DrNunley's Marketing Tips ezine
Tuesday, August 31, 2004
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
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Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
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Simple Way to Speak to Groups
by Kevin Nunley
http://DrNunley.com
Do you have a public speaking opportunity coming up?
I'm not talking about keynoting the address in a hall of
10,000. You may just be telling your ideas in a meeting at
work or pitching your service to a group of customers.
Here are three easy ways to structure your short talk so it
gets the job done.
1) Point out a problem and give some solutions. First
explain the problem so people fully understand all its
wrinkles. Then go through several solutions showing the
advantages and disadvantages of each.
2) State your belief, then give proof you are right. "Here's
what I think and let me tell you why." Then lay out your
proof 1,2,3.
3) You can take this clever psychological approach. Get
people excited about your idea at the start. Then point out
what is wrong with the idea. Show things can go sour.
Finally, step people through solutions which turn the
original idea into a good one again.
Give your idea, product, or service the BIG send off it
deserves! Get thousands and millions of interested eyeballs
focused on YOU. See Kevin's massive Five Package
promotion deal at http://drnunley.com/123.htm
************************************
NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************
Make Your Ad Clear and Passionate
by Kevin Nunley
http://DrNunley.com
I'll tell you something writers don't like to admit. I don't
do much revision. I write it once, then go through and fix
the problems.
But there is one key to effective advertising that absolutely
demands you give your ad copy a second draft.
After you have written your ad or sales letter, set it aside.
Come back to it later in the day, or even better, several days
later.
When you come back, look for places in your copy where
the average customer might not understand what you are
talking about.
For example, in the sentence I just wrote, some people
might not be familiar with the word "copy." Instead, I
might say "look for places in your ad."
Give your copy the grandmother test. If your grandmother
can figure out what you're talking about, chances are most
people can.
Finally, put some passion in your ad. Plain facts rarely
sell anything. Be bold. Be shocking. Put some romance
and flesh and blood in your copy.
Give your idea, product, or service the BIG send off it
deserves! Get thousands and millions of interested eyeballs
focused on YOU. See Kevin's massive Five Package
promotion deal at http://drnunley.com/123.htm
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I have a replicated website from my company--they control
everything and content. How can I make this type of website
search engine friendly? Right now it ranks zero, and some engine
can't even find it.
Thanks,
Greg
A: Greg,
There's probably no way to get the ranking of the replicated site
up. Your best bet is to create your own site, then link to your
affiliate site from that. You can get your own domain name for
$13 at http://oriweb.com. Then get a free site at Tripod.com and
have your domain name redirect to it. When people type in
yourname.com --boom-- they'll be taken to your site on Tripod.
Bill at Oriweb can show you how to set up the redirect. We'll
write the copy for the home page of your web site. See our
one page deal at http://drnunley.com/copywriting.htm
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
Q: Kevin,
I have about 30 great domain names I am looking to sell. I want
to make a lot of money with them. The only thing is I don't know
how tio check for copyrights and trademarks. I don't want to
infringe on any laws or anything of that nature. Where can I
check to find out if any of my domain names will not be able to
sell?
Thanks,
Jason
A: Jason,
Usually it's up to the company that owns the trademark to
go after anybody who they feel is using their trademark unfairly.
You can search for registered trademarks at:
http://www.uspto.gov/
Keep in mind most claimed trademarks are not registered. You
can trademark a name just by putting tm next to it.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I'm thinking of starting a business with MaryKay cosmetics. What
kind of advertising would you recommend?
Thanks!
Christine
A: Christine,
MaryKay is one of the most successful MLMs in the business with
no signs of slowing down. At first you might want to start small
with friends and family, and leave catalogs in public places with
your contact information stamped on them (with permission, of
course). You can also try classified ads in local papers. Many
people even who represent companies like this even auction off
products on eBay.
Best,
Kevin Nunley
*******************************************
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********************************************
This newsletter is sent weekly ONLY to those who have
asked for it (readers, friends, clients, and a few
competitors
Subscribe or unsubscribe online at:
http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, August 24, 2004
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!
*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
People Want Small Business Customer Service
by Kevin Nunleyhttp://DrNunley.com
One hundred years ago almost all businesses were small.They had to be.
The age of mass production still hadn't arrived for most.People expected products and services to be custom madeor fitted to their situation.
Old time customers also didn't have credit cards and cashwas often hard to come by.
A small business could know each customer individually,often arranging special payment for those who needed it.
The latest research shows those days may be returning.While customers still look for a fair price and good quality,they crave old time customer service.
If there is one thing consumers hate about big companies,it is the way many end up treating their customers.
People are tired of getting lost in endless automatedanswering loops or sending email that never gets a reply.
Your small business can provide caring, personalizedservice that customers want. It's important these days.
Give your idea, product, or service the BIG send off itdeserves! Get thousands and millions of interested eyeballsfocused on YOU. See Kevin's massive Five Packagepromotion deal now 75% off http://drnunley.com/123.htm
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.Get it at http://FastAdKing.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
Expand Your Core Business For Profit
by Kevin Nunleyhttp://DrNunley.com
These days with all the affiliate and reseller dealsavailable, your business can sell just about any product thatis made.
But do you really want to? The more we look atsuccessful companies, the more we see the real profitscome from sticking to the product or service line you dobest.
Jill wanted to increase sales in her gift basket business.She added sun glasses, a line of health products, and severalnovelty mailboxes.
Sure, these things sell well in their own worlds, but Jill'scustomers who mostly buy gift baskets have no interest inthem.
Instead, Jill can increase sales faster by expanding her coregift basket business.
She can create a line of gift baskets specially designed forholidays and another line geared toward local annual events(like the high school's homecoming.)
Jill can expand her core to the lucrative business-to-business market, selling baskets with a corporate feel.
Resist the temptation to sell everything under the sun.Instead, focus on your core.
Give your idea, product, or service the BIG send off itdeserves! Get thousands and millions of interested eyeballsfocused on YOU. See Kevin's massive Five Packagepromotion deal now 75% off http://drnunley.com/123.htm
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I am a small business owner, and I am looking at improvingcustomer service in my town, as some of the store owners don'thave customer service to speak of. Can you give me your top tenmust do's for great customer service? Thank you in advance foryour time and help in this matter.
Thanks,
Dean
A: Dean,
The main part of good customer service is to deliver a goodproduct or service, when you say you will, with a level ofreliability people expect. Then make yourself available tocustomers and listen to their ideas, complaints, compliments.These simple aspects are the things businesses both large andsmall tend to neglect.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
I'm in the process of researching the best outlets for on-lineand print media press releases for my company. I came across yourservices and advice via a google search and appreciate what Ireal.
In your opinion, where would be the best (and cheapest, ifpossible) on-line source for submitting the press-releases?
In addition, I found a website (also via a google search) thatlists almost every single Newspaper in the United States with alink to their website on which one can find the contactinformation. My question is: what is the best format to sendthese press releases? Are e-mails acceptable? are they lesscredible if in e-mail format?
Is it better to call? If so, where could I attain the phonenumbers?
Thanks so much...looking forward to hearing from you.
Jason
A: Jason,
Going to media sites, getting their submission addresses, andemailing your press release is an excellent method. This worksparticularly well for reaching your local and regional media.Email is the preferred method to receive a release because it'salready in the reporter's computer and it's easy to forward tothe correct person.
If you want to reach more media nationwide, get our release dealat http://drnunley.com/release.htm We use PR News Wire fordistribution on that package. They're the big daddy ofdistribution.
Also see our bundled PR deal at http://drnunley.com/123.htmIt's a customer favorite and includes several kinds of PR.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
My question: is it okay to include a graphic image of a newproduct on a one page press release (would not be an attachmentfor the email version)?
Thanks,
Eddie
A: Eddie,
That works fine if the email is being sent in HTML.Otherwise, you can include a link to the graphic.
Best,
Kevin Nunley*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
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A PROFESSIONAL LOGO makes your site more effective instantly.See the new logo at Kevin's http://FastAdKing.comhttp://www.GotLogos.com/?gl creates all ours and they onlycharge $25 per logo! Mention you heard about this from DrNunleywhen you order and get a free greyscale version of your logo(great for ads and business cards) and free backup service.
********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors
Subscribe or unsubscribe online at:http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
Tuesday, August 17, 2004
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/
*************************************
Advertise With Homemade Postcards
by Kevin Nunleyhttp://www.DrNunley.com
There's a little-known marketing method out there that is almosttoo cheap and simple to be true--but it works. We all know thatpostcards can be an effective marketing tool, but what aboutmaking them yourself?
Shoot some nice photos of waterfalls, mountains, buildings,traffic, people, or anything else that will get attention in astack of mail. The picture doesn't have to be professional, justeye-catching or interesting.
Then, order multiple prints. You'd be surprised at how cheap thiscan be at your local photo processing store.
Simply write or print your marketing message on the back of thephotos, then stamp and mail them as you would any other postcard.
That's it! People always read the back when they see a photo intheir mail. The personalization stands out as something nice anddifferent, and you'll save money.
Kevin Nunley provides marketing and copy writing. Read all hisfree tips at http://DrNunley.com Reach Kevin atkevin@drnunley.com or 603-249-9519.
************************************
NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.Get it at http://FastAdKing.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com
************************************
Write Powerful Headlines for a Great First Impression
by Kevin Nunleyhttp://www.DrNunley.com
Headlines are the first, and often the most important part ofyour web site, sales letter, classified ad, email, or businesscard. And if your headline is a good one, the rest of your copyis likely to be read.
How do you make sure your headline gets attention?
I like to start a headline with an action word (or verb if youthink back to high school English): EARN 20% more, TAKE time torelax, LOSE weight fast, PROFIT right away. All of these startwith an action word that stresses an enabling change for thereader.
Focus the rest of your headline on how your product or servicewill make your customer FEEL. While most of us like to think wemake a purchase based on logic, studies show emotion plays a bigrole: LOSE WEIGHT FAST and feel sexy again!
Customers feel good when your headline promises to removesomething that is bothering them or add something that will makethem feel wealthier, sexier, more relaxed, or loved.
Above all else, your headline must be clear. Using plain, easy-to-read words will communicate your meaning best to customers ina hurry.
Kevin Nunley provides marketing and copy writing. Read all hisfree tips at http://DrNunley.com Reach Kevin atkevin@drnunley.com or 603-249-9519.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
What do you think: is hiring someone to do search engine keywordoptimization on my site the best use of limited funds? Or isthere something else you would recommend?
Thanks,
Joe
A: Joe,
No question there are some good search engine experts outthere, but the keyword strategy is probably not as powerfulas it once was. These days the SEO guys are focusing onlink popularity...how many good sites have links to yours.Of course, one way to get that is to have a lot of articlescirculating on the Net. The best search engine expert/serviceI know is Jerry West at http://WebMarketingNow.comHis service here is probably all you need:http://webmarketingnow.com/services/website-tuneup.html
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
How long do ezine ads usually run? Is it a one time run (like anewspaper ad) or do the ads run over a period of time?
Thanks,
Amy
A: Amy,
Ezine ads usually appear in just one issue. Or you can pay tobe in several issues. They work just like placing an ad in anewspaper.
Ad web sites, like http://classifieds.aol.com usually keep yourad up on their site for 30 days.
You can get a combination of ezine ads and an ad on AOL withour Ezine Ad Package at http://drnunley.com/drnad.htm
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I have about 30 great domain names I am looking to sell. I wantto make a lot of money with them. The only thing is I don't knowhow tio check for copyrights and trademarks. I don't want toinfringe on any laws or anything of that nature. Where can Icheck to find out if any of my domain names will not be able to sell?
Thanks,
Jason
A: Jason,
Usually it's up to the company that owns the trademark togo after anybody who they feel is using their trademark unfairly.You can search for registered trademarks at:http://www.uspto.gov/
Keep in mind most claimed trademarks are not registered. You can trademark a name just by putting tm next to it.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking showsyou MUST start a home business NOW! Learn what to avoid, whatworks, and what is best for you! DrNunley's FREE Email Coursegives you the inside track: "Why You Need To Start Your HomeBusiness NOW--And How to Get Started Easily and SuccessfullyEarning a Full or Part-time Income!" Get it NOW at:http://www.NunleyNetwork.com
A BUSINESS THAT'S GOOD FOR FAMILY AND THE WALLET!Don't waste time and money on things that hurt yourfamily. AND DON'T TRY TO SELL ANYTHING. We don't.At iMoms we help people detoxify their homes and earna REAL income doing it. You can get started for just$29. NO INVENTORY TO BUY, STORE, OR TRY TO SELL. Notaking orders, no deliveries. Check it out athttp://familyfriendly.internetmoms.net
Kevin says:Wow! Have you seen the new Directory of Marketing?From the same people who brought you the famousDirectory of Ezines, this new site provides you witheverything from articles, to advice, to turnkeymarketing packages. Founder Charlie Page is a truemarketing expert and a friendly, honest person whoalways gives you a good value.http://DirectoryOfMarketing.com
A PROFESSIONAL LOGO makes your site more effective instantly.See the new logo at Kevin's http://FastAdKing.comhttp://www.GotLogos.com/?gl creates all ours and they onlycharge $25 per logo! Mention you heard about this from DrNunleywhen you order and get a free greyscale version of your logo(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors
Subscribe or unsubscribe online at:http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, August 03, 2004
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!
*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
Enjoy Easy Sales With Visionaries
by Kevin Nunleyhttp://www.DrNunley.com
One of the first groups of customers to buy a new product or service are visionaries. These are people who immediately recognize a change that will give them an advantage. They want to use the advantage NOW, before everyone else gets on the bandwagon.
Visionaries generally don't worry too much about details. They intuitively seem to know when something new is for them. They want to hear your emotional appeal, the sizzle in the steak, the promise of great things to happen.
Many sites that paint a glorious picture of what your life will be like when you buy their product or service are going after visionaries.
It is an easy crowd to sell to. Visionaries tend to find a good product, service, or idea even without much advertising. Once visionaries find you, they don't need a lot of time and details before they buy.
Visionaries want a quick idea of what you have to sell them. Then they want to buy and get started as soon as possible.
More often than not, when someone says their site isn't selling, it is because they aren't hooking visionaries. Sales pick up as soon as the website owner includes a short, exciting description of the benefits their product or service provides.
Harness the promotion muscle your project deservesto get noticed. For an all-out marketing attack, seeKevin's popular Marketing Strategy Packages at:http://drnunley.com/marketing_plan.htmReach Kevin at mailto:kevin@drnunley.com
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.Get it at http://FastAdKing.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
Here Come the Pragmatists
by Kevin Nunleyhttp://www.DrNunley.com
This week I've been stepping you through Everett Rogers' Technology Adoption Life Cycle. Rogers came up with this pattern back in the 1950s to explain how new products were picked up by the public, grew in popularity, then later faded away.
The Cycle is one of the smartest revelations to hit marketing. You can use it to explain just abouteverything that happens with customers.
The first people who discover and buy your new product or service are techies and visionaries. Techies like what you sell simply because it is new. Visionaries want to get in on the ground floor because of the quick advantage they can get from something new.
Next come the pragmatists. They are a much tougher crowd to sell. Pragmatists form the majority of buyers (most of us fall into that honorable category). They don't like your new product or service because it is new. They buy for clearly existing benefits they can get from you.
Pragmatists want lots of details. They don't want emotion to carry the day. They expect to make up their minds only after reviewing solid evidence that a product or service will make their lives or company work more smoothly.
You can get lots of new pragmatist customers by including plenty of info on your website, mailing a brochure or booklet, or listing lots of well-known people who have bought from you.
Harness the promotion muscle your project deservesto get noticed. For an all-out marketing attack, seeKevin's popular Marketing Strategy Packages at:http://drnunley.com/marketing_plan.htmReach Kevin at mailto:kevin@drnunley.com
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I need to write a good sales letter for my site. But I don'tknow how to get started.Thanks,
Mike
A: Mike,
There's no one right way to structure web copy, but this simplelayout usually works quite well. Start with a headline thattells the most important thing you can do for customers. Followthat with a couple of paragraphs that tell why the customerneeds your product or service. Follow that with a bulleted listof features. Connect those features with the main benefit eachone brings. Add a testimonial or two from customers or otherswho have good things to say about you. Then tell 'em how toorder.
Best,
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking showsyou MUST start a home business NOW! Learn what to avoid, whatworks, and what is best for you! DrNunley's FREE Email Coursegives you the inside track: "Why You Need To Start Your HomeBusiness NOW--And How to Get Started Easily and SuccessfullyEarning a Full or Part-time Income!" Get it NOW at:http://www.NunleyNetwork.com
A PROFESSIONAL LOGO makes your site more effective instantly.See the new logo at Kevin's http://FastAdKing.comhttp://www.GotLogos.com/?gl creates all ours and they onlycharge $25 per logo! Mention you heard about this from DrNunleywhen you order and get a free greyscale version of your logo(great for ads and business cards) and free backup service.
********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors
Subscribe or unsubscribe online at:http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
