DrNunley's Marketing Tips ezine
Tuesday, August 25, 2009
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
There's a Woman Behind Male Purchases
by Kevin Nunley
http://DrNunley.com
When you want to sell more male-oriented products or
services, try pointing your marketing at women.
Women place or influence 80% of all new car, truck,
and van purchases (which makes you wonder why so many
auto dealerships treat women like they don't know much about
cars).
Women are responsible for almost 70% of all home computer
sales and take care of over half of all investment decisions.
Now here's a shocker (or maybe not). Women are behind
almost half of the purchases for men's wear products.
No wonder that traditional media has always charged the
highest ad rates for stations, publications, and programs that
reached predominantly female audiences.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
Get Co-Op Money To Pay For Marketing
by Kevin Nunley
http://DrNunley.com
If you sell brand-name items or services of any kind, ask
your suppliers about getting co-op ad money.
Many companies will pay you a fee if you include their
name, logo, or promotional line in your advertising. Ad agencies
are notorious for not telling you about co-op and media reps
frequently never get around to it.
Make it your business to ask your suppliers about their co-op
ad programs. Some businesses cleverly include several
co-op names and logos in their ads. As a results, many have half
of their marketing costs paid by their suppliers.
There is an additional benefit to going after co-op ad money.
Since most co-op programs are run by big manufacturers,
you end up mentioning lots of big names in your advertising.
This gives your business more credibility making your look bigger
and more established.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
BECOME A HIGHLY-PAID INDEPENDENT CONSULTANT. Gain freedom, respect
and good money. Never give anyone your advice again … sell it to
them for what your information is truly worth! Discover insider
secrets from the experts. For our FREE report,
go to http://www.BecomeaConsultant101.com/drnunley
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. This company ALWAYS does well in recessions.
I've been a member since 1998: http://drnunley.com/bizop.htm
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, August 18, 2009
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Offer a Personal Explanation
by Kevin Nunley
http://DrNunley.com
The biggest reason people don't buy is they don't
understand enough about what you're selling. One way to
get passed this hurdle, ESPECIALLY for expensive
products or services, is to provide a one-on-one info session
with the prospect.
Invite prospects to come in for a one hour, no pressure, no
purchase expected information session. Sit down with
them, listen to all their concerns, answer each one taking as
much time as needed.
Not every prospect will be willing to commit the time. Not
all will trust you aren't going to put them over a barrel (like
those free weekend condo guys who won't leave you alone
about purchasing a timeshare.)
On the other hand, getting to the bottom of all your
prospect's concerns and questions right from the start can
vastly reduce the time it takes to get a sale and ultimately
increase the number or sales you make.
Just as important, people who are willing to spend
one-on-one time with us, who know a subject and are ready
to share their knowledge, are the people we trust and
admire most.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
How to Respond to a Question
by Kevin Nunley
http://DrNunley.com
You're on the phone with a customer. She asks a question.
How do you respond? Being a good listener as well as
being good at answering questions is a key part of selling.
Many of us take too long to answer the question. Or in the
process of answering, we feel like we're losing ground with
the customer. We start to make excuses, cave in with a
lower price, or over extend by offering to add more at no
charge.
When a customer or prospect asks a question:
* Listen closely. Try not to think of your response until
you've heard the entire question.
* Pause a second to organize your thoughts. You aren't a
politician. Pausing before you speak isn't considered a sign
of indecision. The customer will feel you're taking the
trouble to come up with a response customized to their
particular situation.
* Repeat the customer's question.
* Give an answer that provides one point. Some marketers
like to include a hint that leads to a second point that can be
brought up a moment later.
* Stop there. Don't say another word. Let the customer
reply. This is especially true if you ask for the sale or give
your price. The next person who speaks loses the
negotiation.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. This company ALWAYS does well in recessions.
I've been a member since 1998: http://drnunley.com/bizop.htm
BUY HOUSES FOR JUST $600! Yes, YOU can buy a home FREE AND CLEAR
for under $1,000. I show YOU HOW! Now if you're thinking you
could buy several homes, then SELL them for SIX FIGURES in
profits -- you're exactly right. Get my FREE information that
shows how you can make your first MILLION in real estate in 90
days or less. Anyone can do it!
http://www.EasyForeclosureStrategies.com
STOP TAKING PILLS! New NUTRIENT SPRAYS are easier to take,
more effective and go to work faster. Our Nutrient Sprays
are "PURE" with none of the fillers or binders you find in
pills. COSTS LESS than pills or capsules. You SAVE MONEY and
get more NUTRIENTS with our NEW SPECIAL NUTRIENT SPRAYS.
You owe it to your health!
SEE THEM NOW! http://journeyclose.alivemax.com
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, August 04, 2009
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Produce Your Own TV Commercial
by Kevin Nunley
http://DrNunley.com
Most TV commercials are pricey. A simple TV ad package in
prime time or in the late night news can run into the tens
of thousands of dollars. Get less expensive ads at off-
prime times and on popular cable channels.
One major expense of doing a TV ad campaign is getting your
commercial produced. It's not unusual for network TV spots
to cost $250,000 just for the production.
Your local TV spots don't have to be nearly so expensive.
If you follow some simple guidelines, your production will
flow quickly keeping per-hour costs down.
Keep costs down by having a professional announcer talk
about your business over moving and still shots of your
store, product, or service. This kind of production
doesn't require microphones, often one of the most time
consuming aspects of TV production. Get a local radio
personality to do the voiceover. Most charge $60 to $100
for this service.
Shooting outdoors is always much faster and less involved
than doing indoor shots where everything from lighting to
the set has to be carefully staged.
Using actors generally requires a bigger, more expensive
production. You can include a short segment with a spokesperson
and get much the same effect at lower cost.
Kevin writes YOUR sales letter, article, press release,
or web site copy. See http://DrNunley.com
************************************
Recipe For a LONG Sales Letter
by Kevin Nunley
http://DrNunley.com
Long sales letters, 12 pages for regular mail and up to 25
pages for web sites, are very popular right now.
And for good reason. Sales letters do best when they wind
up in the hands of REALLY interested prospects. The person
who is on the verge of buying from you wants all the
information they can get. A long letter packed with
details is often just the thing they need to motivate a
purchase.
Here's a simple recipe for writing your long letter:
1. Start by describing a BIG problem the reader has (if you
sell tires, a blowout that leaves the family stranded,
etc.)
2. Make the problem sound worse. Show what life could be
like if the reader doesn't solve the problem. Show her all
the possible pitfalls she could face.
3. Next describe how wonderful life will be if the reader
follows your advice to buy your product or service.
Connect your features with the benefits they will bring.
4. Now step back and let a few of your satisfied customers
talk. Include three to six glowing testimonials. Be sure
to include the customer's name, city, and business if
appropriate. This makes them seem more real.
5. Return to your product or service and describe more ways
it can benefit the customer. Take time to paint a scenario
for each of the features and benefits.
6. Now pile on the bonuses.
7. Finally, go for the sale. Ask the reader to buy now!
Include a time limit for a special low price.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. This company ALWAYS does well in recessions.
I've been a member since 1998: http://drnunley.com/bizop.htm
BUY HOUSES FOR JUST $600! Yes, YOU can buy a home FREE AND CLEAR
for under $1,000. I show YOU HOW! Now if you're thinking you
could buy several homes, then SELL them for SIX FIGURES in
profits -- you're exactly right. Get my FREE information that
shows how you can make your first MILLION in real estate in 90
days or less. Anyone can do it!
http://www.EasyForeclosureStrategies.com
STOP TAKING PILLS! New NUTRIENT SPRAYS are easier to take,
more effective and go to work faster. Our Nutrient Sprays
are "PURE" with none of the fillers or binders you find in
pills. COSTS LESS than pills or capsules. You SAVE MONEY and
get more NUTRIENTS with our NEW SPECIAL NUTRIENT SPRAYS.
You owe it to your health!
SEE THEM NOW! http://journeyclose.alivemax.com
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
