DrNunley's Marketing Tips ezine
Tuesday, March 25, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
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Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
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Improve Your Ad in 30 Seconds
By Kevin Nunley
http://www.drnunley.com
Feel like your ad just isn't quite right? Here are a few quick
fixes to heighten the effectiveness of your ad:
1. Set them in your targets - The most important way to improve
an ad is to tightly target your audience. You will often have
more luck placing your ad in a trade publication than in a
general newspaper, even if the readership is not as high.
2. Make you ad stand apart from the rest - Most people are
constantly bombarded by advertisements, but what makes yours
stand out from the rest? The ads we pay attention to are the ones
that pertain directly to our most pressing concerns. The ads we
notice are the ones that promote a product, service, or idea that
can solve our problem, make us feel better, make us richer, or
make us feel sexy and loved.
Get attention by targeting your best audience. Then use a
headline to shout out a problem or solution your target audience
will immediately identify with.
3. Make your ad skim-friendly - Only a small percentage of us
start at the beginning of an ad and read every word to the end.
If the ad is more than a couple of sentences, we will skip it.
Put your most important phrases in bold. Keep sentences short.
Use simple everyday words. Make your paragraphs no longer than
three lines. Try to limit yourself to one idea per sentence.
Get more FREE ideas on how to promote your business
at http://DrNunley.com
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Get Your Point Across with Comparisons
By Kevin Nunley
http://www.drnunley.com
How do you get complex selling points across quickly? Instead of
trying to explain a new concept from scratch, make a comparison.
Use your audience's prior knowledge about something else to make
a statement about your product or service. In essence, you are
just taking what your customers know already, and then "tweaking"
it a little bit to help make your point.
There are at least two ways that you can use comparisons in your
persuasive messages:
1) Comparison and Contrast: Simply use people's knowledge of some
product and service and then show how yours is different and
better. This allows you to focus your valuable "message time" on
the benefits and advantages of your offer.
For instance, if you were trying to market a new software
program, you could say, "Our program works just like a word
processor, but allows you to edit, modify, and upload web pages
as well. It's the power of an HTML editor with the ease of a word
processor!" By phrasing it this way, you can do a lot of
explanation in just a few words. You are also doing the one thing
that we all desire -- you are distinguishing yourself from your
competitors.
2) Analogy: In an analogy, you help people understand your idea
by showing how it is similar to something else. This, of course,
will only work if you use something that the audience is already
familiar with -- if you don't, you're only doubling their
confusion!
An analogy that we've all heard is the one about fishing: "By
providing information to you about marketing (or promotion, or
copywriting, or whatever), we are showing you HOW to fish rather
than just GIVING you a fish" -- the reason we understand this is
because we understand the concept (and advantage) of being
able to provide for ourselves over a long period of time, rather
than just having a one-time benefit.
Get more FREE ideas on how to promote your business
at http://DrNunley.com
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $39!
PROFESSIONAL CLASSIFIED ADS JUST $25!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad! A nice, big 50-word ad with 24-hour
turnaround on business days. I write the ad, you use it however
you please! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, March 11, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
A Few Tips For Good Telephone Selling
by Kevin Nunley
http://DrNunley.com
Do you have to convince customers, bosses, or employees
via the telephone? Ready or not, you're in telephone sales.
Even with all the enthusiasm about the Internet, most
business still revolves around the phone.
Here are some quick tips for making your point more
powerful.
Talk clearly. Use short sentences. Talk loud enough but
don't over-modulate the mouthpiece (that's announcer talk
for distortion). This can be especially tricky when you're on
the cell phone in the car.
I learned a trick from a former newspaper reporter. "When
you're talking with a reporter and you want them to write
down particular points but not others, vary your pace. Talk
fast through the points you don't feel are important, but
slow down and enunciate the important parts you want in
print." The same works for selling on the telephone.
Leave the script behind. Instead, jot down a few phrases
that remind you of your important points. Ad-lib around
these to keep your pitch on track.
Get more FREE ideas on how to promote your business
at http://DrNunley.com
************************************
The 10-30-60 Marketing Rule
by Kevin Nunley
http://DrNunley.com
People often want to know how much they should spend on
marketing. There is no standard answer, but we do have
some good rules of thumb we can use.
The 10-30-60 Marketing Rule says to spend 10 percent of
your ad budget on untargeted marketing. Your ads should
be aimed at everyone. The idea is to do a broad sweep
across the public to find a few people who will become
interested prospects.
Spend 30 percent of your budget on interested prospects.
This is targeted advertising to specific opt-in lists, postcards
to certain people in your industry, and mailings to people
who have called or emailed for more information.
Finally, spend 60 percent on current and previous
customers. People who have already bought from you are
by far the most likely to buy again.
One of the Net's biggest problems right now is there are so
many people who are jumping on that it is easy to forget to
market to our past customers.
Get more FREE ideas on how to promote your business
at http://DrNunley.com
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $39!
PROFESSIONAL CLASSIFIED ADS JUST $25!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad! A nice, big 50-word ad with 24-hour
turnaround on business days. I write the ad, you use it however
you please! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
