DrNunley's Marketing Tips ezine
Tuesday, November 18, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Should Your Sales Letter Be Long or Short?
by Kevin Nunley
http://DrNunley.com
It's always a controversy. Some people like short sales letters
for email and web sites, while others like to go long.
Usually you can figure out what is best for you by doing a little
testing. Some people do fine with short copy while others only
make sales if their page is 900 words or more. If one thing
works for you, keep doing it and don't let anybody tell you
otherwise.
I have found short copy works very well for prospects who are in
a big hurry. If you have a lot of prospects who make up their
minds fast, then buy quickly on an impulse, use short copy.
Drawing your sales pitch out paragraph after paragraph will only
frustrate them and lose the sale.
For people in a hurry, get right to point. Tell them what you are
selling, how much you want for it, what the product or service
can do to improve their situation, and finally, how they can buy
it.
On the other hand, most people--something like 70%--won't buy
unless they have lots and lots of details at their fingertips.
These are the folks who buy best when they have a nice long sales
letter in front of them.
If your prospects will sit still to read three, six, even twelve
pages worth of copy, by all means give it to them. Anyone who
reads that many pages will want to order, even if it is to ensure
they didn't waste their time reading.
Kevin writes YOUR sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Kevin Recommends:
Are you a teacher or school administrator who wants to
start your own business on the side or for retirement?
Here's a new book written just for you:
"The Successful Educator's Guide to Earning Extra Income --
How to use your talents, skills, and intelligence to make
money in the time outside your school day"
http://www.brains.org/teacherincome/
I wrote this book earlier this year with my wife, who
is a long-time educator.
************************************
Work Hard and Long to Get Rich Quick
by Kevin Nunley
http://DrNunley.com
People often ask me, "Hey, does ANYONE make money from those get
rich quick programs?" Now keep in mind they're lumping
everything from illegal pyramid schemes to reputable network
marketing and affiliate programs all into one confused pot.
My experience is that programs you can work on your own are just
like any other business. You have to work hard and be prepared
to fail a few times before you succeed.
The majority of people who try these programs don't do much after
they sign up. They get the thrill of seeing their free web site,
reading through the initial sales pitch, maybe even getting on a
call with a mentor--then they put the whole thing on a back
burner and drop out a few months later.
Others make a serious effort. Those who are organized and
determined often earn a respectable part-time income after the
first year.
A few, usually those who have worked similar programs for several
years and show some real talent at it, make the big bucks.
The bottom line is: Work long and hard to get rich quick. If you
go in knowing that's the way it's going to be, you'll stand a
much better chance of reaching your goal.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me or I'll write your ad for
just $10 more.
FREE REPORT - "10 Secrets To Starting a Business -- Even in a
Recession!" I show YOU how to build your own local EMPIRE and be
PROFITABLE almost immediately! HUGE INCOME your first year. Be
set up in weeks, not months. Learn the ONE BIG SECRET that made
Dominoes Pizza a worldwide success .. and much more in my
completely FREE REPORT - GET IT NOW!
http://www.on2url.com/app/adtrack.asp?MerchantID=44721&AdID=414291
How to Build YOUR List
Get a free trial membership, and we will have your
list building in 24 hours or less. Step-by-step video
tutorials make everything clear and simple.
Kick things into high gear when you visit
http://classified2.listbuilding.com/gold
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! They can also create ALL the graphics for your site
including banners.
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, November 11, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Keep Getting the Same Question?
by Kevin Nunley
http://DrNunley.com
One of the best gifts your customers can give you just happens
to among the most annoying. From time to time you will notice
customer after customer asks the same question.
This happened to me when just about everyone who inquired
about my press release service wanted to know if they could
approve the release before it was sent to thousands of media.
Soon after that a new web page paragraph in bold red letters
proclaimed, "We send your release to you for your approval BEFORE it
goes to media." Sales jumped.
Watch for recurring questions. It's a sign there is an important
customer concern that isn't being covered in your marketing
and sales materials. Correcting the oversight can give you an
immediate boost.
Kevin writes YOUR one page sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Kevin Recommends:
Worried that your business opportunity may go out of business?
Here's a major company that is DEBT FREE and consistently earning
millions even during a recession. Check out
http://www.MyWeeklyCalls.net/XtraCheck for more info and a FREE
ebook on how to profit in a solid home business.
************************************
There's a Woman Behind Male Purchases
by Kevin Nunley
http://DrNunley.com
When you want to sell more male-oriented products or
services, try pointing your marketing at women.
Women place or influence 80% of all new car, truck,
and van purchases (which makes you wonder why so many
auto dealerships treat women like they don't know much about
cars).
Women are responsible for almost 70% of all home computer
sales and take care of over half of all investment decisions.
Now here's a shocker (or maybe not). Women are behind
almost half of the purchases for men's wear products.
No wonder that traditional media has always charged the
highest ad rates for stations, publications, and programs that
reached predominantly female audiences.
No wonder the Net didn't really start to soar until last year
when huge numbers of women started using the Web.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me or I'll write your ad for
just $10 more.
How to Build YOUR List
Get a free trial membership, and we will have your
list building in 24 hours or less. Step-by-step video
tutorials make everything clear and simple.
Kick things into high gear when you visit
http://classified2.listbuilding.com/gold
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Wednesday, November 05, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Produce Your Own TV Commercial
by Kevin Nunley
http://DrNunley.com
Most TV commercials are pricey. A simple TV ad package in
prime time or in the late night news can run into the tens
of thousands of dollars. Get less expensive ads at off-
prime times and on popular cable channels.
One major expense of doing a TV ad campaign is getting your
commercial produced. It's not unusual for network TV spots
to cost $250,000 just for the production.
Your local TV spots don't have to be nearly so expensive.
If you follow some simple guidelines, your production will
flow quickly keeping per-hour costs down.
Keep costs down by having a professional announcer talk
about your business over moving and still shots of your
store, product, or service. This kind of production
doesn't require microphones, often one of the most time
consuming aspects of TV production. Get a local radio
personality to do the voiceover. Most charge $60 to $100
for this service.
Shooting outdoors is always much faster and less involved
than doing indoor shots where everything from lighting to
the set has to be carefully staged.
Using actors generally requires a bigger, more expensive
production. You can include a short segment with a spokesperson
and get much the same effect at lower cost.
Kevin writes YOUR one page sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Recipe For a LONG Sales Letter
by Kevin Nunley
http://DrNunley.com
Long sales letters, 12 pages for regular mail and up to 25
pages for web sites, are very popular right now.
And for good reason. Sales letters do best when they wind
up in the hands of REALLY interested prospects. The person
who is on the verge of buying from you wants all the
information they can get. A long letter packed with
details is often just the thing they need to motivate a
purchase.
Here's a simple recipe for writing your long letter:
1. Start by describing a BIG problem the reader has (if you
sell tires, a blowout that leaves the family stranded,
etc.)
2. Make the problem sound worse. Show what life could be
like if the reader doesn't solve the problem. Show her all
the possible pitfalls she could face.
3. Next describe how wonderful life will be if the reader
follows your advice to buy your product or service.
Connect your features with the benefits they will bring.
4. Now step back and let a few of your satisfied customers
talk. Include three to six glowing testimonials. Be sure
to include the customer's name, city, and business if
appropriate. This makes them seem more real.
5. Return to your product or service and describe more ways
it can benefit the customer. Take time to paint a scenario
for each of the features and benefits.
6. Now pile on the bonuses.
7. Finally, go for the sale. Ask the reader to buy now!
Include a time limit for a special low price.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me or I'll write your ad for
just $10 more.
How to Build YOUR List
Get a free trial membership, and we will have your
list building in 24 hours or less. Step-by-step video
tutorials make everything clear and simple.
Kick things into high gear when you visit
http://classified2.listbuilding.com/gold
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
