All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!
*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
The Only Two Headlines
by Kevin Nunleyhttp://www.DrNunley.com
As any experienced journalist can tell you, the media really only has two headlines: Oh, the wonder of it AND Oh, the shame of it.
When the Internet started taking off in 1996, the papers were full of Oh the wonder of it headlines. We constantly heard fantastic stories about how the Web would change our lives.
Then, in 1997, when nobody seemed to be selling anything online, the media switched to their Oh the shame headline. The Net was overblown, a flash in the pan, a big money waster.
Then at Christmas of 1998 ecommerce sales soared and the Net was off and running again. Most recently tech stocks dropped and papers like USA Today announced the "fading of Dot-Com."
This past week the media jumped back to Oh the Wonder headlines when Yahoo posted better than expected profits. With that one simple turn of events the media tells us the wondrous Internet economy is back with a vengeance.
Media workers, like folks in any industry, like to cram the world into a few story lines they are familiar with. Learn how to anticipate which headline the media is leaning toward. Figure out ways to fit your business news into what media is looking for. Free publicity will follow.
Harness the promotion muscle your project deservesto get noticed. For an all-out marketing attack, seeKevin's popular Marketing Strategy Packages at:http://drnunley.com/marketing_plan.htmReach Kevin at mailto:kevin@drnunley.com
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.Get it at http://FastAdKing.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
Get LOTS of New Customers FAST!
by Kevin Nunleyhttp://www.DrNunley.com
Where can you get lots of eager customers fast? Start by directing your marketing at techies and enthusiasts. These are people who take real pleasure from being the very first to use something new.
Techies (and I use the word loosely to include super-enthusiasts in any field) LIKE to read the manual BEFORE they try the product. You know the techie in your group. It's the person you call when you can't hook up your VCR, get your modem to work, or your new car stereo installed.
Techies often don't have a lot of money, but they do influence lots of other people. When the techie says your product is good, many others follow.
The best way to reach techies early in your marketing campaign is to start word-of-mouth. Give away early versions of your product or service. Encourage super enthusiasts to spread the word to everyone they know. Add lots of impressive features.
Harness the promotion muscle your project deservesto get noticed. For an all-out marketing attack, seeKevin's popular Marketing Strategy Packages at:http://drnunley.com/marketing_plan.htmReach Kevin at mailto:kevin@drnunley.com
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I need to make my sales letter work better. Got any quick ideasI can use?
Lita
A: Lita,
It's an old truism, but I see it every day. Most sales copy fallsshort because it doesn't approach things from the viewpoint of thecustomer. Instead of saying "we are great designers" say "we cancreate great design that gets you more customers and sales."
Customers pay more attention to you marketing when it talks aboutthem.
Best,
Kevin Nunley
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
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Kevin says:Wow! Have you seen the new Directory of Marketing?From the same people who brought you the famousDirectory of Ezines, this new site provides you witheverything from articles, to advice, to turnkeymarketing packages. Founder Charlie Page is a truemarketing expert and a friendly, honest person whoalways gives you a good value.http://DirectoryOfMarketing.com
A PROFESSIONAL LOGO makes your site more effective instantly.See the new logo at Kevin's http://FastAdKing.comhttp://www.GotLogos.com/?gl creates all ours and they onlycharge $25 per logo! Mention you heard about this from DrNunleywhen you order and get a free greyscale version of your logo(great for ads and business cards) and free backup service.
********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors
Subscribe or unsubscribe online at:http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Advertise With Homemade Postcards
by Kevin Nunleyhttp://www.DrNunley.com
There's a little-known marketing method out there that is almosttoo cheap and simple to be true--but it works. We all know thatpostcards can be an effective marketing tool, but what aboutmaking them yourself?
Shoot some nice photos of waterfalls, mountains, buildings,traffic, people, or anything else that will get attention in astack of mail. The picture doesn't have to be professional, justeye-catching or interesting.
Then, order multiple prints. You'd be surprised at how cheap thiscan be at your local photo processing store.Simply write or print your marketing message on the back of thephotos, then stamp and mail them as you would any other postcard.
That's it! People always read the back when they see a photo intheir mail. The personalization stands out as something nice anddifferent, and you'll save money.
Kevin Nunley provides marketing and copy writing. Read all hisfree tips at http://DrNunley.com Reach Kevin atkevin@drnunley.com or 603-249-9519.
************************************
NOW from DrNunley.com:
*Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
*The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.Get it at http://FastAdKing.com
*55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com
************************************
Write Powerful Headlines for a Great First Impression
by Kevin Nunleyhttp://www.DrNunley.com
Headlines are the first, and often the most important part ofyour web site, sales letter, classified ad, email, or businesscard. And if your headline is a good one, the rest of your copyis likely to be read.How do you make sure your headline gets attention?
I like to start a headline with an action word (or verb if youthink back to high school English): EARN 20% more, TAKE time torelax, LOSE weight fast, PROFIT right away. All of these startwith an action word that stresses an enabling change for thereader.
Focus the rest of your headline on how your product or servicewill make your customer FEEL. While most of us like to think wemake a purchase based on logic, studies show emotion plays a bigrole: LOSE WEIGHT FAST and feel sexy again!
Customers feel good when your headline promises to removesomething that is bothering them or add something that will makethem feel wealthier, sexier, more relaxed, or loved.
Above all else, your headline must be clear. Using plain, easy-to-read words will communicate your meaning best to customers in a hurry.
Kevin Nunley provides marketing and copy writing. Read all hisfree tips at http://DrNunley.com Reach Kevin atkevin@drnunley.com or 603-249-9519.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
What do you think: is hiring someone to do search engine keywordoptimization on my site the best use of limited funds? Or isthere something else you would recommend?
Thanks,
Joe
A: Joe,
No question there are some good search engine experts outthere, but the keyword strategy is probably not as powerfulas it once was. These days the SEO guys are focusing onlink popularity...how many good sites have links to yours.Of course, one way to get that is to have a lot of articlescirculating on the Net. The best search engine expert/service I know is Jerry West at http://WebMarketingNow.com
His service here is probably all you need:http://webmarketingnow.com/services/website-tuneup.html
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
How long do ezine ads usually run? Is it a one time run (like anewspaper ad) or do the ads run over a period of time?
Thanks,
Amy
A: Amy,
Ezine ads usually appear in just one issue. Or you can pay to be in several issues. They work just like placing an ad in anewspaper. Ad web sites, like http://classifieds.aol.com usually keep your ad up on their site for 30 days. You can get a combination of ezine ads and an ad on AOL with our Ezine Ad Package at http://drnunley.com/drnad.htm
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I publish an email ezine, and with all the new spam laws poppingup, I'm finding it hard to keep up with all of it. How can Iavoid being accused of spam?
Thanks!
Cassie
A: Cassie,
My understanding (though I'm not a lawyer) is new national spam law says you have to give people a real way to get off your list--- no phony email addresses or unsubscribe links that don't work. It also says things that have been the law forever...like don't try to con people or send them pornography they don't want. Most ezines are in compliance already, and shouldn't have a problem. Hopefully they will go after the big spammers who break all the rules. That's what these laws really seem to be about.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS!
The latest thinking shows you MUST start a home business NOW! Learn what to avoid, what works, and what is best for you! DrNunley's FREE Email Course gives you the inside track: "Why You Need To Start Your HomeBusiness NOW--And How to Get Started Easily and Successfully Earning a Full or Part-time Income!" Get it NOW at: http://www.NunleyNetwork.com
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Kevin says:
Wow! Have you seen the new Directory of Marketing? From the same people who brought you the famous Directory of Ezines, this new site provides you with everything from articles, to advice, to turnkey marketing packages. Founder Charlie Page is a true marketing expert and a friendly, honest person who always gives you a good value. http://DirectoryOfMarketing.com
A PROFESSIONAL LOGO makes your site more effective instantly. See the new logo at Kevin's http://FastAdKing.com http://www.GotLogos.com creates all ours and they only charge $25 per logo! Mention you heard about this from DrNunley when you order and get a free greyscale version of your logo (great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Being the Boss: Telling Your Customers What to Do Next
by Kevin Nunley
http://www.DrNunley.com
You've always wanted to be the boss, and now that you're running
an Internet business, you finally have the chance. Now start
telling people what to do!
I don't mean that you should be rude or condescending. But you
should tell people what steps to take that will get them to place
an order.
Though most people respond well to motivational sales copy, you
can't just end your sales message by listing the benefits of what
you offer. After you've told them they need your product and
why, don't be afraid to ask for the order outright.
"Don't let another minute pass by without this amazing product!
Click here to order NOW!"
By the time they've read your copy, your customers know you're
selling something. They already know you want them to buy, but
most customers need that final command to actually place the
order. They won't be offended or think you're talking down to
them. Ending your sales pitch by telling your customer to order
is simply an effective way to sell.
Kevin Nunley provides marketing and copy writing. Read all his
free tips at http://DrNunley.com Reach Kevin at
kevin@drnunley.com or 603-249-9519.
---------------------------------------------
Kevin will never work with Brett Hudson again.
---------------------------------------------
************************************
NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************
Sponsor a Contest, Get Publicity
by Kevin Nunley
http://www.DrNunley.com
People love contests. They love the anticipation, the suspense,
and the thrill of believing they would win something...anything.
I know several people who will call in to every radio contest
they hear about, even if they don't know what the prize is. The
simple idea of winning makes them want to enter.
Statistically, about 20% of the public will enter a contest if
asked. That may not sound like a huge percentage, but in total
numbers, that's a lot of people. If you asked 1,000 people to
enter your contest and 200 of them did, that's 200 more people
who know who you are.
Contests can really get people familiar with your business. And
if you put on a show or stage an event along with it, you could
get great word of mouth or even end up on the news. Give away a
product or service that relates to your business. Mention your
contest on your letterhead, website, and business cards. Do a
postcard campaign or send out a press release.
Be sure to let the public and other entrants know who won the
contest. This follow-up will remind people about the contest and
put your name back in their heads.
Kevin Nunley provides marketing and copy writing. Read all his
free tips at http://DrNunley.com Reach Kevin at
kevin@drnunley.com or 603-249-9519.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
Do you know any profit share companies that can advertise our
video on tv?
Thanks,
Greg
A: Greg,
Go to http://google.com and search for "per inquiry tv." You'll
find a host of companies who provide media advertising on a per
inquiry or remnant basis.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I am looking for the most profitable method of reaching potential
clients. I have a limited budget of $2000 to put towards
marketing. I am considering direct mail, flyers, postcards, etc.
Can you help a blossoming mortgage loan officer?
Thanks,
Ted
A: Ted,
Postcards are usually the most effective way to direct market
on a budget. You might also look at having your flyer
inserted in the local paper for some key neighborhoods.
Ask your local paper for info on that.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
Where can I go to find a big collection of clip art? I teach a
large church group of kids and could always use some--preferably
without copyright issues.
Thanks,
Carolyn
A: Carolyn,
Check out http://www.gifart.com. They do charge a very small
subscription fee, but you get unlimited downloads and printing.
No copyright issues, and I believe they do have some free
samples.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking shows
you MUST start a home business NOW! Learn what to avoid, what
works, and what is best for you! DrNunley's FREE Email Course
gives you the inside track: "Why You Need To Start Your Home
Business NOW--And How to Get Started Easily and Successfully
Earning a Full or Part-time Income!" Get it NOW at:
http://www.NunleyNetwork.com
Cutting Edge Web Advertising! Hundreds Less Than Yellow Pages!
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your dynamic content and publishing schedule for less than a
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promotions. Your customers will love its many features so check
us out today. Make your customers happy while saving hundreds of
dollars.
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something new! Canoe Creek Ranch in the beautiful bluegrass
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clay shooting. FREE round of sporting clays with 1-night stay.
LIMITED TIME OFFER. Space fills up fast! 877-881-4551. Ask for
Michael's Special! http://www.CanoeCreekRanch.com
Kevin says:
Wow! Have you seen the new Directory of Marketing?
From the same people who brought you the famous
Directory of Ezines, this new site provides you with
everything from articles, to advice, to turnkey
marketing packages. Founder Charlie Page is a true
marketing expert and a friendly, honest person who
always gives you a good value.
http://DirectoryOfMarketing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at Kevin's http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have
asked for it (readers, friends, clients, and a few
competitors
Subscribe or unsubscribe online at:
http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
How to Win, the Nice Way
by Kevin Nunley
http://DrNunley.com
Give your customers as few problems as possible while they are
using your service or buying your product. Problems happen when
everything is "going fine" and laziness and complacency set it.
When this happens, try causing some "problems." Teach yourself
and your employees that things can be done with more care and
precision. When customers have a problem-free experience, you
are sure to reap the rewards.
It is important to concentrate on what you're doing, not what
the competitor is doing. Focus on giving the best service you
can, instead of worrying about the competition across the street.
If a competitor is doing much more business than you, it may be
that there is a problem with your business, not something amazing
the competitor is doing. Don't hurt yourself by worrying so much
about someone else that you forget what you could be doing to
improve your product or service.
Stay focused on what you are doing to keep those around you
satisfied: your customers, employees, suppliers, and neighbors
in the community. You win by paying attention to the customer,
then by paying attention to yourself so that you can fulfill the
customer's expectations.
Give your project the MASSIVE PROMOTION it deserves. Get Kevin's
affordable All-Out Promotion Package at
http://drnunley.com/123.htm It combines a press release, ezine
article, ezine ads, and sizzling sales copy. Reach Kevin at
mailto:kevin@drnunley.com or 603-249-9519.
---------------------------------------------
Kevin will never work with Brett Hudson again.
---------------------------------------------
************************************
NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************
Tout Your Success, But Tell Your Failures
Let's face it: most of us tried to succeed in business many times
before we saw much success. Very few of us turn real profits the
first time around. While your success story is one of the most
powerful marketing tools around, it may also help to tell your
customers about the difficult road that got you here.
Especially on the Internet, real-life "how I got here" stories
play extremely well, because your customers can identify with
your struggles. Don't be afraid to tell them you got here by
trial and error. Don't be embarrassed to explain all the wild
notions you tried before you settled on your successful business
idea.
Chances are your customers have been to many of the same places
you have been. Letting customers in on your past business
blunders makes them feel more comfortable with you...and more
likely to buy.
Tell your story in a bio, sales materials, or an "our history"
page. Tell your customers the steps (both forward and backward)
that led to your eventual success, and they'll have more faith in
you.
Kevin Nunley provides marketing and copy writing. Read all his
free tips at http://DrNunley.com Reach Kevin at
kevin@drnunley.com or 603-249-9519.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
My question is this. I have an item that is strictly a winter
item. With that in mind, what is the best time to go out with a
Press Release?
Thanks,
Dean
A: Dean,
Usually, if you want to go after radio, TV, and newspapers, it's
best to hit them right about the time the weather starts turning
cold. Magazines usually need a couple months lead time, but
there aren't many magazines on most media lists.
Of course, if you're trying to get advance orders for the
product, you may want to start in August when companies are about
to get their fall merchandise. It all depends on what you're
selling and who you plan to sell it to.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I am not really sure how the ezine works. I've read something
about a newsletter, but how does a one-time ezine work? Who sees
it and how does it help in our search engine rankings? I am very
interested in having one written but I need to fully understand
the concept.
Thanks,
Laura
A: Laura,
An ezine is an email newsletter (originally it was short for
electronic magazine...but that name didn't stick).
Mostly an ezine is a great way to stay in touch with
people who have visited your site or contacted you for
more information. Often people will be on your ezine
list for weeks, months, even years before they buy something.
An ezine can bring you sales week after week for as long
as you publish it.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
Is it a good idea to resubmit your website to the major search
engines every 4 weeks? Should you submit your site to Yahoo and
Google continually? Will this upset the people at these sites or
not? I know Google drives results for Yahoo, AOL, MSN, and a
couple of other search engines/directories.
Thanks,
JoAnn
A: JoAnn,
Good to hear from you. Experts differ on this and search engines
are constantly changing. These days Google checks back
automatically. If you frequently change content on your site
(especially your home page), Google will make a point of coming
back more often. Some of the big news sites that change
headlines constantly get visited by Google several times a day.
Other active sites get a visit once a week, etc.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking shows
you MUST start a home business NOW! Learn what to avoid, what
works, and what is best for you! DrNunley's FREE Email Course
gives you the inside track: "Why You Need To Start Your Home
Business NOW--And How to Get Started Easily and Successfully
Earning a Full or Part-time Income!" Get it NOW at:
http://www.NunleyNetwork.com
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Kevin says:
Wow! Have you seen the new Directory of Marketing?
From the same people who brought you the famous
Directory of Ezines, this new site provides you with
everything from articles, to advice, to turnkey
marketing packages. Founder Charlie Page is a true
marketing expert and a friendly, honest person who
always gives you a good value.
http://DirectoryOfMarketing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at Kevin's http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
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We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
