DrNunley's Marketing Tips ezine
Tuesday, January 30, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Rewarding the Customer
By Kevin Nunley
http://www.drnunley.com
Business owners often underestimate the power of a reward.
Customers love it when you do something extra for them. Your
generosity shows them that you care about their ultimate
satisfaction, not just about the sale of the moment.
In fact, a percentage of your monthly marketing budget should be
dedicated solely to rewarding the customer. That means sending
out postcards for discounts, notifications of special sales, even
giving free gifts and samples.
One thing you should always thank or reward customers for is
referrals. For instance, if you run a salon, let your customers
know that they get a free haircut with each new client they
refer. If you own a bakery, send out a coupon for a free cookie
or loaf of bread when a previous customer brings in a friend.
If you want your customers to return on a regular basis, offer
frequent buyer cards. This gives your customers extra incentive
to patronize your business.
Promote BIG with Kevin's All-Out Marketing Package. For one
affordable price you get a press release with national media
distribution, your own article sent to 20,000 ezines, ezine ads,
and a page of expert sales copy for email or your web site.
We write it all fresh from scratch! http://drnunley.com/123.htm
Reach Kevin at mailto:kevin@drnunley.com
*************************************
DrNunley's Recommended Links
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
Several of the Net's top business owners swear by this simple
promotion method. I'm using it and it works better than most
other things I've tried, especially for being so easy and free:
http://www.trafficswarm.com/go.cgi?592363
*************************************
Separate Your Company From the Pack
By Kevin Nunley
http://www.drnunley.com
There are hundreds of thousands of businesses out there, many of
them may be just like yours. And each and every one of them are
vying for publicity. So who's going to get it? Who is going to
stand out from the look-alikes to garner the press coverage?
Getting noticed centers around saying the right thing to the
right person at the right time. How do you know when these right
times will occur? You set them up!
What might your company do to be of interest to the press? What
will spark a reader's curiosity and make them read your story?
Here are a few things you can do to create right places and right
times, where you can say the right thing to get publicity:
1. Speak in public
2. Take a stand on a controversial subject
3. Celebrate an anniversary
4. Invent and present an award
5. Hold a contest or host an event
6. Organize a tour of your business or a presentation /
demonstration of your products
With a little imagination, you can tailor these and other hooks
to create public appeal that attracts the press and their
readers.
Kevin spent 21 years in radio and television, and knows how to
get you covered in the media at low cost. See his PR tips at
http://drnunley.com/release.htm Reach Kevin at
mailto:kevin@drnunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
Do you have any affiliate programs for your services?
Thanks,
Montana
A: Montana,
I no longer have an affiliate program, but often other sites will
offer our writing and promotion services. They'll charge a
higher price, then place their customers' orders with us. We do
the work and the site keeps the difference. This has worked very
well for a number of sites.
Best,
Kevin Nunley
*******************************************
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A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, January 23, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
How to Handle Rejection
by Kevin Nunley
http://DrNunley.com
Part of selling anything is handling rejection. It's always
great when a prospect says "I'm so glad to see you. This is just
what I need!" But the law of averages says most of the people
you come in contact with won't be that enthusiastic.
There are so many ads and people trying to get us to spend
money that most of us put on a stern face any time a sales
person approaches. This doesn't mean we dislike the sales
person, just that we're getting psyched up to hold our ground.
Of course, a good sales person realizes this and works to set our
reservations at ease, helping us to relax and understand how the
sales person may be able to solve our problems.
Keep this in mind when you are selling something. It doesn't
matter if you are selling cars, telling a neighbor about your MLM
opportunity, or using email to sell yourself to a prospective
employer.
Rejection is part of the game. Realize people aren't rejecting
you personally, but the situation. In most cases they simply
aren't ready to buy at this time. No doesn't usually mean no,
but not right now. A week, month, or year from the now the
prospect who rejected your sales pitch may come looking for
you wanting to buy.
Publicize your business with Kevin's popular all-out marketing
package at http://DrNunley.com/123.htm It's a customer favorite
with five big promotional strategies for one affordable price.
Reach Kevin at mailto:kevin@drnunley.com
*************************************
DrNunley's Favorite Links
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
Several of the Net's top business owners swear by this simple
promotion method. I'm using it and it works better than most
other things I've tried, especially for being so easy and free:
http://www.trafficswarm.com/go.cgi?592363
***************************************
Setting Up The First Sales Meeting
by Kevin Nunley
http://DrNunley.com
Some things, especially expensive products and services, are
best sold in person. Lots of business people close sales on
90 percent of these person-to-person meetings.
Once you find a prospect who is interested, try to find out if
they can be a serious customer. Many people are too
difficult to work with, don't have the money to afford your
product or service, or have a problem you aren't equipped
to handle.
Quickly discover if the prospect falls into one of these
categories, then politely end the conversation before
scheduling a meeting.
Rather than a "sales meeting," call your first eye-to-eye an
analysis, consultation, needs assessment, briefing, or
diagnosis.
Position your first meeting as an opportunity for the
prospect to get valuable information that will immediately
help to improve their situation.
Don't be afraid to charge for the first meeting. Fifteen years
ago most prospects expected the first meeting to be free,
but more than half now expect to pay for the help they get.
Kevin's famous All-Out Promotion Package is now more powerful
and a better bargain than ever! You get your own press release
for media, your own article sent to 20,000 ezines and sites,
a page of sales copy, and a classified ad in my newsletter to
14,000. Get it 75% off at http://drnunley.com/123.htm
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I am very interested in obtaining a mailing list. Where do I go
to find legitimate sources of people who rent or sell mailing
lists? I need one that I can target both for my home business--
critiquing stories, doing business cards, writing poems for
special occasions for customers, doing mail merge letters,
helping students with homework assignments, and also to target
people who buy children's books or just books in general. Can
you point me in the right direction? Thank you so much.
Thanks,
Celine
A: Celine,
Get in touch with Terry Fleishman at
mailto:terry@tlynnassociates.com or 561-742-3955.
Terry has been a mailing list broker for many years and can help
you get the list you need. Mailing lists can come in a
bewildering variety of highly targeted choices. With regular
direct mail, you can zero in on exactly your best prospects.
Best,
Kevin Nunley
*******************************************
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YOUR PROFESSIONALLY DESIGNED WEB SITE lets YOU outclass your
competition, make SALES, make MONEY, and pull in leads fast! We
design high-quality websites with FAST TURNAROUND TIMES. Getting
a site that out classes your competition is EASY and CONVENIENT.
Get EasyBoyWeb.com's $549 Limited Budget Package, perfect for
anyone or small business who wants an high quality professional
web site for very little. We provide E-COMMERCE sites, logo
design, banner ad design, Re-designs of existing sites, Web
Maintenance Plans, Myspace Designs, Business Card Design. Check
out our GREAT helpful article resource center, 2 months FREE web
maintenance, logo design, banner ad design and MORE! WHO SAYS
HIGH QUALITY PROFESSIONAL WEBSITES HAVE TO BE COSTLY? GET YOUR
NEW SITE NOW! http://www.EasyBoyWeb.com
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Wednesday, January 17, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Rent a Mailing List
by Kevin Nunley
http://DrNunley.com
Marketing almost always works better when it is tightly
targeted. And you can't get much more targeted than a good
mailing list. Mailing list brokers give you choices of lists for
just about any lifestyle group, neighborhood, industry, or behavior
(like people who always buy your product or service this time of
year).
Because North Americans move a lot, lists quickly go out of
date. A good list has recently compiled names and addresses.
These lists cost more, but they save you lots of money by
getting your letter to the right prospects with a minimal number
of undeliverables.
As you can imagine, a good list is valuable. List brokers don't
sell their lists. They only rent them. And don't try to cheat
by sending more than once or loaning the list to a friend. Brokers
plant their own addresses in the list to let them monitor how the
list is used.
Mailing lists come in three types:
* Response Lists consist of people who are known to buy
certain types of products and services. Ever buy a product then
suddenly get lots of mail for similar products?
* Occupant Lists give you names and addresses for a certain area
or zip code.
* Compiled Lists are names pulled from phone books, ads in
publications, and media subscription lists.
Publicize your business with Kevin's popular all-out marketing
package at http://DrNunley.com/123.htm It's a customer favorite
with five big promotional strategies for one affordable price.
Reach Kevin at mailto:kevin@drnunley.com
*************************************
DrNunley's Recommended Links:
Last week I wrote about marketing your name on plastic shopping
bags. Right away I heard from Matt Gray whose site features
nearly a million promotional products -- including customized
plastic bags. Check out his product search engine which can
lead you to absolutely ANY promotional product you can imagine:
http://www.promoplace.com/cgi-bin/webstore.dll?DistID=7613
Several of the Net's top business owners swear by this simple
promotion method. I'm using it and it works better than most
other things I've tried, especially for being so easy and free:
http://www.trafficswarm.com/go.cgi?592363
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
*******************************
Why You Have To Advertise Over and Over
by Kevin Nunley
http://DrNunley.com
Have you ever run a one time ad and then wondered why you
didn't get much response? Advertising and marketing almost
always takes repeated use to work properly. Once in a while
you will get a product or service that sells with the first ad,
but
most take time to sink in with customers.
There's an old newspaperman's joke that dates back more than
100 years that illustrates how ads work.
1. The first time a man looks at an ad, he doesn't see it.
2. The second time, he doesn't notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it.
The joke continues on until the sixteenth time has him thinking
he'll buy some day and the twentieth time he sees the ad he
instructs his wife to go out and buy the product.
Publicize your business with Kevin's popular all-out marketing
package at http://DrNunley.com/123.htm It's a customer favorite
with five big promotional strategies for one affordable price.
Reach Kevin at mailto:kevin@drnunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I have an idea in regards to greeting cards and I would like to
market this idea off line without the cost of producing a
website. I was thinking about newspapers and taking orders
through paypal, but I would have to send an email to request
money before I would perform the service. Any advice to make it
as smooth as possible for possible customers?
Thanks,
Chaka
A: Chaka,
Sounds like a great idea for an affordable new business. You
would probably get a lot more orders if you had a simple one page
web site your could take orders from.
You can design your site yourself using one of the free deals at
http://www.tripod.lycos.com/ , http://geocities.yahoo.com/ , or
http://www.homestead.com . You can get your own dot-com address
that fits well into ads, then have that domain automatically
refer to your free site. The sites above explain how to easily
do that.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
YOUR PROFESSIONALLY DESIGNED WEB SITE lets YOU outclass your
competition, make SALES, make MONEY, and pull in leads fast!
We design top-notch sites FAST. Getting a site that out classes
your competition is EASY and CONVENIENT. Get EasyBoyWeb.com's
$549 Limited Budget Package, perfect for anyone who wants an
eye-popping web site for very little dough. We provide complete
E-COMMERCE sites, big resource center packed with helpful articles,
2 months FREE web maintenance, logo, banner ad design and MORE!
GET YOUR NEW SITE NOW! http://www.EasyBoyWeb.com
SUREFIRE DIRECT SALES SYSTEM pays you BIG Commissions! Super hot
product line and a proven marketing system YOU CAN USE NOW to
earn CASH! Read the exciting testimonials from real people just
like YOU who are earning fabulous incomes. Find out how I went
from almost no income to owning my own successful working-from-
home business that gives you loads of free time and a non-stop
flow of Direct Sales profits: http://www.WhoIsEricWright.com
SUPER EASY MORTGAGES sell your home FAST GUARANTEED! Easy
Private Mortgages makes home ownership available to millions of
hard working Americans who are currently shut out of the housing
market. Offer our revolutionary service and watch your number of
buyers explode! Perfect for FSBO's, rehabbers, real estate
agents, and flippers -- and anyone who wants to sell their home
FAST: http://YourEZSale.com/R27105
YOUR SITE WILL SELL MORE with my professionally produced AUDIO
GREETING! Hello, I'm Jeremy Daley, one of America's top voice
over specialists. My warm and friendly voice has been featured on
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DOUBLE THE ADVERTISING--SAME LOW PRICE!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad for only $25! A nice, big 50-word ad with
24-hour turnaround GUARANTEED on business days. LIMITED-TIME
SPECIAL: Get a 3-line ad FREE w/ your purchase when you mention
this newsletter! HURRY! http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, January 02, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Write a Personal Letter
by Kevin Nunley
http://DrNunley.com
Personal letters are very powerful. Get a big stack of mail from
the letter carrier and I'll bet you open the hand-addresses
letter from a friend first. We often talk about making web site
copy and newspaper ads carry the power of a letter. Why not
market your business by simply writing a personal letter?
Keep your letter to a single page.
Make paragraphs short. I like three line paragraphs, but five or
six lines per paragraph is also fine. Longer paragraphs make
your copy look dense and a long read to someone who is in a
hurry.
Underlining and CAPITALS are good for a sales letter, but keep
them out of your personal letter.
Sign your letter in a different color ink than the color it is
printed in. Include a P.S. Sixty percent of readers read the
P.S. before they read the rest of the letter. Have the P.S.
restate your offer, your time limit, or urge the reader to call
or email you.
Hand address your envelope and use a regular first class stamp.
Publicize your business with Kevin's popular all-out marketing
package at http://DrNunley.com/123.htm You get a press release,
ezine article sent to 20,000 ezines, sales letter, and
classified ad in this newsletter. Reach Kevin at
mailto:kevin@drnunley.com
************************************
DrNunley's Recommended Links
Several of the Net's top business owners swear by this simple
promotion method. I'm using it and it works better than most
other things I've tried, especially for being so easy and free:
http://www.trafficswarm.com/go.cgi?592363
*************************************
Refine Your Marketing Budget for The First Quarter
By Kevin Nunley
http://www.drnunley.com
After a few years, most businesses establish a set formula for
determining their marketing budget, usually a fixed percentage of
revenue. But when economic times get tough, it's time to make a
few alterations.
The mistake businesses make is to simply cut the marketing budget
when they experience a downturn in revenue. Big no, no. In an
effort to protect their bottom line, they are more likely to
bottom out.
Instead of cutting your marketing budget, try making a few
refinements:
1. Concentrate on past and current customers. They are more
likely to purchase from you, even during difficult economic
times. Mail to them more often, call them more often and let them
know about special promotions more often.
2. Instead of cutting your marketing budget, refine your
marketing message. Customers will be thinking of how they can get
more for less, so focus on the value rather than the low price.
Keep your prices the same and use special promotions
intermittently.
3. Take a closer look at who your real prospects are. Instead of
mass mailing, focus on a more targeted audience. Profile your
prospects and find those who have similarities to your past
customers. This technique will save you money and elicit a higher
response rate.
Publicize your business with Kevin's popular all-out marketing
package at http://DrNunley.com/123.htm You get a press release,
ezine article sent to 20,000 ezines, sales letter, and
classified ad in this newsletter. Reach Kevin at
mailto:kevin@drnunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Adrian,
I'm interested in paid programming slots to advertise an
infomercial. What is the cost range to do this on television?
Thanks,
Donald
A: Donald,
Traditionally running an infomercial campaign costs several
hundred thousand dollars to one million per week. A less costly
option might be to run 30 second versions of your infomercial and
have TV stations take a commission on sales or referrals. A few
years ago that was unheard of, but these days I'm seeing it more
and more as it gets far harder to sell TV ad slots. You'll get
the lowest rates from cable TV in less urban areas.
Best,
Kevin Nunley
*******************************************
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DOUBLE THE ADVERTISING--SAME LOW PRICE!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad for only $25! A nice, big 50-word ad with
24-hour turnaround GUARANTEED on business days. LIMITED-TIME
SPECIAL: Get a 3-line ad FREE w/ your purchase when you mention
this newsletter! HURRY! http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
