DrNunley's Marketing Tips ezine
Tuesday, July 29, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
The Most Effective Marketing Tool on the Internet
By Kevin Nunley
http://www.drnunley.com
If marketing tools were classified into a system of royalty, the
autoresponder would be king. This widely used marketing tool
responds automatically to any email message sent to it, providing
an automatic response.
Autoresponders are also used to take a lot of the extra work out
of the day to day routine of running a business. In fact, many
people are able to run their online businesses almost entirely
with autoresponders: they automate replying to requests for
information, provide instant gratification for recipients, enable
you to track your ad responses, and allow you to gather the email
addresses of potential customers.
Here are some of the ways you can utilize the power of
autoresponders in your business:
*Distribute articles for publication
*Offer e-courses and reports on various subjects and use your
signature file to promote your site or business
*Provide free information about your site, product, or business
*Immediately send information about your business opportunity to
interested individuals
*Distribute product listings and price lists
*Welcome people to your business opportunity or online
organization
*Send thank you's to customers and people who refer customers to
you
*Send order confirmations
*Offer discounts and gift certificates to past customers
Kevin writes YOUR one page sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
************************************
Building the Better Website
By Kevin Nunley
http://www.drnunley.com
Why do some sites succeed where others flop? The answers are more
obvious than you think. There is never just one reason why a site
does not succeed. A combination of the right elements is what
determines your success.
So what are the right elements? Well, here are a few of them:
1. Speed - People are in a perpetual hurry, so don't make them
wait around for your site to load. The more technology advances,
the faster people expect your website to be. So remember to
compress your images and don't clutter up your site with
unnecessary elements. Minimize your load time by keeping graphics
small and don't overuse javascript, streaming audio/video, and
animation.
2. Targeting - Know your target market and be sure your site
caters to their needs. If your target market is teenagers, don't
design your site to look boring and corporate. If you're
targeting business professionals, use a clean, simple design and
keep it easy to navigate.
3. Payment Methods - Payment should be easy, no matter what
method your customers choose to use. Offer a variety of payment
methods. Also, you must accept credit cards. This is the cardinal
rule of Internet payments. These days that can be as simple
as signing up for a free PayPal merchant account.
4. Content - This is by far the most critical element of a good
site. Good content sells products. Does your copy convey the
message you wish to send? Does it make people want to buy? If
not, have a professional review your copy to ensure it is doing
its job.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
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Go To http://www.CashUrWay.com
PROFESSIONAL CLASSIFIED ADS JUST $25!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad! A nice, big 50-word ad with 24-hour
turnaround on business days. I write the ad, you use it however
you please! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, July 22, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
How to Generate New Product Ideas
By Kevin Nunley
http://www.drnunley.com
There are millions of products and opportunities out there that
are waiting for people to come along and make a business out of
them. But if you ask me, nothing beats coming up with your own
idea for a product, business, or service, and turning it into a
success.
But the first thing you have to do is come up with the idea. When
coming up with an idea, consider three things:
1. Are you going to enjoy being involved with it? Don’t choose to
execute an idea that you won’t enjoy being involved in every day.
If you don’t like your idea enough to put all your effort into
it, you will limit the amount of success you can achieve.
2. Are there people who will be willing to pay for it? Do your
market research before investing a single penny in your idea. The
most important factors that will determine whether you can make
any money with your idea is whether or not the product, service,
or opportunity is in-demand. Ask people in your target market,
not just if they like your product, but if they would be willing
to pay for it.
3. Is your product unique, or is it similar to many other
products that already exist? The more competition you have, the
harder it will be to sell your product. If your product is too
similar, find a new angle to market it, or focus on a niche
market.
Kevin writes YOUR one page sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
************************************
How Every Sales Letter Should End
By Kevin Nunley
http://www.drnunley.com
Every sales letter should begin with an eye-catching headline.
But how should they end? Usually sales letters are structured so
that you say the most important things first. But there is one
all-important thing you must always include at the end of you
letter--the guarantee!
Most people are leery of purchasing anything without a solid
guarantee. But the money-back guarantee is the one that usually
makes the sale. And the more outrageous it is, the better. So
extend the time, make the circumstances all encompassing, let
them keep the bonuses even if they return the product. The more
you promise to give, the more you’ll get.
And the beauty of it is that most people will never take
advantage of your generous offer. You can promise to reimburse
them the price they paid plus and extra $50, and few people would
ever take you up on your offer.
The full year money-back guarantee has been said to get the best
results and the lowest returns, because the customer is impressed
by the generosity of your guarantee, but even if they are not
pleased with the product, they will probably have forgotten in a
year.
So go ahead and make your guarantees as crazy and outrageous as
you want. The perfect note to end your sales letter on is always
the one that promises security.
Get more FREE ideas on how to promote your business
at http://DrNunley.com
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25!
Get Paid $1000 Over and Over! No selling, No hassle, No
calling using a fully turn key automated system. Earn a full year's
salary in just one month -- without ever having to leave
your home! HUGE benefits, Find out how. START NOW:
Go To http://www.CashUrWay.com
PROFESSIONAL CLASSIFIED ADS JUST $25!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad! A nice, big 50-word ad with 24-hour
turnaround on business days. I write the ad, you use it however
you please! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, July 15, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
How to Introduce a New Product or Service
by Kevin Nunley
http://DrNunley.com
Nothing boosts sales faster than effectively introducing a
great new product or service. If you do it right, the move can
stir up excitement and sales for months to come.
1. Point your marketing to prospects who are sitting on the
fence. Don't worry about people who you know will be
jumping up and down to buy your new product the moment
it comes out. Also don't waste time on those who have zero
interest. Instead, go after that huge and fascinating audience
that could fall in love with your new offer if only they were
told why they should.
2. Show confidence and enthusiasm in what makes your
product or service an improvement over what customers have
been buying.
3. Use quotes from the first few people who venture to buy.
Also try to line up testimonials from known industry insiders
who can show your product is accepted by people in your
field.
4. Finally, spend half your marketing budget in the first
three months. You want to send off your new development
with plenty of marketing. Then spend 50 percent of your
budget keeping your marketing visible for the rest of the
year.
Kevin writes YOUR one page sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
P.S.: Join NOW and sign up is just $1 (they've NEVER offered anything
like this before.)
************************************
Solve a Problem--But Not ALL Problems
by Kevin Nunley
http://DrNunley.com
Customers don't buy from you just because they like your
product or service. It goes deeper than that.
People come to you because they feel you, your product or
service can solve a problem they are struggling with. The
fastest way to get a sale is to convincingly show you can
solve their problem.
This is one reason why so many successful firms insist
employees focus on the customer rather than the product or
service they are selling. It helps everyone in the organization
understand they are in the problem solving business.
But be careful, you don't want to promise you can fix all
problems. You can't be all things to all people. Even though
it is tempting for both you and the customer to think one
solution can fix everything, that is rarely the case. Promise
too much and the customer will eventually go away
disappointed.
Instead, focus on a particular problem or three that you can
very effectively solve. Market toward the narrow (and
lucrative) group of customers who who need those specific
solutions NOW.
Get more FREE ideas on how to promote your business
at http://DrNunley.com
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25!
Get Paid $1000 Over and Over! No selling, No hassle, No
calling using a fully turn key automated system. Earn a full year's
salary in just one month -- without ever having to leave
your home! HUGE benefits, Find out how. START NOW:
Go To www.CashUrWay.com
You Can Stumble Through Years Of Network Marketing
Trial-and-Error.... OR YOU CAN READ THIS FREE
E-BOOK FIRST! … "Success In 10 Steps" Everyone Who
Has Read "Success In 10 Steps" Has Seen Their Network
Marketing Business EXPLODE. Now It's Your Turn!!
There are No Affiliate Links and No Companies Are Mention
Or Promoted. http://www.answerstomlm.com
$30,000 CASH is YOURS in JUST 30 DAYS! This is the FASTEST
working Business Opportunity in history. Earn a full year's
salary in just one month -- without ever having to leave
your home! It takes JUST 3 MINUTES to get started. You
owe it to yourself and your family to START NOW:
http://www.MoneyTreeToday.com
PROFESSIONAL CLASSIFIED ADS JUST $25!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad! A nice, big 50-word ad with 24-hour
turnaround on business days. I write the ad, you use it however
you please! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, July 01, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Give Them a Benefit in Every Sentence
by Kevin Nunley
http://DrNunley.com
People react fastest when they see something good is in it for
THEM. People want the good stuff now!
Of course, in marketing, we call the good stuff "benefits."
Tell the customer the benefits your product or service will give
them. Even better, tell prospects the benefits they will get
NOW--IF they buy immediately.
As you write your ad copy, sell on the telephone, or promote in
a meeting, think about how you can pack a "get it now" benefit
into every sentence.
For example, "order the front door peephole NOW and I'll
immediately get the process started to deliver and install your
peephole. You'll be that much closer to having the safety,
security, and confidence you want for you and your family."
When copy starts to talk about you, your company, your product
or service INSTEAD of listing benefits the customer gets, the
customer starts to lose interest.
Kevin writes YOUR one page sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
P.S.: Join NOW and sign up is just $1 (they've NEVER offered anything
like this before.)
************************************
Don't Send Email Regularly
by Kevin Nunley
http://DrNunley.com
The beauty of email is you can send it as much as you like
without having to pay more. That tends to make us want to send
as often as we can: once a week, once a day, or even more.
The problem with sending email regularly is you may be sending
when you have little to say, just to keep your email effort on
schedule.
Instead, try this. Only send an email when you have something
interesting, exciting, helpful, funny, or sad to say.
You might have something good to say every day some weeks, and
not at all other weeks. The point is people KNOW you have
something of interest for them ANYTIME they see your email
arrive.
I discovered how powerful this could be several years ago when I
had DrNunley's Marketing Info Pipeline. It was a big title for a
very simple idea. When I saw a great marketing idea, I would
forward it to everyone on the list. People signed up in droves
just from word of mouth.
Sometimes sending email irregularly can be just the thing to get
response.
Get more FREE ideas on how to promote your business
at http://DrNunley.com
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25!
You Can Stumble Through Years Of Network Marketing
Trial-and-Error.... OR YOU CAN READ THIS FREE
E-BOOK FIRST! … "Success In 10 Steps" Everyone Who
Has Read "Success In 10 Steps" Has Seen Their Network
Marketing Business EXPLODE. Now It's Your Turn!!
There are No Affiliate Links and No Companies Are Mention
Or Promoted. http://www.answerstomlm.com
$30,000 CASH is YOURS in JUST 30 DAYS! This is the FASTEST
working Business Opportunity in history. Earn a full year's
salary in just one month -- without ever having to leave
your home! It takes JUST 3 MINUTES to get started. You
owe it to yourself and your family to START NOW:
http://www.MoneyTreeToday.com
PROFESSIONAL CLASSIFIED ADS JUST $25!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad! A nice, big 50-word ad with 24-hour
turnaround on business days. I write the ad, you use it however
you please! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
