DrNunley's Marketing Tips ezine
Tuesday, August 26, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
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Make a List and Check it Twice--Is that Affiliate Program or
MLM Opportunity Naughty or Nice
By Kevin Nunley
http://www.drnunley.com
Some affiliate marketing programs are good and generous and
helpful, while others are selfish, devious scams. But the latter
doesn't deserve to have you as an affiliate, so you have to how
to avoid them. But by their very nature, those naughty affiliate
programs can be tricky. Sometimes they seem nice on the outside,
but once you join, they revert back to their natural form-often
ripping you off in the process.
What can you do to separate the naughty opportunities from the
nice? Do like Santa does and make a list for checking out
affiliate opportunities. This works for choosing Network
Marketing opportunities as well.
Here are some criteria to help you make your list:
The Company:
Nice: A good Network Marketing company to join is one that has
been around for at least a decade and is debt free. You can
usually count on them to stick around for the long run.
Naughty: If the company is less than five years old, you're
taking a big risk with it. No matter how great the product or
business plan is, they're still a new company with a long way to
go before they can be considered stable.
Affiliate programs don't have to be quite as mature. For
them, the product being sold is more important.
The Product:
Nice: The product should be in-demand, unique, and consumable. It
can't be something people can get at the local Wal-Mart. They
have to be able to purchase it ONLY through you or another
affiliate. It should also be consumable so the customer has to
buy from you again when the product runs out.
Naughty: If the product is not something people will go out of
their way for, then don't count on making any money. Also, if it
is too expensive, you will have to work hard for each sale, so
the least likable part of network marketing will consume all your
time.
Training and Support:
Nice: A good company will do everything they can to ensure your
success, whether that means providing 24-hour support, creating a
website for you, or equipping you with the best marketing tools.
Naughty: If the company expects you to do everything, if their
management staff is unhelpful or slow to answer questions, and if
they don't offer any kind of training for affiliates, move on to
the next opportunity.
Kevin writes YOUR one page sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
************************************
How to Be Remembered
by Kevin Nunley
http://DrNunley.com
If a prospect says "who are you?" when they see you, you're in
trouble. If you aren't a memorable salesperson, then your company
isn't going to stand out in the prospect's mind either. Here are
some strategies on how to be remembered.
Remember special events. You could send a birthday card to a
person who has never bought something from you. Who knows? You
might be the only person who remembered their birthday and
they'll sign a contract with you the next day.
Make sure that your thank you notes are handwritten. This is
especially important today in this computerized world. You can
also fax or send a cartoon or article that applies to your
prospect.
Learn you prospect's interests. For example, if they mention
that they enjoy playing board games, then on your next visit
bring them a small game. Make sure that the gift is inexpensive
and appropriate.
Build an emotional rapport. Talk about things you have in
common. People enjoy buying from a salesperson who they feel is
interested in them, not just their order.
You sell by being different! Perhaps it won't work 100% of the
time, but it is possible that sales could double or triple by
being a little more creative. You can't lose a sale that you
don't have.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
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We provide HTML templates and top-notch email delivery. BLOW
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you please! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, August 19, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Get Your Customers to Say "YES"
by Kevin Nunley
http://DrNunley.com
Many of us dread the part during the sales process where
we have to ask for the order, especially if the customer says
"no". What happened? It seemed like the customer was with you
all along.
They were smiling and nodding their head. What could have gone
wrong? Often, the problem is that the sales person never really
answered all of the questions in the customer's mind. If the
questions don't get answered, you won't make the sale.
Any objections the customer has should be sought out and resolved
during the presentation. This way, the sales person can judge how
well the sale is going and see if the customer is motivated to
buy. This process gets your customer to say "yes!".
The process isn't really that difficult. It involves being a
good listener and making sure you stop at certain points in
your presentation to let the customer talk. Obviously, you need
to rehearse your presentation. Tell about your product or
service.
But, you also must develop a series of questions that will
usually get "yes" for an answer. For example, "Doesn't that give
you peace of mind knowing your family will be safer?" will often
bring a "yes" answer. If the customer answers no to a
question, a safe approach is to ask "Really? Why?" This directs
the conversation back to them. Listen to what is on their mind
and see if you can help revolve the issue.
Get the customer into a habit of saying yes to your questions. By
the end of your presentation, it should be easy for you to say
"Do you feel this product is what you have been looking
for?" When the customer answers yes, it's time to write up the
order!
Kevin writes YOUR one page sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
************************************
Getting People To Click Your Links
by Kevin Nunley
http://DrNunley.com
Got a web site link that doesn't get clicked by enough
people? Here are several ways to immediately get more
folks to click.
1. Put the link nearer the top of your page. I've noticed
over and over that the number of times a link gets clicked is
directly related to how near the top of the page it is.
2. Link your headlines. I used to write a headline, then a
paragraph, then put the link to the sales page at the end.
Results zoomed when I made the headline the link.
3. Stick with old fashioned blue, underlined links. Links
that aren't underlined and are different colors may look
better, but a lot of hurried prospects won't notice they are
links. If the default florescent link blue color hurts your eyes,
opt for a darker blue.
4. Above all, include an enticing description with your link.
Tell people what is in it for them if they click.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25!
VIDEO MARKETING GETS RESUTS...AFFORDABLY!
People remember 50% of what they SEE & HEAR simultaneously, but
only 10% of what they read! You NEED video email, video on
demand, video autoresponders, and more for real success! Use it
for your website, email, whatever. It only takes a few clicks.
We provide HTML templates and top-notch email delivery. BLOW
AWAY THE COMPETITION! http://www.AttainResponse.com
Naturally Healthful Body Care Products. Non-toxic, non-invasive!
A growing product line that works for our family and many others!
Ear Candles,handmade body creams and much more!
Welcome to http://www.BeeHemp.com
PROFESSIONAL CLASSIFIED ADS JUST $25!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad! A nice, big 50-word ad with 24-hour
turnaround on business days. I write the ad, you use it however
you please! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, August 12, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
What's Wrong With My Web Copy?
by Kevin Nunley
http://DrNunley.com
Most web sites don't sell anything. And there is a good reason
why. Their copy doesn't work.
Now that just about every site has whiz-bang graphics, we're
starting to understand that the WORDS on the page are what do the
selling.
Here are the top four things I find when people ask us to figure
out what is wrong with their copy:
1. The copy doesn't give the reader a good reason to keep
reading. Most people will only browse your opening page for
about 20 seconds before moving on. Within the first few
paragraphs you have to give them a good idea of what your site
has to offer them.
I like to include a big bold headline at the top of the page,
followed by a short paragraph in bold, and several more short
paragraphs that quickly explain the offer.
2. The copy goes on and on, making you read and read to figure
out what the offer is. How many times have you been forced to
click through several pages just to find out what the price is?
While this may suck some people into your offer, it frustrates a
great many more.
3. The copy spends too much time dryly giving features. It
should spend more time telling readers what they will FEEL after
they buy. Describe the feeling of being smarter, sexier,
healthier, richer, or having more free time.
4. The copy is too complicated. Most of us got better grades in
school if we wrote in long sentences with lots of commas and big
words. Just the opposite works in marketing.
Use everyday words anyone can understand. Keep sentences short.
Put your most important ideas in bold.
Kevin writes YOUR one page sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
************************************
by Kevin Nunley
http://DrNunley.com
When Times Are Slow--ADVERTISE!
Picked up a magazine lately? They're thinner than they were last
year this time. You could say the same for newspapers. They
just don't have as many ads as they used to.
Slower economic times mean fewer companies advertise. When sales
are slack, those ads are the first thing to go.
That is a mistake. Advertising is often the only way to boost
slow sales. Because other businesses aren't' advertising, ad
rates go down. You can get more marketing for your money.
Even better, with fewer ads competing with yours, you get more
attention. Customers remember your name and your offer far more
easily than they did last year.
How much should you spend on advertising? Budget money for ads
based on your sales projections. If you want to increase sales
ten percent each month, gradually raise your ad budget based on
how much it will take to bring in extra orders.
Most businesses put three percent of sales back into advertising.
More aggressive companies spend five percent on marketing.
Depending on your situation, you may want to spend up to 15
percent of sales.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25!
Naturally Healthful Body Care Products. Non-toxic, non-invasive!
A growing product line that works for our family and many others!
Ear Candles,handmade body creams and much more!
Welcome to http://www.BeeHemp.com
PROFESSIONAL CLASSIFIED ADS JUST $25!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad! A nice, big 50-word ad with 24-hour
turnaround on business days. I write the ad, you use it however
you please! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, August 05, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
3 Reasons Why You Need a Website Now
By Kevin Nunley
http://www.drnunley.com
It baffles my mind how many business owners still don't have a
web presence. I hear from people every week who insist that, "It
ain't broke, so why fix it?" Why go to all the effort of
building--or paying someone else to build--a website when
business is going well already?
For many businesses, what "ain't" broke today is going to be on
the trash heap tomorrow.
Here are a few reasons why it's time to fix it by getting a
website, even if it "ain't" broke yet:
1. The Live Brochure - most businesses have used the brochure as
a marketing format at some point. In the old days, they provided
a great deal of information in one handy booklet. But with a
website, you get a live brochure that is available for anyone to
see anywhere in the world. And there is no limit to the amount of
information you can include.
2. Expand Your Business - Maybe you don't have enough money to
set up a new shop in another town, but you can do better than
that for a tiny fraction of the cost. Set up shop online with an
e-commerce site and you have a business presence anyone in the
world can take advantage of.
3. It's Expected - These days, for a business not to have a
website is akin to using a typewriter to create your business
documents. Your customers and clients expect you to progress with
the times, and if you don't keep up, they'll leave you behind.
Kevin writes YOUR one page sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
************************************
What Your Website Color Scheme Says to Visitors
By Kevin Nunley
http://www.drnunley.com
We are constantly surrounded by color. Because our world is so
saturated with thousands of hues, we don't consciously notice the
effects different colors have on us. But even if we don't notice
it, color changes our mood, our appetite, our sleep patters, even
our metabolism.
That is why it is so important to carefully plan the color scheme
of your website. Not only does color influence the way people
feel when they visit your website, but it also determines whether
your site will be seen as professional or amateur, appropriate or
off-key.
There is an almost endless supply of color choices for the web,
but don't get carried away. Just because you like 20 different
colors doesn't mean they should all be incorporated into your
site. Choose only a few--three is probably enough--and go from
there.
Also, remember to pick hues that complement each other. Use a
background that contrasts with the color of your text. The common
choice is black text on a white background. If you have a lot of
text for visitors to read, this will be the easiest on their
eyes. Never pair a light background and a light text--unless you
want your visitors to go blind, that is.
Consider the subtle, emotional effects your color scheme will
have on visitors. Red stimulates metabolism and makes people
hungry. Blues and greens promote serenity, calm, peace, and
order. Yellow is cheerful and usually improves a person's mood.
Ask yourself who your audience is. If you are designing the site
for children, reds and yellows are good choices. Many shades of
blue exude professionalism, wealth and power, but not all. If you
want to create corporate style identity, steer clear of
sentimental blues, like cornflower blue. If you are going for a
look that appeals to a nature and outdoors group, go for earth
tones like brown and green.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25!
Naturally Healthful Body Care Products. Non-toxic, non-invasive!
A growing product line that works for our family and many others!
Ear Candles,handmade body creams and much more!
Welcome to http://www.BeeHemp.com
Get Paid $1000 Over and Over! No selling, No hassle, No
calling using a fully turn key automated system. Earn a full year's
salary in just one month -- without ever having to leave
your home! HUGE benefits, Find out how. START NOW:
Go To http://www.CashUrWay.com
PROFESSIONAL CLASSIFIED ADS JUST $25!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad! A nice, big 50-word ad with 24-hour
turnaround on business days. I write the ad, you use it however
you please! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
