DrNunley's Marketing Tips ezine
Tuesday, January 25, 2005
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!
*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
Customers Buy More Than Your Products
by Kevin Nunleyhttp://DrNunley.com
Recently a supplier that I have used for a long time wasbought out by another company. Even though the neworganization provides the same service at the same price,I'm disappointed. I'll miss the friendly help the originalowner provided.
Come to think of it, his personality and assistance was themain reason I was his customer. When I talked to severalfriends who also use the service, they said the same things.
This brings up a great point. Customers buy for a lot ofreasons and most of them have nothing to do with thequality or price of your product or service.
Customers buy:* Your personality* Your service* The way your store or website looks* Your philosophy about life, business, or politics* The way your store smells* Your efficiency* Your reputation among people they know* Your location or memorable web address
See Kevin's All-Out Promotion Package that gives you five ways toreach tons of new customers. See it athttp://drnunley.com/marketing_plan.htm Reach Kevin atmailto:kevin@drnunley.com or 603-249-9519.
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.Get it at http://FastAdKing.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
The Hidden Benefits of Sweepstakes
by Kevin Nunleyhttp://DrNunley.com
Sweepstakes or contests are a staple of business promotion.Even if only a fraction of your customers are interested inwinning, many more will enjoy the increased excitement acontest brings your website or store.
If customers are comparison shopping and yourcompetitors' prices are about the same as yours, manycustomers will buy at the last place they visit. It is simplymore convenient.
However, if they registered for a contest at your site orstore, they will return to see if they won. Sweepstakes canmake your business the last stop, the place wherecomparing customers finally make their purchase.
Get customers excited about your prize by describing howtheir life will change when they win it. Don't just tell themthey can win a boat, include how a relaxing weekend withsun and waves can bring tranquillity, family harmony, andbetter state of mind at work.
Try to find prizes that closely fit the theme of yourbusiness. Even small inexpensive prizes are appealing ifoffered to a niche audience who deeply appreciate them.
See Kevin's All-Out Promotion Package that gives you five ways toreach tons of new customers. See it athttp://drnunley.com/marketing_plan.htm Reach Kevin atmailto:kevin@drnunley.com or 603-249-9519.
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I loved your advice in article 35: How to Use TV, Radio,Magazines and Newspapers to Promote your Web Site. My questionis, in choosing a url for print and/or radio promotion, whatformat is best? Should you use something short and quick, like anacronym, or should you spell out the whole name of the company?Also, what works best: phone numbers or urls in traditional mediaads? Should you include both, even if space (print) and time(radio) is limited? Are there case studies on this subjectmatter?
Thanks,
Julianne
A: Julianne,
It's a good idea to use the full name of the company. If thecompany name is quite long, use the full name on the firstreference and then the shorter version after that. Media like toget a web site address, a phone number, and an email address theycan reach you at for further information.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
I run a small business from home and do advertising on payperclick, I get around 5,000 hits a month but the conversion rate isvery low I average around 60 orders a month. So, doing the math Iam not getting near what I am spending, I know that the drop frommy homepage is huge, how can I get them to stick around and gofurther into the site?
Thanks,
Patty
A: Patty,
Good to hear from you. That's a common problem with advertisingwith pay-per-click. Your best bet is to put up a page with about300 words on it...a quick sales letter people in a hurry canread. Then link to your more detailed copy for those whowant more information.
We can write the 300 word sales letter for you...seedrnunley.com/copywriting.aspBest,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
I have a replicated website from my company--they controleverything and content. How can I make this type of websitesearch engine friendly? Right now it ranks zero, and some enginecan't even find it.
Thanks,
Greg
A: Greg,
There's probably no way to get the ranking of the replicated siteup. Your best bet is to create your own site, then link to youraffiliate site from that. You can get your own domain name for$13 at http://oriweb.com. Then get a free site at Tripod.com andhave your domain name redirect to it. When people type inyourname.com --boom-- they'll be taken to your site on Tripod.Bill at Oriweb can show you how to set up the redirect. We'llwrite the copy for the home page of your web site. See ourone page deal at http://drnunley.com/copywriting.htm
Best,
Kevin Nunley
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking showsyou MUST start a home business NOW! Learn what to avoid, whatworks, and what is best for you! DrNunley's FREE Email Coursegives you the inside track: "Why You Need To Start Your HomeBusiness NOW--And How to Get Started Easily and SuccessfullyEarning a Full or Part-time Income!" Get it NOW at:http://www.NunleyNetwork.com
WE SIGN UP PEOPLE UNDER YOU! Our amazing system automaticallybuilds your downline. Big network of sites creates a steadyflow of new members signing up every minute! FREE marketingtools. Worldwide support makes EARNING BIG easy for anyone! Nospecial skills or qualifications needed. GET STARTED NOWat: http://www.mach-90.com/?sangiovesse
GET PAID TO PARTICIPATE IN SURVEYS!Give your opinion, make money every time! Up to $20 per survey,and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!They pay cash! Visit http://www.surveysavvy.com/?id=486812 andclick on 'Join'.
A PROFESSIONAL LOGO makes your site more effective instantly.See the new logo at Kevin's http://FastAdKing.comhttp://www.GotLogos.com/?gl creates all ours and they onlycharge $25 per logo! Mention you heard about this from DrNunleywhen you order and get a free greyscale version of your logo(great for ads and business cards) and free backup service.
Design and build your new website INSTANTLY athttp://WebSiteForge.com Then add your DrNunleysales copy available at http://DrNunley.com/copywriting.htm
********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors
Subscribe or unsubscribe online at:http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
Tuesday, January 18, 2005
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!
*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
Never Fail Sales Formula
by Kevin Nunleyhttp://DrNunley.com
In science and math, once you figure out the formula needed toachieve your desired result, you have a can't-miss method togetting what you want every time you use it. Wouldn't it be greatif everything you wanted in life could be achieved through asimple formula?
Well, there isn't a formula for everything you want, but there isa formula for getting a sale. Once you understand this formulaand learn how to initiate it, you can get all the sales you want.
Are you ready? Okay, here it is: Trust + Respect + Need = Sales.
Now that's not so hard. At least there's no long division oralgebra.
The trust and respect part of the formula mean that you need todevelop solid relationships with your potential customers. Youcan instill a sense of trust by showing the buyer that you caremore about their end of the deal than your own. People arehesitant to trust those who are solely concerned aboutthemselves. To let the customer know that you care about theirsuccess, let them do the talking while you do the listening.Speak when they need you to speak, but listen to them so theyknow that you are concerned about their needs.
To build a relationship of respect, follow through on the thingsyou promise. Don't miss appointments, respond in a timely manner,and let them know that you value their business.
During your time spent building trust and respect, you willdiscover what their particular need is. Once you know that, doeverything in your power to meet that need and you will have thesale.
Promote BIG with Kevin's All-Out Marketing Package. For oneaffordable price you get a press release with national mediadistribution, your own article sent to 2,000 ezines, ezine ads,and a page of expert sales copy for email or your web site. Wewrite it all fresh from scratch!http://drnunley.com/marketing_plan.htm Reach Kevin atmailto:kevin@drnunley.com or 603-249-9519.
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.Get it at http://FastAdKing.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
New Products, New Ball Game--Designing and Selling New Productsand Services
by Kevin Nunleyhttp://DrNunley.com
What is the difference between a product that succeeds andbecomes a multimillion dollar earner, and a product thatdisappears from existence the same month as its launch? Twothings: value and innovation.
Whether you are creating a new product, or simply choosing whichproducts to sell or distribute, you must understand the waycustomers look at products.
Here are a couple of things to consider when deciding on aproduct to design or sell:
1. What worked in the past will work in the present - If youstudy the breakthrough products of previous years, you willdiscover that, though many of them were happy accidents, most ofthem were strategically planned.
Products that succeed often exploit change, as McDonald's iscurrently attempting to do with healthier menu choices. Thecountry's attitude changed with a rash of lawsuits against fastfood restaurants, so the only thing to do was react to changewith change. Keep in mind the reason Madonna's record sales arestill in the millions: she reinvents herself as the country'smood changes.
Other breakthrough products provide a superior solution to acustomer's problem. Though thousands of products exist to solvecustomer problems, they can always be improved upon. Think ofHuggies pullups or Swiffer cleaning cloths. They were clearimprovements on diapers and mops. Whatever the problem is, asolution usually exists. What you have to do is ask yourself ifit is the best solution.
2. New and Improved, and Worth the Extra Money - Just because aproduct is bigger, better, faster, or more attractive, doesn'tmean customers will pay more for it. Unless they have strongenough reasons to pay more and satisfy their needs, they won't doit.
Focus on creating the greatest perceived value as you develop ormarket a new product or service. Be sure you continually askyourself, "How will this add value to my customers' lives?" Ifyou struggle to come up with an answer to that question, yourproduct or service is bound for extinction.
Promote your business with Kevin's affordable ALL-OUT PROMOTIONPACKAGE. He writes your press release, your article, your ad, anddistributes them to media and ezines nationwide. Seehttp://DrNunley.com/123.htm Reach Kevin atmailto:kevin@drnunley.com or 603-249-9519.
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I have been a art licensing agent for almost 30 years . Havingsemi-retired early I wanted to create a business sellinginformation so I developed a 6 lesson course to artists who wantto license work to manufacturers. This is the selling ofreproduction rights to greetings card print and posterpublishers as well as for other products. Think of MaryEngelbreit, Thomas Kinkade etc.
I tried advertising in art magazines but the meager replies andhigh costs made it unprofitable. I then turned to egroups forartists and whilst I got reasonable responses the conversion rateis still really poor. I ve tried new copy but nothing seems towork.
Those who buy the course at $139 love it and I get greattestimonials. My website is <http://www.licensingcourse.com/>
My questions are 1) I need to find a way to get more enquiriesdirect from artists 2) I need to convert more enquiries tosales.
I don t mind investing a little more into copyrighting.
Any advice would be welcome.
Michael
A: Michael,
Good to hear from you. Your own email newsletter would work verywell in this situation. Once or twice a month you could put outa simple email that gives a few tips or discusses an issueconcerning art licensing. No doubt you would eventually have alot of artists on your list and a continuing source of steadysales. Maybe the best way to go about this would be to create afree report that goes for several "lessons." Then send yournewsletter to people who have subscribed to your free report.http://aweber.com has a great system for doing this (I've used itfor years with terrific results).
I think 300 words of copy on your opening page would really helpget people clicking inside your site. Often the problem isn'twith the advertising, but getting folks to stick around and readonce they find you.
We have a 300 word copywriting deal athttp://drnunley.com/copywriting.htm
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
I was wondering if you could answer this quick question for me.Where is the best place to put an ad to sell some vacant land inNC? Worth more than $1million US?
I appreciate your answer on this.
Thanks,
Marie
A: Marie,
If the property is rural, here's a good place to advertiseinexpensively: http://www.eaglestar.net Otherwise place aclassified ad in the Sunday issue of a major newspaper in NorthCarolina. Be prepared to run the ad for several months.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
I'm starting my first direct mail campaign. I have inkjetmailers which I hope will return to me full. I'm sending themout to lists of environmental agency donors and home businessopportunity buyers. I also want to send some out to new smallbusinesses and Christian schools because it can be a fundraiser.
I don't know if my envelope on the outside is going to say "freeinkjet mailer inside" or if it's going to say "new fundraiseridea" inside. I may also customize the envelope but I don't knowif I wan to say more than that. There will be an insert on theinside that will explain details.
Do you have articles on your web site describing what's good forthese sorts of programs? I'm concerned about how much or howlittle to put on the outside of the envelope and about gettingtoo detailed with my insert.
Thanks!
Becky
A: Becky,
Your plan is very good. Get the Chamber list first and test outyour sales letter and envelope. "Free inkjet mailer inside"would be a great teaser for the envelope. Make your letter quickto read and don't leave too much mystery about what you'reoffering. Once you try all that, you may want to purchasemailing lists (or rent them). Look for "direct mail" in yourYellow Pages to find local mailing list brokers.
Best,
Kevin Nunley
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking showsyou MUST start a home business NOW! Learn what to avoid, whatworks, and what is best for you! DrNunley's FREE Email Coursegives you the inside track: "Why You Need To Start Your HomeBusiness NOW--And How to Get Started Easily and SuccessfullyEarning a Full or Part-time Income!" Get it NOW at:http://www.NunleyNetwork.com
Here's how you can quickly and easily tap intothe 'BRAIN' of these Elite group(50+) of Internetmarketers ..without having to waste your time andmoney...on all the rehash ebooks and ineffective toolsand resources. http://www.haileyscometweekly.com/zoom.htm
Create A Lasting Impression This Valentine's Day!Go beyond the usual flowers and chocolates. Consider having yourpersonal sentiments etched on an elegant and functional crystalgift or your personal message printed on fresh roses. A BONUSMONOGRAMMED BUD VASE will automatically be sent with any crystalgift ordered by January 24, 2005. For more Valentine's Day giftideas, visit http://www.personalized-crystal-gifts.com
EARN AS MUCH IN MONTH as you do in a year! Learn to make up to$500,000 your first year. And you do it all working from home inyour spare time. You will work our simple, proven system with thehelp of the best SELF-MADE MILLIONAIRES in the business. Ourpopular products practically sell themselves and the lucrativecommissions are second to none. GET STARTED NOW:http://www.withoutlimits4u.com or call 1-800-613-3158.
SEND A REAL, PERSONAL CARD...ORDERED ONLINE!Go online to send a real, full-color greeting card anywhere...with your personal message! Browse categories, choose a card,insert your personal message at the end. We'll print and MAILthe card to the recipient(s) you choose! LESS EXPENSIVE THANCARDS AT THE STORE! Short on time? Choose a high-quality cardfrom SendCardsFast.com, add your message, and let us send it foryou! See a FREE demonstration at:http://www.SendCardsFast.com/special
A PROFESSIONAL LOGO makes your site more effective instantly.See the new logo at Kevin's http://FastAdKing.comhttp://www.GotLogos.com/?gl creates all ours and they onlycharge $25 per logo! Mention you heard about this from DrNunleywhen you order and get a free greyscale version of your logo(great for ads and business cards) and free backup service.
Design and build your new website INSTANTLY athttp://WebSiteForge.com Then add your DrNunleysales copy available at http://DrNunley.com/copywriting.htm
********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors
Subscribe or unsubscribe online at:http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
Tuesday, January 11, 2005
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Your Ad on Plastic Bags
by Kevin Nunley
http://DrNunley.com
Retail stores of every kind use hundreds, thousands, MILLIONS
of plastic bags. Many use paper bags as well ("plastic or
paper?" are the only words many bag boys get to say.)
Large chains have bags with their logo printed on them, but most
smaller stores have plain generic bags they buy from suppliers.
Find out how you can get your ad printed on those generic bags.
Many small stores may be happy to include your ad on their bag
if you pay for printing and include the store's logo as well.
Consider having your own plastic and paper bags printed, then
offer them to stores at a discount.
In a very short time your ad can be all over town. When I come
home from the store, I often pull out the item and leave the bag
on the kitchen table, then come back later to store the bag for
future use. That's a lot of repeated "views" for your ad by any
number of people who may see the bag today or in the future.
Ask local stores where they get their bags from. Contact the
supplier to find out how you can get your own bag ad campaign
started.
Publicize your business with Kevin's popular all-out marketing
package at http://DrNunley.com/123.asp It's a customer favorite
with five big promotional strategies for one affordable price.
Reach Kevin at mailto:kevin@drnunley.com
************************************
NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************
Offer a Free Seminar
by Kevin Nunley
http://DrNunley.com
When the founders of ehow.com started their advice-giving web
site, they never anticipated the hot demand for expert help.
Their average visitor comes back several times per week to learn
how to do something they are having problems with.
Millions of people crave expert information on every topic you
can imagine. Offer free seminars on a topic you know well and
provide the help so many people want.
Your seminar can take many forms. Rent or borrow a large
convention room and publicize your seminar in ads and with free
publicity. Reserve a large table at a favorite restaurant and
invite
a limited group to lunch and learn. You can even hold your
seminar on a telephone conference call (I used to have weekly
call
that included up to 110 people) or in an Internet chat room.
Keep your seminar commercial free. Provide good information
and how-to tips. You can invite attendees to pick up a "green
sheet" on the way out. It can include more tips, resources, and
your best deals.
Invite attendees to come by your store or office or contact you
via email or phone for more personalized help.
Publicize your business with Kevin's popular all-out marketing
package at http://DrNunley.com/123.asp It's a customer favorite
with five big promotional strategies for one affordable price.
Reach Kevin at mailto:kevin@drnunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I'm interested in writing articles specifically for ezines. Is
there a place I can go to on the web that will allow me to send
my articles to many ezine editors at once?
Or do you advise sending the articles to each editor separately?
Thanks,
Ernest
A: Ernest,
Writing your own articles and sending them to ezines is still
one of the very best ways to promote a small business online.
But distributing your article can take a lot of time you may not
have. Here is a very inexpensive service that distributes for
you: http://thephantomwriters.com/purchase/distribution.shtml
I haven't used the service myself, but I often get very good
articles from them.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
Please look at my website and make any recommendations. I need
for people to actually start buying instead of clicking on the
site and going away. http://www.funnygag.com.
Thanks,
Manny
A: Manny,
Your site is very well done and you have a great product!
A lot of people will want to see a lottery ticket up close, in
detail before they buy. You might have a graphic you can
"super size" (like they do on eBay) where you can get a much
bigger, more detailed view of a ticket.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
My website, www.ChangingCourse.com has been on the Net since
1997. I've always prided myself on helping people who're trying
to find their calling by listing lots of useful sites and
providing other free information and advice. An internet
marketing consultant told me I shouldn't be sending people to
other sites because they'll be less likely to buy from mine. Is
he right? Should I stop giving so much away and just concentrate
on selling?
Thanks,
Valerie
A: Valerie,
Good to hear from you. Being careful not to send people to other
sites is a popular theory, but I don't believe in it. Tell
people where they can get what they need and they'll give you
credit for knowing your business, being a source of good advice,
and sharing freely with others. On the Internet nothing is more
important.
These principle works off-line, too. Wal-Mart's policy is if
they don't have what you're looking for, they'll try to suggest
another store that does have it, even though it means you may
leave Wal-Mart to get it. Their experience shows shoppers will
think of Wal-Mart as good people and come back later to buy other
things. Other merchants hear about Wal-Mart recommending them
and start to recommend Wal-Mart in return.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking shows
you MUST start a home business NOW! Learn what to avoid, what
works, and what is best for you! DrNunley's FREE Email Course
gives you the inside track: "Why You Need To Start Your Home
Business NOW--And How to Get Started Easily and Successfully
Earning a Full or Part-time Income!" Get it NOW at:
http://www.NunleyNetwork.com
Madison Street Outlet has ALL YOU need for any
occasion. Remember Valentine's Day February 14th!
Find that Special Gift for the one YOU LOVE.
Romantic Music, Candlelight, Gourmet Food and
More! Visit NOW for a chance to WIN a $25 Gift
Card. www.madisonstreetoutlet.com
SETTLE YOUR OWN PERSONAL INJURY INSURANCE CLAIM- Dr. Nunley
DISCOUNT Do-it-yourself personal injury insurance claim guide
with simple, effective, easy to follow instructions, forms, and
letters all online. ELIMINATE ATTORNEYS FEES. Comprehensive.
Settlement secrets. Satisfaction 100% Guaranteed. SAVE 15% by
inserting COUPON WORD drnunley when prompted during purchase.
http://www.SettlementCentral.Com, your internet resource for
self-help personal injury insurance claims.
YOU HOLD THE KEY TO SUBLIMINAL POWER!
Subliminal Power software runs silently on your PC. Customize
what subliminal messages YOU want to change your life! Lose
weight, gain confidence, quit smoking, the choice is yours.
Harness the power of your subconscious mind to make the changes
you want in your life. 100% customizable. Special LIMITED-TIME
PRICE of just $29.95. TAKE CONTROL--GET THE POWER!
http://www.subliminal-power.com/?afl=INTKNCA
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at Kevin's http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
Design and build your new website INSTANTLY at
http://WebSiteForge.com Then add your DrNunley
sales copy available at http://DrNunley.com/copywriting.htm
********************************************
This newsletter is sent weekly ONLY to those who have
asked for it (readers, friends, clients, and a few
competitors
Subscribe or unsubscribe online at:
http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, January 04, 2005
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!
*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
Turn Failure Into Success
by Kevin Nunleyhttp://DrNunley.com
One of the reasons why huge fortunes have been made inCalifornia's Silicon Valley is failure is no big deal.
Among the thousands of Internet start-ups, many arebound to fail. Those caught in bad deals simply jump to anew idea and try again. Even while we are hearing of onedot-com failure after another, there are big new websitespopping up.
AOL founder Steve Case says the harder they fall thebigger they become. Case is convinced from his personalexperience that major failures sharpen a company, bringnew knowledge, and help the firm to come back strong.
Here are some ways to brainstorm for new ideas after anidea, product, or service turns out to be a disappointment.
Find someone outside your circle to look through yourfailure and see where things tripped up. Often a fresh viewcan give you clues you hadn't thought of.
Take a long look at your marketing. Does the averagecustomer understand it? Is there a way to refocus it for astronger appeal?
Even when business is going well and sales are mounting,take time to look for things that could challenge yoursuccess.
See Kevin's LOWER prices, better service, and biggervalues on your favorite marketing packages athttp://DrNunley.com We write and send your press releasefor just $345. Your ezine ad before 55 million for $184.Copywriting just $149 per page. Reach Kevin atkevin@drnunley.com or 603-249-9519.
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.Get it at http://FastAdKing.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
Look Customers in the Eye--and Say Thank You
by Kevin Nunleyhttp://DrNunley.com
Today's tip is dirt simple. Yet it's one of the most powerfulthings you can do to get that all-important repeat business. Mostfirms get 80% of their sales from return customers. And thissmall action keeps customers coming back.
Let me illustrate...
The Home Depot near my house has a young man working thecontractor checkout who speaks with a heavy Russian accent. Heprobably hasn't been in the US for more than a couple of months.Beyond a few memorized phrases, he speaks very little English.It's a real struggle for him.
But he does one very important thing exceptionally well.
After he processes your order, he LOOKS YOU STRAIGHT IN THE EYE,smiles, and says "Thank you very much. Have a nice day."
Small but effective. Have everyone in your business lookcustomers straight in the eye, smile, and say "Thank you verymuch. Have a nice day." It works wonders to make customers feelpositive about you and your business. They'll keep coming backto buy more and your sales will remain healthy month after month.
Kevin Nunley writes sizzling sales letters, web site copy, andpress releases that get attention. See all his promotion deals athttp://DrNunley.com Reach him at kevin@drnunley.com or603-249-9519.
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
Do you develop company logos as well? If so, how much?
Thanks,
Craig
A: Craig,
We don't design logos, but our friends at http://gotlogos.comare experts at it. Get their $25 logo deal. It's the best bargainon the Net.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
My question is how do we find a company that produces inexpensivepostcards? I am starting a travel business & I think postcardswill be a great way to market to people & also to a specificniche of customers.
Thanks,
Tracey
A: Tracey,
Over the past year or two a great many printing firms havestarted offering very inexpensive postcards. I used to givepeople the one or two companies that did them best, but now youcan go to http://google.com , enter the word "postcards" and geta big batch of companies that offer full-color, inexpensiveprinting.
If you need help writing the copy for your postcard, get our $35"50 word ad" deal at http://drnunley.com/drnad.htm 50 words isabout right for a postcard.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
Can you please recommend a web designer that can design a site tomarket flip flop slippers? I'd be grateful for a reference.Thanks,
Terry
A: Terry,
Allan Andersen does terrific original web design at affordableprices. That's hard to find these days as most designers usepre-made templates. See Allan's site athttp://www.webdevworks.com
Best,
Kevin Nunley
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking showsyou MUST start a home business NOW! Learn what to avoid, whatworks, and what is best for you! DrNunley's FREE Email Coursegives you the inside track: "Why You Need To Start Your HomeBusiness NOW--And How to Get Started Easily and SuccessfullyEarning a Full or Part-time Income!" Get it NOW at:http://www.NunleyNetwork.com
CLAIM YOUR SUCCESSFUL ONLINE BUSINESS TODAY! Become a rep withthe Financial Freedom Society and receive the backing of personalmentors, training, and lifetime support of Elite Team Rich. Allmarketing tools are ready for you, including website and auto-responders. Don't be afraid to try, we are here to help yousucceed! FREE report at http://www.EliteTeamRich.com
GET PAID TO PARTICIPATE IN SURVEYS!Give your opinion, make money every time! Up to $20 per survey,and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!They pay cash! Visit http://www.surveysavvy.com/?id=486812 andclick on 'Join'.
A PROFESSIONAL LOGO makes your site more effective instantly.See the new logo at Kevin's http://FastAdKing.comhttp://www.GotLogos.com/?gl creates all ours and they onlycharge $25 per logo! Mention you heard about this from DrNunleywhen you order and get a free greyscale version of your logo(great for ads and business cards) and free backup service.
Design and build your new website INSTANTLY athttp://WebSiteForge.com Then add your DrNunleysales copy available at http://DrNunley.com/copywriting.htm
********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors
Subscribe or unsubscribe online at:http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
