DrNunley's Marketing Tips ezine
Tuesday, May 11, 2010
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
How to Sell When You're Not the Lowest Price
by Kevin Nunley
http://DrNunley.com
Low prices are not the primary reason people buy. Only a small
percentage buy ONLY because of low prices. How many people wear
suits they bought at a garage sale? How often do people buy small
black and white TV's?
Price is important. When everything is equal, it will be the
deciding factor. However, it is very rare that everything is
equal. Here's the secret. People buy when they feel that it is
the lowest risk. The lower the risk of the decision, the more
likely your customer will buy, regardless of price.
Here's a situation to explain this concept. You have to purchase
paper cups for a party you are having tonight. You can buy Choice
A, a cheaper store brand. Or you could buy Choice B, the slightly
more expensive name brand. You decide on Choice A. You bring the
cups home and fill them with punch for the party. The drinks all
begin to leak out of the bottom of the cup, making puddles on the
counter. Now, there are three additional costs to fix the
problem: negative emotions, wasted time, and more money.
When customers hear your presentation, they are calculating the
risk involved. In order to get them to buy, you need to build a
solid relationship with the key decision maker. Make sure you use
reccomendations and testimonials to build their trust.
Try to get your customer involved with the prouduct. The more
your customer can see and feel the actual product, the less of a
risk it is to them. Finally, work with your company to create
offers that reduce risk. Trial periods, money-back guarantees,
warranties, delayed billing- all of these help to reduce your
customer's perception of risk.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
Using Graphics to Promote
by Kevin Nunley
http://DrNunley.com
Many people concentrate so much on the headline or the copy that
they forget another element of advertising that is just as
important. Graphics! You might have a headline that stops people
in their tracks or copy that makes them want your product. But,
if your ad or TV marketing strategy isn't visually pleasing, then
you've been wasting your time!
The purpose of a graphic is to create a desire for your product
or service. How do you do this? First of all, avoid common,
boring ideas when coming up with your graphic. Go out of your way
to be different and unusual, but don't forget your purpose!
Remember that graphics can gain attention to your product or
service instantly.
Another major task is to have the graphic work with the headline,
opening line, and copy. There should be a relationship between
the words and pictures in your advertising. In print advertising,
the type is extremely important. Make sure that your type is
readable, not overdone, and keep it around 40 characters per
line.
How do you come up with that winning graphic? Observe what's
happening around you. Read the newspaper, magazines, books, or
watch TV. You will be surprised what ideas come to you.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
Create a FREE custom toolbar for your website! Click Here:
http://affiliates.conduit.com/z/57/CD220
The World's Largest collection of downloadable digital
information and entertainment is at PrivateMall.net. We've
created for YOU a massive, searchable collection of helpful E-
Books, exciting Software, Digital Information, downloadable
Entertainment, and MORE! Everything comes with a 100% Money-Back
Guarantee. FREE Bonuses show you how to earn THOUSANDS in extra
income. Start shopping NOW: http://PrivateMall.NET
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. This company ALWAYS does well in recessions.
I've been a member since 1998: http://drnunley.com/bizop.htm
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
