DrNunley's Marketing Tips ezine
Tuesday, May 29, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
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Promoting With Newspaper Classifieds
by Kevin Nunley
http://DrNunley.com
There is a belief that businesses use newspaper classifieds
because they can't afford big ads. That is not always true.
There are many cases where an ad in the classifieds has
pulled better than a big display ad elsewhere in the same
paper.
To figure out if your business can profit from newspaper
classifieds, think like someone who is reading them. Most
people are looking for a cheaper used item (like baby cloths
and computers), an item that is hard to find in stores (a
telescope), cars, jobs, dates, and services for home owners.
Your computer book might sell well in the computers
section. You can sometimes get the classifieds manager to
give you your own category, complete with heading.
A friend did well selling personal safety products by placing
classified ads in cities with high crime rates. He might have
done even better putting his ads in cheap suburban weeklies,
where FEAR of crime is often highest.
Top selling words for classifieds are: free, you, value,
proven, and reliable.
Kevin Nunley creates sizzling ads, sales letters, website copy,
press releases, and articles -- all fresh from scratch just for
you. See his affordable rates and FREE marketing tips
at http://DrNunley.com
*************************************
Blending Keywords Into Your Web Copy
by Kevin Nunley
http://DrNunley.com
You can put important keywords in your title and meta tag,
but it won't do any good with search engines unless those
same words are also in your copy.
It is important to get your search words and search phrases
to blend in naturally and logically with your copy. You will
do better to concentrate on five or six keywords rather than
trying to work in 20.
If salami, grapes, and wholesale are your keywords, write
"We have searched all of Italy for spicy salami and fat juicy
grapes. No one offers these at such low wholesale prices."
Experts now say you will have better luck with two
and three word phrases. People search with multi-word
phrases, yet most sites don't list them.
No matter how high you get listed on search engines, you
won't be able to convert those millions of visitors to buyers
unless your copy makes sense.
I've seen a few sites where the owner threw keywords in
willy nilly. It might work for a not-so-smart search engine
robot, but it makes the copy confusing and unconvincing.
Kevin Nunley creates sizzling ads, sales letters, website copy,
press releases, and articles -- all fresh from scratch just for
you. See his affordable rates and FREE marketing tips
at http://DrNunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
Is it true that the start and ending are the most important part
of any article?
Thanks,
Beat
A: Beat,
There is some truth in that. You need a strong start for an
article, otherwise people won't spend the time to read it. The
end of most articles online include the "author paragraph" with
your web site and contact information. That's what brings you
results from your article, so it's very important. But beyond
that, your article needs to address a problem the reader is
experiencing. That's by far the most important factor in creating
a good article.
See my article writing deal at http://DrNunley.com/copy.htm I
write your original article, include your five line promotional
author paragraph at the end, get your approval, then distribute
your article to more than 20,000 top sites and ezines.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
See your ad here .. details at http://drnunley.com/drnad.htm
"I HELP YOUR CHILD LOSE WEIGHT!" This simple new system makes the
pounds FALL off children. You'll learn how to easily motivate
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FAST: http://YourEZSale.com/R27105
GET PAID TO PARTICIPATE IN SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
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They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, May 22, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Set Customers At Ease
by Kevin Nunley
http://DrNunley.com
It isn't hard to set a customer at ease in a face-to-face
meeting. And it's worth the effort. A customer who feels
comfortable is your best bet for making a sale.
Greet the customer with a hearty, heart-felt smile. Go
ahead and give them your best grin. Some people don't
smile much. More than a few sales people have spent time
in front of the mirror at home practicing their smile.
Keep in mind this won't work for every country in the
world. The French think we Americans are simpletons
when we smile at a stranger.
Let your eyes meet theirs. This builds trust. People have a
hard time trusting someone who won't look them in the eye.
Yesterday a sales person was exceptionally friendly, yet she
looked away during the entire purchase. It was a small
thing, but I'll bet it makes most customers feel a little weird.
Give your customer a good firm handshake. This rule
works in most places and for most people, but there are
exceptions. In many parts of the South, women are
expected to shake hands gently and men who grab a
woman's hand like it's a baseball bat are thought of as a bit
uncouth. Here in the American West, women shake hands
as firmly as men.
In a formal setting, give your first and last name along with
the name of your organization. In more relaxed settings,
you can simply give your first name (this is especially true in
California for some reason).
Kevin Nunley creates sizzling ads, sales letters, website copy,
press releases, and articles -- all fresh from scratch just for
you. See his affordable rates and FREE marketing tips
at http://DrNunley.com
*************************************
Let Your Site Extend Your Hours of Operation
by Kevin Nunley
http://DrNunley.com
I have great respect for people who work retail. They
spend hours on their feet, work weekends and holidays.
Even with all that time on the job, many of your customers
who also work today's long weeks may not be able to make
it over before your doors close.
Even the smallest retail store can extend their ours around
the clock by having a website. On the Net, where use often
increases after 10pm, your site can answer questions, let
customers browse, and take orders.
Make sure the CLOSED sign on your store says: This
location is closed, but we're ALWAYS OPEN at
WWW.OURSITE.COM.
Keep in mind that a growing number of people first search
Google or some other search engine BEFORE they check the
Yellow Pages.
Kevin Nunley creates sizzling ads, sales letters, website copy,
press releases, and articles -- all fresh from scratch just for
you. See his affordable rates and FREE marketing tips
at http://DrNunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I see a lot of people linking to other sites, but not have a link
from that site back to theirs. I understand a one way link to
your site is good, but I wonder if a one way link from your site
to another site has any benefit? I wondered if you had an article
on this topic?
Thanks,
Stan
A: Stan,
It's generally best to have links going both ways, but there are
circumstances where one way links can work to your benefit.
If your site is targeted to people working in your industry,
have a page of links to resources that can help them do their
jobs better, earn more, save time. People will give you credit
for knowing where they can get help.
Some years ago I had a page of links to favorite sites. For some
reason, search engines jumped right on this and always listed
this particular page quite high. The reason is it appeared to
search engines as a place where people could get information and
direction.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
See your ad here ... details at http://drnunley.com/drnad.htm
"I HELP YOUR CHILD LOSE WEIGHT!" This simple new system makes the
pounds FALL off children. You'll learn how to easily motivate
your child to eat better while getting the exercise they need for
a lifetime of good health and well being. Get nutrition expert
Sirkka Wolke's NEW book "FitKid7 - 7 Simple Steps for a Fit &
Healthy Child" NOW at http://www.FitKid7.com .
THOUSANDS OF FREE TIPS to make YOU Money NOW Online at
http://www.incomeopps.biz Then, pop over to my other site
http://www.jazzyone.savingshighway.com and SAVE BIG on everything
from groceries to vacations to legal assistance -- AND earn a
nice extra income in the process! CURIOUS? Click my links
NOW!
SUPER EASY MORTGAGES sell your home FAST GUARANTEED! Easy Private
Mortgages makes home ownership available to millions of hard
working Americans who are currently shut out of the housing
market. Offer our revolutionary service and watch your number of
buyers explode! Perfect for FSBO's, rehabbers, real estate
agents, and flippers -- and anyone who wants to sell their home
FAST: http://YourEZSale.com/R27105
GET PAID TO PARTICIPATE IN SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
JUST NEED A CLASSIFIED AD?
BIG 50-word ad, only $25! LIMITED-TIME SPECIAL: Get a 3-line ad
FREE w/ your ad purchase when you mention this newsletter! HURRY!
http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Wednesday, May 16, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Brochure With A Pocket
by Kevin Nunley
http://DrNunley.com
One of the problems with brochures is they go out of date
rather quickly. You can spend a lot of money to get a great
looking brochure designed and printed, then realize six
months later that much of the information is no longer
accurate.
I have tossed out boxes of brochures because our industry
had moved beyond what the brochure promised. This is a
particular problem if you are in a technical field where
things change quickly.
One good solution is to create a brochure with a pocket on
the last page. You can stuff updated sheets of information
in the pocket. Changing prices, new developments, even
your new location can all be included in the update sheet for
the pocket.
The rest of the brochure can give information that doesn't
change often. You can cover your company history, some
of the key people in your organization, why your product or
service saves time and money, and tips for smartly using
your product.
Another way to make brochures go further in quickly
changing times is to avoid the brochure all together.
Instead, print your information on both sides of a single
sheet of paper. Use higher quality paper, maybe even two
colors of ink (red for the headline, black for the copy) to
make your one sheet look nicer than a flyer.
Kevin Nunley creates sizzling ads, sales letters, website copy,
press releases, and articles -- all fresh from scratch just for
you. See his affordable rates and FREE marketing tips
at http://DrNunley.com
*************************************
Great Time To Buy Banner Ads
by Kevin Nunley
http://DrNunley.com
There isn't as much money going into banner advertising as
their used to be. Many of the big Internet companies that
were putting millions into banners aren't around any more.
Banner prices have dropped dramatically. A few years
ago you could pay $35 per thousand prospects who saw
your banner. This year you can get thousands of
"impressions" for as little as two or three dollars.
This may be your best time ever to load up on banner ads
without spending a fortune. Banners don't get the incredible
40 percent response they sometimes got in the mid-90's.
Response rates are now reported in the .1 to .5 range. A
good targeted banner can pull a bit better.
While you won't get a landslide of sales from most banner
buys, you can still get respectable results. Banners compare
favorably to the response rates radio, TV, newspapers, and
direct mail generally pull. Results usually get better when
your banner has been up for several weeks or months. Only
20 to 40 percent of sales come during the first month.
Animated banners get more attention than static ones. Flash
banners are getting more affordable and a growing number
of people can view them. You might try to keep your graphics
simple so the banner will load quickly for the percent
of users who still have slow dial-up access. The price of
having a banner created has come way down. Check out
bannersmall.com and 20dollarbanners.com for great design
and super low prices.
Kevin Nunley creates sizzling ads, sales letters, website copy,
press releases, and articles -- all fresh from scratch just for
you. See his affordable rates and FREE marketing tips
at http://DrNunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I am presently marketing credit cards with little success. My
present marketing consists of e-mail opt-in lists and classified
ads. My website: http://www.hrhcreditstore.com/
What can I do to make my credit card business venture a sucess?
Hope to hear from you soon.
Thanks,
Hilton
A: Hilton,
Your site looks very interesting and fills a much needed niche.
If you haven't already, sign up free at trafficswarm.com. You'll
get several free ads per day across their vast network. You will
also have a chance to check out a lot of top promotion sites
offering other easy avenues to promotion.
You might also write an article on getting credit cards and send
it to ezines and sites that use articles. This is good for
getting very targeted visitors to your site and getting better
ranking from search engines.
I have a deal where I write your article, put your name on it,
include your 4 line ad at the end, and distribute the article to
more than 20,000 sites and ezines. See drnunley.com/copy.htm
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
See your ad here -- details at http://drnunley.com/drnad.htm
Here's the business opportunity I always recommend. Work from
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Several of the Net's top business owners swear by this simple
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other things I've tried, especially for being so easy and free:
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GET PAID TO PARTICIPATE IN SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
JUST NEED A CLASSIFIED AD?
BIG 50-word ad, only $25! LIMITED-TIME SPECIAL: Get a 3-line ad
FREE w/ your ad purchase when you mention this newsletter! HURRY!
http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, May 08, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
The Top Four Kinds of Ads
by Kevin Nunley
http://DrNunley.com
Most of us tend to use the same kind of ad over and over.
If your ad is pulling lots of sales, stay with it. But if
results aren't quite what you're looking for, try switching to
one of these top four types of ads.
1. Your ad can simply work to build your company's image.
Most of the banner ads big corporations have around the
Net are designed to do nothing more than familiarize lots of
people with the company name. A big chunk of the ads on
network TV do the same thing. And that's not bad. Most
customers buy from a company they have heard of.
2. Your ad can work to build awareness for a particular
product or service you offer. I often write articles on press
releases just so I can make people aware that we offer a
press release writing and distribution service. An ad
promoting awareness for a product can work especially well
if you place the ad in an industry or special interest
publication that has readers who would consider your
product a big deal.
3. Have your ad pull in interested prospects. Instead of
having the ad do the selling, simply get lots of leads. Sell to
them using other methods like phone calls, personal visits, a
sales letter, or via email. Offer a free consultation, sample,
or report.
4. Finally, your ad can make the sale all by itself. Be sure
to include the price and directions on how to buy. Make
sure your ad asks for the sale. "Get it now!" gives a lot of
prospects the permission they seem to need to make a
purchase.
Kevin Nunley creates sizzling ads, sales letters, website copy,
press releases, and articles -- all fresh from scratch just for
you. See his affordable rates and FREE marketing tips
at http://DrNunley.com
*************************************
How To Get The Appointment
by Kevin Nunley
http://DrNunley.com
Many businesses and professionals make most of their sales
by making an appointment for a personal meeting with the
prospect. Here are some ways to get the appointment set
up with a quick phone call.
Start by selling the appointment rather than the product or
service. Don't try to sell the product over the phone. Take
things one at a time. Get the appointment set up on the
phone, then sell your product or service during the meeting.
Stay away from questions that can be answered with a yes
or no. If you give the prospect a chance to say no and
avoid the meeting most will. Instead, ask questions that
force a positive answer. "Which would be better to meet,
Wednesday or Thursday?"
When a prospect says she isn't convinced your service or
product is worth her time, ask for her help. "What would
you have to hear from me to be convinced I can do what I
say?"
You may find it is best not to sell them, but to help the
customer for a fee. The slight difference in attitude can get
the sale.
Kevin Nunley creates sizzling ads, sales letters, website copy,
press releases, and articles -- all fresh from scratch just for
you. See his affordable rates and FREE marketing tips
at http://DrNunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I saw your testimonial on Directory of Ezines. If you don't mind,
I would like to know your personal experience with them. Thanks a
lot.
Thanks,
Hardy
A: Hardy,
The Directory of Ezines at http://www.directoryofezines.com/
was the first of its kind and is still the top listing of ezines
I've seen. Charlie Page, who owns the directory, is a highly
respected marketing expert...and one of the very few "gurus" who
doesn't over-hype his products.
Let me also suggest checking out Charlie's Directory of Marketing
at http://www.directoryofmarketing.com. It's filled with
terrific advice and resources for anyone marketing a small
business.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
See your ad here, details at http://drnunley.com/drnad.htm
THIS is the Networking Business Kevin Nunley has been
working since the 90s. This is a huge, well-known,
extremely stable company that treats its members better
than any I've seen. If you want to work an honest,
solid business from home, give my good friend
Giles Kavanagh a call 208-676-1055.
"HOW TO TOUCH YOUR WOMAN" is the NEW DVD by relationship expert
Jessie Dingler. Learn the RIGHT way to touch your woman, to
caress her heart, to be the man she dreams of. Put new FIRE in
your relationship or quickly begin the relationship you've always
wanted with this fun, light-hearted video. Get "How To Touch Your
Woman - Ignite Her Desire For You!" Made for both men and women
at http://www.HowToTouchYourWoman.com
HAVE YOU SEEN the NEW DIGITAL PICTURE FRAMES? We've selected the
very best and are offering these outstanding values to YOU at
SUPER LOW PRICES! Our digital frames display HUNDREDS of your
favorite photos, movies, and music. Find the Digital Picture
Frame perfect for any need - at HUGE SAVINGS:
http://www.DigitalFrameCorner.com
GET PAID TO PARTICIPATE IN SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://DrNunley.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Wednesday, May 02, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Simple Way to Speak to Groups
by Kevin Nunley
http://DrNunley.com
Do you have a public speaking opportunity coming up?
I'm not talking about keynoting the address in a hall of
10,000. You may just be telling your ideas in a meeting at
work or pitching your service to a group of customers.
Here are three easy ways to structure your short talk so it
gets the job done.
1) Point out a problem and give some solutions. First
explain the problem so people fully understand all its
wrinkles. Then go through several solutions showing the
advantages and disadvantages of each.
2) State your belief, then give proof you are right. "Here's
what I think and let me tell you why." Then lay out your
proof 1,2,3.
3) You can take this clever psychological approach. Get
people excited about your idea at the start. Then point out
what is wrong with the idea. Show things can go sour.
Finally, step people through solutions which turn the
original idea into a good one again.
Give your idea, product, or service the BIG send off it
deserves! Get thousands and millions of interested eyeballs
focused on YOU. See Kevin's massive Five Package
promotion deal at http://drnunley.com/123.htm
*************************************
Make Your Ad Clear and Passionate
by Kevin Nunley
http://DrNunley.com
I'll tell you something writers don't like to admit. I don't
do much revision. I write it once, then go through and fix
the problems.
But there is one key to effective advertising that absolutely
demands you give your ad copy a second draft.
After you have written your ad or sales letter, set it aside.
Come back to it later in the day, or even better, several days
later.
When you come back, look for places in your copy where
the average customer might not understand what you are
talking about.
For example, in the sentence I just wrote, some people
might not be familiar with the word "copy." Instead, I
might say "look for places in your ad."
Give your copy the grandmother test. If your grandmother
can figure out what you're talking about, chances are most
people can.
Finally, put some passion in your ad. Plain facts rarely
sell anything. Be bold. Be shocking. Put some romance
and flesh and blood in your copy.
Give your idea, product, or service the BIG send off it
deserves! Get thousands and millions of interested eyeballs
focused on YOU. See Kevin's massive Five Package
promotion deal at http://drnunley.com/123.htm
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I am starting a website business very soon aimed at the health
industry. I have not got a big advertising budget, or even one at
all. Can you give me some advertising prices and tips?
Thanks,
Mark
A: Mark,
Your best bet is to design a great site for yourself, then
get a few businesses in the health industry to let you design
sites for them (maybe even at very low cost.) After that you
can contact other health businesses and use the sites you
already created as examples of what you can do for them.
A great sales letter would work well for email and regular
mail, plus you could put the copy on a page of your site.
Get that at drnunley.com/copywriting.htm
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
See your ad here, details at http://drnunley.com/drnad.htm
ONE BILLION PEOPLE are getting ready to use Video Email and
Instant Messages. This is already a $Billion Dollar$ industry
with TRILLIONS more to be made Get in NOW on the STREAMING
VIDEO EXPLOSION! Here's how: http://www.vmdirect.com/highnetworth
"HOW TO TOUCH YOUR WOMAN" is the NEW DVD by relationship expert
Jessie Dingler. Learn the RIGHT way to touch your woman, to caress
her heart, to be the man she dreams of. Put new FIRE in your
relationship or quickly begin the relationship you've always
wanted with this fun, light-hearted video. Get "How To Touch Your
Woman - Ignite Her Desire For You!" Made for both men and women
at http://www.HowToTouchYourWoman.com
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********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
