DrNunley's Marketing Tips ezine
Monday, June 25, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Profit With High Touch
by Kevin Nunley
http://DrNunley.com
One of the most powerful money-making ideas in today's
techno economy is very simple. In our age when just about
any job can be done by a machine, attention from a human
being is becoming the one thing people will pay big money
for.
Think about it. Many firms answer your call with a voice
mail system. The recording may offer you several options
to answer your question. At no point are you given the
chance to talk to a real person.
Sure, this is cost effective, but wouldn't you be more likely
to spend money if the company immediately put you in
touch with a real person who could give you answers?
One man built his video sales into $1 million per year
simply by answering all email personally and calling
customers whenever possible. When the task got too big,
he hired a well-trained customer service staff to continue
the hands-on personalized service.
As the world gets even more automated with computers and
the Internet, customers will pay more and more to get the
help of a real person. Provide personalized service and
watch your sales grow.
Get all Kevin's FREE Marketing Tips at http://DrNunley.com
*************************************
Write Your Own Press Release
by Kevin Nunley
http://DrNunley.com
Your press release can bring a lot of free publicity. The
people at PicturePlates.com sent their release to all the
major photographic magazines and their area newspapers.
Because they had an interesting story (putting pet photos on
collectible plates) and they sent their release to media
targeting photography enthusiasts, PicturePlates got
coverage in virtually every publication they approached.
Now with the Internet, you don't even need to send out
your release to get media attention. Jim Daniels put a press
release on his site that tells how he quit his 9 to 5 job to
earn a much better income on the Internet. Jim says media
often see his release, then write an article about him.
Media are interested in new ideas, announcements of new
products and services, business anniversaries, stories that
relate to events in the news, how-to information their
readers will value, and anything that involves celebrities.
Start your release with your contact information. Then
include a headline that gets attention and gives the editor
some idea of what your release is about. Follow that with
the best part of your story. Put less important details last.
Get more of Kevin's press release ideas FREE at
http://DrNunley.com
*******************************************
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THIS is the Networking Business Kevin Nunley has been working
since the 90s. This is a huge, well-known, extremely stable
company that treats its members better than any I've seen. I
joined this program way back there after writing copy for the
other big programs and getting a really close look at them. If
you want to work an honest, solid business from home, give my
good friend Giles Kavanagh a call 208-676-1055.
He'll answer all your questions and sign you up under me if you
decide to join. The business is cheap to start and there's never
any pressure, selling, or stocking products.
GET PAID TO PARTICIPATE IN SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
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They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://DrNunley.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
******************************************** This newsletter is
sent weekly ONLY to those who have asked for it (readers,
friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, June 19, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Make Your Brochure Cover Sell
by Kevin Nunley
http://DrNunley.com
Most people read a brochure starting with the front cover. Watch
people when they pick up a brochure. Many will see the back
cover first, but will flip it over to start at the front.
Lots of brochures make the mistake of simply listing their name
and contact info on the front cover. While those things are
important, you also want to get right to SELLING with a
benefit-packed headline.
Make your headline tell the most important part of your story:
"WHO IS EARNING $1,000 PER MONTH WITH THIS SIMPLE CHANGE?"
Questions work well because they entice readers to turn the page
and read the rest of your brochure.
You can also state your main benefit, then encourage prospects to
turn inside to get the full story. "BOOST SALES AT LEAST $1,000
WITH THE METHOD200....details inside."
Include photos and illustrations that help quickly convey your
message.
*************************************
Why You Have To Advertise Over and Over
by Kevin Nunley
http://DrNunley.com
Have you ever run a one time ad and then wondered why you
didn't get much response? Advertising and marketing almost
always takes repeated use to work properly. Once in a while
you will get a product or service that sells with the first ad,
but
most take time to sink in with customers.
There's an old newspaperman's joke that dates back more than
100 years that illustrates how ads work.
1. The first time a man looks at an ad, he doesn't see it.
2. The second time, he doesn't notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it.
The joke continues on until the sixteenth time has him thinking
he'll buy some day and the twentieth time he sees the ad he
instructs his wife to go out and buy the product.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I enjoyed your website, full of excellent information! Thank you.
I have a question. What do you think of my idea to use a prize
drawing for all consumers responding to our radio commercial?
Is this a good or bad idea, and why?
Thanks,
Christine
A: Christine,
Good to hear from you. I spent many years in radio and -- let me
tell ya -- radio listeners go for prize drawings like you
wouldn't believe. Offering a prize is a great way to get people
interested and involved. Be sure to get their email and regular
addresses when they sign up so you can send them your sales info
later on.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
LOSE WEIGHT FAST with SlimStuff - the weight loss supplement THAT
WORKS! You lose weight and keep it off with our appetite
suppressant, carb control, fat blocker, multi-vitamin and more!
SlimStuff supplements are all natural and manufactured in the
U.S. under FDA Approved conditions. Be trimmer, feel better, and
LOOK GREAT NOW! http://www.SlimStuff.com
EARN BIG MONEY with the NEWEST Development in the Auto
Industry! We're setting up auto lots all over North
America. Here anyone can sell their Auto on our lot! BIG
demand - BIG MONEY! WE NEED exclusive area Lot Development
Agents NOW. Exciting exclusive areas are available for just
$2500. Email operations@phlogit.com or call Randy 1-877-814-2345.
See our site at http://www.phlogit.com .
THIS is the Networking Business Kevin Nunley has been
working since the 90s. This is a huge, well-known,
extremely stable company that treats its members better
than any I've seen. I joined this program way back
there after writing copy for the other big programs and
getting a really close look at them. If you want
to work an honest, solid business from home, give
my good friend Giles Kavanagh a call 208-676-1055.
He'll answer all your questions and sign you up under
me if you decide to join. The business is cheap to
start and there's never any pressure, selling, or stocking
products.
GET PAID TO PARTICIPATE IN SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, June 12, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Send Out A Quiz
by Kevin Nunley
http://DrNunley.com
Sales letters often get low response. That's expected. An
average sales letter may get less than one percent response while
three percent has the sales crew doing back flips.
You can increase the response of your sales letter, email letter,
or web site copy by including a quiz. This is one of the oldest
and most effective tricks around.
Many people simply can't pass up a quiz, especially if it seems
directed to someone just like themselves.
For example, if you are shopping for a VW Bug, you might
enthusiastically respond to quiz that asked:
Why do you think people drive Bug's? A: They enjoy the
maneuverability. B: Bugs remind them of the 60s. C: Bugs make
people look cool.
The point of all this is a quiz gets people involved with your
company. They stop, think, consider, and wind up having a deeper
impression of you and what you sell.
When you work to get prospects more involved with your marketing,
better sales follow.
Kevin Nunley is the Net's #1 copywriter. Thousands of businesses
have relied on Kevin for quality sales letters, web site copy,
ads, and press releases. You get sizzling copy in the style you
need, fast service, and affordable prices that are hard to beat.
And that makes YOU look GOOD. See http://DrNunley.com Reach Kevin
at kevin@drnunley.com
*************************************
What's Your Problem?
by Kevin Nunley
http://DrNunley.com
We all tend to think of our products and services in terms of the
wonderful things they do for customers. Also think of the
specific PROBLEMS your products and services solve.
The reason for this is that is the way customers think. They
become interested in you when they understand you have something
that can improve or solve a problem they are struggling with.
Make your marketing point out the problems your product or
service solves. Find one particularly common and pressing
problem to headline your sales letter, ad, or web page.
Also make sure your marketing helps customers understand what
problems you solve.
Many prospects may have the problem but don't yet know it.
Their awareness increases as you explain the problem, how it
bothers them, and how it holds the prospect back.
This simple technique was responsible for an advertising
revolution 80 years ago. At one time people didn't know they had
bad breath or their house wasn't clean. The awareness of those
problems was created by advertising.
Kevin Nunley is the Net's #1 copywriter. Thousands of businesses
have relied on Kevin for quality sales letters, web site copy,
ads, and press releases. You get sizzling copy in the style you
need, fast service, and affordable prices that are hard to beat.
And that makes YOU look GOOD. See http://DrNunley.com Reach Kevin
at kevin@drnunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
Do you know any profit share companies that can advertise our
video on TV?
Thanks,
Greg
A: Greg,
Go to http://google.com and search for "per inquiry tv." You'll
find a host of companies who provide media advertising on a per
inquiry or remnant basis.
Best,
Kevin Nunley
*******************************************
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Several of the Net's top business owners swear by this simple
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other things I've tried, especially for being so easy and free:
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agents, and flippers -- and anyone who wants to sell their home
FAST: http://YourEZSale.com/R27105
GET PAID TO PARTICIPATE IN SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, June 05, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Naming Your Web Site
by Kevin Nunley
http://DrNunley.com
Finding a great domain name for your web site has never been
easy, but now it has gotten harder.
If you searched for a good dot-com name and everything seemed
to be taken, your eyes weren't playing tricks on you.
The Internet's phenomenal rise has left good domain names in
short supply. Of the 25,000 commonly used words in the English
language, 93% have been registered as domain names.
Experts say your best bet is to find a short name that describes
what you do. If that is already registered, stick an "i" or "z"
on the front.
Memorable nonsense words can also work. What does eBay
mean? Amazon was a big river, but now is the world's largest
bookstore. Beware, these kinds of names take a lot of
advertising to establish in the minds of prospects.
People who study language say we tend to remember colors and
food (this secret must already be out...redpie.com is taken).
Check http://NameBoy.com for a program that helps you find new
domain names people can remember and spell correctly.
*************************************
Add Email To Your Direct Mail
by Kevin Nunley
http://DrNunley.com
Judging from the big bundle of junk mail the letter carrier
brings every day, direct mail is working for a lot of companies.
Even Internet firms are pushing their wares via the postal
service.
Regular direct mail isn't for light pocketbooks. Good mailing
lists are expensive. Printing and postage run even higher easily
costing $5,000 for a list of 10,000 names.
While many people have achieved success simply mailing a few
pieces a week consistently over a long period of time, direct
mail is mostly used by big firms with equally big ad budgets.
You can use email to reach more prospects at a very affordable
price. Honest, targeted opt-in email lists (where people have
ASKED to be on the list) sell for .20 to .25 cents per name. And
that includes sending your sales letter in most cases.
A few years ago when only 17% of North Americans were online,
the Internet crowd was limited to a few types of customers.
Today, way more than half are surfing the Internet with a market
share equal to cable TV's.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I would like your opinion on Blogs. 1. Can blogs be just as
effect as a landing page to get customers to go to a website? 2.
Can you put in a blog, a form to get a person email address or to
answer their questions?
Thanks,
Mark
A: Mark,
A blog can make an excellent landing page. In fact, an
interesting and continually changing blog could be much more
interesting to visitors, as well as search engines. It should be
no problem to add a sign-up form to a blog page. If you have the
form in HTML, simply add it to the blog.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
THIS is the Networking Business Kevin Nunley has been
working since the 90s. This is a huge, well-known,
extremely stable company that treats its members better
than any I've seen. I joined this program way back
there after writing copy for the other big programs and
getting a really close look at them. If you want
to work an honest, solid business from home, give
my good friend Giles Kavanagh a call 208-676-1055.
He'll answer all your questions and sign you up under
me if you decide to join. The business is cheap to
start and there's never any pressure, selling, or stocking
products.
SUPER EASY MORTGAGES sell your home FAST GUARANTEED! Easy
Private Mortgages makes home ownership available to millions of
hard working Americans who are currently shut out of the housing
market. Offer our revolutionary service and watch your number of
buyers explode! Perfect for FSBO's, rehabbers, real estate
agents, and flippers -- and anyone who wants to sell their home
FAST: http://YourEZSale.com/R27105
SHOP ONLINE and SAVE! We have special agreements
with Gap, Target, Lands End, Old Navy, Walmart,
iTunes, Nordstroms, 800-Flowers and MORE! Bringing
YOU huge selection at incredibly LOW PRICES! Also
see how you can easily EARN hundreds per month
simply by telling friends. Get more info NOW
at mailto:azusa1@sendfree.com
GET PAID TO PARTICIPATE IN SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
