All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
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-- HAPPY HOLIDAYS! --
Lots of Visitors But No Sales?
by Kevin Nunley
http://DrNunley.com
The most common problem people send me is, "I get lots of hits on
my website, but I'm not selling anything."
Fortunately, the answer is often simple. Newspapers have long
known that anything "above the fold" gets far more reader
attention than articles "below the fold." When an important story
gets placed below the fold on the front page, it is considered a
slap in the face. The editor doesn't think the topic is important
or doesn't want to offend an important advertiser by giving the
story a more noticed position.
Web sites work much the same. The top of your opening page gets
by far the most attention. A headline will always get more
attention than plain copy. I find that if I list five small
linked headlines at the top of my opening page, visitors click
the links in the order they appear from top to bottom.
This presents a problem for sites that have a doorway page
visitors see first. Doorway pages generally include only a logo
and graphic. A number of sites are now including a few links to
their most important pages on the doorway page. This insures
those important products and service are right up front, seen
from the first moment the reader clicks to the site.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
NEW LOWER PRICES at DrNunley.com! Don't miss my recession bustin'
specials. Expert copywriting and promotion at lowest prices ever!
My ALL-Out Package is Back!
I just brought back my ever popular All-Out Promotion Package!
You get your own original press release, article, sales letter,
and classified ad for JUST $299. I've charged much more for this
in the past, but exciting developments in distribution options
has made promoting BIG more efficient and affordable than ever!
Get the All-Out Promotion/123 Package at
http://DrNunley.com/123.htm
************************************
Producing Your TV Commercial - Cheap!
by Kevin Nunley
http://DrNunley.com
One of the most expensive parts of advertising on TV is getting
your commercial produced. That average 30 second TV spot costs
around $200,000 to produce. Of course, you can find far, far
cheaper ways to get an affordable spot.
Your commercial should look professional. Any touch of amateurism
will sink your spot from the beginning (unless the junkie look is
part of a gimmick that makes sense to viewers).
TV production equipment used to cost tens of thousands of
dollars. Now anyone can own a digital video camera that gives a
professional film look. The cost of these cameras is $1,500 or
less making it possible for one person production houses to do
work up to Hollywood standards.
Find out who does small-time, inexpensive TV production by
checking Google, calling the creative director at a local ad
agency, or contacting the production departments of TV stations
in your area. Everyone in media knows everyone else and will be
happy to give you the name of a friend that does low-cost work.
Forget expensive actors. Run video of your product or service in
action and have a professional announcer read your copy. Check
local radio stations for a DJ who has a pleasing voice and good
delivery. Offer them $50 to read your 30 second copy.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! See all my highly affordable ad deals
at http://drnunley.com/drnad.htm
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. This company ALWAYS does well in recessions.
I've been a member since 1998: http://drnunley.com/bizop.htm
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
Get my famous money-making tips in bite sized form at
http://twitter.com/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
-- HAPPY HOLIDAYS! --
Raise Your Prices
by Kevin Nunley
http://DrNunley.com
This week a woman wrote to ask the best way to raise the prices
for her products. She wanted to charge a higher price without
turning off her current customers.
That is a good concern. Every business has a main group of
customers who provide up to 80% of their business.
Customers in this core group are usually similar in many ways.
Make the wrong move and you could alienate the entire bunch.
Losing your core customers can spell disaster for a business. A
good example of this was when McDonalds spent 20 years courting
families with kids, then recently moved away from serving kids
alienating their core customers.
I find that customers don't mind a price increase if they can see
your product or service is a good value. Since my prices are
still lower than most competitors (an important factor for my
core customers), I tell them something like this. "The price is
xxxx. Others charge xxx more. That means you pay xxx less for a
high quality product when you buy from me."
There is nothing wrong with having prices that are higher than
your competitors. It must be clear to customers that they are
getting important extra benefits.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
NEW LOWER PRICES at DrNunley.com! Don't miss my recession bustin'
specials. Expert copywriting and promotion at lowest prices ever!
Get my famous money-making tips in bite sized form at
http://twitter.com/DrNunley
My ALL-Out Package is Back!
I just brought back my ever popular All-Out Promotion Package!
You get your own original press release, article, sales letter,
and classified ad for JUST $299. I've charged much more for this
in the past, but exciting developments in distribution options
has made promoting BIG more efficient and affordable than ever!
Get the All-Out Promotion/123 Package at
http://DrNunley.com/123.htm
************************************
Take Advantage of Cheap TV
by Kevin Nunley
http://DrNunley.com
TV prices have been coming down for over a decade. There used to
be just three network TV stations in your town. Now you likely
have FOX, WB, several other independents, and a bevy of low power
TV stations. You may have 100 more channels available on cable.
You have a neighborhood video store stacked with choices...and
digital video delivery is now in full bloom.
With all those choices, audiences are split in much smaller
groups. TV outlets can't charge near as much for commercials as
they did back in the old days. In lots of markets TV ad prices
are lower than radio's and far lower than the daily newspaper's.
Cable TV can target certain parts of town and make your ads even
more effective for a lower price.
A TV station's lowest prices probably aren't published. You will
have to call the sales manager at the station to get them. Expect
far lower prices when your ads run outside prime time, on cable
channels, or in packages of multiple commercials.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. This company ALWAYS does well in recessions.
I've been a member since 1998: http://drnunley.com/bizop.htm
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Best Time to Promote an Affiliate Link
by Kevin Nunley
http://DrNunley.com
We are just a few weeks away from the BEST time of year to
promote an affiliate program. This is also true for MLM or any
other type of income opportunity.
The first of January kicks off a brief season when millions of
people are determined to improve their lives. Folks by the droves
are full of enthusiasm and just looking for a business
opportunity that could make them money in the coming year.
January is a HUGE time to sign up new members!
This January may be the biggest biz opp season we've seen in many
years. A respected Wall Street expert I know told me small
business will have new energy and sales will be up in the coming
year, even if the economy chooses not to cooperate.
But don't wait until January to get started. By the time your
ads, articles, press releases, and web pages get out there, the
prime sign up season will be over.
Get started NOW and you'll be ready to launch the day after
Christmas (when the season really first begins.)
* Articles are still the number one way to grab people who are
ready to buy. An article makes you look like an expert, a leader,
and someone people can trust to help them profit. iSnare.com has
a low-cost article distribution program, but it can take them a
full month to send your article out to their thousands of
contacts. Put your article on EzineArticles.com. Google loves
that site and never misses a new article.
A press release can also work well for you. In many ways, a press
release works just like an article, getting your name and message
out there in impressive places. These days there are several
excellent free distribution services. Check out PR.com and
PRLeap.com.
If you don't have time to write your press release and article, I
can write them for you. I just LOWERED my prices to the lowest
levels in years.
Get my famous All-Out Promotion Package and I'll write your
article, press release, a page of sales copy (can be in HTML for
a web page), and a classified ad. All that for just $299. Get the
All-Out Promotion Package at: http://DrNunley.com/123.htm
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
NEW LOWER PRICES at DrNunley.com! Don't miss my recession bustin'
specials. Expert copywriting and promotion at lowest prices ever!
Get my famous money-making tips in bite sized form at
http://twitter.com/DrNunley
My ALL-Out Package is Back!
I just brought back my ever popular All-Out Promotion Package!
You get your own original press release, article, sales letter,
and classified ad for JUST $299. I've charged much more for this
in the past, but exciting developments in distribution options
has made promoting BIG more efficient and affordable than ever!
Get the All-Out Promotion/123 Package at
http://DrNunley.com/123.htm
************************************
Niching with Different Website Entry Pages
by Kevin Nunley
http://DrNunley.com
One reader wrote to ask why some web promotion experts say "Never
send people directly to your website's opening page. Always send
them to an entry page."
By having different entry pages, you can customize your look and
copy for specific groups of people.
Let's say you sell products to the general public and you also
sign up people to distribute your products for a cut of the
profits. The headlines and copy you use to interest a product
customer will probably be quite different from the way you pitch
someone interested in your business opportunity.
Different entry pages also allow you to get more search engine
action. Most search engines favor sites that have a lot of
information on a specific, narrowly defined subject.
I have to say, though, I can't figure out why so many sites have
an entry page that is nothing more than a big graphic with a link
to the main page. That seems to me to be a big waste of a good
marketing opportunity. Have your entry pages clearly tell readers
what you offer them. Give them some exciting copy. Don't make
them click through several pages to find out what benefits you
offer.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. This company ALWAYS does well in recessions.
I've been a member since 1998: http://drnunley.com/bizop.htm
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Target Certain Personality Types
by Kevin Nunley
http://DrNunley.com
You have probably noticed that your customers come in several
personality types. Some need very little time to make up their
mind. As soon as they get a quick idea of what you're selling,
they want to buy--NOW!
Other customers take lots of time. They ask for details on a half
dozen issues. Then they're back a day or two later with more
questions. You hear from them a week later with even more
questions. Finally, just when you've decided this person is never
going to buy, they place their order.
Experts divide customers in several distinct personality types.
There are headstrong leader types who are always moving forward.
They tend to buy quickly. Others are very emotional. If it feels
good, they do it.
On the other side of the personality range are those of us who
won't buy unless we're given a logical, step-by-step explanation
and sequence to follow. That type of person needs more time,
nurturing, and may be turned off by a pressure sale. This type of
person also makes up close to half of all customers.
You may not be able to satisfy everyone of these types with your
marketing. Some companies are very successful targeting just one
group. Others gear their marketing and advertising to work for
several personality types.
I often include major points in bold with bullets and underline.
That helps the "need to do it fast" person. Elsewhere on the page
I give more details and a blow-by-blow account of how the product
or service is used and can be purchased.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
NEW LOWER PRICES at DrNunley.com! Don't miss my recession bustin'
specials. Expert copywriting and promotion at lowest prices ever!
My ALL-Out Package is Back!
I just brought back my ever popular All-Out Promotion Package!
You get your own original press release, article, sales letter,
and classified ad for JUST $299. I've charged much more for this
in the past, but exciting developments in distribution options
has made promoting BIG more efficient and affordable than ever!
Get the All-Out Promotion/123 Package at
http://DrNunley.com/123.htm
************************************
Getting Effective Direct Mail Lists
by Kevin Nunley
http://DrNunley.com
I recently ran into an old friend who has successfully run his
family's small business for decades. Over the years Tom has tried
every advertising method imaginable from radio to newspapers and
now the Internet.
Tom never misses a chance to talk marketing and I'm always
delighted to find out what kind of results he's getting. "You
know what kind of advertising has consistently gotten us sales
year after year?" he said.
"Simple direct mail." Sending out sales letters, brochures, and
small catalogues via regular mail CAN be one of the most powerful
marketing tools available.
My ears perked up when Tom told me this. Because lists of
addresses are often old or not very good, many people get
disappointing results from direct mail. The cost of stamps and
printed materials can really add up.
"We get our mailing lists from associations and Chamber of
Commerce offices. They have excellent lists of businesses in
their area which makes for a great way to build business-to-
business sales," he said. These lists are packed with owners and
managers who are authorized to buy products and services for
their entire company. Association and Chamber of Commerce lists
are also kept up-to-date.
Use the Gale Directory of Associations (available through your
library) and the Yellow Pages and Google for Chamber of Commerce
info.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. This company ALWAYS does well in recessions.
I've been a member since 1998: http://drnunley.com/bizop.htm
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
