DrNunley's Marketing Tips ezine
Tuesday, June 24, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Tout Your Success, But Tell Your Failures
by Kevin Nunley
http://DrNunley.com
Let's face it: most of us tried to succeed in business many times
before we saw much success. Very few of us turn real profits the
first time around. While your success story is one of the most
powerful marketing tools around, it may also help to tell your
customers about the difficult road that got you here.
Especially on the Internet, real-life "how I got here" stories
play extremely well, because your customers can identify with
your struggles. Don't be afraid to tell them you got here by
trial and error. Don't be embarrassed to explain all the wild
notions you tried before you settled on your successful business
idea.
Chances are your customers have been to many of the same places
you have been. Letting customers in on your past business
blunders makes them feel more comfortable with you...and more
likely to buy.
Tell your story in a bio, sales materials, or an "our history"
page. Tell your customers the steps (both forward and backward)
that led to your eventual success, and they'll have more faith in
you.
Kevin writes YOUR one page sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
P.S.: Join NOW and sign up is just $1 (they've NEVER offered anything
like this before.)
************************************
Being the Boss: Telling Your Customers What to Do Next
by Kevin Nunley
http://DrNunley.com
You've always wanted to be the boss, and now that you're running
an Internet business, you finally have the chance. Now start
telling people what to do!
I don't mean that you should be rude or condescending. But you
should tell people what steps to take that will get them to place
an order.
Though most people respond well to motivational sales copy, you
can't just end your sales message by listing the benefits of what
you offer. After you've told them they need your product and
why, don't be afraid to ask for the order outright.
"Don't let another minute pass by without this amazing product!
Click here to order NOW!"
By the time they've read your copy, your customers know you're
selling something. They already know you want them to buy, but
most customers need that final command to actually place the
order. They won't be offended or think you're talking down to
them. Ending your sales pitch by telling your customer to order
is simply an effective way to sell.
Get more FREE ideas on how to promote your business
at http://DrNunley.com
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25!
$30,000 CASH is YOURS in JUST 30 DAYS! This is the FASTEST
working Business Opportunity in history. Earn a full year's
salary in just one month -- without ever having to leave
your home! It takes JUST 3 MINUTES to get started. You
owe it to yourself and your family to START NOW:
http://www.MoneyTreeToday.com
PROFESSIONAL CLASSIFIED ADS JUST $25!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad! A nice, big 50-word ad with 24-hour
turnaround on business days. I write the ad, you use it however
you please! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, June 10, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
People Buy Based On Feel
by Kevin Nunley
http://DrNunley.com
When I write ad copy, I have to constantly remind myself that
most people don't buy based on pure logic. They buy
because they anticipate the product or service will make them
FEEL a certain way after the purchase.
You may picture yourself driving the car you are about to buy.
The image of you in the car is satisfying. It makes you
feel happy, wealthier, sexier, or more frugal.
Customers weigh the difference between how they would feel
owning the product and how they will feel if they keep their
money. If the feeling of ownership seems more valuable than the
money, the customer buys.
Make your ads and web copy stress the feeling the reader gets
after she buys. You can also use this technique in telephone
sales pitches and face-to-face meetings with customers.
People buy only when they think there is a sizeable gab between
how they feel now and how they would like to feel. Often you can
create desire simply by pointing out this gap exists.
Kevin writes YOUR one page sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Use a Value-added Service to Draw Customers
by Kevin Nunley
http://DrNunley.com
With so much advertising coming at customers, most of them know
plenty of places that can match your prices. It doesn't matter
how low your price goes, somebody will offer it cheaper.
All the better to look for ways to offer value-added service.
When Joe came to fix my lawn sprinkler system, he walked around
the yard and suggested plants that would grow well in our desert
climate. The tire dealer down the street always completes the
job faster than his competitors AND throws in a free liter of
pop.
The little-something-extra's mean a lot to customers. Many buy
from you more for the extra thing you throw in than they do for
the actual product you sell.
Value-added service is an especially important part of selling
products that are widely available. Maria sells household items
through a network marketing program. No question, you can get
most of what she sells far cheaper at Walmart, but Walmart
doesn't come to your house and personally help you chose just the
right products for your situation. Maria's sales depend almost
entirely on her value-added service.
Get more FREE ideas on how to promote your business
at http://DrNunley.com
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25!
DID YOU KNOW that sponsoring people into your opportunity is
completely irrelevant to making money in network marketing?
(And no, I'm not talking about retailing your company's products).
Find out how you can get people to PAY YOU to prospect them...
rather than you having to pay for your prospects.
Click here to learn more =>
http://wally.therenegadenetworkmarketer.com/knunley.html
PROFESSIONAL CLASSIFIED ADS JUST $25!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad! A nice, big 50-word ad with 24-hour
turnaround on business days. I write the ad, you use it however
you please! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
