DrNunley's Marketing Tips ezine
Tuesday, October 26, 2004
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!
*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
Make It Comfortable To Buy
by Kevin Nunleyhttp://DrNunley.com
Whether your biz is online or off, making customerscomfortable with buying from you is key to sales.
We can take a tip from the Mail Order industry. Mail Ordernever took off until they started offering a money-backguarantee. If you sell a product that can be returned, stateyour guarantee prominently. If you sell a service, offer tokeep working on the project until the customer is satisfied.
While you're at it, make the returns process easy. A recentstudy showed customers are irritated with a great manycompanies that make it big hassle to return faultymerchandise.
Lots of people still don't trust online order forms. Set themat ease by explaining what happens to their information afterthey press "submit."
Put a photo on your site of you, your store, or youremployees. This makes you more tangible to Internetshoppers.
Get Kevin's Press Release Package to 5,000 media AND hisEzine Article Package to 2,000 editors---all at one lowpackage price. See http://drnunley.com/marketing_plan.htmReach Kevin at kevin@drnunley.com Recharge your business withall his marketing ideas at http://DrNunley.com.
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.Get it at http://FastAdKing.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
Create Your Media Calendar
by Kevin Nunleyhttp://DrNunley.com
There is no such thing as instant publicity. Getting lots offree media takes planning. Newspapers need a day or morelead time, weekly papers need up to a week, and magazinesrequire a month or two.
Radio and TV generally needs very little lead time, but theyalso have to wade through a mountain of people trying toget publicity. To get results, you often have to submit yourpress release or story idea several times over weeks.
You can easily keep everything organized and movingforward by creating your own media calendar. Make a listof media you would like to cover your upcoming event orproduct announcement. Find out and note the lead timethat each publication or show requires.
Many publications issue a schedule of topics they will coverin the months ahead. You can send them a storycorresponding with a scheduled theme at the exact timeeditors are looking for material on that topic. This greatlyincreases you chances of getting free coverage.
Get Kevin's Press Release Package to 5,000 media AND hisEzine Article Package to 2,000 editors---all at one lowpackage price. See http://drnunley.com/marketing_plan.htmReach Kevin at kevin@drnunley.com Recharge your business withall his marketing ideas at http://DrNunley.com.
****************************************DrNunley answers! Send questions tomailto:mailtokevin@drnunley.com.
Q: Kevin,
We're an advertising agency that is not using all of it'sresources to get the word out. We have sent our promos about ourcompany and followed it with brochures which we designed inhouse. Our problem is we are not getting any bites from anyoneyet. I realize it is slow going in the beginning but our rate ofcustomer is 1% at this time. Our mail focus is the legalcommunity. We targeted them with our direct mail pieces and evengiven tours of our facility. So now what?
We are currently looking at local advertisement with televisionstations and radio as well as newspaper ads. Have we coveredeverything. This week we are sending our walkers to meet andgreet with the general public. They will be handing our directmail piece and discussing our companies benefits and specials.
Thanks,
Schonda
A: Schonda,
One percent on direct mail is about right. I think you'll dofine. They key is to try everything you can think of and canafford and it looks like you've got that covered pretty well.Eventually all the strategies start working together. You startto appear everywhere for your target prospects.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
I have 3 30 second commercials produced and ready to be aired butI am not sure on how to go about placing these ads. I am lookingfor information on how to place them, distribution, price andcurrent market research for the Kingston, NY area. I am onlyintrested in advertising locally.
Thanks!
Brandon
A: Brandon,
Contact the sales departments of the broadcast TV and Cable TVstations in the Kingston area. All will be listed in the YellowPages. They can provide audience stats, prices, and help youget the commercials scheduled to air.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
I've recently started a pressure washing service, and would liketo know about the legality of placing fliers on car windshields(i.e. in a mall parking lot). Should I be concerned with anysolicitation laws or nuisance policies? Just curious.
Thanks,
Jeremy
A: Jeremy,
Some communities don't care about fliers. Others have lawsagainst them or people strongly feel they don't belong. Also becareful about property owners who don't want fliers in theirparking lot, etc. It's best to check your local situation first.When done right, fliers are a great low-cost way topromote a small business. See my article on fliers at:http://www.drnunley.com/articles/article-content.asp?id=100
Best,
Kevin Nunley
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking showsyou MUST start a home business NOW! Learn what to avoid, whatworks, and what is best for you! DrNunley's FREE Email Coursegives you the inside track: "Why You Need To Start Your HomeBusiness NOW--And How to Get Started Easily and SuccessfullyEarning a Full or Part-time Income!" Get it NOW at:http://www.NunleyNetwork.com
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Design and build your new website INSTANTLY athttp://WebSiteForge.com Then add your DrNunleysales copy available at http://DrNunley.com/copywriting.htm
********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors
Subscribe or unsubscribe online at:http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
Tuesday, October 19, 2004
All new articles! Forward this issue to a friend.Subscribe at http://drnunley.com/
DRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!
*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
Getting Your Email to Go Through
by Kevin Nunleyhttp://drnunley.com/
Have you had trouble getting email from people who say they sentit? Or your messages aren't getting to others?
As servers try desperately to filter out the ever increasingonslaught of spam, more than a few non-spam messages are gettingmopped up as well.
Here are a few simple ways to get around the problem.
1. Get one or two different email addresses. Get a Hotmailaddress. Use the free address your ISP provides you. When acustomer calls saying, "didn't you get the five emails I sentyou?" suggest they send again to one of your other addresses.
2. The same idea works in reverse. When a customer can't getyour messages, ask if they have a different address. Chances aretheir server is filtering out a lot of their mail and they'vealready considered the additional address solution.
3. Watch for attachments getting blocked. Many people arekeeping out viruses sent by attachment by refusing allattachments or those over a certain size. I paste the documentinto the body of the message in those cases.
4. Ask your site host to reduce the level of filtering on youremail. Many can do this. Of course, you'll get more spam, butyou will also get fewer cases where customers can't get email toyou.
Kevin Nunley and his staff of top editors write sales letters,ads, and web site copy. See his affordable copywriting deals athttp://drnunley.com/copywriting.asp Reach Kevin atmailto:kevin@drnunley.com
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.Get it at http://fastadking.com/55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://bizguru.com/************************************
Birthday Discount
by Kevin Nunleyhttp://drnunley.com/
Some stores have had great success pulling people inside byfeaturing a winning birth date. The date changes each day,Jan 5 one day, March 12 the next, Sept 16 the third, and soon.
When someone walks in and shows their birthday is on thefeatured date, they get a sizable discount or free prize.
Other places don't announce the winning birth date inadvance. They check birth dates of people who buy andaward surprise prizes to those with the right dates. This isthe kind of thing that delights customers and creates goodword of mouth.
As well as this has worked for stores, it could work evenbetter on the Internet where it takes little effort to check asite for the featured birth date. Everyone has a birthday.Everyone likes their birthday. Why not use this mosthuman of all factors to promote your business?
Announce your new business, product, or service with aprofessional press release to 5,000 info-hungry medianationwide. See Kevin's famously low-cost press releasepackage at http://drnunley.com/release.asp Reach him atmailto:kevin@drnunley.com
****************************************DrNunley answers! Send questions tomailto:mailtokevin@drnunley.com.
Q: Kevin,
Maybe you could steer me in the direction for email marketing. Ihave tried on numerous occasions to contact the 'postmasterdirect' on their list but no one ever gets back in touch.
Any suggestions? Must be opt-in type lists.
Thanks,
Lehman
A: Lehman,
Good to hear from you. I did a search on Google for "opt-in emailmarketing" and got a number of good looking opt-in services. Trythat and look for the sponsored links on the right side of thepage. These days, with CAN-SPAM, most established firms who saythey're opt-in really are opt-in.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
I have just started my own business called RiskPro Limited andhave set up my own website. In your suggestions you say that Ishould include a Meta Tag, but I'm not sure exactly how to dothis. Any help you can give would be much appreciated.
Thanks!
Stephen
A: Stephen,
Meta tags aren't as important as they once were. But it can stillbe worthwhile to include them. Put the two meta tags anywhereamong the meta tags already listed at the top of the page in yourhtml code. You can copy my meta tags below, inserting your owninfo in place of mine.
When you're ready to promote your site, see our affordable dealsat http://drnunley.com/
**tags not allowed by Blogger**
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
I think you have some information you compiled regarding salesadvice. If so, I am interested in whatever you could pass on.I don't know if you are charging. If so, then I would have towait, but would be interested in what you have available.
Thanks,
Brian
A: Brian,
We have a lot of sales tips at http://drnunley.com/Check the articles and biz-tips linked from the leftside of the home page. There are thousands of good ideasthere.
Best,
Kevin Nunley
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking showsyou MUST start a home business NOW! Learn what to avoid, whatworks, and what is best for you! DrNunley's FREE Email Coursegives you the inside track: "Why You Need To Start Your HomeBusiness NOW--And How to Get Started Easily and SuccessfullyEarning a Full or Part-time Income!" Get it NOW at:http://www.nunleynetwork.com/
FREE $25 GIFT, EARN REWARDS!The Avon Platinum Visa earns you a FREE $25 gift, 0% APR up to 12months, and REWARDS POINTS toward AVON products. Best-sellingskin care, fragrances, cosmetics, toys, decor, wellness, more!Men/Women. SAVE MONEY, EARN REWARDS--FREE GIFT! Apply online athttp://www.avonvisa.com/ & enter rep. code 03884398. OR emailmailto:mo4avon@yahoo.com for free application.
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Design and build your new website INSTANTLY athttp://websiteforge.com/ Then add your DrNunleysales copy available at http://DrNunley.com/copywriting.htm
********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors
Subscribe or unsubscribe online at:http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
Tuesday, October 12, 2004
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!
*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
Use Marketing Money Can't Buy
by Kevin Nunleyhttp://DrNunley.com
Wouldn't it be nice if you could afford network TV commercials,full-page magazine ads, and an expensive ad agency to handle allthe details?
Having a huge advertising budget is nice, but it can create a lotof problems. For example, I firmly believe a super-sized adbudget may make your marketing boring and ineffective.
Here's why. Small businesses and startups who don't have muchmoney to spend must rely on good old fashioned creativity.Since big media ads are out of the question, they look for cheapor free ways to market. Those methods are often fresh,innovative, and attention-getting.
Here are some terrific low-cost ways to market your business.And boy do they get noticed:* Take extra care in how you answer the phone. Be bright,helpful, and eager to go the extra mile.
* Put a colorful flyer in with invoices and sales letters.Highlight special deals only current and past customers can get.
* If your store or office is on a busy corner, stand outside fora period each day and get to know those who pass by.
* Write a letter to the editor of your local paper.
* Spot radio stations setting up for a live remote. Arrange tooffer free prizes to their listeners (in turn they will mentionyou, even interview you on the air.)
* Throw a monthly party at your store or office. Have cake,balloons, even a magician. Invite customers, prospects, andneighbors.
* Send a handwritten thank you note after every sale.
Have I got you thinking? Come up with more out of the ordinaryways to promote your business. It gets attention and it's cheap.
Need articles for your web site, newsletter, or members? Helpyourself to Kevin's longer articles and shorter biz-tips athttp://DrNunley.com Reach Kevin at mailto:kevin@drnunley.com.
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.Get it at http://FastAdKing.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
Get A List Of Club Members
by Kevin Nunleyhttp://DrNunley.com
Nothing gets sales like good targeted direct marketing.Targeting is the key. If you send your sales letter or postcardto only those people who are intensely interested in what yousell, you will have more customers than you know what to do with.
Here is an easy way to get super-targeted names. Contact clubsand associations who have members who would be very interested inwhat you sell. Show the leader of the club why his members wouldlove to hear about your business. You can often get a list ofmembers and addresses for cheap or free.
Anika designs and sews costumes for dance students. She has anattractive web site and can work with customers just aboutanywhere.
Using a search engine, Anika finds several associations of danceteachers and their students. Two are in her city, one covers herstate, and several more are national.
She first calls the presidents of the clubs in her city. Sheexplains over the phone how her service can benefit teachers,students, and their parents. She schedules an appointment tovisit with the club leader, show samples of her work, and leavesa brochure filled with enthusiastic comments from past customers.She will also leave with the club's mailing list.
Many national groups sell their member list at low cost. Onebusiness man I know does exceptionally well getting member listsfrom the local chamber of commerce in cities he wants to target.
Kevin writes your sales letter, web site copy, or ad. See hisgreat deals on professional writing at http://drnunley.comReach Kevin at mailto:kevin@drnunley.com.
****************************************DrNunley answers! Send questions tomailto:mailtokevin@drnunley.com.
Q: Kevin,
I am a one person business in Airlie Beach; North QueenslandAustralia. Our population here is around 3000. Airlie is a HUGEtourist area, just off the coast is the Great Barrier Reef; somany developers build vacation units and the such here.
I have done the "Newspaper Ads", the "Tourism Whitsunday BusinessExpo" and also some of the local markets. I have sent outletters to builders outlining my experience in the SoftFurnishings, Color and Flooring industry - even door knocked andwent through the telephone book and made cold-canvas phone calls!Our local phone book is not due out till October; so until then Ineed ways in which to attract more business.
Thanks,
Kellie
A: Kellie,
Very good to hear from you. It sounds like you're doing all theright things, it might just take more time. Pick out thepromotion methods that worked best for you or held the mostpromise and keep doing them as often as your budget allows. Overthe years I've noticed that a new business barely does anybusiness the first year, then business picks up the second year,and by the third or fourth year they've got more business thanthey can handle. Hang in there.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
A few weeks ago there was a very interesting business tip in yournewsletter about selling phrases. I seem to have lost the issue.Where can I get another copy?
Thanks!
Chad
A: Chad,
You can get most of my biz tips (over 10,000 of them now) on mywebsite at http://www.drnunley.com/BIZ.htm. I believe the oneyou're looking for can be found in the Red Collection.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
I'm in need of some business cards, but I don't have much money.Where can I get some inexpensive ones?
Thanks,
Dave
A: Dave,
One place I know of is http://www.buyprintingdirect.com. Anotheris http://www.vistaprint.com. Some of these places will put anad on the back of your free cards, so check into that. You willprobably have to pay shipping.
Best,
Kevin Nunley
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking showsyou MUST start a home business NOW! Learn what to avoid, whatworks, and what is best for you! DrNunley's FREE Email Coursegives you the inside track: "Why You Need To Start Your HomeBusiness NOW--And How to Get Started Easily and SuccessfullyEarning a Full or Part-time Income!" Get it NOW at:http://www.NunleyNetwork.com
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********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors
Subscribe or unsubscribe online at:http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
Tuesday, October 05, 2004
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!
*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
Train With Your Own Video
by Kevin Nunleyhttp://DrNunley.com
Do you hire lots of employees or enlist many new sales repsor affiliates? Consider training them with a video.
In this age where most of us where raised on hours oftelevision each day, a simple video is often the easiest wayto learn new material. Often, you can give a new hire aprinted manual and it will never get read. Studies show aspeaker in front of an audience only connects with about 10percent of the people most of the time.
You can create your own training video with a home videocamera and some simple editing equipment. Go one stepbetter and hire a small local video production firm. Justabout every community has at least one (Get in touch withRon Kirby at Kirby Video Productions in Roy, Utah who hasworked with my customers all over America.)
There is a lot more important info to learn in a trainingvideo than in your average TV sit-com. Have theannouncer speak slowly. Leave gaps in the audio withplenty of time to visually demonstrate how something isdone.
You can also feature your training video at trade fairs andconventions. It may be just what is needed to explain howyour business, product, service, or idea works. Alsoconsider streaming your video from your web site.
Sales letters, web copy, press releases, your own article.We write them all for you! See Kevin's complete list ofwriting services at http://DrNunley.com/copywriting.htmReach him at kevin@drnunley.com.
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.Get it at http://FastAdKing.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
Ad Stories Customers Love
by Kevin Nunleyhttp://DrNunley.com
Customers love it when your ad or web copy tells a story. Peopleeverywhere have been telling stories since caveman days. It's anatural way to get prospects to pay attention to you.
Take a paragraph to describe how the customer FEELS before theybuy your product or service. Then tell how they feel AFTER theybuy from you.
The customer might feel pressured, overworked, and tired. "Youwork longer and harder every day only to find yourself fallingfurther behind. After a while you just don't feel the enthusiasmthat used to propel you through the day."
Maybe the customer doesn't feel very successful. Your programcould give them the success they crave. "With an extra $2,000per month, you can get the big home you've always promisedyourself. Pay off the credit cards. Now you'll have the moneyyou need to park that luxury car in your driveway. Imagine thelook on your neighbor's face. You have arrived!"
Your story might show how an employee could impress the boss."Show the CEO how the Gadget 300 saves 30 percent on outsourcingcosts. That means more operating budget for other needs. Itcould mean impressing the boss and getting yourself in positionfor the promotion you deserve."
Kevin Nunley and his staff of top editors write sales letters,ads, and web site copy. See his affordable copywriting deals athttp://drnunley.com/copywriting.asp Reach Kevin atkevin@drnunley.com.
****************************************DrNunley answers! Send questions tomailto:mailtokevin@drnunley.com.
Q: Kevin,
I and a friend are looking at opening a line of T-shirts. Beforewe can start this business I was trying to figure out how we geta copyright for the logos on our T-shirts. If you can assist usin this area it would be greatly appreciated.
Thanks,
Frasier
A: Frasier,
What you're probably looking for is a trademark. Checkwith the Patent and Trademark office at http://www.uspto.gov/They have a handy search feature that lets you see ifanyone else has already trademarked your name. You cantrademark words or trademark how those words look in print(for example, the look of your logo).
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
Please look at my website and make any recommendations. I needfor people to actually start buying instead of clicking on thesite and going away. http://www.funnygag.com.
Thanks,
Manny
A: Manny,
Your site is very well done and you have a great product!A lot of people will want to see a lottery ticket up close, indetail before they buy. You might have a graphic you can"super size" (like they do on eBay) where you can get a muchbigger, more detailed view of a ticket.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
I know you have more than one website. I'd like to look at themall and compare services. Where can I find them all?
Thanks,
Mark
A: Mark,
Let's see which ones I can remember off the top of my head
Best,
Kevin Nunley
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking showsyou MUST start a home business NOW! Learn what to avoid, whatworks, and what is best for you! DrNunley's FREE Email Coursegives you the inside track: "Why You Need To Start Your HomeBusiness NOW--And How to Get Started Easily and SuccessfullyEarning a Full or Part-time Income!" Get it NOW at:http://www.NunleyNetwork.com
$10 AND DETERMINATION CAN CHANGE YOUR LIFE!Your own Avon business with unlimited earnings potential! Healthand beauty, clothing, wellness, home accents, MORE! $10 to start,ultra-low overhead, no inventory. Men/Women. Up to 50%commissions, bonuses, retirement savings, more! Send name, email,and mailing address for more information. I WILL NOT spam you--please DON'T spam me. mailto:mo4avon@yahoo.com
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