DrNunley's Marketing Tips ezine
Tuesday, October 30, 2007
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DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
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Focusing on the Target
by Kevin Nunley
http://DrNunley.com
One of the definitive rules of marketing is to focus on your
target market; get them in your sights and them BAM! You've got a
mighty fine sale to put food on the table.
But many businesses would rather blanket the population with mass
mailings, operating under the assumption that out of all the
recipients, some of them have got to be part of their targeted
prospects.
Don't assume anything! Increase your chances of reaching the
right customers by executing targeted mailings, not mass
smotherings.
One way to figure out who you should target and what your message
should be is to dig through your receipt files for names. Check
all kinds of documents, including purchase orders and invoices.
With these documents you can determine who is likely to buy from
you, where you are making the most money, and what product lines
or types of business can be put on the back burner, or eliminated
altogether.
After classifying which customers are and are not buying from
you, tailor letters to fit each group of targeted prospects.
You will find that you can execute targeted mailings as often as
mass mailings, and your response rate will almost definitely go
up.
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Getting Good Low-Cost Help
by Kevin Nunley
http://DrNunley.com
Undergraduates are willing to do anything to get some experience
and a reference to include on their resume. They know how close
they are to being jettisoned out into the real world, where the
battle of the entry level position begins.
Don't miss out on these students' ready and willing to learn
attitude. Oh, and their willingness to work for a modest wage,
sometimes even for free.
For instance, you could round up some marketing students to
design a questionnaire and poll customers. They get to say they
were involved in marketing research, and you get to find out what
your customers think and want. Everybody wins.
Or, you could hire a graphic design student to build your
website. It's best to harness their skill on the way up, while
their rates are still affordable.
And, of course, college students are usually willing to work for
less if you offer a flexible schedule. Classes are sometimes
offered during inconvenient times of the day, making it difficult
for college students to find jobs that will work with their
schedules. Give them some leeway on scheduling, and they'll give
you some flexibility on wages.
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DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
My business is a disaster restoration business specializing in
Fire/Water/Soot and Mold Damage. We are a nationwide franchise
with quite a bit of local competition. Our busines should do
about 2million this year but we do not have what I would call an
effective marketing strategy. Can you give me some ideas or does
you business provide such a service that would target our
business?
Thanks,
Robert
A: Robert,
Good to hear from you. Before and after photos are one of the
most powerful marketing strategies around, and your business
could probably produce the best before and after shots ever.
Include those on your site, in your print advertising, and direct
mail pieces. Also use your testimonials heavily. Nothing works
better than a real customer talking about how awful the damage
was, but how you came in, set their worries at ease, and did a
great restoration.
Best,
Kevin Nunley
*******************************************
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********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, October 16, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
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Read this ezine online at http://drnunley.blogspot.com/
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'Tis The Season To Advertise
by Kevin Nunley
http://DrNunley.com
The economy has been tough all over lately. Consumers are
nervous about mortgage issues and the direction things are going
in. Business customers are nervous because consumers are nervous.
The holiday season that is rapidly approaching has for 150 years
been the biggest buying time of the year. Most of us, even
though we may not like to admit it, just don't feel in the
holiday spirit unless we're making purchases.
As millions of people all over the world loosen up and start
buying, sales will soar in November, December, and early January.
NOW is the time to get your share of this up tick in sales. Do
it by advertising asap.
Because many companies make advertising the first thing they cut
in hard times, ad rates are lower than ever. Negotiate great
deals for advertising in your local newspaper, on radio, on cable
TV, and with Internet banners and ezines.
'Tis the season to be jolly. 'Tis the season to go shopping.
And it is the season to get the word out about your business,
products, and services.
*************************************
Kevin Nunley is the Net's #1 copywriter. Thousands of businesses
have relied on Kevin for quality sales letters, web site copy, ads,
and press releases. You get sizzling copy in the style you need,
fast service, and affordable prices that are hard to beat. And that
makes YOU look GOOD. http://DrNunley.com
*************************************
How to Get Testimonials
by Kevin Nunley
http://DrNunley.com
Nothing sells products and services like good comments
from past customers. Prospects believe the word of a
customer long before they'll buy into even the best written
ad or most lavish TV commercial.
But how do you get good testimonials, especially if your
business is new?
1. Nobody says YOU can't provide the testimonial. If you
have personally used the product you are selling and truly
believe it's the best thing since sliced bread--put that in a
testimonial. Put your own words in quotations.
2. Get someone who is a recognized name in your field to
say something good about what you sell. Let them mention
their own interest in the testimonial. This is why blurbs on
book covers go, "Best book I've ever read," Joe Blow,
author of How to Get Rich. Joe lends his good opinion as a
way to get a mention for HIS book.
3. Put up a comments form on your web site. Clearly
mention that some comments may be selected for display on
your site or in your promotional literature. Some people
will say good things (which I sure they mean sincerely) just
to get their name in print.
4. Always include the person's first and last name along
with the city they live in or the business they work for.
Otherwise, people will think you made up the testimonial.
****************************************
DrNunley answers! Send questions to DrNunley.com.
Q: Kevin,
Are there any direct mail companies you can recommend?
Thanks,
George
A: George,
For regular mail, check your Yellow Pages for "direct mail."
That usually works best. However, direct email doesn't usually
work very well. You're probably better off with solo ads in
ezines if you want to send sales letters.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
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powerful classified ad! A nice, big 50-word ad with 24-hour
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click on 'Join'.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, October 09, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
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Read this ezine online at http://drnunley.blogspot.com/
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Expand Your Core Business For Profit
by Kevin Nunley
http://DrNunley.com
These days with all the affiliate and reseller deals
available, your business can sell just about any product that
is made.
But do you really want to? The more we look at
successful companies, the more we see the real profits
come from sticking to the product or service line you do
best.
Jill wanted to increase sales in her gift basket business.
She added sun glasses, a line of health products, and several
novelty mailboxes.
Sure, these things sell well in their own worlds, but Jill's
customers who mostly buy gift baskets have no interest in
them.
Instead, Jill can increase sales faster by expanding her core
gift basket business.
She can create a line of gift baskets specially designed for
holidays and another line geared toward local annual events
(like the high school's homecoming.)
Jill can expand her core to the lucrative business-to-
business market, selling baskets with a corporate feel.
Resist the temptation to sell everything under the sun.
Instead, focus on your core.
See Kevin Nunley's 10,000 free marketing ideas at
http://DrNunley.com.
*************************************
Market With Gifts at Holiday Time
by Kevin Nunley
http://DrNunley.com
Customized specialty gifts during the holidays is a classic and
effective way to market. Businesses give away calendars with
their name, products, and pictures on them. Many of us receive
logo branded mugs filled with candy. And, of course, there are
the frequent pens, pencils, and refrigerator magnets.
Good specialty gifts should be something you can easily afford,
yet are valued by the customer. It helps if the gift relates to
your business, reminding the customer of your name and their need
for you every time they use the gift.
For example, if I gave you a coffee mug, that would be nice. But
it would make a LOT more sense for a coffee supplier to give you
the mug. Every time you drink coffee out of the mug, you'll think
of the supplier's ability to provide you with more product.
I would do far better to give away pocket sized copies of the
"Dictionary of Marketing Terms" with a handwritten message inside
the cover. When a customer has a marketing question, they'll
reach for the book and think of me, the marketing guy.
Look for common specialty gifts and off-the-beaten-path gifts
that could be used to remind customers they need to buy from you.
Give the gift that keeps on reminding.
See Kevin Nunley's 10,000 free marketing ideas at
http://DrNunley.com.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
Please look at the email below, which is my "All-Out Promo
Package" order all the way back from November 2000.
Just wondering......is it the `Article` or is it the `Press
Release` you wrote for me that is still getting me visitors to
this day to my old website?
Thanks,
Allan
A: Allan,
Great to hear from you! It's probably the article that is still
bringing in traffic. Articles often get on sites and blogged
newsletters and stay there for years, continuing to bring in
traffic. I still get people emailing me about articles I
originally distributed in 1996.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
PROFESSIONAL CLASSIFIED ADS JUST $25!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad! A nice, big 50-word ad with 24-hour
turnaround on business days. I write the ad, you use it however
you please! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://DrNunley.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: expanding core business, promoting during holidays
Tuesday, October 02, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Your Life as a Story in the Press
by Kevin Nunley
http://DrNunley.com
Recently I read through Ray Kroc's book "Grinding It Out"
about how he created McDonalds. Then I picked up Dave
Thomas' "Dave's Way" on how he started Wendy's.
Both books make you admire these giants of fast food and
both were written by capable ghost writers.
There's a good lesson here that is well known to CEO's and
wealthy entrepreneurs. You can have a professional writer
create the story of your life and get it printed as a magazine
article, newspaper story, or even as a book. In fact, there's
no reason why you shouldn't be able to get your local TV
news programs interested, too.
Work with a good writer to pick out the interesting,
exciting, or inspirational details about your life or the life of
your business. The difference in a ho-hum everyday life and
an exciting celebrity life has a lot to do with picking the
more interesting details to tell about.
Try to find things that would make a specific audience
identify with you. You might tell you story to inspire
people who want to escape their 9 to 5 job or people who
want to solve a common problem in their industry.
Look for stories you can tell that will make readers feel
emotion.
Reach thousands of media editors, reporters, and on-air
people. Kevin writes your press release, then shows you
easy ways to get your release to media nationwide.
*************************************
Successful Service Selling
by Kevin Nunley
http://DrNunley.com
In order to successfully sell your product or service, your goal
should be to win clients, not assignments. Your income will grow
larger if you have regular clients who keep coming back.
Go out of your way to please your clients and do a good job for
them. No matter how busy or successful you are, it is important
to come across as someone who is helpful, not someone who is
"snobby."
There have been more than a few cases where we had to bend over
backward for a somewhat difficult client. Later the customer
went on to recommend us to many others, obviously impressed that
we made the effort.
Build personal relationships with as many people as you can. Even
people that you might consider unimportant could someday have a
major say over whether you are hired. Try to participate in
client activities. Make sure that you say hello to your clients
at conferences and other events in your industry.
Remember, clients have the power. Never be rude or lose your
temper. Always try to be patient, courteous, and friendly.
Clients can choose not to continue working with you at any time,
for any reason, or sometimes for no reason at all.
****************************************
DrNunley answers! Send questions to DrNunley.com.
Q: Kevin,
Where can I get a complete "How to" postcards marketing system?
Thanks,
Hisham
A: Hisham,
Bob Leduc has an excellent how to manual for marketing
with postcards. It's been a best seller since the early days
of the Internet. Get it at http://BobLeduc.com
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Several of the Net's top business owners swear by this simple
promotion method. I'm using it and it works better than most
other things I've tried, especially for being so easy and free:
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only the pros know:
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PROFESSIONAL CLASSIFIED ADS JUST $25!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad! A nice, big 50-word ad with 24-hour
turnaround on business days. I write the ad, you use it however
you please! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://DrNunley.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
