DrNunley's Marketing Tips ezine
Tuesday, April 22, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
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Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
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Put POWER In Your Ads
by Kevin Nunley
http://DrNunley.com
Here are some simple tips for putting POWER in your ads,
sales letters, web site copy, and even office memos meant to
persuade.
Move the most impressive thing you can say to the
beginning of your ad or copy. You may have to write out
your ad first, then underline the most powerful part and
move it to the top. Most of us tend to put the important
stuff toward the middle, usually without realizing it.
Make your copy talk to the reader. The word "you" is one
of the most powerful words in advertising. No matter how
many times you use you--even twice in one
sentence--readers won't get tired of it.
Point out specific benefits. "The 50% increase in Turbolene
gives you twice as much power with a 20% savings" sells a
lot more product than the less specific "you get more power
and big savings."
Always use a headline. Most people read the headline
before they decide to read the rest of the ad. It should get
attention AND give people an idea of why they want to read
the rest of the ad.
Get more FREE ideas on how to promote your business
at http://DrNunley.com
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Write Your Own Press Release in Five Steps
by Kevin Nunley
http://DrNunley.com
Media editors everywhere are under intense pressure to
come up with good information fast. When you give an
editor interesting, useful information, you have a good chance
of getting free media coverage in return.
Try writing your own press release to send to your local and
regional media. Here are five easy steps to get you started.
1. Put your contact information at the top. Editors often
need to contact you for more information and most need a
clear idea of who you are.
2. Next write a headline that gives the editor a good idea of
what your release is about. I often follow that with a
second smaller headline that previews a few main points of
my information.
3. Below that, write a lead paragraph of two to three
sentences. It should read like the opening paragraph of a
newspaper story. Provide the who, what, where, why,
when, and how of your information. Even if the editor
reads no further, she should now know who you are and
what you did (or are going to do).
4. Next comes the body of the releases where you lay out
your information in short, simple sentences.
5. Toward the end of your release you can make it a bit
more like an ad. Tell how to purchase your product or
service.
Get more FREE ideas on how to promote your business
at http://DrNunley.com
*******************************************
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********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, April 15, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Returning Phone Calls in the Internet Age
by Kevin Nunley
http://DrNunley.com
Ok, I’ll admit it. I’m just terrible at returning phone calls.
For someone who grew up in the South, it’s hard to get
down to business without spending at least 40 minutes
chatting. A few calls like that and you’re chronically
behind.
Time efficiency experts advise you can be more successful
returning calls if you set aside a time each day specifically
for getting back with people. Make a list of topics you
want to cover in the conversation. Spend 10 seconds saying
hello, then jump directly into your first point. That sets the
tone for the rest of the conversation and helps you keep on
track.
Or you can do what I’m doing. Hire somebody who loves
to sell on the phone to return your calls. The move to home
based business has given us a growing pool of smart folks
who need a little extra work to fill their day.
Since most clients need the same information, your hired
gun can learn your greatest hits answers and pass them on
to customers.
Get more FREE ideas on how to promote your business
at http://DrNunley.com
************************************
A Companion To Boost Your Main Product
by Kevin Nunley
http://DrNunley.com
Got a popular product with a healthy profit margin that
could make you a lot of money? Sell even more faster by
combining your star product with a companion.
Your companion product should not only make the
purchase a better value, but should boost the worth of your
main product.
Package a certificate for two years of ink cartridges with a
printer. Include media email addresses with a book on how
to promote to media. Package a weight loss product with
one that provides energy along with a booklet on how to eat
healthier foods.
Another strategy that works like gangbusters is to bundle
several products at a lower price than they would cost
separately. Many customers just can’t pass up a bargain.
Even though they might not need everything in the package,
they will buy simply because it is such a good value.
Get more FREE ideas on how to promote your business
at http://DrNunley.com
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $39!
PROFESSIONAL CLASSIFIED ADS JUST $25!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad! A nice, big 50-word ad with 24-hour
turnaround on business days. I write the ad, you use it however
you please! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
