DrNunley's Marketing Tips ezine
Tuesday, March 27, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
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Make Your ABOUT Page Sell
by Kevin Nunley
http://DrNunley.com
It's interesting how many web site visitors quickly click to
the "about" page. This is the page that tells who runs the
business, where it is located, and why they do what they do.
With all the uncertainty some folks still feel about buying
online, it is only natural they want to find out more about
the business before they seriously consider buying the
product or service.
Include your photo, a photo of your staff, or a picture of
your building on the "about" page. Be sure to give your
address, one or more email addresses visitors can use, and a
phone number. Anything less makes some people feel like
you've got something to hide.
The "about" page is also a good place to tell your story.
People love to hear about how you got started. They want
to know what it is you like about your business and how
you work to help customers. Give people a good story and
they will remember it long after they have forgotten the
particulars of the product they came to see.
Kevin's famous All-Out Promotion Package is now more powerful
and a better bargain than ever! You get your own press release
for media, your own article sent to 20,000 ezines and sites,
a page of sales copy, and a classified ad in my newsletter to
14,000. Get it 75% off at http://drnunley.com/123.htm
*************************************
Get On Bulletin Boards--AGAIN!
by Kevin Nunley
http://DrNunley.com
Several years ago it was a common marketing strategy to
post on discussion groups and bulletin boards that catered
to people in your industry. It's time to take another look at
this tried-and-true promotion method.
I have noticed a lot of TOP bulletin boards don't get many
people posting. This won't be evident at first, but if you
come back several days in a row, you won't see much has
changed.
Apparently there are still a lot of people visiting bulletin
boards. When I added a brief tip to several discussion
groups, we tracked a number of people clicking from the
bulletin board to my web site.
Cruise through several bulletin boards that appeal to people
who would buy from your business. Offer a suggestion,
give an opinion, or post a question. Be sure to include your
full name at the bottom of your post along with your web
address and a line that gives a reason for visiting your site.
I usually sign my notes:
Kevin Nunley
10,000 marketing tips at http://DrNunley.com
After your posts have appeared regularly for several weeks,
people will begin to see you as someone who is involved
and ready to help.
Kevin's famous All-Out Promotion Package is now more powerful
and a better bargain than ever! You get your own press release
for media, your own article sent to 20,000 ezines and sites,
a page of sales copy, and a classified ad in my newsletter to
14,000. Get it 75% off at http://drnunley.com/123.htm
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
Service I'm promoting: personal stylist, offering one-on-one
shopping experience to x-geners and baby boomers for apparel and
accessories in a social setting.
Marketing interest: would like to obtain a mailing list for
creative postcard campaign to retirement communities, garden
clubs, etc.
Your feedback is greatly appreciated. I'm honestly going to
utilize your services for my personal business as soon as my
budget allows! Thanks again and have a blessed day.
Thanks,
Naomi
A: Naomi,
Your strategy of mailing a postcard to a narrowly defined
audience is excellent. Generally the more narrowly you can zero
in on your best possible customers, the better the response
you'll get from direct mail.
Check into renting a mailing list from a direct mail list
broker. Check for "direct mail" and "list broker" in your local
Yellow Pages. Terry Fleishman at http://www.tlynnassociates.com
has been a list broker for many years and will be happy to help
you.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
See your ad here, details at http://drnunley.com/drnad.htm
Here's the business opportunity Kevin always recommends. Work from
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Several of the Net's top business owners swear by this simple
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http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
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ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, March 20, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Put POWER In Your Headlines
by Kevin Nunley
http://DrNunley.com
Just about any kind of marketing needs headlines:
Web sites, sales letters, classified ads, and business cards all
work much better if they have a clear, exciting headline.
I like to start a headline with an action word (or verb if you
think back to high school English). EARN 20% more,
TAKE time to relax, FEEL better fast--all start with an
action word that stresses a change for the reader.
Focus your headline on how your product or service will
make your customer FEEL. While most of us like to think
we make a purchase based on logic, studies show emotion
plays a big role.
Customers feel good when your headline promises to
remove something that is bothering them or add something
that will make them feel wealthier, sexier, more relaxed, or
loved.
Finally, resist the temptation to be cute with headlines.
Above all else, your headline must be clear. Plain words
often communicate your meaning best to hurried customers.
Kevin's famous All-Out Promotion Package is now more powerful
and a better bargain than ever! You get your own press release
for media, your own article sent to 20,000 ezines and sites,
a page of sales copy, and a classified ad in my newsletter to
14,000. Get it 75% off at http://drnunley.com/123.htm
*************************************
Sell With Photos Online
by Kevin Nunley
http://DrNunley.com
Recently I found an interesting piece of real estate on the
Web. I emailed the realtor to find out more about it. When
he learned I was interested, he used a digital camera to take
photos of the property. He then put them up on a web page
with my name on it.
The whole process probably only took him a few minutes,
yet he was able to provide a CUSTOMIZED advertising
page directed to my specific interests. That is targeted
marketing at its most powerful.
Pictures are the classic way to sell a product. From cars, to
houses, to furniture, to gum, it is MUCH easier to make a
sale if your marketing materials include photos.
Try the personalized photo page approach for customers
who can't view your product in person. Place a short
descriptive caption under each photo.
Prices of digital cameras and software have come way
down. Or, do it the "old-fashioned" way with a scanner.
Online photo sites like shutterfly.com will put your pictures
on a web page. Simply mail them the film.
Kevin's famous All-Out Promotion Package is now more powerful
and a better bargain than ever! You get your own press release
for media, your own article sent to 20,000 ezines and sites,
a page of sales copy, and a classified ad in my newsletter to
14,000. Get it 75% off at http://drnunley.com/123.htm
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I am the owner of Computer Doctor of San Antonio, and I am just
trying to see what I can do to create publicity stunts or get
media attention. I've tried advertising in the local papers
around town, went on a morning segment show on tv and just
haven't seen any good results from anything I've done. I'm not
sure what to do or what would be good to use to create media
exposure. I fix and repair computers, build custom computers, do
networking and can offer tips or advice to people on what to get
without spending an arm or leg. If you could let me know what
you think I could do, I'd appreciate it.
Thanks,
Phillip
A: Phillip,
Good to hear from you. I'm originally from San Antonio, greatest
food on earth!
You probably just have to keep at it. Sounds like you're doing
all the right things. It usually takes several on-air appearances
and weekly ads for months before the ball really gets going. Try
encouraging your existing customers to recommend you to others.
Often word of mouth is where most of a small business' customers
come from (that's true with mine!)
You might have me write you a press release you could take around
to all the radio, newspapers, and TV stations.
http://drnunley.com/release.htm
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
(See your ad here: http://drnunley.com/drnad.htm )
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
HAVE YOU SEEN THE LATEST CUTTING-EDGE PROMOTION METHODS?! Our
members are learning them quickly, then earning BIG profits with
almost NO work. ALL the selling is done for you. See how to
master blog, ping, search engine marketing, and much more. We're
the Net's top site for learning how to EARN as a SUPER AFFILIATE:
http://www.OfficialAffiliateSystem.com
COMPLETELY AUTOMATED Home Business Opportunity NEEDS YOU! This
is the easiest, most powerful business system ever conceived.
PROVEN, PROFITABLE, and FREE to join. I'll not only pay your way
into the program, I'll also give you 10,000 FREE leads and a
sizzling lead capture site to build your money-making
organization. http://YourSuccessHere.com/TWFE
YOUR BUSINESS NEEDS LEGAL PROTECTION! America's largest
corporations always use a team of lawyers to keep them on top.
Why should your business be any different? Now, for about a
dollar a day, YOU can have America's BEST LEGAL HELP. Our
attorneys are tops in their field, representing the best legal
firms in America. We can also help you with living wills,
traffic tickets, even criminal defense. See the presentation and
get full details: http://www.mysmallbusinessneeds.com
DOUBLE THE ADVERTISING--SAME LOW PRICE!
Well-known copywriter Meredith Pond PERSONALLY writes your
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this newsletter! HURRY! http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
See the logo at http://DrNunley.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, March 13, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Consulting Your Way to Profits
by Kevin Nunley
http://DrNunley.com
We hear a lot about North America's manufacturing jobs moving to
China, Mexico, and elsewhere beyond our shores. What we don't
hear much about are the jobs that are multiplying in our region.
More and more, many of us are becoming a kind of consultant. Our
jobs involve figuring out people's problems and providing
solutions.
Here's why.
We live in a rich society by world standards. North Americans
are educated, can afford many things in life, and demand
solutions to their problems. This is where you and I come in.
We can provide those solutions.
When people ask what's the quickest way to make money with a new
business, I tell them:
Find a niche where you can provide help and answers to people
looking for that specific kind of information and assistance.
Study up on that part of your field. Know about the major
problems and how to solve them. Look for the newest solutions
and uncover forgotten fixes that could work again. You'll learn
a lot by visiting your local library, then calling and emailing
other experts not in direct competition with you. In other
words, create your own do-it-yourself education program.
Use your consulting skill to give customers something extra when
they buy your product or service. You'll sell more and customers
will keep coming back.
Kevin Nunley always offers free advice about your particular
situation. See his 10,000 no-cost marketing tips at
http://DrNunley.com Reach him at mailto:kevin@drnunley.com
*************************************
Join Hands With Other Businesses
by Kevin Nunley
http://DrNunley.com
Do you have a list of customers, a newsletter list, or an address
book jammed with people you know? Your business probably sells
several related products or services to your list. But your
customers buy a lot more in life than what you sell. Another
business could offer to provide a different kind of product to
your customers, then share the profits with you.
That's the original and most powerful way to do a joint venture.
For example, I write press releases and sales letters. My
customers also need web design and could use the services of a
good design service. Most run small businesses and are in big
need of bookkeeping help. I could offer assistance from a
knowledgeable accountant. Almost all of them are having problems
with their computer. A good computer tech could be a godsend for
my customers.
Now that we have the joint venture concept firmly in mind, start
thinking of other businesses that could use YOUR product or
service. You only need a handful of really good partners to give
your sales a huge boost. Make sure you can help your partner
business look good, create talk, and build customer loyalty.
See Kevin Nunley's 10,000 free marketing ideas at
http://DrNunley.com. Also see his affordable PR and copywriting
packages to help you sell more now. Reach him at
mailto:kevin@drnunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
Do you know of a source that will deliver my small print ad
into small Florida newspapers? I want to test an ad...I have
read before, that there are sources that can deliver this service
(by placing this ad into maybe hundreds of small Florida papers
at once). How do I go about finding a source to provide this
service? I don't want to have to contact each newspaper source
separately.
Thanks,
Lisa
A: Lisa,
Most of the services I've seen are like this one:
http://www.newspaper-classifieds.com/ where they put your
text ad in small classified ad papers nationwide.
Here's a list of newspapers in Florida.
http://www.usnpl.com/flnews.php
You might find it more effective to pick several and place your
ad through their online
sites.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
THIS is the Networking Business Kevin Nunley has been
working since the 90s. This is a huge, well-known,
extremely stable company that treats its members better
than any I've seen. I joined this program way back
there after writing copy for the other big programs and
getting a really close look at them. If you want
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my good friend Giles Kavanagh a call 208-676-1055.
He'll answer all your questions and sign you up under
me if you decide to join. The business is cheap to
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SEE HOW ONE AVERAGE GUY EARNED $32,500 in just 8 weeks! No wonder
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EARN $2,500 PER SALE! No selling ever! Remarkable new lead
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professional staff that does the selling for you. Pay off debt,
quit your job, retire early. Get complete details and start
earning immediately at http://www.ProsperityKing.com .
HAVE YOU SEEN THE LATEST CUTTING-EDGE PROMOTION METHODS?! Our
members are learning them quickly, then earning BIG profits with
almost NO work. ALL the selling is done for you. See how to
master blog, ping, search engine marketing, and much more. We're
the Net's top site for learning how to EARN as a SUPER AFFILIATE:
http://www.OfficialAffiliateSystem.com
JUST NEED A CLASSIFIED AD?
BIG 50-word ad, only $25! LIMITED-TIME SPECIAL: Get a 3-line ad
FREE w/ your ad purchase when you mention this newsletter! HURRY!
http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, March 06, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Use Email to Communicate With Customers
by Kevin Nunley
When I first started my little Internet business, I tried to
emphasize that email was my primary form of communication. It
was simply more cost-effective and time-efficient than the
telephone.
Sure, I still talked with some customers on the phone, especially
in the early days of the Internet when a lot of people needed
phone contact to feel comfortable. But the vast majority of
orders came in after writing back and forth with customers via
email.
A few years later, we hired more staff and added a toll free
number prominently featured on every page of DrNunley.com. Phone
calls naturally picked up, but email is STILL by far our number
one communication method. Why?
The telephone is spoken communication. Sometimes when we talk to
others, what we mean doesn't come through accurately. We tend to
talk in circles, going back over the important points again and
again. We also tend to miss things we meant to say, or get
flustered and say the wrong thing. You can't re-read a telephone
conversation to make sure you got it right.
However, when you write, our ideas must march logically along,
one after another. We can take the time to plan out what to say
and how to say it, and we're less likely to leave things out.
You can even go back and make changes before you send, and have a
permanent record of what was said.
These simple differences between talking and writing may be at
the root of why so many businesses find they make their real
sales from email, and not from the telephone.
Kevin Nunley provides marketing and copy writing. Read all his
free tips at http://DrNunley.com Reach Kevin at
kevin@drnunley.com.
*************************************
DrNunley's Recommended Links:
Top search engine expert Jerry West wrote this week:
"I just wrote an article on domain fraud that I think your
members would really benefit from. Here is the link to
send them. It is COMPLETELY free and I am doing this as a
public service. It is getting out of hand out there."
http://www.webmarketingnow.com/tips/domain-fraud.html
Several of the Net's top business owners swear by this simple
promotion method. I'm using it and it works better than most
other things I've tried, especially for being so easy and free:
http://www.trafficswarm.com/go.cgi?592363
**************************************
Write Powerful Headlines for a Great First Impression
by Kevin Nunley
Headlines are the first, and often the most important part of
your web site, sales letter, classified ad, email, or business
card. And if your headline is a good one, the rest of your copy
is likely to be read.
How do you make sure your headline gets attention?
I like to start a headline with an action word (or verb if you
think back to high school English): EARN 20% more, TAKE time to
relax, LOSE weight fast, PROFIT right away. All of these start
with an action word that stresses an enabling change for the
reader.
Focus the rest of your headline on how your product or service
will make your customer FEEL. While most of us like to think we
make a purchase based on logic, studies show emotion plays a big
role: LOSE WEIGHT FAST and feel sexy again!
Customers feel good when your headline promises to remove
something that is bothering them or add something that will make
them feel wealthier, sexier, more relaxed, or loved.
Above all else, your headline must be clear. Using plain, easy-
to-read words will communicate your meaning best to customers in
a hurry.
Kevin Nunley provides marketing and copy writing. Read all his
free tips at http://DrNunley.com Reach Kevin at
kevin@drnunley.com.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I really liked your article on how to convince. It mentioned
examples from politics, advertising.
I would like to really master this valuable skill of really
convincing the reader that what I am claiming is completely true.
Would you kindly recommend a good book or information source that
really shows how to write in a way that really convinces readers
my statements are true, and not just a bunch of hollow sounding
claims.
Many thanks for your help, and for your article. It was the best
I have come across.
Thanks,
Mark
A: Mark,
I see that Marcia Yudkin's fine book on writing persuasively has
been re-released. It's titled "Persuading on Paper" and is
available at Amazon. Marcia was one of the original marketing
experts on the Internet and has a very long and strong background
in persuasion.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Kevin will write your ad and include it in this section.
See http://drnunley.com/drnad.htm
Here's the business opportunity Kevin always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
TOP MONEY-MAKING KEYWORDS are YOURS with this Powerful New
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EARN $2,500 PER SALE! No selling ever! Remarkable new lead
building system means you never have to bother family and
friends. Super hot product sells itself with help from our
professional staff that does the selling for you. Pay off debt,
quit your job, retire early. Get complete details and start
earning immediately at http://www.ProsperityKing.com .
JUST NEED A CLASSIFIED AD?
BIG 50-word ad, only $25! LIMITED-TIME SPECIAL: Get a 3-line ad
FREE w/ your ad purchase when you mention this newsletter! HURRY!
http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
See the logo at http://DrNunley.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
