DrNunley's Marketing Tips ezine
Thursday, December 29, 2011
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Keep Getting the Same Question?
by Kevin Nunley
http://DrNunley.com
One of the best gifts your customers can give you just happens to
be among the most annoying. From time to time you will notice
customer after customer asks the same question.
This happened to me when just about everyone who inquired about
my press release service wanted to know if they could approve the
release before it was sent to thousands of media.
Soon after that a new web page paragraph in bold red letters
proclaimed, "We send your release to you for your approval BEFORE
it goes to media." Sales jumped.
Watch for recurring questions. It's a sign there is an important
customer concern that isn't being covered in your marketing and
sales materials. Correcting the oversight can give you an
immediate boost.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
See Kevin's dramatically LOWER prices and Expanded Options:
- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letters and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and classified ad
with distribution to a huge audience just $299: http://DrNunley.com/123.htm
************************************
Don't Ask Too Much
by Kevin Nunley
http://DrNunley.com
One of the most valuable things the web can do for business is
supply bushels of very precise data on who your customers are and
what they do.
In the past, businesses often had to guess about these things.
Even expensive, sophisticated research left big holes in what a
business knew about its customers.
Are we going overboard in our quest to know as much as possible
about our customers? Many shoppers think so.
It's a good idea to harvest some information about a customer
when they are placing an order, but don't take it too far.
Many people give up the purchase and click away if they are asked
to provide too much personal information.
This trend will only increase when consumers learn that the phone
number they provide is often turned over to a telemarketing firm.
For situations where you want a maximum number of leads, ask a
minimum number of questions. Often email address and a first name
(to personalize future email messages) is all that is needed.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
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MORE BUSINESS THAN YOU CAN HANDLE, FAST!
Beat out competitors, even with higher prices.
Super-cheap marketing & offers people can't resist!
3 easy steps to MAGNETIC MARKETING. FREE COURSE.
http://www.MarketingWithPurpose.com
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: conversion rates, copywriting services, improving conversion, maketing research, prospecting, sales development, sales research
Wednesday, December 21, 2011
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Use Black and White to Get Attention
by Kevin Nunley
http://DrNunley.com
One of the biggest challenges you have with marketing is breaking
through the advertising clutter. We are all bombarded by
thousands of advertising messages every day.
It's very easy for prospects to tune out your marketing message.
It pays to be on the look-out for ways to break through the
clutter.
One method used in ads and signs is to put the entire ad in black
and white--black words on white paper with a black and white
photo. When all the other ads are in color, black and white can
make your ad stand out.
This strategy can also work for web sites.
Back before color was common in photos and film, producers
developed high standards and deep insight into methods for using
black and white effectively.
Confer with a design pro or check design books at your local
library for ideas on how to use a black and white look
effectively.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
See Kevin's dramatically LOWER prices and Expanded Options:
- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letter and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price: http://DrNunley.com/123.htm
************************************
Are Complainers Typical?
by Kevin Nunley
http://DrNunley.com
Every business gets customers who complain about a product,
service, new look, price hike, change in policy, and dozens more.
Business owners and managers often become alarmed when someone
complains. They figure that a single complaint represents the
feelings of many people. If they get two people complaining about
the same thing, many are sure the entire customer base is
unhappy.
When you get complaints does it mean you made a mistake or it's
time to change a product or policy? Not necessarily.
Think carefully about whether the complaint is representative of
the feelings of an isolated individual or small group of
customers. You can't please everyone. You may be pleasing a large
group of customers (who you don't hear from) while the same
policy brings complaints from a few.
It's important to make this distinction before making changes in
response to a complaint.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
MORE BUSINESS THAN YOU CAN HANDLE, FAST!
Beat out competitors, even with higher prices.
Super-cheap marketing & offers people can't resist!
3 easy steps to MAGNETIC MARKETING. FREE COURSE.
http://www.MarketingWithPurpose.com
AN AVALANCE OF TARGETED TRAFFIC is Yours with "SEO Networker 3.0!
Now you can use the newest, cutting-edge fully AUTOMATED SEO tools
to pull in your HUGE helping of FREE Search Engine Traffic.
We're talking Red Hot Prospects who are ready BUY anything you
sell -- and buy now! See my site with free videos, plus order
now at a 50% discount for a very limited time.
CLICK HERE to profit: http://bit.ly/t1MQx7
COMPLETELY AUTOMATE YOUR BUSINESS in just 24 hours! Turn ANY
business into a money-making CASH COW that earns SIX FIGURES
and runs fully on its own. You don't lift a finger. You spend
just as much time as you like with family, enjoying hobbies, or
traveling the world. Breakthrough Business Automation System and
business opportunity developed by one of the world's brightest
young entrepreneurs. This really works!! Exciting FREE Video.
GET STARTED Fast and Easy: http://sfmsystems.com/internetlifestyle/
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: black and white design, copywriting services, managing complaints, reacting to feedback
Wednesday, December 07, 2011
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
"But that's the way it's done"
by Kevin Nunley
http://DrNunley.com
I'm starting to see a trend in Internet marketing that permeates
other media. It's what I call the "But that's the way it's done"
factor.
If you ask a TV producer why a serious moment has to be
interrupted by a one-liner, their answer will come out something
like "that's the way it's done."
If you ask a radio programmer why every station in America is
running contests, you'll get a weird look and an answer along the
lines of "well, that's the way it's done."
Now we're starting to see this principle applied to web sites.
Notice lately that a great many web sites are starting to look
the same?
Ask a web designer why there must be a gif logo, flash buttons,
jpeg photos, a complex shopping cart, and text in Arial or
Verdana in small print for every web site and you'll probably get
a "just the way it's done" answer.
Don't be afraid to break the mold and design your site, TV
commercial, or radio spot in an unusual way that perfectly fits
your goals. Your originality may be just what is needed to break
through to customers.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
See Kevin's dramatically LOWER prices and Expanded Options:
- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letter and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price: http://DrNunley.com/123.htm
************************************
Promoting Your Web Site With Direct Mail
by Kevin Nunley
http://DrNunley.com
I got a note from a reader last week asking, "Why don't writers
mention Direct Mail as a good way to promote a web site?"
Good question. There are an increasing number of Internet
businesses that are turning to traditional sales letters sent
through the mail. It's a tried-and-true method that brings
results.
You can mail your web site announcement, new product release, or
price specials to as many people as you want without being
accused of spamming.
Check the catalog of mailing lists available from
http://www.SRDS.com/. It's a standard in the Direct Mail
industry. Look for fresh lists that are tightly targeted to your
best customers.
You might also contact buisnesses to get regular mail lists for
their customers. Chamber of Commerce offices work well, too.
Selling a mailing list is legal and ethical.
Direct Mail response rates can be quite low. Get more leads by
sending people to your web site to collect a free offer.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
MORE BUSINESS THAN YOU CAN HANDLE, FAST!
Beat out competitors, even with higher prices.
Super-cheap marketing & offers people can't resist!
3 easy steps to MAGNETIC MARKETING. FREE COURSE.
http://www.MarketingWithPurpose.com
AN AVALANCE OF TARGETED TRAFFIC is Yours with "SEO Networker 3.0!
Now you can use the newest, cutting-edge fully AUTOMATED SEO tools
to pull in your HUGE helping of FREE Search Engine Traffic.
We're talking Red Hot Prospects who are ready BUY anything you
sell -- and buy now! See my site with free videos, plus order
now at a 50% discount for a very limited time.
CLICK HERE to profit: http://bit.ly/t1MQx7
COMPLETELY AUTOMATE YOUR BUSINESS in just 24 hours! Turn ANY
business into a money-making CASH COW that earns SIX FIGURES
and runs fully on its own. You don't lift a finger. You spend
just as much time as you like with family, enjoying hobbies, or
traveling the world. Breakthrough Business Automation System and
business opportunity developed by one of the world's brightest
young entrepreneurs. This really works!! Exciting FREE Video.
GET STARTED Fast and Easy: http://sfmsystems.com/internetlifestyle/
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: conventional thinking pitfalls, copywriting services, creative ideas, creative marketing
