DrNunley's Marketing Tips ezine
Tuesday, December 29, 2009
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Study The Gurus, Then Sell Their Stuff
by Kevin Nunley
http://DrNunley.com
Today I talked with a man who is starting his own business on the
Internet. He knew he was far from the first to try to make money
online, so he wisely took time out to read everything he could
get his hands on by those who had come before him. Joe read Corey
Rudl's course, bought Dan Kennedy's books, went through my site,
and picked up Robert Allen's Internet book (it's a good one!).
Once he read the best of the "gurus," Joe decided to start his
online project by selling the same books, courses, and services.
Come to think of it, this is a great way to start an Internet
business. The Internet is all about information, and info
products sell like gangbusters. But don't just put up a trillion
reports by people you've never heard of. Read a few top info
products, use their advice yourself, then report on it to others
while selling those same info products.
Nothing sells information products and services better than the
honest, heartfelt testimonial of someone who has used them.
People may not belive the company ad copy, but they sure will
jump when a fellow customer says "buy it... it's great!"
Put up a web site with YOUR photo and comments on the opening
page. Write articles that openly share some of the guru's ideas.
Put it in your own words and combine their ideas with your own
related experiences.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
Thinking of starting your own business?
Here's a book I ghost wrote this past year. Titled: The
Educator's Guide to Earning Extra Income -- the book is targeted
to teachers, but the information will work just as well for
anyone else.
If you're more into working hard to create a real business -- rather
than a "get-rich-quick" project -- this book is for you.
See http://www.brains.org/teacherincome/
************************************
Get The Most From Creative People
by Kevin Nunley
http://DrNunley.com
Your marketing will look and work better if you get good creative
people involved. An experienced or gifted designer can turn your
logo or site look into something special. A good writer can make
your web copy, sales letter, ad, or radio spot sing and sizzle.
I've spent most of my life working with "creatives." Here are a
few tips I've learned.
* Pay more for an experienced designer or writer. While they may
charge you more per hour or job, they will get the job done right
and often much faster. You save money in the end.
* If you can't afford a seasoned pro, get a college student or
someone who recently graduated from college. They often have a
mind full of newly-learned, cutting-edge ideas, and you can't
beat their enthusiasm.
* Give a creative person their head. Don't micro-manage every
detail. I like to take an extreme approach. We give the designer
just the barest idea of what we need, then jump for joy over
whatever they produce. After a few projects you will have a
creative who loves the freedom you give them. They will come up
with wonderful ideas you never could have thought of on your own.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. This company ALWAYS does well in recessions.
I've been a member since 1998: http://drnunley.com/bizop.htm
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Wednesday, December 23, 2009
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Get On Talk Radio..and Promote For Free!
by Kevin Nunley
http://DrNunley.com
There are thousands of talk radio stations spread through every
community all over North America. There are thousands more music
and news stations who feature at least one talk program each
week.
All these shows need a steady stream of interesting guests.
Nothing strikes fear in a radio talk show hosts like having to do
the show without an expert guest. Contrary to what most people
think, the phones at talk stations don't ring that much. Hosts
need an expert to add content and interest to the program...AND
get listeners calling.
An expert is anyone who knows something other people would like
to know. If you run a daycare center, you might have clever tips
for keeping young children interested and busy at home. An
accountant might find a ready audience for tips on how to keep
the IRS off your back.
Most talk hosts are happy to let your "plug" your business,
product, service, or idea at the end of the show. Speak your
phone number and web site address clearly so interested listeners
can jot them down.
First find talk radio stations in your area. Look through the
yellow pages, tune up and down the dial, then listen to
individual shows to learn the style of the host and the topics
discussed on the show. Call the station and ask to talk with the
host or the show producer. Tell them about your expertise and
what kinds of information you could bring their listeners.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
Getting an Appointment
Sometimes selling your product or service can be easier than
getting the actual appointment. No matter how hard you try, you
just can't seem to get the prospect to agree to meeting you face
to face. Here are a few tips that may help.
At first, it is important to sell the appointment, not your
service. Trying to get a contract over the phone is difficult.
The appointment is when you will do the actual selling.
Ask questions where the answer must be "yes." "Would it be better
for us to meet on Monday or Tuesday?" The prospect probably will
pick one or the other and--bingo--you have the appointment. You
might make your dates even more specific, "I have Monday at 10am
and Tuesday at 2pm open. Which would work best for you?"
Asking for the prospect's help can be very effective. If the
prospect says that she doesn't want to meet with you, ask her what
you would have to say in order to convince her that your service
can work. This way, the prospect will be telling you exactly how
to overcome her objection.
Above all, don't push! After a few failed attempts to get an
appointment, it is better to take a fall-back position. Tell him
you understand he is not ready to make any decision. Ask for a
follow-up appointment for a later time.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. This company ALWAYS does well in recessions.
I've been a member since 1998: http://drnunley.com/bizop.htm
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
