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Cross Promote For Best Results
by Kevin Nunleyhttp://DrNunley.com
Advertising works best when it doesn't have to work alone.Your radio commercial will pull in much better response if ittells people to look up your web site. Your site shouldprominently feature information that compliments what yourcommercial says.
Combine a simple postcard campaign with your emailnewsletter. Send your newsletter out once each week.Follow-up with a small postcard version of your newsletterfour times each year.
If a reporter writes an article about you or your business (oryou have one written for you by a ghostwriter), place an ad inthe publication in the same issue that your article appears in.See if editors will put your ad next to the article about you.
These are just a few examples of how your marketing andadvertising can work together to cross promote. There aremany more. Think of ways you can support the advertisingyou are already doing with additional promotion power.
Get Kevin's massive 75% off Four Packages in One promotion dealat http://drnunley.com/123.asp Reach Kevin atmailto:kevin@DrNunley.com
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Cheapwriting is back with a new look and LOWER PRICES! Full-service copywriting YOU can afford! http://www.CheapWriting.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
How To Build Credibility
by Kevin Nunleyhttp://DrNunley.com
It is amazing how much faster people will buy if theyrealize they've heard your name before. In marketing,familiarity breeds credibility.
If prospects aren't already familiar with you, try toconnect yourself with things they ARE familiar with.
Here are some credibility building phrases for yourmarketing:
As seen on TVPrize winningCritically acclaimedTen years in the makingIowa's favorite (insert your state)Experience countsThoroughly testedManufactured in our own factory under expert supervision
You can even use your version of the classic "4 out of 5dentists recommend..."
Give your idea, product, or service the BIG send off itdeserves! Get thousands and millions of interested eyeballsfocused on YOU. See Kevin's massive Five Packagepromotion deal now 75% off http://drnunley.com/123.asp
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I've been thinking about how I might use an ezine to advertise mynutritional products. I'm just not sure how it really works.Should I try a one-time newsletter kind of mailing, or do aweekly or monthly thing? Would it be worth the investment?
Thanks,
Lani
A: Lani,
An ezine is a great way to stay in touch with people who havevisited your site or contacted you for more information. Yourbest bet is a regular, repeated newsletter. Many people will beon your ezine list for weeks, months, even years before they buysomething. An ezine can bring you sales week after week, as longas you're publishing it.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
I have a limited budget (about $2200 to put towardsmarketing, but I need a powerful way to advertise that will getresults. I can't afford to waste money. I am considering directmail, flyers, postcards, etc. I am a mortgage broker. Which admethod would you recommend?
Thanks,
Greg
A: Greg,
Postcards are usually extremly effective, and they can be donecheaply. You might also look at having your flyer inserted inthe local paper or community ads for some hot real estateneighborhoods. Ask your local paper for info on that.
Best,
Kevin Nunley
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A PROFESSIONAL LOGO makes your site more effective instantly.See the new logo at http://FastAdKing.comhttp://www.GotLogos.com/?gl creates all ours and they onlycharge $25 per logo! Mention you heard about this from DrNunleywhen you order and get a free greyscale version of your logo(great for ads and business cards) and free backup service.
********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors).
Subscribe or unsubscribe online at:http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
- posted by Kevin @ 12:55 PM

 
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Give Your List An Extraordinary Offer
by Kevin Nunleyhttp://DrNunley.com
We have all heard the value of having your own in-houseemail list of customers and prospects. With the extremelylow cost of email, it is an almost free way to advertise. Andyou can't beat the results.
Robert Allen drives this truth of marketing home in hisbook "Multiple Streams of Internet Income." He correctlypoints out that slowly building your own list eventually givesyou a big group of people who like what you sell, listen towhat you have to say, and feel like you have answers that canmake their lives and businesses better.
Allen goes one step further. He says you can get rich bybundling several of your most popular products and servicesinto an extraordinary offer your email list just can't pass up.
I decided to try that a while back. I put up a page offering ourpress release, ezine article, sales letter, and ezine ad packagesin one whopping bundle for 75% off.
At 6am I sent a short note announcing the offer to my emaillist. Within three hours, we pulled in $5,000 in sales withorders continuing to flood in for days.
Try this simple method with your email list.
Get Kevin's massive 75% off Four Packages in One promotion dealat http://drnunley.com/123.asp Reach Kevin atmailto:kevin@DrNunley.com
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Cheapwriting is back with a new look and LOWER PRICES! Full-service copywriting YOU can afford! http://www.CheapWriting.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
Solve a Problem--But Not ALL Problems
by Kevin Nunleyhttp://DrNunley.com
Customers don't buy from you just because they like yourproduct or service. It goes deeper than that.
People come to you because they feel you, your product orservice can solve a problem they are struggling with. Thefastest way to get a sale is to convincingly show you cansolve their problem.
This is one reason why so many successful firms insistemployees focus on the customer rather than the product orservice they are selling. It helps everyone in the organizationunderstand they are in the problem solving business.
But be careful, you don't want to promise you can fix allproblems. You can't be all things to all people. Even thoughit is tempting for both you and the customer to think onesolution can fix everything, that is rarely the case. Promisetoo much and the customer will eventually go awaydisappointed.
Instead, focus on a particular problem or three that you canvery effectively solve. Market toward the narrow (andlucrative) group of customers who who need those specificsolutions NOW.
The problem Kevin solves most often is fixing web sites thataren't selling. Usually, the copy is too short, confusing to thecustomer, or lacks the pizzazz needed to make the sale. SeeKevin's web copy rework deal athttp://drnunley.com/webcopy.asp Also see his excellent"copy written from scratch" packages athttp://drnunley.com/copywriting.asp
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
Please give me a free evaluation of my website athttp://www.instantmoneynow.citymax.com
Thanks,
Dave
A: Dave,
Your site and copy look good. I think a lot of opportunityseekers would be interested. You might put the "about my system"copy on your home page. It's hard to get people to click to thesecond page, so you would probably get a lot more signups.
We've got some great ways to promote your site athttp://drnunley.com/marketing_plan.htm
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
Do you think cold calling is a good idea?
Thanks,
Mark
A: Mark,
Calling to offer special discounts or new products can beeffective, but you really have to do your homework. You need tomake sure you're not violating the new "do not call" list (whichmost of us are on), and you need to target the people you'recalling to avoid wasting your (and their) time. Generally, Ibelieve you're allowed to call people you've done business within the last year, so you may want to go through your pastcustomer list for names. Repeat customers can really keep yourbusiness in the black--just make sure they're the ones you'recalling.
Best,
Kevin Nunley
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
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EXACTLY How You Can Make A Fortune - Just SnoopingAround! Every once in a while just plain DUMB LUCKcan make you a fortune. That's what happened inthis case - J.F. Straw made over $1,000,000 in lessthan 60 days ... over $50,000 in 15 minutes ...just snooping around. Wanna know how he did it?Find out at ... http://url123.com/89v6w
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A PROFESSIONAL LOGO makes your site more effective instantly.See the new logo at http://FastAdKing.comhttp://www.GotLogos.com/?gl creates all ours and they onlycharge $25 per logo! Mention you heard about this from DrNunleywhen you order and get a free greyscale version of your logo(great for ads and business cards) and free backup service.
********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors).
Subscribe or unsubscribe online at:http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
- posted by Kevin @ 1:14 PM

 
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
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*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
Canvassing: Selling Door-to-Door
by Kevin Nunleyhttp://DrNunley.com
Canvassing can be one of the most inexpensive marketing methods.It can even be free! Canvassing is simply asking for a customer'sbusiness. Sometimes it's called "soliciting" or "door-to-door"marketing.
The first step of canvassing is the initial meeting. Realizethat first impressions do count. Make sure that you are friendly,upbeat, and honest. Try to establish a relationship with theprospective customer. Smile and look directly into the person'seye, and if possible, use the person's name. Often, it is goodto begin by talking about non-business related subjects. Youcould talk about personal matters, weather, or a current eventfor a sentence or two before getting to your sales information.
The next step is the presentation. During your presentation yououtline the main features of your product or service, and tellabout the benefits to be gained from buying from you. How longyour presentation should take depends on the price of yourproduct or service. If you are offering to wash you prospect'scar, the presentation might take less than a minute. However ifyou are trying to sell a home satellite system, it take might anhour or even several visits.
The last and most important step is closing. This is the momentwhen you complete the sale. Ask if you can write up the order.Then stay silent. Don't make a sound. Give the customer a chanceto respond.
Give your idea, product, or service the BIG send off itdeserves! Get thousands and millions of interested eyeballsfocused on YOU. See Kevin's massive Five Packagepromotion deal now 75% off http://drnunley.com/123.asp
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Cheapwriting is back with a new look and LOWER PRICES! Full-service copywriting YOU can afford! http://www.CheapWriting.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
Using the Telephone to Market
by Kevin Nunleyhttp://DrNunley.com
Telemarketing costs less than many other forms of advertising. Atelephone call takes much less time than face-to-face selling,and is more personal than a letter. Telephone marketing alsoprovides you with fairly close personal contact to your prospect.
Telemarketing should be used in addition to other marketingtechniques. It should be a continuing effort. A single phonecall will usually not be enough.
Voice training is often a good idea for whoever is doing thecalling. Make sure that you talk clearly, use short sentences,and talk loud enough so that the prospect can hear you. Recentresearch has shown that it is a good idea to memorize a script sothat your words flow more smoothly. The script must be so wellmemorized that you know it by heart Don't use words that feelstrange. Find words and phrases that come naturally to you.
Your telephone personality is important to consider. Notice howyour friends and probably even yourself use a different voicepersonality when speaking on the phone. Sometimes it's subtle,but it's there. Try to eliminate your telephone personality andbe as natural as possible, as though you were speaking to someonein a regular conversation.
Be prepared to be rejected. Only 51% of people even listen totelemarketers. To succeed in telemarketing, you need to know whatbenefits a customer likes. Emphasize those benefits that havethe most impact. Remember, the more people that you call, themore sales you'll close.
Give your idea, product, or service the BIG send off itdeserves! Get thousands and millions of interested eyeballsfocused on YOU. See Kevin's massive Five Packagepromotion deal now 75% off http://drnunley.com/123.asp
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
How long should a classified ad be to be effective?
Thanks,
Amy
A: Amy,
Most classified ads are around 50 words, but longer or shorterads can also work. It just depends on how many details you thinkpeople need about your product or service. Very short ads (10-20words) may leave people curious enough to call, and longer ads(50-60 words) give the details many people crave. No matter thelength, be sure to have contact info and use powerful sellingwords like "free," "sale," and "you."
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
I notice that in your guide you recommend that one handles thesending of their own press release. You advise that self-promotion is much more meaningful and effective. Yet you offer ablasting service for. What type of business or press releaseshould use your service and who should pursue the press on theirown?
Thanks,
Karen
A: Karen,
It's best to send your release yourself to your local media.But about the only way to send to media nationwide is to doa mass send. I usually advise people to do the mass send,then send to a few local media themselves. Even if local mediaget the release from us, they appreciate hearing from the localbusiness.
Best,
Kevin Nunley
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking showsyou MUST start a home business NOW! Learn what to avoid, whatworks, and what is best for you! DrNunley's FREE Email Coursegives you the inside track: "Why You Need To Start Your HomeBusiness NOW--And How to Get Started Easily and SuccessfullyEarning a Full or Part-time Income!" Get it NOW at:http://www.NunleyNetwork.com
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********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors).
Subscribe or unsubscribe online at:http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
- posted by Kevin @ 6:29 PM

 
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!
*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
Write Your Own Sales Copy
by Kevin Nunleyhttp://DrNunley.com
You don't have to be a great writer to create your own sales copyand ads that really sell. Here are a few tips to help youaccomplish the task fast and efficiently.
Put your most important benefits first. Ask yourself, "What willcustomers really jump at? What good things are in this for thecustomer?"
Keep your sentences short. Classified ad sentences can be twoand three-word phrases. Not only are short sentences easy towrite, they give your copy energy and make it easy to read fast.
Break your copy into short sections. Professional writers oftenkeep their paragraphs to two or three sentences.
Use a headline and subheadings to proclaim your most importantpoints. Detail your product or service's features with bullets,linking each feature with the benefit it will give a customer.
Remember that most buyers in most fields are women.
Include a P.S. in sales letters. Most people read the P.S.first. Use it to restate your main offer. Include a time limitto get the good deal.
Give YOUR business the marketing blast it needs to soarin 2005! See Kevin's super-charged marketing packagesat great low prices. We write AND send your pressrelease or article. Update your site with professionalsales copy. http://DrNunley.com Reach Kevin atmailto:kevin@drnunley.com.
************************************NOW from DrNunley.com:
* Site not selling? It's the copy. Kevin and his team of top in-house writers make your web site or sales letter copy sizzle andsell. Low rates, fast service, and easy ordering athttp://drnunley.com/copywriting.htm
* The media is looking for stories! You can be one of thestories they cover. We'll write your press release, get yourapproval, and send it to thousands of media nationwide.Affordable and fast. Get your media coverage athttp://drnunley.com/release.htm
* Cheapwriting is back with a new look and LOWER PRICES! Full-service copywriting YOU can afford! http://www.CheapWriting.com55 MILLION people will see your ad. Get DrNunley's EzineAd Package at http://BizGuru.com************************************
Do Something Nice
by Kevin Nunleyhttp://DrNunley.com
Nothing promotes your business like good word of mouth.When someone has a good experience with your companyand tells other people about it, their word of mouth is themost powerful form of advertising known.
A friend or associate telling you a product or service isgood is vastly more effective than even the most expensivenetwork TV commercial. We believe what friends tells usand often act on their advice.
I don't have any scientific proof that this is true, but Istrongly suspect that doing something nice for someone is amajor source of good word of mouth.
Make a point of doing something nice for a customer orprospect every day. This is especially rewarding when thatperson is someone who emailed you, sent you a letter,called you, or visited your store. These "active" people arethe same ones who will take time to tell others about theirexperience.
In recent years when businesses have been cutting backand making employees work longer hours, random acts ofkindness may be getting harder to find.
Give YOUR business the marketing blast it needs to soarin 2005! See Kevin's super-charged marketing packagesat great low prices. We write AND send your pressrelease or article. Update your site with professionalsales copy. http://DrNunley.com Reach Kevin atmailto:kevin@drnunley.com.
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
What is the best way to get local business? Seems to me theInternet is one way, but is there something simple that reallyfocuses on local customers I can try, besides ads in the paper?
Thanks,
Maycie
A: Maycie,
A guy I know recently placed an ad for his local fireplacebusiness in the Yellow Pages. Ever since, he's been incrediblybusy and is making a lot more money. These ads may seem priceyat first, but they work.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
Do you think that press releases with a negative, scary, or evensensational headline and subject get more responses than apositive or neutral announcement?
Thanks,
Miranda
A: Miranda,
No question, negative/scary news stories are well read. Manymedia people insist on at least one scary story per newscast orissue. Maybe it's unfortunate, but it's true that bad newstravels faster than good news.
Best,
Kevin Nunley
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
AMERICA'S LEADING NO-RISK BUSINESS! The latest thinking showsyou MUST start a home business NOW! Learn what to avoid, whatworks, and what is best for you! DrNunley's FREE Email Coursegives you the inside track: "Why You Need To Start Your HomeBusiness NOW--And How to Get Started Easily and SuccessfullyEarning a Full or Part-time Income!" Get it NOW at:http://www.NunleyNetwork.com
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A PROFESSIONAL LOGO makes your site more effective instantly.See the new logo at http://FastAdKing.comhttp://www.GotLogos.com/?gl creates all ours and they onlycharge $25 per logo! Mention you heard about this from DrNunleywhen you order and get a free greyscale version of your logo(great for ads and business cards) and free backup service.
********************************************This newsletter is sent weekly ONLY to those who haveasked for it (readers, friends, clients, and a fewcompetitors).
Subscribe or unsubscribe online at:http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
- posted by Kevin @ 2:06 PM