DrNunley's Marketing Tips ezine
Wednesday, November 18, 2009
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Spice Up Your Banner or Sign
by Kevin Nunley
http://DrNunley.com
Boring signs and banners often get boring results. Spice up your
sign for better results.
Get a sign that lets you put a changing message on it. We often
see church signs with a daily inspirational message. Why not have
a changing message of your own? Put up a sale, tell a joke, or
make a comment. People who pass it each day will start to notice.
Go one step further and get an electric sign. Prices are coming
down while sign technology is getting more impressive. Simple
scrolling messages work well, but some allow for animated
graphics.
Use the same drawing or graphic on your sign, on your building,
on your business cards, and in all your ads. A consistent graphic
helps people identify you. It's probably the oldest trick in
marketing dating back to ancient times when most people couldn't
read your name, but could identify your graphic.
Use magnetic signs and bumper stickers on your business vehicles.
You may be surprised how many people you reach in a single
commute. One donut chain always has their vintage van on the
road. The unusual looking vehicle gets attention and draws eyes
to their logo painted on the side.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
Color Code Your Print Materials
by Kevin Nunley
http://DrNunley.com
People often ask me what colors sell best. There are no hard and
fast rules about colors in marketing, but here are some things
that seem to work again and again.
Yellow gets attention, but is hard on the eyes. Use some yellow
in your marketing or on your package, but don't make the whole
thing yellow.
Red makes your document seem urgent or aggressive.
Many feel green makes prospects think about money. A green border
with a graphic of a stack of dollars works well for business
opportunities.
Blue has a long history among Europe's royalty. Today blue still
works well to portray power, authority, or prestige.
Pastels are popular for light or feature stories. If you want
your message to seem fun, use a pastel color. Make sure your copy
shows up well on the paper.
Many people LOVE purple. For some reason it is a favorite among
children and many of us never get over it.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. This company ALWAYS does well in recessions.
I've been a member since 1998: http://drnunley.com/bizop.htm
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, November 03, 2009
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
4 Ways to Start a Sales Letter
by Kevin Nunley
http://DrNunley.com
Over the years, writers have found that there are certain types
of openings in direct mail that are more effective than others.
These work just as well for email letters and for web sites.
Here are some of these ideas to keep in mind when you are trying
to structure your opening.
1) State the offer. This is so simple many people never think of
it. Put the offer right at the top of your page in a headline or
bold type. The offer includes the product that is for sale, its
price, the terms of the sale, and the guarantee.
2) Announce it! If you have something new, start your letter with
this important information. Nothing gets attention and builds
excitement like the word NEW. I always put it in all capitals to
give it added excitement.
3) Flatter the reader. There is nothing a customer likes more
than to feel as though they are set apart from "the crowd".
Describe the type of person who would probably be one of your
best customers. Tell why the way they feel, work, think, or play
is important and deserves attention. Use the word "YOU" as often
as you can.
4) Use a provocative quote. Quote a famous person or a customer.
The quote should arouse curiosity. It should make the reader want
to find out more about your product.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
3 Types of Brochures
by Kevin Nunley
http://DrNunley.com
Do you sell a service? There is an infinite variety of sales
materials that service providers use. However, there are a few
basic types of sales literature; self-mailers, slim-jim
brochures, and fact sheets that work like gangbusters.
The self-mailer is sent through the mail without an outer
envelope. Most are simple in design and constructed by folding a
single piece of paper. The self-mailer is best used when sent to
"cold prospects". You should never use this brochure to answer a
prospect's request for more information. It is likely that they
would see your self-mailer and mistake it for "junk mail".
Slim-jims, a thin brochure named for their slim size, are easily
slipped into standard business envelopes. Because of their small
size, they do not need many designs and visuals. Slim-jims are
easy to read, and inexpensive to produce.
A fact sheet is printed on both front and back. They are cheap to
produce and the easiest to update often. It is an 8 1/2- by 11-
inch sheet of paper that is not folded but mailed flat in an
envelope. The advantages of the fact sheet are that you can
include more information as well as additional sheets of paper if
needed.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. This company ALWAYS does well in recessions.
I've been a member since 1998: http://drnunley.com/bizop.htm
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
