DrNunley's Marketing Tips ezine
Tuesday, September 30, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Marketing Your Reputation
by Kevin Nunley
http://DrNunley.com
When we talk about marketing and advertising we usually
discuss ezines, TV ads, newspapers, search engines and the
like. But none of these are nearly as important or powerful
a marketing tool as your reputation.
If you run a great business or do fine work and everyone
knows and appreciates it, you're on the right track. On the
other hand, you don't have to settle with just any old
reputation you end up with. Smart businesses set out to
purposely build a specific planned-in-advance reputation.
Decide what rep you want people to know you buy. Are
you a top expert with ready answers, honest in an industry
that is often less than honest, speedy among competitors
that aren't?
Pick a reputation that makes a difference to customers. If
everyone has low prices, stress your high quality. If all your
competitors are bad at answering email, make quick
response your known reputation.
Advertise your reputation in all your marketing. Make it a
headline on your web site. Put your reputation statement on
your business card. Then follow through to back up your
reputation and prove you deserve it.
Kevin writes YOUR one page sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Kevin writes your sales letter, web page, press release, or article
for just $149. Make your copy SELL! See http://DrNunley.com
************************************
Make It Comfortable To Buy
by Kevin Nunley
http://DrNunley.com
Whether your biz is online or off, making customers
comfortable with buying from you is key to sales.
We can take a tip from the Mail Order industry. Mail Order
never took off until they started offering a money-back
guarantee. If you sell a product that can be returned, state
your guarantee prominently. If you sell a service, offer to
keep working on the project until the customer is satisfied.
While you're at it, make the returns process easy. A recent
study showed customers are irritated with a great many
companies that make it big hassle to return faulty
merchandise.
Lots of people still don't trust online order forms. Set them
at ease by explaining what happens to their information after
they press "submit."
Put a photo on your site of you, your store, or your
employees. This makes you more tangible to Internet
shoppers.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me or I'll write your ad for
just $10 more.
Double Your Gas Mileage and Save Thousands of Dollars
Are you sick and tired of rising gas prices?
Would you like to stop paying for expensive gas and help the
environment at the same time? Our do-it-yourself guide is easy to
follow with step-by-step instructions - Guaranteed to work.
* Works on cars, trucks, vans, SUV's and more.
* Can improve your vehicles fuel efficiency by up to 50-70%
* Boost performance whilst producing cleaner emissions
* Receive IRS refunds owed to you by law for using green
technology in your vehicle!
* Works anywhere in the world
* Enjoy incredible fuel savings
http://www.vmdirectmessage.com/gas/default.aspx
VIDEO MARKETING GETS RESUTS...AFFORDABLY!
People remember 50% of what they SEE & HEAR simultaneously, but
only 10% of what they read! You NEED video email, video on
demand, video autoresponders, and more for real success! Use it
for your website, email, whatever. It only takes a few clicks.
We provide HTML templates and top-notch email delivery. BLOW
AWAY THE COMPETITION! http://www.AttainResponse.com
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Friday, September 26, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Doing Your Interview On The Air
by Kevin Nunley
http://DrNunley.com
The number of radio and TV talk programs has exploded in recent
years. Just about every station has a talk show and many air
nothing but talk.
Be ready to do your interview. You will want to be informed and
energetic. Most interviews are short. Watch interviews on CNN
these days. They rarely last more than 60 seconds.
Breath deeply. Do a few deep knee bends. You want to be warmed
up and ready to go when you hit the microphone.
Have a sheet of questions and answers you can give the host or
producer. The host will work from your sheet. This gives you a
great shot at being asked the right questions--questions you
already know the answer to. Ever wonder how experts instantly
know an answer to a question during interviews? The expert gave
the host the questions to ask.
Use plenty of expression in your voice. Talking the way you do
in everyday life will come off as a monotone on air.
Speak crisply. Get to the point quickly.
Kevin writes YOUR one page sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Kevin writes your sales letter, web page, press release, or article
for just $149. Make your copy SELL! See http://DrNunley.com
************************************
Don't Be Sheepish About Your Fee
by Kevin Nunley
http://DrNunley.com
One of the easiest ways to increase your income is to charge a
higher fee. But stating, or even believing, that your product or
service is worth more can be a big step.
Don't think in terms of how much the product or service costs you
to produce. Think instead of how much good it does the client.
Does a customer avoid expensive dilemmas or repairs when they buy
from you. Do people remove painful problems? Do they save money
or make more money after they buy from you?
All these things can weigh in to give you plenty of reasons to
raise your price.
Make sure a customer understands the good deal she is getting.
She may not have considered all the different ways your product
or service can help her.
Next, don't be sheepish about your price. State it proudly. If
you appear even slightly doubtful you are worth as much as
you say, the customer will pick up on it and try to get you to
bring your price down.
Make your offer, state your price, then remain silent. Don't say
a word. Don't make a face. The ball is in the customer's court.
Let the customer make the next statement.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me or I'll write your ad for
just $10 more.
Double Your Gas Mileage and Save Thousands of Dollars
Are you sick and tired of rising gas prices?
Would you like to stop paying for expensive gas and help the
environment at the same time? Our do-it-yourself guide is easy to
follow with step-by-step instructions - Guaranteed to work.
* Works on cars, trucks, vans, SUV's and more.
* Can improve your vehicles fuel efficiency by up to 50-70%
* Boost performance whilst producing cleaner emissions
* Receive IRS refunds owed to you by law for using green
technology in your vehicle!
* Works anywhere in the world
* Enjoy incredible fuel savings
http://www.vmdirectmessage.com/gas/default.aspx
VIDEO MARKETING GETS RESUTS...AFFORDABLY!
People remember 50% of what they SEE & HEAR simultaneously, but
only 10% of what they read! You NEED video email, video on
demand, video autoresponders, and more for real success! Use it
for your website, email, whatever. It only takes a few clicks.
We provide HTML templates and top-notch email delivery. BLOW
AWAY THE COMPETITION! http://www.AttainResponse.com
PROFESSIONAL CLASSIFIED ADS JUST $25!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad! A nice, big 50-word ad with 24-hour
turnaround on business days. I write the ad, you use it however
you please! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, September 09, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Psychology Of a Sales Letter
by Kevin Nunley
http://DrNunley.com
Want sales letter or web site copy that gets attention and
makes the sale? Last week writer Stefene Russell
completed a set of brilliant sales letters. I asked her to
reveal some of her secrets for getting copy that pulls.
"The first trick, of course, is to write something that
catches someone's attention," Stefene says. "That's a fine
balance, because if you go too far left of center in the
pursuit of standing out from the crowd, you scare people off
(and look unprofessional to boot)."
Stefene says her biggest help in nailing the perfect selling
lines came with the book "Phrases That Sell" which is filled
with those great lines good sales letters always have.
"Those phrases, I think, work on an almost subliminal
psychological level. One or two of those phrases, and
you've got a good base to start from--from there, it's a
matter of using your own words so that the stock sales
phrases don't sound cliched."
Stefene points out the most effective thing to do is appeal to
human nature, both good and bad. "We poor humans are
vain, greedy, scared, and always looking for a quick fix--we
also like to feel good about helping our neighbor, being a
good parent, or improving ourselves," she says.
"It's what they call `secondary reinforcers' in
psychology--money, attention, and that warm glowy feeling
you get from doing the right thing are powerful human
motivators. Cater to those and you have a good chance of
selling, too."
Kevin writes YOUR one page sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
This just in from Jerry West, the Net's leading search engine
expert -- special for subscribers of this newsletter:
Finally! A step-by-step guide from the best SEO experts in
the world to help your site get more QUALIFIED FREE traffic
from Google. Don't pay the $497 list price, get it FREE by
watching the following video.
http://www.webmarketingnow.com/stomping2/
************************************
Find a Big Site's Forgotten Niche
by Kevin Nunley
http://DrNunley.com
One of the best ways to build a solid business on the
Internet is to find an audience big sites have missed.
Sure, Amazon.com has the book field about wrapped up,
but what about books for airplane pilots, books for people
who play woodwind instruments, or books for people who
like to save their money in a bank rather than invest in
bonds?
While these niche markets won't make you a billionaire,
they have thousands, sometimes hundreds of thousands, of
members who are looking for a site specifically tailored to
their interest.
One of the most successful small sites I've seen is the guy
who sells John Denver memorabilia. Not everyone is
interested in the 70s star, but those who adore him will pay
top dollar to get what this site sells. And it's NOT
something the big sites are likely to zero in on.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25!
Double Your Gas Mileage and Save Thousands of Dollars
Are you sick and tired of rising gas prices?
Would you like to stop paying for expensive gas and help the
environment at the same time? Our do-it-yourself guide is easy to
follow with step-by-step instructions - Guaranteed to work.
* Works on cars, trucks, vans, SUV's and more.
* Can improve your vehicles fuel efficiency by up to 50-70%
* Boost performance whilst producing cleaner emissions
* Receive IRS refunds owed to you by law for using green
technology in your vehicle!
* Works anywhere in the world
* Enjoy incredible fuel savings
http://www.vmdirectmessage.com/gas/default.aspx
VIDEO MARKETING GETS RESUTS...AFFORDABLY!
People remember 50% of what they SEE & HEAR simultaneously, but
only 10% of what they read! You NEED video email, video on
demand, video autoresponders, and more for real success! Use it
for your website, email, whatever. It only takes a few clicks.
We provide HTML templates and top-notch email delivery. BLOW
AWAY THE COMPETITION! http://www.AttainResponse.com
PROFESSIONAL CLASSIFIED ADS JUST $25!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad! A nice, big 50-word ad with 24-hour
turnaround on business days. I write the ad, you use it however
you please! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, September 02, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Follow-up With a Sale After The Sale
One firm purchased the names and addresses of people who
had already bought several thousand dollars worth of
services. The firm found these folks were more than ready
to purchase even more services. The list was far more
valuable than a list of interested prospects who hadn't
bought yet.
This drives home the old saying that 80 percent of your
sales will come from 20 percent of your customers. People
who have just bought are the customers who are most likely
to buy again.
Some sites have a second order page come up after a
customer has filled out the first order page. These sites
often get a second sale from someone who has just bought.
Other businesses are gathering email lists of customers who
have purchased various items. People who bought item A
get a message about a good deal on a related item. Folks
who bought service B get a message promoting an
additional related service.
Kevin writes YOUR one page sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
************************************
Get Direct Mail Addresses
by Kevin Nunley
http://DrNunley.com
Usually people get addresses for their direct mail campaigns
from list brokers. Because we North Americans are famous
for moving from one home to another, it is very hard to get
a list that is current. You've got to pay even more to get a
highly targeted list that zeros in on your best prospects.
Several people wrote to say they have found excellent
alternative places to get good direct mail lists.
One man finds associations who are willing to share their
member lists with him. He also contacts the Chamber of
Commerce in cities for lists of businesses he can sell to.
Carmin Williams says another good way to get up-to-date
addresses for direct mail marketing is through your county's
Property Appraiser's Office. "I have lived in my city my
entire life and know the areas where my prospects live. I
used a city map, circled these areas and entered the street
names in the Property Appraisers search engine," Carmen
says.
She has turned up the names and addresses of hundreds of
targeted prospects. She lives in Tampa and has even
gathered the names of the Tampa Bay Buccaneers and the
coaching staff.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25!
Double Your Gas Mileage and Save Thousands of Dollars
Are you sick and tired of rising gas prices?
Would you like to stop paying for expensive gas and help the
environment at the same time? Our do-it-yourself guide is easy to
follow with step-by-step instructions - Guaranteed to work.
* Works on cars, trucks, vans, SUV's and more.
* Can improve your vehicles fuel efficiency by up to 50-70%
* Boost performance whilst producing cleaner emissions
* Receive IRS refunds owed to you by law for using green
technology in your vehicle!
* Works anywhere in the world
* Enjoy incredible fuel savings
http://www.vmdirectmessage.com/gas/default.aspx
VIDEO MARKETING GETS RESUTS...AFFORDABLY!
People remember 50% of what they SEE & HEAR simultaneously, but
only 10% of what they read! You NEED video email, video on
demand, video autoresponders, and more for real success! Use it
for your website, email, whatever. It only takes a few clicks.
We provide HTML templates and top-notch email delivery. BLOW
AWAY THE COMPETITION! http://www.AttainResponse.com
PROFESSIONAL CLASSIFIED ADS JUST $25!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad! A nice, big 50-word ad with 24-hour
turnaround on business days. I write the ad, you use it however
you please! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
