DrNunley's Marketing Tips ezine
Tuesday, October 20, 2009
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
How to Get Past the Receptionist
by Kevin Nunley
http://DrNunley.com
Recently I heard from a woman who wanted to know how to get the
word out about her company without spending a ton of money. I
advised her to try using a direct mail letter, a classic way of
reaching a targeted group of people. She replied that she had
tried that, but was having difficulty getting past the
receptionists to the actual persons in charge. "The secretary
sends our letters straight to the trash and the manager never
sees them," she said.
Next I told her to try a combined letter and phone call. Send the
letter, then call the next week. Or call and say you're sending a
letter. The important thing is to keep trying.
She replied they had tried that, too. The phone calls never got
passed the receptionist.
Hmmm. These guys are tough, I said. In these situations go to the
next step. Put ads in the trade publications those managers read.
Once they know your name and benefits, it could be easier to get
past the front desk. Also, consider appearing on radio talk shows
as an expert guest. Or you could create an event and invite the
managers you are trying to reach.
Following these three steps often help you get past gatekeepers
and to the person who can approve a purchase.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
DRNUNLEY RECOMMENDS: Need great website design at very low cost?
An old friend of mine recently started a web design business. Jon
worked in the computer industry for decades. Then last year left
to study up on web design and start his own design business. Right
now he's offering web design at very low cost. Just what YOU need
to start your new business or spiff up your existing site.
Email me at DrNunley.com and I'll give you Jon's contact info.
************************************
Can't Think of What to Write? Pick a Word
by Kevin Nunley
http://DrNunley.com
Sometimes the most difficult part of writing is just getting
started. What might help? Pick a word or idea and begin "talking
on paper."
All you need to do is let go and let your thoughts take you where
they want to go. It does not really matter where you start; all
that matters is that you did start!
Put your pen on paper and start writing anything that comes to
mind. Don't let your critical voice take over. You're not allowed
to change anything, just write the first thing you think of.
Think of a blind date. It will probably be awkward, but you will
find SOMETHING to talk about. Writing is exactly the same.
I find that once you get started, the words start to help you.
The page will create its own rules helping you to know what to
write next.
Remember that good writing begins with a single word.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
Unique Hands-FREE LIGHT attaches to the back of your hand. 100%
water proof. Used widely by divers, campers, search and rescue,
bikers, and anyone who needs a light without having to use a hand
to hold it. The MP-1 Hands-FREE WATERPROOF LIGHT was designed by
an engineer/diver to illuminate flawlessly in the toughest of
conditions. GET YOURS: http://www.HandsFreeLights.com
BECOME A HIGHLY-PAID INDEPENDENT CONSULTANT. Gain freedom, respect
and good money. Never give anyone your advice again … sell it to
them for what your information is truly worth! Discover insider
secrets from the experts. For our FREE report,
go to http://www.BecomeaConsultant101.com/drnunley
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. This company ALWAYS does well in recessions.
I've been a member since 1998: http://drnunley.com/bizop.htm
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, October 13, 2009
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Direct Mail Copy That Sells!
by Kevin Nunley
http://DrNunley.com
There are a few ways to write direct mail copy that will create
more response. Through trying these techniques, your copy will be
more interesting, better read, and more effective in getting
sales.
Boasting takes a great deal of skill, but can dramatically help
increase response. If you feel confident as a writer, try this
method. Brag a little. Some of the most successful entrepreneurs
use this method. A few post their bank statement online. Make
sure that after you boast about your abilities you quickly turn
the focus to how you can help the reader.
Address the prospect's common complaint. Anticipate their
objection to your product. Answer the complaint
right at the beginning of your letter. The reader will be hooked!
Make sure that you avoid contradictions. Review your copy for
consistancy. If a customer reads statements that are
contradictory, they will question your credibility.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
DRNUNLEY RECOMMENDS: Need great website design at very low cost?
An old friend of mine recently started a web design business. Jon
worked in the computer industry for decades. Then last year left
to study up on web design and start his own design business. Right
now he's offering web design at very low cost. Just what YOU need
to start your new business or spiff up your existing site.
Email me at DrNunley.com and I'll give you Jon's contact info.
************************************
Grow Your Practice On The Internet
by Kevin Nunley
http://DrNunley.com
Recently we talked with Milana Nastetskaya, author of "59 Ways To
Grow Your Practice on the Internet." If you are a professional,
consultant, or service provider, these tips could help you
quickly increase your client list.
1. Contact professional organizations that target the same
audience as you are. They might be interested in publishing your
article and developing a relationship with you as their expert.
2. Put together your professional resume, convert it into a PDF
file and allow your potential clients to download it from your
web site. Add your photo, published articles, projects,
testimonials, pricing sheet and contact information and call it a
"Free Welcome Package". Make sure to follow up with everyone who
downloads.
3. Assemble an electronic book out of all your articles, and give
it away from your web site as an incentive to join your mailing
list. Every business owner should have a growing mailing list,
and with a free e-book you can achieve this easier and faster.
4. Submit your free e-book to online directories. Make sure your
e-book leads your readers back to your web site to generate more
targeted traffic.
5. Send your e-book to all of your prospects, clients, friends
and colleagues, and ask them to send it to everyone they know.
This kind of networking will almost guarantee you new clients.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
Unique Hands-FREE LIGHT attaches to the back of your hand. 100%
water proof. Used widely by divers, campers, search and rescue,
bikers, and anyone who needs a light without having to use a hand
to hold it. The MP-1 Hands-FREE WATERPROOF LIGHT was designed by
an engineer/diver to illuminate flawlessly in the toughest of
conditions. GET YOURS: http://www.HandsFreeLights.com
BECOME A HIGHLY-PAID INDEPENDENT CONSULTANT. Gain freedom, respect
and good money. Never give anyone your advice again … sell it to
them for what your information is truly worth! Discover insider
secrets from the experts. For our FREE report,
go to http://www.BecomeaConsultant101.com/drnunley
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. This company ALWAYS does well in recessions.
I've been a member since 1998: http://drnunley.com/bizop.htm
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
