don't know how to set
up or program any campaigns. Any suggestions?
Thanks,
Carolyn
A: Carolyn,
Good to hear from you. You first need some fine autoresponder
letters to put in your autoresponder. Then you need a way to
drive people to your autoresponder. The best way by far is to
send out articles to sites and ezines. Your articles should be
educational and, at the end, send people to your autoresponder to
get more information. Your autoresponoder messages can be a cross
between lessons and sales letters.
This is a classic method that works for just about any kind of
business. See my article writing and distribution deal at
http://drnunley.com/copy.asp Then see my autoresponder writing
packages at http://drnunley.com/copywriting.asp
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I plan to start a professional carpet cleaning business in mid-
spring. I need as much exposure and as much inexpensive
advertising as possible. I will be locating in the Baton Rouge
Louisiana market area and I plan to target the upper end
users/clients as I plan to provide superior service. There are
other competitors; about 3 major franchise operators and about
30 other small family owned part-time and full-time operators in
a populated area of about 450,000. I have a business plan and a
budget for marketing and advertising, but other than the initial
startup funds of about $700.00 for advertising, I only have
$200.00 weekly for some form of advertisement. The metro
newspaper charges about $475.00 daily for a 2.5 x 5 inch ad and
$525.00 on Sundays. I need quick response so that I can operate
in the black after about 3 months. Any suggestion
Thanks,
Hiram
A: Hiram,
Sounds like you've done your homework on marketing. That's great!
I lived in Baton Rouge years ago -- finest food in America and
not many people know that. Your best bet would be to get in one
of the advertiser mailouts that include coupons. Check around
the area to see what company is doing that. It's not super
cheap, but it's probably your best bet for targeted prospects.
Best,
Kevin Nunley
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