DrNunley's Marketing Tips ezine
Tuesday, June 28, 2005
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!
*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
Does Your Domain Name Say What You Think It Does?
by Kevin Nunleyhttp://DrNunley.com
It is always a treat when Internet veteran Chris Gunn<http://www.bizynet.com> drops by. After reading mycolumn on domain names, he pointed out how manydomains don't quite read the way the owner intended.
For example, PalaceOfArt.com is a proud moniker for itsFrench owner. What the owner didn't realize at first is thatmany Americans saw the domain in their browser aspalaceofart.com. Maybe if the owner registeredpalace-of-art he would be in the clear.
Now that longer domain names are more common, tryspelling yours out in all small letters to see the variouspermutations different customers see.
Chris also points out that many of the domain names thatappear to be taken are actually just reserved and will comeup for grabs again in 90 days. "You'll find this to be true ofa lot of the domain names being advertised for sale online,"he said.
Kevin Nunley provides marketing advice and copy writing.Make sure your web site copy really SELLS. See Kevin'spopular web copy rewrite package at http://DrNunley.comReach him at mailto:kevin@drnunley.com
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Cheapwriting is back with a new look and LOWER PRICES! Full-service copywriting YOU can afford! http://www.CheapWriting.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
"Why Aren't You Answering?"
by Kevin Nunleyhttp://DrNunley.com
Email is exploding. Now that over half of all North Americanssend email on a regular basis, just about everyone's email box isover-flowing.
If your prospect doesn't recognize your name or email address, oryour subject line doesn't sound interesting, your carefullycrafted email message can be deleted along with the morning spam.
Many of us also leave messages we want to respond to in the INfile of our email programs, hoping to get to them when we havetime. After a week or so we forget all about them.
One aggressive entrepreneur sends me his sales messages almostevery day. When he wrote a personal note to me, I mistook it forhis daily ad and didn't open it.
Here's the number one way to break through to email-swampedcustomers on your third send. Put their name and the words "Whyaren't you answering me?" in the subject line.
To keep your note from sounding hostile, make the body of youremail less impatient. "I know you're getting an avalanche ofemail and may have missed the note I sent last month. Here is myoriginal message below. Thanks for your time and I look forwardto hearing from you."
The "Why aren't you answering me?" subject line works every time.It can be just the solution when you absolutely must get yourmessage to its intended destination.
Give YOUR business the marketing blast it needs to soarin 2005! See Kevin's super-charged marketing packagesat great low prices. We write AND send your pressrelease or article. Update your site with professionalsales copy. http://DrNunley.com Reach Kevin atmailto:kevin@drnunley.com .
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
One of my websites needs to attract local patients to my clinic.They should have back and neck pain conditions and live within 40miles of my clinic. They should be people that are trying toavoid back or neck surgery. The website address is:www.avoidherniateddiscsurgery.com
Thanks,
Ed
A: Ed,
The key to getting local traffic to your site is to use the mainkeywords people use to search for a site like yours AND the nameof your community. Many people will search for "back pain" and"Los Angeles" (for example) to find help in their area. Put themain keywords and city name in your home page title and againseveral times in the home page copy.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
Even though I have Internet sales, most of my business is throughmail order. I have a merchant account along with PayPal but manyof my customers pay by check. I normally hold checks pendingclearance of funds. This causes delay in shipment, especiallyaround the holidays. Is it common practice to hold checks? Iwould appreciate your feedback.
Thanks,
Crystal
A: Crystal,
Good to hear from you. It's very common to holdshipment until the check clears. In fact, it's hard to findanyone who will ship until the check has cleared. Yourcustomers should have no problem understanding that.For those in a hurry, have them send a certified check or MO.
Best,
Kevin Nunley
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********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors
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See you next week!Kevin
Wednesday, June 22, 2005
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!
*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
How To Write Sales Copy That PULLS
There is no great mystery about what works in sales letters(or autoresponder copy, web site copy, and brochureswhich are all written with the same techniques).
Start by showing your prospect that you know what herproblem is and you understand how much she suffers withit. Then let her know you have an easy, affordable solution.
Notice I said "easy." Americans, especially, love a quick,easy solution that takes little or no effort to apply.
Next give your prospects enough information to dispel theirdoubts and confusion about what you sell. This may mean afull page listing all your product's features and theBENEFITS they provide. It might mean 12 pages (some ofthe best sales letters are 12 pages long. The late Corey Rudl'sfamous sales letters seen on his websites were often 25 pageslong).
Anticipate the objections a prospect will present. Mentionthose objections, then answer them in your copy.
Tell prospects how they can take action NOW to purchaseyour product or service. Give them several ways to order.Make ordering convenient with fast delivery.
Kevin Nunley provides marketing advice and copy writing.Make sure your web site copy really SELLS. See Kevin'spopular web copy rewrite package at http://DrNunley.comReach him at mailto:kevin@drnunley.com
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Cheapwriting is back with a new look and LOWER PRICES! Full-service copywriting YOU can afford! http://www.CheapWriting.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
What Is Your Core Product?
by Kevin Nunleyhttp://DrNunley.com
Since you can't efficiently market EVERYTHING you sell,it is important to focus your advertising on your COREproduct, service, or idea.
This sounds simple enough. But in actual practice, manybusinesses don't realize what their core product is.
For a long time I though copy writing was my core product.It was the service almost all my customers wanted. But Iquickly learned it wasn't so much the writing customerswere coming for. They valued the free strategies and adviceI gave them.
In time I discovered I could get other writers to do thewriting, but customers complained if I wasn't there to offeradvice. My core product is advice, strategies, andknow-how.
Take a close look at your business. What is the one thingcustomers value above all else about you? Put that onething front and center in your marketing.
Kevin Nunley provides marketing advice and copy writing.Make sure your web site copy really SELLS. See Kevin'spopular web copy rewrite package at http://DrNunley.comReach him at mailto:kevin@drnunley.com
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
My business partner and I put together a website over four monthsago, and have yet to receive a single order.
We believe we have a great e-book product that no one else isoffering, but can't manage to show up anywhere near the top ofany search engines. We're definitely in a competitive category,but still, we can't figure it out.
Thanks,
Dan
A: Dan,
Search engines are a specialty area, but my guess is you'll dobetter with a bit more copy on the page. 200 words keeps the pageshort but gets the engines to take you more seriously.
Probably the best guy to ask about this is Jerry Westat http://www.WebMarketingNow.com He could give you somevery good answers and help you get a higher ranking with somesolid techniques.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
Do you have any ideas on how to capture email addresses fromvisitors to your site who are being redirected to an affiliatesite? I want to capture their email address for futuremarketing.....but once they go to the affiliate site, even thoughI get paid for the order, I don't have any way to contact themagain.
Thanks,
Bunny
A: Bunny,
Good to hear from you. Your best bet would be to have acuriosity building sales letter on your site. In order to get tothe information on the affiliate site, people would need to puttheir name and email address in a form on your site. It would beeasy to have the form redirect to the affiliate site when theprospect clicks "submit."
Best,
Kevin Nunley
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking showsyou MUST start a home business NOW! Learn what to avoid, whatworks, and what is best for you! DrNunley's FREE Email Coursegives you the inside track: "Why You Need To Start Your HomeBusiness NOW--And How to Get Started Easily and SuccessfullyEarning a Full or Part-time Income!" Get it NOW at:http://www.NunleyNetwork.com
KEVIN SAYS: Need more readers for your ezine? Want to makemore money selling ads in your ezine? Do what I do and listyour newsletter in the Directory of Ezines athttp://DirectoryofEzines.com Do it now..it's FREE!
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A PROFESSIONAL LOGO makes your site more effective instantly.See the new logo at http://FastAdKing.comhttp://www.GotLogos.com/?gl creates all ours and they onlycharge $25 per logo! Mention you heard about this from DrNunleywhen you order and get a free greyscale version of your logo(great for ads and business cards) and free backup service.
********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors
Subscribe or unsubscribe online at:http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
Tuesday, June 14, 2005
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!
*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
Be Generous With Praise
by Kevin Nunleyhttp://DrNunley.com
Most people work very hard, do many kind things, refrainfrom hurting others, and yet they rarely get a pat on theback for it.
You can gain a place in their heart forever by praising themfor something good they do. This may require you to do alittle research.
Find out what the person has been working on. Is therea task they have put their best effort into? Take a lookat their results and find something genuinely good to praise.
It is important to make sure your praise is honest andwarranted. Shallow compliments are usually obvious andmany people quietly resent them.
Handing out careful praise is not only a positive way tobuild up those around you, it is also a great marketingmethod. Nothing else wins friends and influences enemiesas easily.
Give your business the boost you need with NEW sales copy..for your site, your sales letters, even your classifiedads. See Kevin's affordable writing deals athttp://DrNunley.com/copywriting.asp Reach him atmailto:kevin@drnunley.com
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Cheapwriting is back with a new look and LOWER PRICES! Full-service copywriting YOU can afford! http://www.CheapWriting.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
Should You Buy Radio Advertising Space?
By Kevin Nunleyhttp://www.drnunley.com
Radio is an integral part of American culture, touching the livesof almost everyone, everyday. People can listen to the radiowhile doing almost anything, from driving to working, relaxing todoing homework.
Radio is also a relatively inexpensive way of reaching peoplewith advertising. You can negotiate rates for commercials, oreven barter. Stations are often looking for prizes they can giveaway to listeners, so you may be able to get a full commercialcredit for donating a prize or service.
Because radio is a personal advertising medium, stationpersonalities have a good rapport with their listeners. If aradio personality announces your commercial, or plugs yourproduct/service, it's like a personal endorsement from a friend.
If you decide to use radio advertising, here are a few things toremember:
*One of the most popular times to reach people is during DriveTimes (from 6 am. to 10 am. and 3 pm to 7 pm). It's called thatbecause most people are going to or from work during this period,and because most people listen to their radio when they drive.Unfortunately, radio stations know that this is a favorite timeto advertise, so commercial costs are much higher during thistime.
*Radio as a broadcasting medium can effectively sell an image,but it is not a detailed medium, and is a poor place for pricesand telephone numbers. But web addresses that are easy toremember are good to announce on the radio in place of phonenumbers, prices and addresses.
*Radio listeners increase in the spring and summer, contrary totelevision audiences, which increase in the fall and winter anddecrease in the summer. This is an important aspect to considerwhen you are choosing advertising media.
Kevin Nunley provides sizzling sales letters, affordablepromotion packages, and lots of free marketing advice. See his10,000 free marketing tips at http://DrNunley.com Reach Kevin atmailto:kevin@drnunley.com or 603-249-9519.
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I want to create a page that will let my visitors contributetravel log articles about their vacation experiences. Can youtell me what software I will need to create this?
Thanks,
Wayne
A: Wayne,
Great to hear from you. The easiest way to let people contributeto your site is with a message board. You can get one free athttp://bravenet.com If you want to create your own message orWWW board, you can get the scripts athttp://www.scriptarchive.com
Beyond that, you'll probably need to get a designer or programmerto find and install a web content management system. This can bepretty quick and painless for people who are handy with code.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
I work for a Home Health Agency.. We are low right now in ourpatient load. A lot of the reason is we changed the name of ouragency and people think we have closed. Do you have any ideas formarketing that might help us out?
Thanks,
Karen
A: Karen,
Do some advertising locally (or wherever your clients are comingfrom) and stress how you're now under a new name. Give somepositive reasons why you changed your name. They might be youhave expanded your services, or you have refocused your effortsto meet the challenges of changing times, or you're with a newowner who can better finance improvements, or you're smaller nowand can give people more personalized service. You get the idea.
Best,
Kevin Nunley
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking showsyou MUST start a home business NOW! Learn what to avoid, whatworks, and what is best for you! DrNunley's FREE Email Coursegives you the inside track: "Why You Need To Start Your HomeBusiness NOW--And How to Get Started Easily and SuccessfullyEarning a Full or Part-time Income!" Get it NOW at:http://www.NunleyNetwork.com
KEVIN SAYS: Need more readers for your ezine? Want to makemore money selling ads in your ezine? Do what I do and listyour newsletter in the Directory of Ezines athttp://DirectoryofEzines.com Do it now..it's FREE!
LEARN HOW TO EASILY PACK YOUR CALENDAR WITH GREAT PAYING CLIENTS!Noted expert Michael Port shows you how to THINK BIG. Prospectswill crave what you offer, and willingly tell everyone they knowabout you. Michael's surefire techniques have helped thousandsof people just like you supercharge their business with anavalanche of paying customers! Don't miss this 60 MINUTE TELE-SEMINAR WITH Michael Port, interviewed by business expert BonnieGean -- Wednesday June 15: GRAB YOUR SPOT NOW:http://www.bonniegean.com/bys/index.php
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A PROFESSIONAL LOGO makes your site more effective instantly.See the new logo at http://FastAdKing.comhttp://www.GotLogos.com/?gl creates all ours and they onlycharge $25 per logo! Mention you heard about this from DrNunleywhen you order and get a free greyscale version of your logo(great for ads and business cards) and free backup service.
********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors
Subscribe or unsubscribe online at:http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
Tuesday, June 07, 2005
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.comDRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************How To Get Testimonialsby Kevin Nunleyhttp://DrNunley.comThe most effective advertising strategy ever is to puttestimonials all over your marketing. The good commentscustomers give you are worth their weight in gold.All of us see so much advertising that we tend not to believemuch of it. If I say my press releases are great, not manypeople are going to be impressed about it. However, if acustomer says Fox News showed up at her building and dida full report on their products after receiving my release, alot of people will take note and remember what thecustomer said.But how do you get testimonials when you're first startingout and don't yet have any customers? Get comments fromfriends and people in your business. Very few customers (ifany) will notice the difference. In fact, a comment on yourpristine autoresponders from a known expert atautoresponders.com might do more than anything toconvince prospects you've got quality goods.Very few people will turn you down when you ask if youcan put their words on your marketing materials. Most areflattered.You can sweeten the offer by including their name, city, andweb site address along with the testimonial. Not only doesthis help promote your customer, but people are more likelyto believe a testimonial is genuine if it carries the name andlocation of the person who said it.Give your business the boost you need with NEW sales copy..for your site, your sales letters, even your classifiedads. See Kevin's affordable writing deals athttp://DrNunley.com/copywriting.asp Reach him atmailto:kevin@drnunley.com************************************NOW from DrNunley.com:* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm* Cheapwriting is back with a new look and LOWER PRICES! Full-service copywriting YOU can afford! http://www.CheapWriting.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************Enthusiasm Sellsby Kevin Nunleyhttp://DrNunley.comBack in the days of ancient Greece, smart people thoughtenthusiasm was a gift from the gods. Anyone who hadenthusiasm was imbued with special powers.That is not far from the truth. How often have we seensomeone take on a challenge we thought was one shot in amillion, then they achieved it through sheer determinationand enthusiasm? "I didn't have enough experience to knowI could fail," they say later.Enthusiasm sells. Dale Carnegie told of a speaker who waspromoting an idea that was absolutely preposterous. Noone in the room would normally have believed such an idea,except the speaker had enthusiasm. More than half theaudience never questioned his authority.Try to focus your work on products, services, and ideas youfeel positive about. Also look for prospects who are verylikely get real benefit from what you sell. Thenenthusiastically go about showing prospects how you canhelp them. Sales almost always follow.Give your business the boost you need with NEW sales copy..for your site, your sales letters, even your classifiedads. See Kevin's affordable writing deals athttp://DrNunley.com/copywriting.asp Reach him atmailto:kevin@drnunley.com****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.Q: Kevin,I have a question. When you upgrade my press release and send itout, where does it go? I guess the question is, do you send justa headline to some kind of service, or do you send the wholepress release AND what determines if they read it?Thanks,RayA: Ray,Our $345 package uses PR Newswire for distribution. Our all-outpackage, or special deals I put together, usually use our in-house media list. Either way, your release goes to most all theradio, TV, and newspapers in the US who accept press releases.Both ways, we send the entire release to media. The headline isused in the subject line of the email. Editors read releasesthat look like something their audience would be interested in.Often they will forward the release to the person in theirorganization who handles that subject.Best,Kevin Nunley~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,I would like to get your expert opinion about sytems and coursesof different gurus that are available. What I'm looking for is agood toolbox to fast start my internet marketing business. I haveto read lots of books, but still I would like to focus onsomething that really works, is sharp and updated, and hassomething that is new with killer features in it. What would yourecommend?Thanks,ErikA: Erik,One of my favorites is Jim Daniels'http://www.ezWebBusinessBuilder.com. It's designed for folksjust like you who are trying to find a superior, workable system.Jim has been at the top of the Internet marketing game since dayone of the Web and he never fails to give solid, inspiredinformation you can use now to make money online.Best,Kevin Nunley*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking showsyou MUST start a home business NOW! Learn what to avoid, whatworks, and what is best for you! DrNunley's FREE Email Coursegives you the inside track: "Why You Need To Start Your HomeBusiness NOW--And How to Get Started Easily and SuccessfullyEarning a Full or Part-time Income!" Get it NOW at:http://www.NunleyNetwork.comKEVIN SAYS: Need more readers for your ezine? Want to makemore money selling ads in your ezine? Do what I do and listyour newsletter in the Directory of Ezines athttp://DirectoryofEzines.com Do it now..it's FREE!LEARN HOW TO EASILY PACK YOUR CALENDAR WITH GREAT PAYING CLIENTS!Noted expert Michael Port shows you how to THINK BIG. Prospectswill crave what you offer, and willingly tell everyone they knowabout you. Michael's surefire techniques have helped thousandsof people just like you supercharge their business with anavalanche of paying customers! Don't miss this 60 MINUTE TELE-SEMINAR WITH Michael Port, interviewed by business expert BonnieGean -- Wednesday June 15: GRAB YOUR SPOT NOW:http://www.bonniegean.com/bys/index.phpWORK FROM HOME just $1.67 a day! Join the fastest growing companyon the net. Completly Automated System that builds your residualincome. Your own Website and free online marketing center. Free24/7 Computer Support for any related computer problems-Hardware/Software. A must have for all small business owners. 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Mention you heard about this from DrNunleywhen you order and get a free greyscale version of your logo(great for ads and business cards) and free backup service.********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors
