DrNunley's Marketing Tips ezine
Wednesday, March 30, 2005
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!
*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
Paragraph at the Top of Your Opening Web Page
by Kevin Nunleyhttp://DrNunley.com
What's the number one way web sites shoot themselves in the foot?Everyday I get notes from nice people wanting me to take a lookat their web sites. The sites aren't selling, and they want toknow why.
More often than not, the graphics look great and the copy on theinner pages is just fine. The killer mistake is there isn't muchcopy at the top of the opening page.
Give your opening index.html page a headline and a paragraph ortwo. They should tell people what you can do for them. Thisshort copy also does well to mention what kinds of customers youhelp.
For example, Jose's site sells a wide variety of sunglasses.Summer is coming and Jose wants to increase his conversion ofvisitors to buyers. He has lots of appealing product photos ofhis best-selling sunglasses, but there isn't any copy tointroduce his site. It leaves new visitors guessing (andconfused first-timers usually click away within a couple ofseconds).
Jose can solve the problem by putting a headline and paragraph atthe top of his page that reads like this:
DEEP SAVINGS ON THIS SUMMER'S COOLEST SHADES!
The sun is bright. It feels great! Protect your eyes and lookyour best with our wide selection of designer sunglasses. All at20% to 50% OFF! Get a pair to wear when you're dressed up forwork, another for a weekend at the beach, and one more pair forSaturday night.
Kevin writes your web copy fast and at low cost. See histerrific copy writing deals athttp://drnunley.com/copywriting.asp Reach Kevin atmailto:kevin@drnunley.com
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.Get it at http://FastAdKing.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
The 10-30-60 Marketing Rule
by Kevin Nunleyhttp://DrNunley.com
People often want to know how much they should spend onmarketing. There is no standard answer, but we do havesome good rules of thumb we can use.
The 10-30-60 Marketing Rule says to spend 10 percent ofyour ad budget on untargeted marketing. Your ads shouldbe aimed at everyone. The idea is to do a broad sweepacross the public to find a few people who will becomeinterested prospects.
Spend 30 percent of your budget on interested prospects.This is targeted advertising to specific opt-in lists, postcardsto certain people in your industry, and mailings to peoplewho have called or emailed for more information.
Finally, spend 60 percent on current and previouscustomers. People who have already bought from you areby far the most likely to buy again.
One of the Net's biggest problems right now is there are somany people who are jumping on that it is easy to forget tomarket to our past customers.
See Kevin's All-Out Promotion Package that gives you five ways toreach tons of new customers. See it athttp://drnunley.com/marketing_plan.htm Reach Kevin atmailto:kevin@drnunley.com
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I have spent weeks now researching answers to my marketing needs.I have read a lot, taken e-courses, read and re-read sales copy(long and short form) and still I am as blank as a white wallwith no pictures.
Can you help? Any advice as to acheive my goals without payingmuch? I have no more money and the copywriting courses I havelooked at ranged in price from $299 to $15,000.
Thanks,
Laurie
A: Laurie,
Probably the best book on writing copy is The Copywriter'sHandbook by Robert W. Bly. You can get it for $10 at Amazon.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
I have been running the ad below in the local newspaper for myComputer Courses for beginners and seniors for the past fewmonths with some response.
I would like to increase this response greatly.
COMPUTERSNow Easy To LearnWinxp-Internet-Excel Best ValueBeginner/55+ Call 514-426-2184
Can you help?
Thanks,
Howard
A: Howard,
Good to hear from you. My first thought is your message might notbe clear to a lot of people. That often happens when we'retrying to keep the word count down in a classified ad. Maybe gowith something like:COMPUTERS FOR SENIORS.No matter your age, easily learn your way aroundXP, Excel, Internet, and much more.Call....
Or if you can have more words:COMPUTER TRAINING. I take the frustration out ofcomputers. No matter your age, easily learn your way aroundXP, Excel, Internet, and much more. Great skillsfor job or enjoyment.Call....
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
What do you think: is hiring someone to do search engine keywordoptimization on my site the best use of limited funds? Or isthere something else you would recommend?
Thanks,
Joe
A: Joe,
No question there are some good search engine experts outthere, but the keyword strategy is probably not as powerfulas it once was. These days the SEO guys are focusing onlink popularity...how many good sites have links to yours.Of course, one way to get that is to have a lot of articlescirculating on the Net. The best search engine expert/serviceI know is Jerry West at http://WebMarketingNow.comHis service here is probably all your need:http://webmarketingnow.com/services/website-tuneup.html
Best,
Kevin Nunley
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
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A PROFESSIONAL LOGO makes your site more effective instantly.See the new logo at Kevin's http://FastAdKing.comhttp://www.GotLogos.com/?gl creates all ours and they onlycharge $25 per logo! Mention you heard about this from DrNunleywhen you order and get a free greyscale version of your logo(great for ads and business cards) and free backup service.
********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors
Subscribe or unsubscribe online at:http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
Tuesday, March 22, 2005
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!
*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
Creating a Successful MLM Business
by Kevin Nunleyhttp://DrNunley.com
There was a time when Multi-Level Marketing was a dirty word tomany people. It conjured up images of uncle Eddy invitingneighbors over for dinner only to hound them mercilessly to joinhis organization.
The Internet and America's sharp move toward home-based businesshas changed much of that. Today MLM companies have hugeoperations that rival any of America's large corporations.Members don't have to bug friends and neighbors because they canfind plenty of opportunity seekers online.
I've watched the MLM industry for years. Lots of people don'tmake money at it because--surprise--they don't work very hard tomake their business a success. On the other hand, I know plentyof folks who worked with determination and were earning sixfigures within a few years.
Here are some things to consider when setting up your MLMbusiness:
1. Consider how much the business will cost you each month. Ifone opportunity requires you to buy $50 in product each monthwhile another wants you to purchase $200 in product, pick the oneyou can easily afford month after month.
2. Get into a business that sells consumable products orservices. You want customers who use it up and come back formore month after month. Repeat product sales is where the bigchecks come from.
3. Come up with a marketing routine that keeps you motivated.Talk to people you meet, network online, send out postcards, talkto groups. Find what works best for you, then do it, do it, doit long after anyone else would have given up. In business,being stubborn is an asset.
See Kevin's All-Out Promotion Package that gives you five ways toreach tons of new customers. See it athttp://drnunley.com/marketing_plan.htm Reach Kevin atmailto:kevin@drnunley.com
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.Get it at http://FastAdKing.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
Make Your Email Newsletter a Resounding Success
by Kevin Nunleyhttp://DrNunley.com
Ask 50 successful online businesses how they keep the customerscoming and about 48 will tell you: "It's our ezine." Emailnewsletters are quite frankly the Internet's secret weapon. Theykeep you in front of customers and prospects until they buy.
Here are three ways to make sure your email newsletter is abusiness-building hit:
1. Try to include information that has a limited life-span.People need to read it NOW and not put it off until later.Include tips on limited opportunities, temporary events, andshort-term sales.
2. By the same token, your ezine should include informationpeople want to keep for a long time. One professional wassurprised to learn many organizations had saved ALL hernewsletter issues going back for years. "Many have them printedand bound for later reference." When she looked into it further,it turned out people were keeping her helpful tips that manyreaders were using to make their jobs easier.
3. Make your ezine fun. Make it human. Include something aboutyourself, your life, your business, and why you do what you do.More than a few top newsletters use this strategy often andextremely well (Jim Daniels and Azriela Jaffe come to mind).
4. Finally, don't be stingy with your free information. If youknow something your readers would appreciate, share it free ofcharge.
See Kevin's All-Out Promotion Package that gives you five ways toreach tons of new customers. See it athttp://drnunley.com/marketing_plan.htm Reach Kevin atmailto:kevin@drnunley.com
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I am going to have you do a press release for me but need to knowif I will get any Canadian coverage if I also pay for yourdistribution package.
Thanks,
Bryan
A: Bryan,
Your best bet would be to have us write a 300 word one pagerelease for $149 (get the one page deal athttp://drnunley.com/copywriting.asp )...Then have Canada's PRDirect send the release to media. You can find their distributiondeals here: http://www.prdirect.ca/en/rates_qc.aspx
Nobody can cover Canada the way they can.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
I and a friend are looking at opening a line of T-shirts. Beforewe can start this business I was trying to figure out how we geta copyright for the logos on our T-shirts. If you can assist usin this area it would be greatly appreciated.
Thanks,
Frasier
A: Frasier,
What you're probably looking for is a trademark. Checkwith the Patent and Trademark office at http://www.uspto.gov/They have a handy search feature that lets you see ifanyone else has already trademarked your name. You cantrademark words or trademark how those words look in print(for example, the look of your logo).
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
Where can I find a reputable mailing list to buy? I need it to bespecific, as my business will cater a more affluent client.
Thanks,
Kyna
A: Kyna,
There are several good sources for renting or using opt-in emailmarketing (where people have asked to receive email on specifictopics). Here are some of the most popular services:http://www.postmasterdirect.com/http://emailuniverse.com/http://www.yesmail.com/http://www.spamalternative.com/http://www.copywriter.com/lists/
Of course, you'll need a good sales letter or ad. See our salesletter deals at http://drnunley.com/copywriting.asp
Best,
Kevin Nunley
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********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors
Subscribe or unsubscribe online at:http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
Tuesday, March 15, 2005
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Use a Local Celebrity
by Kevin Nunley
http://DrNunley.com
Advertisers use national celebrities--movies stars and sport
figures--all the time. That is an effective way to promote if
you can afford it.
One far cheaper and effective strategy is to use LOCAL
celebrities. Get a popular radio DJ, news reporter,
politician, social figure, or merchant in your town to appear
in your ads or on your website.
Prospect's eyes and ears will perk up when they see your
well-known local character.
Some local celebrities are prevented by their employer from
appearing in commercials, but many more are just waiting to
be asked.
Radio DJs often have audiences of tens of thousands of
faithful listeners, yet rarely get a chance to appear on TV,
newspapers, or on the Net. Offer them a fee to appear in
your ad ($50 to $100 will often do the trick).
Need sales letters, web copy, a press release, or your own
ezine article (with your name on it)? Let Kevin write it for
you. See http://DrNunley.com/copywriting.asp for our affordable
packages. Reach Kevin at mailto:kevin@drnunley.com
************************************
NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-
house writers make your web site or sales letter copy sizzle and
sell. Low rates, fast service, and easy ordering at
http://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of the
stories they cover. We'll write your press release, get your
approval, and send it to thousands of media nationwide.
Affordable and fast. Get your media coverage at
http://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.
Get it at http://FastAdKing.com
55 MILLION people will see your ad. Get DrNunley's Ezine
Ad Package at http://BizGuru.com
************************************
Email Your Press Release--Get FREE Publicity From BIG Media
by Kevin Nunley
http://DrNunley.com
The media thrives on press releases. Over half of the news you
read in business publications comes from press releases sent to
them by businesses and organizations.
Media is more competitive than ever. TV stations, radio,
newspapers, and networks have all had to scale back and tighten
budgets. This means they rely more than ever on the good stories
YOU send them. A newsworthy press release can pull in lots of
FREE media coverage for your business.
Make sure your story is something the media audience will be
interested in. Editors hate getting a release that is really an
ad disguised as a release. For press release format, check out
the sample releases at http://DrNunley.com/release.htm
Send your release to media via email. Almost everyone in media
uses email. There are several very good email release services
that have long lists of media contacts. Xpresspress.com is
well-known and does a nice job. Keep in mind most release
services have the same media addresses.
You can get even lower rates from automatedpr.com where a minimum
order is just $50. We often use them when we need to send to a
very specialized list of media. If you send out lots of releases,
consider getting a list of media and sending them yourself.
Gebbie.com has a terrific media guide for about $100.
Kevin will write your press release and send it to 5,000 of
the biggest media nationwide. His prices are some of the best
in the biz. See http://drnunley.com/release.asp Reach
Kevin at mailto:kevin@drnunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I am looking to put together a newsletter and or promotional
piece that I can e-mail in an HTML format. Currently I e-mail
our newsletter to a group of our customers in a word attachment.
Do you have any resources on how to create an e-mail where I do
not have to send as an attachment, other than from a word
document? Please let me know.
Thanks,
Doug
A: Doug,
You can save your Word doc as a text file, then paste
into an email and send in the body of the email. That's
how I and many others do it. Otherwise, you may be able
to send in HTML format. You'll need to design your newsletter
in an HTML editor (like Frontpage) then paste the HTML code
into an email. There are other ways to do it, but those are the
most common and simple ways.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
Several years ago, you wrote a tip titled, "100 Ways to Make Your
Website SELL!"
I'm looking for your follow-up tip (and in general, your archival
tips) titled: "Keeping your website fresh: How often should you
update?"
Thanks,
Megan
A: Megan,
Good to hear from you and great to learn you remember my
"100 Ways to Make Your Website SELL!" back in the 90s.
By the way, it was the FIRST Website Sell report available coming
well before a well-known Canadian doctor made a fortune with a
very similar title.
The formula for how often to update your web site copy is --
as often as your audience expects it. If your business changes
every week (for example, you're a musician who books new shows
every week) then you'll want to update weekly. If new
information comes in by the hour, you may want to look for a way
to update info several times per day (search engines love that!)
Most sites don't need to update that often. My business offers
the same popular writing and promotion packages year after year.
I might update my home page at DrNunley.com just a few times per
year. The infrequent changes create a stability that many people
take comfort in.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I'm in the process of researching the best outlets for on-line
and print media press releases for my company. I came across your
services and advice via a google search and appreciate what I
real.
In your opinion, where would be the best (and cheapest, if
possible) on-line source for submitting the press-releases?
In addition, I found a website (also via a google search) that
lists almost every single Newspaper in the United States with a
link to their website on which one can find the contact
information. My question is: what is the best format to send
these press releases? Are e-mails acceptable? are they less
credible if in e-mail format?
Is it better to call? If so, where could I attain the phone
numbers?
Thanks so much...looking forward to hearing from you.
Jason
A: Jason,
Going to media sites, getting their submission addresses, and
emailing your press release is an excellent method. This works
particularly well for reaching your local and regional media.
Email is the preferred method to receive a release because it's
already in the reporter's computer and it's easy to forward to
the correct person.
If you want to reach more media nationwide, get our release deal
at http://drnunley.com/release.htm We use PR News Wire for
distribution on that package. They're the big daddy of
distribution.
Also see our bundled PR deal at http://drnunley.com/123.htm
It's a customer favorite and includes several kinds of PR.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking shows
you MUST start a home business NOW! Learn what to avoid, what
works, and what is best for you! DrNunley's FREE Email Course
gives you the inside track: "Why You Need To Start Your Home
Business NOW--And How to Get Started Easily and Successfully
Earning a Full or Part-time Income!" Get it NOW at:
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A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at Kevin's http://FastAdKing.com
http://www.GotLogos.com/?gl creates all ours and they only
charge $25 per logo! Mention you heard about this from DrNunley
when you order and get a free greyscale version of your logo
(great for ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have
asked for it (readers, friends, clients, and a few
competitors
Subscribe or unsubscribe online at:
http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, March 08, 2005
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!
*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
Why You Have To Advertise Over and Over
by Kevin Nunleyhttp://DrNunley.com
Have you ever run a one time ad and then wondered why youdidn't get much response? Advertising and marketing almostalways takes repeated use to work properly. Once in a whileyou will get a product or service that sells with the first ad,butmost take time to sink in with customers.
There's an old newspaperman's joke that dates back more than100 years that illustrates how ads work.
1. The first time a man looks at an ad, he doesn't see it.2. The second time, he doesn't notice it.3. The third time, he is conscious of its existence.4. The fourth time, he faintly remembers having seen it.
The joke continues on until the sixteenth time has him thinkinghe'll buy some day and the twentieth time he sees the ad heinstructs his wife to go out and buy the product.
Publicize your business with Kevin's popular all-out marketingpackage at http://DrNunley.com/123.asp It's a customer favoritewith five big promotional strategies for one affordable price.Reach Kevin at mailto:kevin@drnunley.com
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.Get it at http://FastAdKing.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
How to Handle Rejection
by Kevin Nunleyhttp://DrNunley.com
Part of selling anything is handling rejection. It's alwaysgreatwhen a prospect says "I'm so glad to see you. This is just whatIneed!" But the law of averages says most of the people youcome in contact with won't be that enthusiastic.
There are so many ads and people trying to get us to spendmoney that most of us put on a stern face any time a salesperson approaches. This doesn't mean we dislike the salesperson, just that we're getting psyched up to hold our ground.
Of course, a good sales person realizes this and works to set ourreservations at ease, helping us to relax and understand how thesales person may be able to solve our problems.
Keep this in mind when you are selling something. It doesn'tmatter if you are selling cars, telling a neighbor about your MLMopportunity, or using email to sell yourself to a prospectiveemployer.
Rejection is part of the game. Realize people aren't rejectingyou personally, but the situation. In most cases they simplyaren't ready to buy at this time. No doesn't usually mean no,butnot right now. A week, month, or year from the now theprospect who rejected your sales pitch may come looking foryou wanting to buy.
Publicize your business with Kevin's popular all-out marketingpackage at http://DrNunley.com/123.asp It's a customer favoritewith five big promotional strategies for one affordable price.Reach Kevin at mailto:kevin@drnunley.com
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I have enlisted the assistance of a webmaster to build awebsite for my company Seiser Recruiting. I need advice on alogo for the website, and am where a lot of people are as theystart - -- I have no idea what I want. Do you have anysuggestions on where to get started, and what I need to take intoconsideration for a logo? Thank you for your assistance.
Thanks,
Sandra
A: Sandra,
Good to hear from you. I take a real relaxed approach to logodesign and it always seems to work out for the best. I get the$25 logo at http://gotlogos.com and just go with whatever theycome up with. They're pros who design tons of logos, so theyimmediately get a feel for a great idea that will do the job.
Best of luck and let us know when you need copywriting for yoursite or ways to promote it.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
Can you recommend a company that I can use for my email list tosend out to an email list I have compiled. The company I amausing has a technical glich-- There price is right 29.99 a monthfor up to 10,000 names. However, there is a glich and they aresending out duplicate and triplicate emails and cannot fix it.
I would appreciate any suggestion you have. I have enjoyed yourarticles.
Thanks,
Nicholas
A: Nicholas,
We use Sharon Tucci's http://www.listcast.com/ for managing ourbig newsletter lists. Their service is expert and excellent andtheir prices are very reasonable.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I am not really sure how the ezine works. I've read somethingabout a newsletter, but how does a one-time ezine work? Who seesit and how does it help in our search engine rankings? I am veryinterested in having one written but I need to fully understandthe concept.
Thanks,
Laura
A: Laura,
An ezine is an email newsletter (originally it was short forelectronic magazine...but that name didn't stick).
Mostly an ezine is a great way to stay in touch withpeople who have visited your site or contacted you formore information. Often people will be on your ezinelist for weeks, months, even years before they buy something.An ezine can bring you sales week after week for as longas you publish it.
Best,
Kevin Nunley
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking showsyou MUST start a home business NOW! Learn what to avoid, whatworks, and what is best for you! DrNunley's FREE Email Coursegives you the inside track: "Why You Need To Start Your HomeBusiness NOW--And How to Get Started Easily and SuccessfullyEarning a Full or Part-time Income!" Get it NOW at:http://www.NunleyNetwork.com
WARNING!! You won't sleep at night after youread this NEW Free ebook. You'll learn aninsider's secret - his step-by-step plan to geta paycheck in your mailbox EVERY week.Even better - the checks get bigger eachweek! http://www.GetWeeklyPaychecks.com
Secretive Biz Concept That Works!Invested $40. Turned it into $600 in 9 DAYS and will do itover and over. VERY Simple VERY Easy concept. You willDEFINITELY earn cash profits. MOST people have NEVERheard of this before. I'll show you EXACTLY how I did it at:http://www.150dollarsperday.com
GET PAID TO TAKE SURVEYS!Give your opinion, make money every time! Up to $20 per survey,and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!They pay cash! Visit http://www.surveysavvy.com/?id=486812 andclick on 'Join'.
A PROFESSIONAL LOGO makes your site more effective instantly.See the new logo at Kevin's http://FastAdKing.comhttp://www.GotLogos.com/?gl creates all ours and they onlycharge $25 per logo! Mention you heard about this from DrNunleywhen you order and get a free greyscale version of your logo(great for ads and business cards) and free backup service.
********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors
Subscribe or unsubscribe online at:http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
Tuesday, March 01, 2005
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!
*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
If Your Advertising Isn't Working....It May Be The Product
by Kevin Nunleyhttp://DrNunley.com
I've seen some good folks pour a trundle of money intoadvertising products and services, only to come up emptyhanded. "The ads didn't work!" they said in exasperation.
If you try good targeted advertising, you keep at it for awhile, and yet nothing sells, step back. First take a look atyour ad, then at your product.
A product that is only slightly different from many otherproducts probably won't pass the "just noticeable differencetest." That is where YOU notice the difference, but it's notdifferent enough for customers to notice.
Price is also an important factor. If what you're sellingcould also be found at Walmart, or Staples, or Amazon.comat a cheaper price, your product or service had better offer awhole lot more to support a higher price.
Finally, your product or service may be too new--peoplejust don't understand it--or it solves a need few peoplerecognize they have.
Give your product or service the advertising TEST itdeserves with Kevin's affordable yet effective marketingpackages. See http://drnunley.com/marketing_plan.htm forour special bargains on bundled, supercharged advertising.Reach Kevin at kevin@drnunley.com
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Kevin's Fast Ad King writes your classified ad for just $25.Get it at http://FastAdKing.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
Get Banners That Work
by Kevin Nunleyhttp://DrNunley.com
Recent figures show Internet ad banners now only get aboutone person in 100 to click on them and go to theadvertiser's site. That is not nearly as good as banners oncedid, but it is right in line with the response you get fromother kinds of advertising.
There is good news here. With some of the shine comingoff banners as an ad tool, there are many top sites in yourindustry that are selling banners dirt cheap. Call them upand ask--maybe $1 per 100 banner impressions (animpression is when someone sees your banner).
There are also good ways to make your banner work better:
* Design your banner as large as allowed. Bigger getsattention, pure and simple.
* New studies show people take only one second to glanceat your banner. If you don't grab them then, you've lostthem. Your banner should clearly state your offer,preferably with a graphic that reinforces your message.
*Don't take the soft sell approach. A banner that surprises,shocks, entertains, or appeals to a strong special interestwill get more clicks.
Kevin and his team write your press release, write yourezine article (with you name and ad on it), send them toeditors, put your ad in top ezines, on AOL where 55 millionpeople roam. See Kevin's famous All-Out PromotionPackage at http://drnunley.com/123.asp ReachKevin at kevin@drnunley.com
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I came across your website while researching for teachingmaterials for a course in interpersonal communication. Wherecould I find free information on skills and principles ofinterpersonal communication. I'm based in Uganda, East Africa andI teach communication skills. Am beginnning a new topic with mystudents next week so I need some extra materials for myteaching.
Thanks,
Martin
A: Martin,
Here is a great collection of articles on interpersonalcommunication compiled by my friend Chris McClean:http://www.pertinent.com/articles/communication/index.asp
One good way to find information on academic subjects is todo a search for the topic at http://ask.com Results are almostalways excellent.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
I have all these wonderful products, but I have NOMONEY to advertise nor to get my website up andrunning. What can I do in the mean time to get peopleto call, even if to get a catalog?
Thanks,
Nicole
A: Nicole,
You can get a web site free at http://tripod.com orhttp://geocities.com Then order some free business cardsfrom http://iprint.com List your web site on your card alongwith a compelling line about why people should visit your site.
Then leave your card on bulletin boards, give it to everyone youmeet, leave it on a restaurant table..in short, promote with yourbusiness card.
Get some free autoresponders for your site at http://sendfree.comWhen people visit your site, they can sign up for periodicupdates giving them more info on new products and special deals.
Best,
Kevin Nunley
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking showsyou MUST start a home business NOW! Learn what to avoid, whatworks, and what is best for you! DrNunley's FREE Email Coursegives you the inside track: "Why You Need To Start Your HomeBusiness NOW--And How to Get Started Easily and SuccessfullyEarning a Full or Part-time Income!" Get it NOW at:http://www.NunleyNetwork.com
WARNING!! You won't sleep at night after youread this NEW Free ebook. You'll learn aninsider's secret - his step-by-step plan to geta paycheck in your mailbox EVERY week.Even better - the checks get bigger eachweek! http://www.GetWeeklyPaychecks.com
EAT GOURMET CANDY--ENJOY GENEROUS PROFITS!Family-oriented company helps YOU earn big selling deliciousGOURMET candy, sauces, coffee, more! GENEROUS payouts, LOWstarting cost, PROVEN marketing plan. FREE newsletter. JOIN NOWin time for holiday giving! Start for as little as $13! NOW isthe time! E-mail: aretha.frizzell@verizon.net or call202.398.3787. CLICK NOW:http://www.cajuncountrycandies.com/g87513
DOG BREEDERS AND DOG LOVERS COME TOGETHER!This is an online community for dog breeders and dog lovers andowners. Make connections, meet new people, discuss pets.Make sure your pet has a great home or give an animal thehome they deserve.http://www.Dog-Breeders.biz
$1,200.00 CASH just for referring ONE FRIEND! We pay you when yourefer people selling their homes. Earn a six figure income thisyear just by finding and referring home sellers from your localpaper, lawn signs you see, or through real estate agents.IT'S SO EASY! Make a full-time income just by referring oneseller each week. GET DETAILS AND SIGN UP NOW:http://www.classic-homes-usa.com/make-money/business_opportunity_1.html
HANG MONA LISA OVER YOUR FIREPLACE...AFFORDABLY!Want to hang the Mona Lisa or a famous Rembrandt over yourfireplace? Don't spend MILLIONS. Order a hand-paintedreproduction of ANY painting in ANY size from PaintingsToGo.com!Our professional, experienced artists reproduce any work youlike, by hand, oil on canvas. 99% true to the original! MONEY-BACK GUARANTEE! http://www.PaintingsToGo.com
FIND A PET SITTER, FIND PET SITTING CLIENTS!Pet-Sitters.biz can help both ways! Pet sitters list theirbusiness and can be found easily when pet owners search for yourservices. Pet owners list pet-sitting requirements and findthose who meet their specific needs. Fast, easy, FREE trialmembership! Dog walkers, pet day cares also welcome!http://www.Pet-Sitters.biz
A PROFESSIONAL LOGO makes your site more effective instantly.See the new logo at Kevin's http://FastAdKing.comhttp://www.GotLogos.com/?gl creates all ours and they onlycharge $25 per logo! Mention you heard about this from DrNunleywhen you order and get a free greyscale version of your logo(great for ads and business cards) and free backup service.
********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors
Subscribe or unsubscribe online at:http://s2.listdeliver.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
