DrNunley's Marketing Tips ezine
Tuesday, June 22, 2010
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
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Ad Stories Customers Love
by Kevin Nunley
http://DrNunley.com
Customers love it when your ad or web copy tells a story. People
everywhere have been telling stories since caveman days. It's a
natural way to get prospects to pay attention to you.
Take a paragraph to describe how the customer FEELS before they
buy your product or service. Then tell how they feel AFTER they
buy from you.
The customer might feel pressured, overworked, and tired. "You
work longer and harder every day only to find yourself falling
further behind. After a while you just don't feel the enthusiasm
that used to propel you through the day."
Maybe the customer doesn't feel very successful. Your program
could give them the success they crave. "With an extra $2,000 per
month, you can get the big home you've always promised yourself.
Pay off the credit cards. Now you'll have the money you need to
park that luxury car in your driveway. Imagine the look on your
neighbor's face. You have arrived!"
Your story might show how an employee could impress the boss.
"Show the CEO how the Gadget 300 saves 30 percent on outsourcing
costs. That means more operating budget for other needs. It could
mean impressing the boss and getting yourself in position for the
promotion you deserve."
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
Advertising Ideas
by Kevin Nunley
http://DrNunley.com
The most difficult part of advertising is often just coming up
with the idea. Even the most successful writers can get stuck at
times. Here are some ways to produce advertising ideas that SELL!
First of all, it is important to get the facts. You need to know
specific facts about the product as well as facts about the
audience you want to target. Get all of the information you can!
Read magazines, flyers, newsletters, and even junk mail. Also,
talk with people. Go to classes and seminars or attend meetings.
You never know when the information you learn will be useful.
Try using a checklist. When you're stuck for an idea, a checklist
can help you come up with different possibilities or strategies.
You could make a checklist for headlines, or a checklist for why
people buy products. This will help you get headed in the right
direction.
Get feedback. The way you see your ideas may be completely
different than the way others see them. Show your rough ideas to
others. Or, have someone look at your finished copy and give you
their opinion on how it might be improved.
Try teaming up. If you are a copywriter, you could team up with
an art director. Or if you are an entrepreneur you might team up
with a corporate manager. A partner can expand upon your ideas
and could make them even better.
Sleep on it! Sometimes you need to just put the problem aside.
You're probably thinking about it way too much. You might be
surprised when the perfect idea comes to you "out of the blue."
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
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CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
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economy get YOUR business in trouble. Advertise wisely with a
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********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Wednesday, June 09, 2010
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Use Marketing Money Can't Buy
by Kevin Nunley
http://DrNunley.com
Wouldn't it be nice if you could afford network TV commercials,
full-page magazine ads, and an expensive ad agency to handle all
the details?
Having a huge advertising budget is nice, but it can create a lot
of problems. For example, I firmly believe a super-sized ad
budget may make your marketing boring and ineffective.
Here's why. Small businesses and startups who don't have much
money to spend must rely on good old fashioned creativity. Since
big media ads are out of the question, they look for cheap or
free ways to market. Those methods are often fresh, innovative,
and attention-getting.
Here are some terrific low-cost ways to market your business. And
boy do they get noticed:
* Take extra care in how you answer the phone. Be bright,
helpful, and eager to go the extra mile.
* Put a colorful flyer in with invoices and sales letters.
Highlight special deals only current and past customers can get.
* If your store or office is on a busy corner, stand outside for
a period each day and get to know those who pass by.
* Write a letter to the editor of your local paper.
* Spot radio stations setting up for a live remote. Arrange to
offer free prizes to their listeners (in turn they will mention
you, even interview you on the air.)
* Throw a monthly party at your store or office. Have cake,
balloons, even a magician. Invite customers, prospects, and
neighbors.
* Send a handwritten thank you note after every sale.
Have I got you thinking? Come up with more out of the ordinary
ways to promote your business. It gets attention and it's cheap.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
Get A List Of Club Members
by Kevin Nunley
http://DrNunley.com
Nothing gets sales like good targeted direct marketing. Targeting
is the key. If you send your sales letter or postcard to only
those people who are intensely interested in what you sell, you
will have more customers than you know what to do with.
Here is an easy way to get super-targeted names. Contact clubs
and associations who have members who would be very interested in
what you sell. Show the leader of the club why his members would
love to hear about your business. You can often get a list of
members and addresses for cheap or free.
Anika designs and sews costumes for dance students. She has an
attractive web site and can work with customers just about
anywhere.
Using a search engine, Anika finds several associations of dance
teachers and their students. Two are in her city, one covers her
state, and several more are national.
She first calls the presidents of the clubs in her city. She
explains over the phone how her service can benefit teachers,
students, and their parents. She schedules an appointment to
visit with the club leader, show samples of her work, and leaves
a brochure filled with enthusiastic comments from past customers.
She will also leave with the club's mailing list.
Many national groups sell their member list at low cost. One
business man I know does exceptionally well getting member lists
from the local chamber of commerce in cities he wants to target.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
Create a FREE custom toolbar for your website! Click Here:
http://affiliates.conduit.com/z/57/CD220
The World's Largest collection of downloadable digital
information and entertainment is at PrivateMall.net. We've
created for YOU a massive, searchable collection of helpful E-
Books, exciting Software, Digital Information, downloadable
Entertainment, and MORE! Everything comes with a 100% Money-Back
Guarantee. FREE Bonuses show you how to earn THOUSANDS in extra
income. Start shopping NOW: http://PrivateMall.NET
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. This company ALWAYS does well in recessions.
I've been a member since 1998: http://drnunley.com/bizop.htm
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
