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What's Your Problem?
by Kevin Nunleyhttp://DrNunley.com
We all tend to think of our products and services in terms of thewonderful things they do for customers. Also think of thespecific PROBLEMS your products and services solve.
The reason for this is that is the way customers think. Theybecome interested in you when they understand you have somethingthat can improve or solve a problem they are struggling with.
Make your marketing point out the problems your product orservice solves. Find one particularly common and pressingproblem to headline your sales letter, ad, or web page.
Also make sure your marketing helps customers understand whatproblems you solve.
Many prospects may have the problem but don't yet know it.Their awareness increases as you explain the problem, how itbothers them, and how it holds the prospect back.
This simple technique was responsible for an advertisingrevolution 80 years ago. At one time people didn't know they hadbad breath or their house wasn't clean. The awareness of thoseproblems was created by advertising.
Kevin's staff of top editors will rewrite, tweak, or add toyour website copy to make it sell. Most customers reportsales JUMP after we work their copy over. Seehttp://DrNunley.com/webcopy.htm Reach Kevin atkevin@drnunley.com.
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Cheapwriting is back with a new look and LOWER PRICES! Full-service copywriting YOU can afford! http://www.CheapWriting.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
Make Your Brochure Cover Sell
by Kevin Nunleyhttp://DrNunley.com
Most people read a brochure starting with the front cover. Watchpeople when they pick up a brochure. Many will see the backcover first, but will flip it over to start at the front.
Lots of brochures make the mistake of simply listing their nameand contact info on the front cover. While those things areimportant, you also want to get right to SELLING with abenefit-packed headline.
Make your headline tell the most important part of your story:"WHO IS EARNING $1,000 PER MONTH WITH THIS SIMPLE CHANGE?"
Questions work well because they entice readers to turn the pageand read the rest of your brochure.
You can also state your main benefit, then encourage prospects toturn inside to get the full story."BOOST SALES AT LEAST $1,000 WITH THE METHOD200....detailsinside."
Include photos and illustrations that help quickly convey yourmessage.
Kevin's staff of top editors will rewrite, tweak, or add toyour website copy to make it sell. Most customers reportsales JUMP after we work their copy over. Seehttp://DrNunley.com/webcopy.htm Reach Kevin atkevin@drnunley.com.
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I just started an online business and I need a CHEAP way to getmy name out there. Help!
Thanks,
Bailey
A: Bailey,
One of the Net's best tools to turn yourself into a recognizedexpert in your field are discussion groups. These can be UseNetnewsgroups (check with your Internet Service Provider for how tofind them, or do a web search) or they can be discussion groupson web sites. There are also email discussion groups, sometimescalled listservs or majordomos.
Pick two or three groups to participate in. Join, then hide andwatch for a while. Get to know what kinds of topics arediscussed. When someone asks a question, be the one to give thema good, solid answer. Answer a question once or twice each week.Keep your answer strictly non-commercial, but include your name,email, and website at the end.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
I have a new website, and want to make sure I get effectivekeywords. What's the best way to do this?
Thanks,
Mac
A: Mac,
Keywords can be tricky. Sites often discover that people don'tsearch for them with the keywords they expected. Instead ofsearching for "sports equipment" they search for "footballsupplies." Rather than typing in "CPA" they type "bookkeepinghelp."
Think of all the different ways people describe what you do. Usethe same words and phrases you hear many of your customers use.
Big companies buy access to a database of keywords supplied bysearch engines. You can get similar results with programs thatcheck the effectiveness of your search terms.
Check out http://WebPositionGold.com/, AddWeb :http://www.cyberspacehq.com/addweb/and freeAgentWebRanking http://www.aadsoft.com /
Best,
Kevin Nunley
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
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A UNIQUE, ONE-OF-A-KIND GIFT FOR FATHER'S DAY!Looking for a truly special gift for Dad? Meredith Pond'sFunnyRhymes.net writes your UNIQUE, PERSONALIZED poem or lyric onany subject--memories, occasions, funny stories. You give me theinfo, I write it for you in rhyme! FORGET THE TIE THIS YEAR! Just$25 gets you a 16-line (or more) 100% ORIGINAL poem or song.http://www.FunnyRhymes.net
A PROFESSIONAL LOGO makes your site more effective instantly.See the new logo at http://FastAdKing.comhttp://www.GotLogos.com/?gl creates all ours and they onlycharge $25 per logo! Mention you heard about this from DrNunleywhen you order and get a free greyscale version of your logo(great for ads and business cards) and free backup service.
********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors).
Subscribe or unsubscribe online at:http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
- posted by Kevin @ 2:01 PM

 
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
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*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
Naming Your Web Site
by Kevin Nunleyhttp://DrNunley.com
Finding a great domain name for your web site has never beeneasy, but now it has gotten harder.
If you searched for a good dot-com name and everything seemedto be taken, your eyes weren't playing tricks on you.
The Internet's phenomenal rise has left good domain names inshort supply. Of the 25,000 commonly used words in the Englishlanguage, 93% have been registered as domain names.
Experts say your best bet is to find a short name that describeswhat you do. If that is already registered, stick an "i" or "z"on the front.
Memorable nonsense words can also work. What does eBaymean? Amazon was a big river, but now is the world's largestbookstore. Beware, these kinds of names take a lot ofadvertising to establish in the minds of prospects.
People who study language say we tend to remember colors andfood (this secret must already be out...redpie.com is taken).
Check http://NameBoy.com for a program that helps you find newdomain names people can remember and spell correctly.
Kevin's staff of top editors will rewrite, tweak, or add toyour website copy to make it sell. Most customers reportsales JUMP after we work their copy over. Seehttp://DrNunley.com/webcopy.htm Reach Kevin atkevin@drnunley.com.
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Cheapwriting is back with a new look and LOWER PRICES! Full-service copywriting YOU can afford! http://www.CheapWriting.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
Add Email to Your Direct Mail
by Kevin Nunleyhttp://DrNunley.com
Judging from the big bundle of junk mail the letter carrierbrings every day, direct mail is working for a lot of companies.Even Internet firms are pushing their wares via the postalservice.
Regular direct mail isn't for light pocketbooks. Good mailinglists are expensive. Printing and postage run even higher easilycosting $5,000 for a list of 10,000 names.
While many people have achieved success simply mailing a fewpieces a week consistently over a long period of time, directmail is mostly used by big firms with equally big ad budgets.
You can use email to reach more prospects at a very affordableprice. Honest, targeted opt-in email lists (where people haveASKED to be on the list) sell for .20 to .25 cents per name. Andthat includes sending your sales letter in most cases.
A few years ago when only 17% of North Americans were online,the Internet crowd was limited to a few types of customers.Today, more than half are surfing the Internet with a marketshare equal to cable TV's.
Kevin's staff of top editors will rewrite, tweak, or add toyour website copy to make it sell. Most customers reportsales JUMP after we work their copy over. Seehttp://DrNunley.com/webcopy.htm Reach Kevin atkevin@drnunley.com.
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
The media prefers to use the registered URL of a website if theychose to broadcast it. If I buy your service using an AffiliateURL, how can I get around this media preference?
Thanks,
Terrance
A: Terrance,
You can get your own domain name that forwards to youraffiliate link. It costs about $14 and is easy to set up.I use http://oriweb.com for that.
Over the years we've written hundreds of releases forpeople with affiliate sites. I've never heard from media thatthey have a preference either way. So you would probably beok with just the affiliate link.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
In my town, there are many book aficionados. They barter, buy &sell left & right. Aside from bookworms, many also indulge incafes. I've thought of a coffee shop where one could leisurelyread while sipping java or munching on something. Then an ideastruck me: why don't I put up a small cozy cafe, serving justsandwiches, coffee concoctions & pastries, then set up a minilibrary within. I could put my Cosmopolitan Philippines magazinecollection as well as my Danielle Steele and Sweet Dreams novelsI could rent the books for a fee [with a membership]. Pleasehelp me on how to form a bond so that even if the customer didn'treturn the book, I still won't be on the losing end.
Thanks,
Renee
A: Renee,
That's a great idea. If you can find the right location at anaffordable price, you should give it a go. You might only loanout books that could be easily replaced. Or maybe it would bebetter not to loan them out at all, but to have some unusual orhard-to-find books that people would come back again and againto read.
Fresh Cup Magazine is great for their discussions on how to makea small coffee spot make good profits: http://www.freshcup.com/
Best,
Kevin Nunley
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
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A UNIQUE, ONE-OF-A-KIND GIFT FOR FATHER'S DAY!Looking for a truly special gift for Dad? Meredith Pond'sFunnyRhymes.net writes your UNIQUE, PERSONALIZED poem or lyric onany subject--memories, occasions, funny stories. You give me theinfo, I write it for you in rhyme! FORGET THE TIE THIS YEAR! Just$25 gets you a 16-line (or more) 100% ORIGINAL poem or song.http://www.FunnyRhymes.net
A PROFESSIONAL LOGO makes your site more effective instantly.See the new logo at http://FastAdKing.comhttp://www.GotLogos.com/?gl creates all ours and they onlycharge $25 per logo! Mention you heard about this from DrNunleywhen you order and get a free greyscale version of your logo(great for ads and business cards) and free backup service.
********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors).
Subscribe or unsubscribe online at:http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
- posted by Kevin @ 1:52 PM

 
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
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*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
Is Full-Time Income With Part-Time Work Possible?
by Kevin Nunleyhttp://DrNunley.com
Recently a guy posted an ad on a marketing discussion board.Usually the moderator of the board is supposed to delete ads.But this guy's ad posed an interesting question.
He told readers he had a business opportunity that wouldearn you full-time income for part-time work. "Just a fewhours a week and you can be earning more than you are inyour current job," he wrote.
Is this really possible? It may be, but like most good thingsin life, earning a lot of money without working much is a lotharder than it looks.
I find once you get your business rolling, you really can earna good income while doing your core work just a few hoursa day. If you design web sites, or prepare taxes, or buildcustom furniture, the actual time you're doing the service orbuilding the product may account for a solid income andonly take a few hours each day.
However, there is a world of customer service, promotion,and just plain putting out fires that always seems to take upanother 12 hours a day.
As your business grows and becomes more successful(allow yourself a few years to accomplish this) you cangradually farm your time-consuming duties out to others.
Outsource email answering, customer service, andpromotion to people who specialize in it. There is agrowing army of virtual workers who can take car of justabout any office task via the Internet quickly and cheaply(check your favorite search engine).
Need a press release? Kevin will write it for you. You getthe benefit of his 20 years in radio and TV. Kevin KNOWSwhat editors are looking for. See http://DrNunley.comReach him at mailto:kevin@drnunley.com.
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Cheapwriting is back with a new look and LOWER PRICES! Full-service copywriting YOU can afford! http://www.CheapWriting.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
Conquer Customer Doubt
by Kevin Nunleyhttp://DrNunley.com
The biggest hurdle advertising has to jump is doubt. Mostpeople take ads with a grain of salt. They generally don'tbelieve everything you say and sometimes don't acceptanything your ad claims.
Fortunately there are several ways to conquer customerdoubt.
Include testimonials from satisfied customers. Usecomments that reflect the main benefits you give tocustomers. Yesterday we got a note from a client thankingus for "completing my sales letter so fast and writing soconvincingly." That's just the kind of thing ourcustomers want and you can bet his words will go on oursite soon.
Get endorsements from other well known people in yourindustry. Customers will think if SHE thinks this is a gooddeal, it must be. You see the endorsement technique usedwell on a lot of sites selling ebooks and courses. Expertsoften give you an endorsement just for promoting theirname in your materials.
Finally, provide proof that your product or service works aspromised. Show the exact results several clients got. Somesites even display their bank statement or large checks theyhave received.
Your own article establishes you as an expert, someone lotsof people want to buy from! Kevin writes your article, putsyour name in the byline, includes your four line ad at theend, and sends it to 1,700 ezine editors looking for articles.It's the most powerful, proven marketing strategy on theNet. Complete details at http://drnunley.com/copy.aspReach Kevin at mailto:kevin@drnunley.com
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I am starting a business that will market my back brace tomedical doctors and chiropractors as well as a variety of otherareas (warehouses, delivery services, sports medicine, heavy eqtoperators....)
My question is, how specific of a targeted audience could youmail out my ads to, and how could I target each type of audiencein phases?
Thanks,
Kevin
A: Kevin,
Your best bet would be to regular mail a letter to each of thedifferent groups. You can get the addresses from a list broker(look under "direct mail" in the Yellow Pages.) This type ofmarketing can be very precise, zeroing in on the exact people youwant to reach.
We could write your one page sales letter, then send it to youas a text or Word file so you cold make slight adjustments tomatch each group as your marketing plan progresses. Get ourone page deal at http://drnunley.com/copywriting.asp
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
Regarding your 1-page press release about newbusinesses/services, that you charge a $149.00 fee for....
Will I be able to transfer this press release to my businessletterhead, or will I have to have it re-typed to fit in with mybusiness letterhead format?
I plan on using it to send to targeted, strategic businesses inmy city, including the chamber of commerce.
Thanks,
Bruce
A: Bruce,
Good to hear from you. We usually send the press release to youas a text file that can be pasted into any word processor. Youshould have no problem formatting it on your letterhead withouthaving to re-type it. Get the one page deal athttp://drnunley.com/copywriting.asp
Best,
Kevin Nunley
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking showsyou MUST start a home business NOW! Learn what to avoid, whatworks, and what is best for you! DrNunley's FREE Email Coursegives you the inside track: "Why You Need To Start Your HomeBusiness NOW--And How to Get Started Easily and SuccessfullyEarning a Full or Part-time Income!" Get it NOW at:http://www.NunleyNetwork.com
Subscribe today for Your Free Successful Marketing Tips,Techniques and Secrets Course. "Successful Marketing Tips,Techniques and Secrets Course" The Insider's Guide to Direct MailMarketing. I'll provide you with valuable marketing informationand strategies that have been proven and tested by successfulbusinesses of every type. http://www.djndirect.com/techniques/
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A UNIQUE, ONE-OF-A-KIND GIFT FOR FATHER'S DAY!Looking for a truly special gift for Dad? Meredith Pond'sFunnyRhymes.net writes your UNIQUE, PERSONALIZED poem or lyric onany subject--memories, occasions, funny stories. You give me theinfo, I write it for you in rhyme! FORGET THE TIE THIS YEAR! Just$25 gets you a 16-line (or more) 100% ORIGINAL poem or song.http://www.FunnyRhymes.net
A PROFESSIONAL LOGO makes your site more effective instantly.See the new logo at http://FastAdKing.comhttp://www.GotLogos.com/?gl creates all ours and they onlycharge $25 per logo! Mention you heard about this from DrNunleywhen you order and get a free greyscale version of your logo(great for ads and business cards) and free backup service.
********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors).
Subscribe or unsubscribe online at:http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
- posted by Kevin @ 2:14 PM

 
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!
*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
Make Sure Your Web Site Is Right Before You Advertise
by Kevin Nunleyhttp://DrNunley.com
Recently a customer spent a pretty hefty sum of money topromote his web site. I knew something was wrong whenhe contacted me three weeks later saying he hadn't sold asingle product.
His site looked good. A professional designer had given it agreat look with slick graphics. Unfortunately, when I wentin search of the product he was advertising it took five orsix clicks to find it.
Here is what happened to prospects and why the site wasn'tselling anything:1. The prospect sees the ad.2. She clicks to the site.3. She is greeted with a doorway page.4. When she finds the link at the bottom of the doorwaypage she is taken to a home page with very little informationon it.5. If she clicks on the "home" link she gets the doorwaypage again.6. If she clicks on the "about us" link she gets the homepage she is already on.7. One more click and she might find the product page withthe item she came looking for.
How many customers will look through page after page tofind the product or service you advertised? Not many.Click rates go down dramatically after the first page.Hardly anyone will click three levels deep.
Moral of the story: have your opening web page clearlypromote whatever you are advertising. Otherwise, your addollars may be wasted.
Kevin's staff of top editors will rewrite, tweak, or add toyour website copy to make it sell. Most customers reportsales JUMP after we work their copy over. Seehttp://DrNunley.com/copywriting.asp Reach Kevin atmailto:kevin@drnunley.com.
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* CHEAPWRITING.COM IS BACK WITH A NEW LOOK! Full-servicecopywriting at affordable prices! http://www.CheapWriting.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
Offer a FREE Catalog
by Kevin Nunleyhttp://DrNunley.com
Consider offering a free catalog on your packaging or emailreceipt. Not only will you make more sales, you can build avaluable in-house database of prime customers.
The people who have already bought from you are by farthe most likely people to buy from you again. It makessense to give an extra effort toward being sure current andpast customers are fully aware of everything you sell.
One company noticed their sales went up 8% when theyoffered a free catalog on their packaging. When theyinserted a personalized letter including the customer's name,sales jumped a whopping 30%.
Your catalog can be big and fancy, but it doesn't have to be.A double-sided sheet printed at your local copy shop can dothe trick.
Kevin's staff of top editors will rewrite, tweak, or add toyour website copy to make it sell. Most customers reportsales JUMP after we work their copy over. Seehttp://DrNunley.com/copywriting.asp Reach Kevin atmailto:kevin@drnunley.com.
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I am a Troubadour - story singer/teller & need to get a publicitypacket out for gigs I have coming up. Help! I don't know how towrite a publicity packet. I need it soon, cheap & fabulous! Canyou help or direct me?
Thanks,
Beth
A: Beth,
Great to hear from you! A publicity packet can be constructedseveral ways, but I like to include a press release, a page ofquestions with answers, possibly a bio, and maybe a photo. Youcould quickly construct a fine press release from the copy onyour site's home page and booking page. You could combine your"about me" page copy with a photo for an excellent bio sheet.Then write down the four questions you get asked the most and theanswers to them. This gives media some questions and answersthey can use.
Here's an article where I explain how to write your own pressrelease: http://drnunley.com/articles/article-content.asp?id=68
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
I've had my website up for several months now. I'm on searchengines and my traffic is pretty good, but I've made very fewsales. What could be wrong?
Thanks,
Michelle
A: Michelle,
When your site isn't selling, the main problem is usually in thewriting. Perhaps what you're selling isn't clearly explained atfirst, or people have trouble finding where to order. Maybe thesales copy just isn't compelling enough. We can help you writeor re-vamp your web copy for better sales, and it usually doesthe trick! See the web copy re-work deal at ourhttp://www.CheapWriting.com.
Best,
Kevin Nunley
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking showsyou MUST start a home business NOW! Learn what to avoid, whatworks, and what is best for you! DrNunley's FREE Email Coursegives you the inside track: "Why You Need To Start Your HomeBusiness NOW--And How to Get Started Easily and SuccessfullyEarning a Full or Part-time Income!" Get it NOW at:http://www.NunleyNetwork.com
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A PROFESSIONAL LOGO makes your site more effective instantly.See the new logo at http://FastAdKing.comhttp://www.GotLogos.com/?gl creates all ours and they onlycharge $25 per logo! Mention you heard about this from DrNunleywhen you order and get a free greyscale version of your logo(great for ads and business cards) and free backup service.
********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors).
Subscribe or unsubscribe online at:http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
- posted by Kevin @ 1:44 PM

 
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!
*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
Get a Great Theme--Then Don't Change it
by Kevin Nunleyhttp://DrNunley.com
Good marketing themes are one of those things that getsbetter with age. A good theme can be used for decades,gaining familiarity and power with each passing year.
"The loneliest repairman in town," "Less filling, tastesgreat," and "You're in good hands" all immediately bring tomind their owner's brand.
Make your marketing theme a single short sentence thattells what you do and what main benefit you givecustomers. I like to write two or three sentences, then takea pen and start chopping phrases and words. Eventuallyyou can distill your thoughts into a natural flowing fewwords.
Be careful that you don't use trendy words that could goout of fashion in a few years. You also don't want to betoo limiting. For example, "Books at low prices" may notwork in a few years when your bookstore starts carryingvideos and CDs.
Use your theme on every piece of marketing: your web site,business card, newspaper ads, ezine classifieds, even TVcommercials and invoices.
Need more sales from your web site or direct mail ads? Kevinand his staff will write your sizzling sales letter so it bringsin the profits. See http://drnunley.com/copywriting.asp ReachKevin at kevin@drnunley.com. Need a classified ad? Get it for$25 at http://FastAdKing.com
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A Plan For Promoting an Affiliate Program
by Kevin Nunleyhttp://DrNunley.com
Affiliate programs are a great way to earn a little extramoney each month working the Internet. While somepeople earn up to $1,000 or more per month, most whowork affiliate programs seriously land $200 to $700.
Here's a brief plan for making money with these programs:1. Put a two or three line ad about the program in thesignature file of all your emails (that bit of info that goesafter your note). "Sig" files are a powerful way to include amarketing message along with your personalnotes--probably the most effective marketing tool of all.
2. Get your own web site. It's hard to establish your ownidentity and customer trust if you are sending people to ageneric site provided by the program. You can get a domainname and forwarding for about $14 from http://oriweb.com.
3. Place paid ads in ezines and on AOL (where a massive55 million visitors roam). Learn how to write effectiveaffiliate program ads and where to place them at KeeganMichaels' http://AffiliateTeacher.com
Need more sales from your web site or direct mail ads? Kevinand his staff will write your sizzling sales letter so it bringsin the profits. See http://drnunley.com/copywriting.asp ReachKevin at kevin@drnunley.com. Need a classified ad? Get it for$25 at http://FastAdKing.com
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I interested in putting my opportunities online and creating anezine. I want use the site as a way for responders to mymagazine classifieds to get instant information. Is there acompany you can recommend to provide me with a presence on theweb?
Thanks,
Dwight
A: Dwight,
These guys: http://WebSiteForge.com have a system that gives youa great customized site quickly and at low cost. Then come backto us for our big all-out promotion package athttp://drnunley.com/123.asp. It'll give your site a big PR andonline ad blast to kick things off.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
My name is Vicki,and I am currently in a network marketingcompany that I love. I am currently using different methods topromote my business, but I am running into roadblocks. Yourarticle caught my attention : Is there any way you can help mehelp myself with creating a newsletter and submitting my site topay-per click search engines? Do you have any goodrecommendations for a good lead source?
Thanks,
Vicki
A: Vicki,
Ezine advertising could work well for you. Ezines have thousandsof readers who are interested and often ready to becomecustomers. That's often a more cost effective way to go thanpaying for pay-per-click search engine listings or addresses fromlead services. You might have a look at our affordable ezinead packages at http://drnunley.com/drnad.asp
Best,
Kevin Nunley
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A UNIQUE, ONE-OF-A-KIND GIFT THAT SPEAKS VOLUMES!Looking for a truly special gift? Trying to write a song?Meredith Pond's FunnyRhymes.net writes your UNIQUE, PERSONALIZEDpoem or lyric on any subject! You give me the info, I write itfor you in rhyme! Any occasion, any topic. Just $25 gets you a16-line (or more) poem or song. http://www.FunnyRhymes.net
FREE SHIPPING! DISCOUNTS! FREEBIES! PROMOTIONS!When you visit CouponChief.com FIRST, you'll know you're gettingthe best possible deals from Target, HomeDepot, Overstock.com,PetsMart, and others! NO MEMBERSHIP REQUIRED--TOTALLY FREE!Special, exclusive savings on jewelry, apparel, toys, books,gifts, home & garden, and more! SEARCH for deals by keyword orretailer, be notified of great deals with our FREE newsletter.http://CouponChief.com
PROTECT YOUR PETS, YOUR STUFF, YOURSELF!Buddy Tags are an inexpensive way to recover pets, cell phones,personal electronics, keys, golf equipment, even fishing poles!Tags feature toll-free 24/7 recovery number and unique ID code--no personal info. Finders call us, we call you! Start at just$5.99 for peace of mind. GET YOUR STUFF BACK! Order athttp://www.WeRecover.net.
A PROFESSIONAL LOGO makes your site more effective instantly.See the new logo at http://FastAdKing.comhttp://www.GotLogos.com/?gl creates all ours and they onlycharge $25 per logo! Mention you heard about this from DrNunleywhen you order and get a free greyscale version of your logo(great for ads and business cards) and free backup service.
********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors).
Subscribe or unsubscribe online at:http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
- posted by Kevin @ 1:32 PM