DrNunley's Marketing Tips ezine
Tuesday, September 20, 2005
All new articles! Forward this issue to a friend.
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DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
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Role Play to Increase Your Confidence
by Kevin Nunley
http://DrNunley.com
Being confident is probably the most important quality a
business person can have. The more confident you are, the more
sales you will close. Role-playing is an easy and
effective way to help salespeople build their confidence. It
gives salespeople the opportunity to learn new
information, test their selling skills, and try different
approaches.
Try splitting your role-playing session into two parts.
After the first session, have a brief discussion of what the
observers saw. Then do the same role-play again, then
discuss. Usually your second attempt will be much better.
Use a camcorder to record each role-play to dramatically
increase the effectiveness of your sessions. Often it is easier
to see both the mistakes that were made and what was done well
when you are watching it yourself. Later, you will have a
library of sessions you can go back on and see your
improvement.
Selling can be a difficult process. Customers judge you and
compare you to the competition. Many companies use sales
training to improve their odds, but no training program would be
complete without practice sessions.
Kevin Nunley is the Net's top writer. Have him create your custom
sales letter, press release, web site copy, or ad so it sells!
See http://DrNunley.com Reach Kevin at kevin@drnunley.com or
603-249-9519.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I just completed my ebook and my affilate program so others can
make money selling my - How To Find Prospects Using Little or NO
Money ebook. How and where do I announce my affilate program?
Thanks in advance,
Scott
A: Scott,
The best way to announce your affiliate program is to get it
listed on Allan Gardyne's site at
http://www.associateprograms.com/ He's the original affiliate
directory, the guy who originated the concept, and his info is
relied on by a great many as the best in the biz.
Then come back and get my All-Out Promotion Package with tons of
nationwide PR and online advertising at a super low price...and
you can get it in two monthly payments that makes it even more
affordable. http://drnunley.com/123.asp
Let me know if you have more questions.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I have been working for 2 years as a radio sales executive.
I just read your article ("How to Advertise Your Business Or
Website on Radio." I would like to ask your opinion about some
conditions in my country:
1. Why most advertising agencies spend (even plan) very small
budgets for radio promotion
2. Does this mean that radio is second or maybe third on the
priority list (After TV and Print Ads), and why (on your
opinion)?
3. Which one is better: the "Rambo" (blitz--no targeting) kind of
promotion or the "Sniper" (smaller, but focused & targeted) plan?
Thanks,
Ibnu
A: Ibnu,
Good to hear from you. Agencies always put the most into
newspapers, then TV, then radio a distant third. It's been that
way from the dawn of time. There are some good reasons, but not
as good as most people would assume.
The "scattershot" approach of putting spots on every station in
town can be done for 3 reasons: the advertiser can
appeal to a great many different types of people, the agency can
get a bigger "buy" out of their client by placing with more
stations, the agency gets a better deal from today's multi-
station groups who say "buy all our stations - get a great
package," the agency didn't have the time to do the research to
better target their ad buy, or the client loves to hear
themselves on every station in town.
Actually, the last reason isn't a bad one. Get all over every
station in a market and you'll be perceived as huge. But as a
rule, the more you can target your ad buy, the better the
results.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
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you MUST start a home business NOW! Learn what to avoid, what
works, and what is best for you! DrNunley's FREE Email Course
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Business NOW--And How to Get Started Easily and Successfully
Earning a Full or Part-time Income!" Get it NOW at:
http://www.NunleyNetwork.com
LEARN TO READ MUSIC...FAST AND EASY!
Been yearning to wow your friends with a little "Fur Elise" or
"Moonlight Sonata" on the piano? Now you can in mere hours with
Play Music Now! "Play Music Now" teaches students the proven
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DOCTOR'S FREE weekly e-newsletter created to assist people in
reaching their full potential! Exciting newsletter created and
maintained by a practicing psychiatrist helps people see what
their future can truly hold. Take the first step by signing up
FREE at http://www.AskDrZahid.com/ad.php. Get started today and
enjoy a better tomorrow!
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://FastAdKing.com
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********************************************
THIS WEEK'S GUEST ARTICLES - Kevin wrote these articles for the
client below. He'll write your article and include it in this
ezine for $299. Your article is yours to keep and use. See
the Ezine Article deal at http://DrNunley.com/copy.asp
BECOME A PIANO-PLAYING PRODIGY IN MERE HOURS
by Jan Durrant
http://www.MakingMusicNow.com
You've seen them. You've heard them. Those people who can sit
down at the piano, pick up any piece of music, and play the piece
almost perfectly. Now you can do it too!
Most musicians don't realize that music melodies and left hand
chord patterns are recycled over and over again in one piece of
music after another! I've never (I mean NEVER) had to learn or
"invent" a new way to read music. As students learn new melodies
and chords, the music reading techniques will forever remain the
same.
I've taught piano professionally for more than 25 years, and
through the ups and downs of my students, I've discovered the
true keys to piano-playing and music-reading success. Here I've
broken down the basics of piano music reading into three easy-to-
understand areas: Note Reading, Rhythm and Harmony. Take
yourself through the steps, and once you can do these five
things, you're well on your way to becoming a pianist:
Here are some of things anybody who wants to read well can
focus on:
* Read all note names both visually on the keyboard as well as on
the music staff.
* Read basic note values and be able to count them in a 4/4 Time
Signature.
* Recognize intervals (distances between notes) of 2nds, 3rd,
4ths all the way through an octave.
* Understand rhythm patterns by reading basic note value
combinations.
* Understand what blocked and broken chords are and how to play
them.
These steps will help you become the pianist you've always wanted
to be. You'll soon be able to play beautiful classical melodies
like "Fur Elise", "Moonlight Sonata," and others. Your friends
and family will be amazed, and most of all, you'll have reached
your goal of playing the piano!
Jan Durrant is a member of the Music Teachers National
Association and, the National Guild of Piano Teachers. Get
her popular "Play Music Now" course at
http://www.makingmusicnow.com. Reach Jan at
mailto:Info@MakingMusicNow.com
-------------------
Psychiatrist brings hope to Internet with innovative newsletter
By Scott Schulte
The Internet continues to be the major avenue for people to
connect with one another, shop or do research. Now, one
psychiatrist is using the World Wide Web as a means to help
people reach their full potential as human beings. Dr. Zahid
Husain, a well-respected psychiatrist at the University
Hospital in Birmingham, Alabama has created
http://www.AskDrZahid.com as a means to reach people seeking to
improve their lives. Among its highlights, AskDrZahid.com
includes a free weekly newsletter.
"I’ve always had a desire to help people," Dr. Zahid says. "This
free newsletter is an extension of this desire."
"It’s all about helping others reach their full potential."
The newsletter, which people can receive at no charge, will be e-
mailed once a week and contains pertinent information about self-
improvement. This includes articles written by Dr. Zahid
concerning mental wellness, a list and review of recommended
readings, lessons teaching people how to rediscover the
excitement about the future often lost as they enter adulthood,
links to positive income building opportunities and a section
where Dr. Zahid answers letters from subscribers on a variety of
subjects.
"Each of these areas is important to people reaching their
potential," Dr. Zahid says. "Reading the right kinds of
literature, taking personal steps to improving oneself and
earning a good living all are important aspects to becoming more
excited about the future."
"Mental health and financial stability are very much connected."
In addition to being a practicing psychiatrist, Dr. Zahid works
as an assistant professor in the Department of Psychiatry and
Behavioral Neurobiology at the University of Alabama at
Birmingham School of Medicine. He is also a member of the
American Medical Association and the American Psychiatric
Association.
Even with these prestigious positions and memberships, it is the
thrill of seeing people make steps toward a better future that
truly excites Dr. Zahid.
"My career boils down to doing what I can to help people see what
they can become and then watching them reach that potential."
For more information, log in at http://www.AskDrZahid.com/ezine.php
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This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
Subscribe or unsubscribe online at:
http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Thursday, September 15, 2005
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
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How to Present Your Story to Get Free Publicity
By Kevin Nunley
http://www.drnunley.com
If you're anything like me, you've probably seen thousands of
stories on the news, or read about them in the paper, that made
you think, "Don't they have anything better to cover?"
The truth is, the media probably only covered those questionable
stories because someone suggested it to them. The question is, do
you have a better story for them? Because if you do, that could
mean tons of free publicity for you.
The trick to getting free media publicity is in the presentation.
Here are a few common angles to take on your pitch:
*New ideas and technologies - Do you offer a product or service
that makes peoples' lives easier or more convenient? Think of an
angle along the lines of convenience that came with credit card
gas pumps, email take-out, and convenience store/chain
restaurants.
*Follow-ups - If you see a news story or article about a product
or service similar to yours, call the reporter who did the story
and offer another angle or a follow-up. The first story could be
for people who want to learn more.
*Try Piggybacking - This means you put a fresh twist on something
already in the news. You can piggyback on news items, trends,
holidays, community events, any hot news item on which you can
supply a new angle--one that promotes you!
See Kevin's affordable press release package now JUST $299 for
us to write AND distribute your release nationwide. Get it at
http://DrNunley.com/release.asp Reach Kevin at
mailto:kevin@drnunley.com or 603-249-9519.
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
Is it a good idea to put a press release on my web site?
Dick
A: Dick,
YES YES YES!! I'm amazed and delighted by how often reporters,
writers, and editors will use a search engine for information for
a story they're working on. If they find your site, they almost
always go for your press release. You'll get coverage more often
than not.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Kevin,
I need a quick way to improve sales without spending a lot of
money!
Thanks,
Janet
A: Janet,
In stores you'll often see signs saying things like, "Buy Two for
$30," when the regular price for one of the items is $25. So, of
course people are going to pay $5 more for two. Amazon.com is the
current king of this kind of promotion, offering two similar
titles for one low price. You can do the same. It's a very quick
way to boost sales.
Best,
Kevin Nunley
*******************************************
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order and get a free greyscale version of your logo (great for
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********************************************
THIS WEEK'S GUEST ARTICLES - Kevin wrote this article for the
client below. He'll write your article and include it in this
ezine for $299. Your article is yours to keep and use. See the
Ezine Article deal at http://DrNunley.com/copy.asp.
CAREER ADVANCEMENT LIKE YOU NEVER IMAGINED
Women supercharge their careers with proven techniques
By Barbara Bamba
http://www.iCanAdvanceNow.com
I was like a lot of highly motivated, forward thinking,
professional women. I knew I had so much more to offer
than what I was allowed to give, and I was looking for ways to
advance to the next level in my career. Knowing my ideas could
assist other women in supercharging their careers, I formed an
online club for women, the Career Advancement Packaging Club.
These simple techniques can work for you.
Write a book. Become a published author. Your book will lend
more credibility to what you say, and you will validate your
advanced degree and expertise.
Publish articles. You will be viewed as the chosen expert in
your field or industry. You'll have the attention of your target
audience. You will share your unique knowledge with thousands
worldwide.
Get paid to talk. Because of what you've done: written a book
and published articles, you'll be called on to speak at
conferences or seminars. Your messages will be relevant and
useful, and the lives of your audiences will be better because of
your message.
Build Media Buzz. Your clients and prospects are reading about
you in the mainstream press. Former bosses and colleagues will
see your name featured in top trade journals and consumer
publications.
Conduct your own seminars, workshops and training events. Not
only do others call you to speak, but conducting your own
educational meetings and informative seminars will win you more
customers and clients as well. You will make money while simply
sharing your unique knowledge with others.
Create and sell your own niche-knowledge information products.
Your knowledge will be packaged into low-cost, high-profit
informational products, and the multiple income streams will
build a massive client-customer base both online and off.
By becoming a CAPClub(tm) member and following the above steps,
you will discover your professional purpose and clarify your
passion. You will leave a legacy that none other than you could
leave. Barbara Bamba is a new economy career advancement advisor
and president of the Philadelphia Speakers Bureau. Register now,
places are limited. Learn more at http://www.iCanAdvanceNow.com.
******************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
Subscribe or unsubscribe online at:
http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:
54 Ponemah Rd.
Amherst, NH 03031
(603) 249-9519
See you next week!
Kevin
Tuesday, September 06, 2005
All new articles! Forward this issue to a friend.Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!FREE weekly wisdom to fatten your profits!
*************************************Filtering your email? Be sure to put us on your approved list.Read this ezine online at http://drnunley.blogspot.com/*************************************
Celebrate Your Sales
by Kevin Nunleyhttp://DrNunley.com
Doesn't matter what you are selling, rejection is part of thegame. Not everyone will be interested in your offer and afew will make it a point to rub their disinterest in your face.
Rejection is easier for some people than it is for others.It doesn't matter who you are, repeated rejection can sting.You may need a strategy for keeping your spirits up if you aremarketing something where a LOT of rejection is part of theprocess.
Have your team celebrate each success. When one personbreaks through and makes a sale, take time for high five'sall around. It is not nearly so hard to remain enthusiasticwhen others around you are smiling.
This simple strategy is standard for sports teams. In anendeavor where attitude is critically important, it workswonders to have the entire team celebrate successes. Thosewho are failing are buoyed by those who succeed.
If you work by yourself, arrange to have others you knowstay in touch via phone. Even an occasional short voicemail message can make a difference. Those on the Internetcan use a simple mailing list (see egroups.com) to do thejob.
Kevin Nunley has been the top writer of sales letters,web site copy, press releases, and ads since 1996. Histalent and experience gets YOU results! Order his affordablewriting and promotion deals at http://DrNunley.comReach Kevin at kevin@DrNunley.com
****************************************DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I am rather new to the internet business. I have developed awebsite called: http://www.wiserunner.com. When I could run, Iloved it! It is my passion. I am getting some traffic to thesite, but no sales. I was wondering what it would cost to fixit up. I am considering writing an e-book of my experiences.Any help would be greatly appreciated, the site cost me a smallfortune and I would like to make something out of it (especiallysince my family believes that I can't).
Thank you for your time,
Valerie
A: Valerie,
I think your running site is very well done. Wow! What a lot ofgreat info.
You really should write an ebook, then sell it on your site for$9.95. You could set it up for people to pay via PayPal (free toset up) then market the site with articles (which could be 500word segments of your site copy and ebook). isnare.com has aservice that distributes your article all over the Net for $2 perarticle. I use it myself.
You might add a headline at the top that tells people exactlywhat they'll be reading in the copy below. Something like: YouCAN run to get in shape, compete in races, even run 10 MILES ifyou want. I spent years running. Keep reading and I'll show youhow with a simple step-by-step system.
Best,
Kevin Nunley
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Q: Kevin,
Through the Realpages.com portal, my websitehttp://www.Birdinsulation.com averages 172 hits/monthly. Myconversion rate, visitors:leads is only 3% (about 6 leads/mo)from my site's contact button. What should I be expecting? Isa 10% conversion rate too much to expect?
Thanks,
Bob
A: Bob,
3% conversion is actually quite good for a web site. Your sitelooks good. You might put a bit more copy on the home pagetalking about what you can do for people. That would increaseconversion even more.
The Net generally gets much lower conversion than a brick andmortar store would. It's just too easy to people to click fromone to the other. The current skyrocketing gas prices have twosides for those of us doing biz online. On one hand people don'thave as much to spend on various things (it's all going for gas!)On the other hand, more people will shop online. Paying forshipping costs is less than driving around town to get the sameitem or service.
Best,
Kevin Nunley
*******************************************DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
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GET 100 MILES PER GALLON! SPEND JUST $3 PER WEEK on gas. Getdetails of Rocco's wildly popular North Shore Scooter Club.Recording artist Rocco is leading the charge to more sensibletravel and whopping savings. Read the exciting details athttp://chicago.indymedia.org/newswire/rate/62127/index.phpGet Rocco's albums at http://www.CDBABY.COM/Rocco
WE CLOSE YOUR SALES FOR YOU! Hate selling? Wish somebody elsewould take customer calls and convert them into sales? Wedo the dirty work for you. We're sales pros and we're GOOD AT IT!See our cutting-edge selling service -- easy to use and veryaffordable. We'll show you how to start earning $1,000 per day!http://www.PerfectBusinessMovie.com or CALL (800) 704-7344(4940VM)
A PROFESSIONAL LOGO makes your site more effective instantly.See the new logo at http://FastAdKing.comhttp://www.GotLogos.com/?gl creates all ours and they only charge$25 per logo! Mention you heard about this from DrNunley when youorder and get a free greyscale version of your logo (great forads and business cards) and free backup service.
********************************************THIS WEEK'S GUEST ARTICLES - Kevin wrote these article for theclients below. He'll write your article and include it in thisezine for $395. Your article is yours to keep and use. Seethe Ezine Article deal at http://DrNunley.com.
How About 100 Miles Per Gallon? Why You Should Consider AnInexpensive Scooter
by Roccohttp://www.northshorescooterclub.com
As a singer/songwriter, recording artist, and independent recordcompany owner, I'm always looking for ways to keep costs undercontrol. Lately, with gas prices bouncing up over $3 per gallonand even above $5 in some areas, I knew I had to do somethingsignificant -- and fast!
The answer was selling my BMW M Coupe and spending more timegettingaround town on an inexpensive scooter. Scooters can get 100miles per gallon and mine does no less. My total gas bill for anentire week is just $3.
Think about it. Would you rather spend $70 to $140 on gas eachweek, or a paltry three bucks? It's a no-brainer.
"But how will I LOOK on a scooter?" you exclaim. "Will peoplelaugh at me?" Maybe. "Won't I get run over by all the largervehicles on the road?"
Those questions nagged away in the back of my mind when I firststarted commuting on a scooter. But I soon discovered a LOT ofother people were thinking just like me. Within a few daysseveral of us had formed a local scooter club so we could allmeet up and ride together.
If gas prices stay high -- and oil industry experts say that'sexactly what is going to happen -- we could see a hugetransformation in the way the American public gets from one placeto another. Watch for trucks, SUV's, and vans to spend more timeparked in the driveway while small cars, motorcycles, scooters,and bicycles take over more of the daily driving.
My dream is we may see our streets start to look more like thoseof Europe, where perennially lofty petrol prices have made thescooter a staple of transportation. Nobody worries about gettingrun over by a large SUV because they're all driving scooters (andsaving $400 or $500 per month!).
Above all, my advice to you would be to consider ways you can getaround without spending a fortune on gas. Get a scooter, walkmore often, consolidate your errands so you make fewer trips, andcarpool. You'll do yourself, your community, the environment,and your nation a big service.
Record company owner and recording artist Rocco is founder of TheNorth Shore Scooter Club in New York. Read his story athttp://chicago.indymedia.org/newswire/rate/62127/index.phpand get is album (which supports his scoorter efforts) athttp://www.CDBABY.COM/RoccoReach Rocco at mailto:Rocco@pagliaccirecords.com
--------------------------------------------------Hate to Sell? Outsource it!
by Vern Morrishttp://PerfectBusinessMovie.com
Maria is on the verge of closing down her business. Even afterworking for months to get it profitable, she's finally had toface the fact she simply doesn't have enough prospects to reachher goals.
"When I started all I thought about what how great the productswere, how many people would want them, and how much money I couldmake," she laments. "But then I quickly ran out of people I couldpresent the program to. My business was dead in the water."
If you've ever been in business, Maria's situation probablysounds very familiar. In many small businesses, like networkmarketing or ventures that offer a service, running out ofprospects is the number one reason businesses give up.
It doesn't have to be that way. With the power of Internettechnology, prospect generation and selling can easily beoutsourced to services that specialize in doing the selling foryou.
For example, you can use a prescribed method to advertise yourbusiness or opportunity. People who respond to your ads are sentto an online movie, one that is tested and effective in gettingprospects to enter their contact information and place an order.Then the selling service can take prospect calls and close themon a sale. The service takes a reasonable fee and forwards acheck to you.
I know a lot of one-owner small businesses that are earning$1,000 or more using this method. It's literally taking thenumber one problem that sinks small businesses and solving itwith a smart, automated system. And that is what the Internet isso good at. Point to just about anyone who has earned a fortuneonline (and there are tens of thousands) and you'll find someonewho learned how to automate and outsource aspects of theirbusiness, especially those aspects that were hard to do or theydidn't enjoy.
Outsourcing and automating the sales process does a number ofgood things for your business:
* You can have a steady stream of prospects finding out aboutyour business and being closed by professionals.
* You have more time to work on other parts of your business.It's a proven fact that concentrating on the things you love is asurefire way to achieve success faster.
* And if you don't yet have a business you can work, theselling/closing system can probably provide one for you. You dothe advertising; they'll do the selling and send you the checks.
There are a lot of business plans around that try to get you todo all your own prospecting and selling. That's fine if sellingis your thing. But if you find you keep putting off selling, oryou don't have time, or you simply don't have the resources to doit properly, outsource that aspect to a specialist. Your bottomline will thank you.
Vern Morris is founder of http://www.PerfectBusinessMovie.comHis system shows you where and how to advertise, then usesa tested online movie to convert prospects into paying customers.The service takes customer calls and closes your sales. ReachVern at (800) 704-7344 (4940VM) or mailto:coastal@morrishouse.net
******************************************This newsletter is sent weekly ONLY to those who have asked forit (readers, friends, clients, and a few competitors
Subscribe or unsubscribe online at:http://s1.yourmailinglist.com:81/guest/RemoteListSummary/DrNunley
We're at:54 Ponemah Rd.Amherst, NH 03031(603) 249-9519
See you next week!Kevin
