DrNunley's Marketing Tips ezine
Tuesday, May 26, 2009
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Let Old Customers Bring New Business
By Kevin Nunley
http://DrNunley.com
We all know it's not easy luring in new customers. So what can
we do? Simply get your existing customers to buy from you again.
So how do you keep old customers coming back? Try offering the
service or product they have bought before, but this time with an
added incentive. You could not only design the web site, but also
promote it free for the first month.
You could also offer them an additional product or service that
compliments the one they already purchased. Try offering a
companion book, or a newsletter subscription on the same topic.
Each time you add a new product to your line, blast out
another email or direct mail campaign to your customer base
announcing your addition. Offer special pricing incentives to
show you appreciate past customers, calling it a "special thank
you for your business."
Kevin writes YOUR sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
DRNUNLEY RECOMMENDS: Need great website design at very low cost?
An old friend of mine recently started a web design business. Jon
worked in the computer industry for decades. Then last year left
to study up on web design and start his own design business. Right
now he's offering web design at very low cost. Just what YOU need
to start your new business or spiff up your existing site.
Email me at DrNunley.com and I'll give you Jon's contact info.
************************************
How To Get Testimonials
by Kevin Nunley
http://DrNunley.com
The most effective advertising strategy ever is to put
testimonials all over your marketing. The good comments
customers give you are worth their weight in gold.
All of us see so much advertising that we tend not to believe
much of it. If I say my press releases are great, not many
people are going to be impressed about it. However, if a
customer says Fox News showed up at her building and did
a full report on their products after receiving my release, a
lot of people will take note and remember what the
customer said.
But how do you get testimonials when you're first starting
out and don't yet have any customers? Get comments from
friends and people in your business. Very few customers (if
any) will notice the difference. In fact, a comment on your
pristine autoresponders from a known expert at
autoresponders.com might do more than anything to
convince prospects you've got quality goods.
Very few people will turn you down when you ask if you
can put their words on your marketing materials. Most are
flattered.
You can sweeten the offer by including their name, city, and
web site address along with the testimonial. Not only does
this help promote your customer, but people are more likely
to believe a testimonial is genuine if it carries the name and
location of the person who said it.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. This company ALWAYS does well in recessions.
I've been a member since 1998: http://drnunley.com/bizop.htm
THERE'S BIG MONEY in Social Marketing -- Twitter, Facebook, and
more are all the rage. But ONLY NOW is there a way to EASILY
LEARN HOW TO EARN CASH using cutting-edge social networking. We
give you the easy-to-use tools and training you need to make a
MOUNTAIN OF CASH in this Next Wave of Online PROFITS! Get it ALL
HERE: http://www.ViralProfitStreams.com
LEARN HOW NUTRITION conquered MS and Epilepsy in mere weeks.
Author Gina Kopera takes you through her amazing experience of
being diagnosed with MS, going blind, suffering excruciating
pain, loss of muscle control -- then FULLY RECOVERING using an
innovative NUTRITION PLAN. Download your FREE preview of the
ebook here: http://www.GinasCorner.com/ebook.html
HELP OTHERS while GETTING RICH! New Global Cash Gifting program
lets you earn fabulous Residual Income while helping others in
need. Work with the industry's TOP PROS, expert marketing team
promotes for you, includes automatic call system that delivers
non-stop leads. See the most talked-about PROFESSIONAL GIFTING
SYSTEM in History: http://SuccessAndKindness.com
UNSURE ABOUT YOUR JOB? LOOKING FOR EXTRA CASH OR A BACKUP PLAN?
Start your business for as little as $39! Natural/organic cosmetics
and skin care. We've just partnered with another firm to also offer
jewelry, products for the home,and much more. Making this A REAL
GROUND FLOOR OPPORTUNITY. Sign up now BEFORE the big announcement for
the greatest potential! Women still want to look beautiful! NOW is
the time to join and build your own team!
http://www.CreatedNatural.net/meredith
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Wednesday, May 13, 2009
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
One of These Things is Not Like the Others
By Kevin Nunley
http://www.drnunley.com
Did you know you learned the most important lesson you'll ever
learn about marketing when you were just a little boy or girl,
sitting in front of the television watching a giant yellow bird?
That's right. Big Bird taught you the same lesson you'd learn in
a college marketing course.
Can you think what it is? We learned so many lessons from Sesame
Street, it's hard to pick out the most important one. The lesson
I'm talking about is "One of these things is not like the
others." Big Bird taught us at an early age to look for patterns
and single out the unusual. And guess what? We all do it.
Everyone looks for the product that stands out from the others.
No matter how unique your product may be, it won't sell unless
you are able to let consumers know why the should take notice of
yours over all the hundreds or thousands of look-alikes.
To find the edge that differentiates your product or service from
the competition, try compiling a list of competitors' marketing
taglines and key messages. Group together the similar messages.
Now, find alternative market positions that may have been ignored
or missed by the competition.
Remember, even if your products are similar in every respect,
they don't have to sound that way in your marketing. Find
something new to say while your competitors are busy jumping on
each other's bandwagons.
Kevin writes YOUR sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Make Sure Your Web Site Is Right Before You Advertise
by Kevin Nunley
http://DrNunley.com
Recently a customer spent a pretty hefty sum of money to
promote his web site. I knew something was wrong when
he contacted me three weeks later saying he hadn't sold a
single product.
His site looked good. A professional designer had given it a
great look with slick graphics. Unfortunately, when I went
in search of the product he was advertising it took five or
six clicks to find it.
Here is what happened to prospects and why the site wasn't
selling anything:
1. The prospect sees the ad.
2. She clicks to the site.
3. She is greeted with a doorway page.
4. When she finds the link at the bottom of the doorway
page she is taken to a home page with very little information
on it.
5. If she clicks on the "home" link she gets the doorway
page again.
6. If she clicks on the "about us" link she gets the home
page she is already on.
7. One more click and she might find the product page with
the item she came looking for.
How many customers will look through page after page to
find the product or service you advertised? Not many.
Click rates go down dramatically after the first page.
Hardly anyone will click three levels deep.
Moral of the story: have your opening web page clearly
promote whatever you are advertising. Otherwise, your ad
dollars may be wasted.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
THERE'S BIG MONEY in Social Marketing -- Twitter, Facebook, and
more are all the rage. But ONLY NOW is there a way to EASILY
LEARN HOW TO EARN CASH using cutting-edge social networking. We
give you the easy-to-use tools and training you need to make a
MOUNTAIN OF CASH in this Next Wave of Online PROFITS! Get it ALL
HERE: http://www.ViralProfitStreams.com
LEARN HOW NUTRITION conquered MS and Epilepsy in mere weeks.
Author Gina Kopera takes you through her amazing experience of
being diagnosed with MS, going blind, suffering excruciating
pain, loss of muscle control -- then FULLY RECOVERING using an
innovative NUTRITION PLAN. Download your FREE preview of the
ebook here: http://www.GinasCorner.com/ebook.html
HELP OTHERS while GETTING RICH! New Global Cash Gifting program
lets you earn fabulous Residual Income while helping others in
need. Work with the industry's TOP PROS, expert marketing team
promotes for you, includes automatic call system that delivers
non-stop leads. See the most talked-about PROFESSIONAL GIFTING
SYSTEM in History: http://SuccessAndKindness.com
UNSURE ABOUT YOUR JOB? LOOKING FOR EXTRA CASH OR A BACKUP PLAN?
Start your business for as little as $39! Natural/organic cosmetics
and skin care. We've just partnered with another firm to also offer
jewelry, products for the home,and much more. Making this A REAL
GROUND FLOOR OPPORTUNITY. Sign up now BEFORE the big announcement for
the greatest potential! Women still want to look beautiful! NOW is
the time to join and build your own team!
http://www.CreatedNatural.net/meredith
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Wednesday, May 06, 2009
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Help Prospects Get Organized
by Kevin Nunley
http://DrNunley.com
Sometimes you get a prospect who seems interested in what
you are selling, but they disappear without making a
purchase.
I used to think these prospects didn't like the price, or
didn't really need the product, or maybe my sales method
turned them off. Now I know better. Many simply can't
get organized, can't clear the time to figure out what they
want to buy, or can't remember which business had what
they were looking at.
You can increase sales by helping prospects get organized.
Keep a list of people who have shown an interest in what
you sell (checking back through old phone messages or
email replies is great for this). Contact them again one day
later, one week later, even one month later.
Some top sales people keep notes after each contact with a
prospect. This gives them super organization they can use
to help the prospect get organized.
If the prospect is hedging, try to find out why. Is there a problem
standing in their way you can help them remove?
Many long-term customers stay with a company because the
representative helps take the work out of being organized.
Kevin writes YOUR sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Brand Name Awareness Builds Sales
by Kevin Nunley
http://DrNunley.com
The one thing that comes closest to a free ride in business is
brand name awareness. When people know your name,
they will buy from you.
Over and over when people are asked why they purchased
from a particular company, the answer is "I've heard of
them." Local and state politics prove this better than
anything. Jesse James was elected Treasurer of Texas
every term for 40 years. Incumbents win their elections
overwhelmingly because people know their names.
Strive to get your company or product name in front of
people consistently. One ad may get their attention. Three
ads over weeks may hold their attention. Stop then and
people will soon forget about you.
Ever heard of Cadabra Books? That was Amazon.com's
name their first year, before their brand was seared into our
minds.
Find a way to get your name out there month after month
until your brand is second nature to your best prospects.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
THERE'S BIG MONEY in Social Marketing -- Twitter, Facebook, and
more are all the rage. But ONLY NOW is there a way to EASILY
LEARN HOW TO EARN CASH using cutting-edge social networking. We
give you the easy-to-use tools and training you need to make a
MOUNTAIN OF CASH in this Next Wave of Online PROFITS! Get it ALL
HERE: http://www.ViralProfitStreams.com
LEARN HOW NUTRITION conquered MS and Epilepsy in mere weeks.
Author Gina Kopera takes you through her amazing experience of
being diagnosed with MS, going blind, suffering excruciating
pain, loss of muscle control -- then FULLY RECOVERING using an
innovative NUTRITION PLAN. Download your FREE preview of the
ebook here: http://www.GinasCorner.com/ebook.html
HELP OTHERS while GETTING RICH! New Global Cash Gifting program
lets you earn fabulous Residual Income while helping others in
need. Work with the industry's TOP PROS, expert marketing team
promotes for you, includes automatic call system that delivers
non-stop leads. See the most talked-about PROFESSIONAL GIFTING
SYSTEM in History: http://SuccessAndKindness.com
UNSURE ABOUT YOUR JOB? LOOKING FOR EXTRA CASH OR A BACKUP PLAN?
Start your business for as little as $39! Natural/organic cosmetics
and skin care. We've just partnered with another firm to also offer
jewelry, products for the home,and much more. Making this A REAL
GROUND FLOOR OPPORTUNITY. Sign up now BEFORE the big announcement for
the greatest potential! Women still want to look beautiful! NOW is
the time to join and build your own team!
http://www.CreatedNatural.net/meredith
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
