DrNunley's Marketing Tips ezine
Wednesday, February 20, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
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Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
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Direct Mail Copy That Sells!
by Kevin Nunley
http://DrNunley.com
There are a few ways to write direct mail copy that will create
more response. Through trying these techniques, your copy
will be more interesting, better read, and more effective in
getting sales.
Boasting takes a great deal of skill, but can dramatically help
increase response. If you feel confident as a writer, try this
method. Brag a little. Some of the most successful
entrepreneurs use this method. A few post their bank statement
online. Make sure that after you boast about your abilities you
quickly turn the focus to how you can help the reader.
Address the prospect's common complaint. Anticipate their
objection to your product. Answer the complaint
right at the beginning of your letter. The reader will be
hooked!
Make sure that you avoid contradictions. Review your copy for
consistancy. If a customer reads statements that are
contradictory, they will question your credibility.
Get more FREE ideas on how to promote your business
at http://DrNunley.com
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Recently I heard from Tom Eager, a longtime reader of this
newsletter. He's offering anyone who reads this issue ONE FREE
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You get a full year of live conferencing, perfect for anyone
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Tom's live conference service is about the best and easiest
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Go to the site's "contact" page and request your free one year
account. Be sure to mention you heard about this free offer
from Dr. Kevin Nunley!
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How to Get Past the Receptionist
by Kevin Nunley
http://DrNunley.com
Recently I heard from a woman who wanted to know how to get the
word out about her company without spending a ton of money. I
advised her to try using a direct mail letter, a classic way of
reaching a targeted group of people. She replied that she had
tried that, but was having difficulty getting past the
receptionists to the actual persons in charge. "The secretary
sends our letters straight to the trash and the manager never
sees them," she said.
Next I told her to try a combined letter and phone call. Send
the letter, then call the next week. Or call and say you're
sending a letter. The important thing is to keep trying.
She replied they had tried that, too. The phone calls never got
passed the receptionist.
Hmmm. These guys are tough, I said. In these situations go to
the next step. Put ads in the trade publications those managers
read. Once they know your name and benefits, it could be easier
to get past the front desk. Also, consider appearing on radio
talk shows as an expert guest. Or you could create an event and
invite the managers you are trying to reach.
Following these three steps often help you get past gatekeepers
and to the person who can approve a purchase.
Get more FREE ideas on how to promote your business
at http://DrNunley.com
*******************************************
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********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, February 05, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Market With Your Own Music Track
by Kevin Nunley
http://DrNunley.com
When oldies radio stations want to take their listeners back
to the 1950s and 1960s, they often play commercial jingles
from those eras. Those of us who remember those days can
walk through a grocery store and...from the deep recesses
of our memories...sing 40 year-old jingles to a great many
products on the shelves.
Your own music track--played over and over in your radio
commercials, on your phone hold, on your website, and
over speakers in your store--can be a powerful marketing
tool.
In the past businesses have paid from $5,000 to $200,000 to
have professional musicians compose, perform, and record
their music track. These days every city and town of every
size has excellent musicians just waiting for someone to ask
them to work. Many have outstanding digital home
recording studios that surpass the multi-million dollar big
label studios of the past.
Bottom line: You can use local musicians to compose and
record your music track for as little as a few hundred
dollars.
Ask local music stores and music teachers about capable
musicians. Check with recording studios listed in the phone
book and in entertainment newspapers. Find one or two
pieces of music that sound similar to what you want. This
will help musicians zero in on the sound you are after.
You may want to stipulate in writing that your music was
created as a "work for hire" so that you keep the copyright.
Get more FREE ideas on how to promote your business
at http://DrNunley.com
************************************
This week I heard from Tom Eager, a longtime reader of this
newsletter. He's offering anyone who reads this issue ONE FREE
YEAR of service at his site: http://www.liveconferencepro.com
You get a full year of live conferencing, perfect for anyone
in business, education, MLM, or you name it!
Tom's live conference service is about the best and easiest
to use I've seen.
Go to the site's "contact" page and request your free one year
account. Be sure to mention you heard about this free offer
from Dr. Kevin Nunley!
************************************
Full-Color Postcards
by Kevin Nunley
http://DrNunley.com
Postcards are the direct marketer's ace in the hole. They are
cheaper to send than regular letters and people can read
them without having to open an envelope (a HUGE
advantage).
Many printing firms who specialize in postcards offer
full-color cards for $100 per 1,000. Full-color cards
practically jump out of the stack of mail at prospects. You
know how you reach first for the full-color postcard of an
exotic location sent by a vacationing relative? Your cards
can work with the same attention getting power.
Many experienced direct mail marketers say full-color
postcard campaigns get them as much as double the
response over a sales letter and at HALF the price.
Try to have your photo or graphic help tease the message
on the back. Use a headline to deliver your main offer.
Include a time limit to increase response. One smart
marketer takes photos on vacations and puts them on
postcards for a monthly send to customers.
Get more FREE ideas on how to promote your business
at http://DrNunley.com
*******************************************
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turnaround on business days. I write the ad, you use it however
you please! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
