DrNunley's Marketing Tips ezine
Tuesday, December 30, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Tips For Telephone Selling
by Kevin Nunley
http://DrNunley.com
The Internet revolution has only increased the need for telephone
marketing. Many of the largest e-commerce sites ask for your
phone number, then have a room of expert telephone sales reps call
you for the big pitch.
Why? Telephone selling works. Here are some simple tips that will
boost your effectiveness on the phone.
**Try to go directly to the person who can authorize a purchase for
your product or service.
**When you get the decision maker on the line, jump into a concise
statement of the main benefit you can bring her. "We have a new
process that can save you 20% on production costs."
**Prospects appreciate courtesy. Begin by asking if it is a good
time to talk. If not, ask the prospect when you can call back. Have
several dates and times ready for suggestion.
**Jot down a few notes before making your call, then use your
talking points to keep your pitch on track. Take a few notes
immediately after the call so you can remember exactly what was
said when it comes time to call again.
**Don't wait too long to ask for the sale.
**Offer to send more information via mail, email, or direct them to
your website.
Kevin writes YOUR sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
IMPORTANT! I've just dropped my prices by half at
http://DrNunley.com
Prices for copywriting have been rolled back to where
there were in 1998. I've talked to so many customers
who are having a hard time in this economy that cheaper
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Now YOU can get top-notch professional writing at an
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************************************
Use YOU
by Kevin Nunley
http://DrNunley.com
You often hear that the word "FREE" is the most powerful word in
marketing. That is not entirely true. Yes, FREE gets attention, but
there is an even more powerful word that professional copywriters
use non-stop.
Use "YOU." Hokey as it may seem, using "YOU" a lot pulls the
reader into your copy. For example: You can earn big bucks when
you use this strategy.
The goal of most good ad or sales copy is to make the reader,
listener, or viewer feel like you are talking directly to them. People
love to hear about themselves. "YOU" lets people know the
information you are giving them is for their benefit.
Can you use "YOU" too much? One top writer told me not to
worry about it. "People don't seem to notice lots of YOU's in the
copy. It all blends together naturally for them."
Sure enough, look at any well-written bit of sales copy and you will
see "YOU" used over and over again, sometimes several times in a
single sentence.
Until someone points it out to you, you never notice how much you
see YOU!
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
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50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! They can also create ALL the graphics for your site
including banners.
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
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********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Monday, December 22, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Neighborhood Newspaper Ads
by Kevin Nunley
http://DrNunley.com
It used to be that a small business' best low-cost advertising bet
was radio. Radio is still quite affordable in many communities, but
ad rates have gone through the roof in many others.
This leaves lots of small businesses with nowhere to go for local
advertising. Fortunately, America's oldest form of mass media is
coming to the rescue. Many cities are seeing a big return of
neighborhood newspapers.
Small neighborhood papers focus on a particular part of town.
They carry news on events within a few mile radius of their readers.
Neighborhood papers also work hard to appeal to businesses in
their immediate area.
One consumer told me she pays closer attention to ads in her
neighborhood paper. "I know they're all a very short drive away.
The big daily paper is advertising stores that are an hour or more
away," she said.
Neighborhood papers not only feature far lower rates than larger
papers, they let you tightly focus on a particular part of town.
Specific neighborhoods feature specific income levels and lifestyles.
This helps you target your ads more than you can with other kinds
of local advertising.
Kevin writes YOUR sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Team Up With Internet Advertisers
by Kevin Nunley
http://DrNunley.com
Internet advertising tends to be cheap, but it can take quite a bundle
to keep your messages consistently in front of a lot of prospects.
Buying audience for your website is almost always an expensive
proposition.
One way to stretch your reach on the Internet is to team up with
other businesses that are reaching a lot of prospects with
advertising. Have them include your ad, banner, link, or (even
better) article on their website or in their advertising.
Watch for web-based businesses that advertise frequently in top
ezines, in card decks, on TV, and in magazines. Get mentioned on
their site and harvest some of the benefit of their aggressive ad
campaign.
You are more likely to receive cooperation from businesses that
have clients similar to yours. Show the business how you offer a
valuable product or service their customers will appreciate.
Including you on their site must be a benefit for them.
Many intense Internet advertisers are looking for ways to defray
their marketing expenses. Offer to pay a portion of the cost in
exchange for being included in ads and on their site.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me or I'll write your ad for
just $10 more.
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! They can also create ALL the graphics for your site
including banners.
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Wednesday, December 10, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
The World's Most Persuasive Words
by Kevin Nunley
http://DrNunley.com
Are you writing a sales letter, an ad, web site copy, or a script
for telephone sales? Make sure you use the right words.
Scientists have studied which words are the most persuasive.
They are:
you
money
save
results
health
easy
safety
love
secrets
guarantee
proven
discovery
Notice how often you see professionally written ads that string
several of those words together: "You'll love how you save money
using our proven secrets to guarantee results."
Other words that work like magic are free, yes!, and fast. Good
sales copy uses these words all the time. It's no wonder some
people have their sp^m filters set to weed them out. Still,
these words are so powerful I wouldn't let my ads be caught
without them.
Kevin writes YOUR sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Throw Caution to the Wind
by Kevin Nunley
http://DrNunley.com
Ever buy something only to find out you can't use it, can't
return it, and are stuck paying for it? That's a fear that often
underlies our purchases. You can bet the doubt of "not being able
to use it" follows your customers around as well.
When a prospect thinks about buying from you, then backs away
without making a purchase, the doubt factor is often the reason.
Your sales efforts and marketing materials can put doubts to
rest.
* Offer a money-back satisfaction guarantee. This is much easier
to do with products than when selling services. If customers can
return the product in resellable condition, offer them a healthy
money-back guarantee: two weeks, one month, one year. You'll get
few returns, but almost every customer will be put at ease by
your "no risk" policy.
* Give prospects a free sample or trial period. Let them try
your product or service to make sure they can use it. Often just
knowing the trial is available will make customers more
comfortable placing an order.
* Provide a demonstration. I often give people a few tips on how
to improve their web site or sales copy. This gives them a quick
demonstration of what I can do for them. Many soon return to
place an order.
* Offer to fix the product or service if problems arise. This is
especially important if you sell something that is widely thought
to have a lot of problems. In the end you may end up making more
money from providing the repair service than from selling the
original item.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me or I'll write your ad for
just $10 more.
FREE REPORT - "10 Secrets To Starting a Business -- Even in a
Recession!" I show YOU how to build your own local EMPIRE and be
PROFITABLE almost immediately! HUGE INCOME your first year. Be
set up in weeks, not months. Learn the ONE BIG SECRET that made
Dominoes Pizza a worldwide success .. and much more in my
completely FREE REPORT - GET IT NOW!
http://www.on2url.com/app/adtrack.asp?MerchantID=44721&AdID=414291
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! They can also create ALL the graphics for your site
including banners.
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, December 02, 2008
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
How To Call Radio Talk Shows
by Kevin Nunley
http://DrNunley.com
Just about every city has several radio talk shows. Many feature
programs covering all kinds of community and business issues.
Get on these shows from time to time and thousands of people will
know about you. You might even be able to slip in your business
name so the audience knows where to find you (but don't be
blatant about it.)
Write down the call-in numbers of several shows. Keep them next
to the phone so you can call in a flash when you hear an
opportunity.
Listen to the show to figure out what the main topic is. You
won't want get on the air with your comment about local business
if the host is talking about the Middle East.
Call at the beginning of the show. It is easier to get on the
air then. As the show goes on, more listeners will become
interested and the number of people calling will increase.
Get right to the point. Tell the producer what you want to say
on the air. When the host answers, tell her you enjoy the show
and make your point quickly. If the show has a guest, ask a
question after you make your brief comment.
Don't give up. You may not get on half the time, but persistence
will eventually make you a well-known caller.
Kevin writes YOUR sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Kevin Recommends:
Are you a teacher or school administrator who wants to
start your own business on the side or for retirement?
Here's a new book written just for you:
"The Successful Educator's Guide to Earning Extra Income --
How to use your talents, skills, and intelligence to make
money in the time outside your school day"
http://www.brains.org/teacherincome/
I wrote this book earlier this year with my wife, who
is a long-time educator.
************************************
Explore The Hunger
by Kevin Nunley
http://DrNunley.com
You've heard the advice sell the sizzle not the steak? Kent
Schrader says to take it a step further.
"Don't sell the steak. Don't even sell the sizzle. Explore
the HUNGER! " Kent says. Find where the customer is
hurting and solve that hurt.
Kent illustrates it like this: "If someone calls me at 3:00 in
the morning to tell me that because I am such a good friend,
they are giving me FOUR new tires, and they are letting me
know the tires are now in my driveway, I'd probably say
'thanks' but then I'd be thinking, 'why the heck did he call
at 3:00 am' before drifting back to sleep."
"On the other hand, if the same friend called me to say he
just drove by and saw someone taking ONE of the tires off
my car, I'd probably thank him profusely, leap out of bed,
and run to the window before calling the police."
Most folks are motivated a lot more by a pressing problem
or fear of loss than by the chance for gain. Make your
marketing explore the customer's frustration and pain.
Have your product or service be the cure.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me or I'll write your ad for
just $10 more.
FREE REPORT - "10 Secrets To Starting a Business -- Even in a
Recession!" I show YOU how to build your own local EMPIRE and be
PROFITABLE almost immediately! HUGE INCOME your first year. Be
set up in weeks, not months. Learn the ONE BIG SECRET that made
Dominoes Pizza a worldwide success .. and much more in my
completely FREE REPORT - GET IT NOW!
http://www.on2url.com/app/adtrack.asp?MerchantID=44721&AdID=414291
How to Build YOUR List
Get a free trial membership, and we will have your
list building in 24 hours or less. Step-by-step video
tutorials make everything clear and simple.
Kick things into high gear when you visit
http://classified2.listbuilding.com/gold
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! They can also create ALL the graphics for your site
including banners.
GET PAID TO TAKE EASY SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
