DrNunley's Marketing Tips ezine
Tuesday, June 19, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
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Setting Up The First Sales Meeting
by Kevin Nunley
http://DrNunley.com
Some things, especially expensive products and services, are
best
sold in person. Lots of business people close sales on 90
percent
of these person-to-person meetings.
Once you find a prospect who is interested, try to find out
if
they can be a serious customer. Many people are too
difficult to
work with, don't have the money to afford your product or
service, or have a problem you aren't equipped to handle.
Quickly discover if the prospect falls into one of these
categories, then politely end the conversation before
scheduling
a meeting.
Rather than a "sales meeting," call your first
eye-to-eye an
analysis, consultation, needs assessment, briefing, or
diagnosis.
Position your first meeting as an opportunity for the
prospect to
get valuable information that will immediately help to
improve
their situation.
Don't be afraid to charge for the first meeting. Fifteen
years
ago most prospects expected the first meeting to be free,
but
more than half now expect to pay for the help they get.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
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How To Find a Good Designer
by Kevin Nunley
http://DrNunley.com
I'm always hearing from people who are looking for a good
graphic
or web designer. It's not always easy to find a pro with a
style
you like and a price you can afford.
Tom Dennis, himself a professional designer, was kind enough
to
offer these helpful ideas:
Tom says, "On a local level, just about every medium to
large
town has at least one member group either for advertising,
design, or art directors. They're named just like that:
Cincinnati Art Directors Club, Louisville Graphic Design
Association, Indianapolis Ad Club."
These groups usually have an annual awards show. You can
attend
and get to know who is doing good work in your town.
Art and advertising students can be a great source of
inexpensive
design. Be careful. In their effort to please, students
often
over produce.
Tom advises, "Just like with any other kind of artist,
a
designer's real challenge is not what to put in, it's what
to
leave out. Professional designers understand that the key is
always to communicate a client's message clearly, simply,
and
memorably."
He recommends checking out http://www.aiga.org as a good
reference site about graphic design and its industry.
See Kevin's affordable promotion packages and business
writing
deals at http://DrNunley.com. From ezine advertising, to a
press
release, to web copy that sells, get what you need fast.
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See you next week!
Kevin
Labels: copywriting services, design help, find a designer, finding designer, first meeting, meeting planning
