DrNunley's Marketing Tips ezine
Tuesday, August 28, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
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Celebrate Your Sales
by Kevin Nunley
http://DrNunley.com
Doesn't matter what you are selling, rejection is part of the
game. Not everyone will be interested in your offer and a
few will make it a point to rub their disinterest in your face.
Rejection is easier for some people than it is for others.
It doesn't matter who you are, repeated rejection can sting.
You may need a strategy for keeping your spirits up if you are
marketing something where a LOT of rejection is part of the
process.
Have your team celebrate each success. When one person
breaks through and makes a sale, take time for high five's
all around. It is not nearly so hard to remain enthusiastic
when others around you are smiling.
This simple strategy is standard for sports teams. In an
endeavor where attitude is critically important, it works
wonders to have the entire team celebrate successes. Those
who are failing are buoyed by those who succeed.
If you work by yourself, arrange to have others you know
stay in touch via phone. Even an occasional short voice
mail message can make a difference. Those on the Internet
can use a simple mailing list (see egroups.com) to do the
job.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing deal at http://DrNunley.com
*************************************
What Your Website Color Scheme Says to Visitors
By Kevin Nunley
http://www.drnunley.com
We are constantly surrounded by color. Because our world is so
saturated with thousands of hues, we don't consciously notice the
effects different colors have on us. But even if we don't notice
it, color changes our mood, our appetite, our sleep patters, even
our metabolism.
That is why it is so important to carefully plan the color scheme
of your website. Not only does color influence the way people
feel when they visit your website, but it also determines whether
your site will be seen as professional or amateur, appropriate or
off-key.
There is an almost endless supply of color choices for the web,
but don't get carried away. Just because you like 20 different
colors doesn't mean they should all be incorporated into your
site. Choose only a few--three is probably enough--and go from
there.
Also, remember to pick hues that complement each other. Use a
background that contrasts with the color of your text. The common
choice is black text on a white background. If you have a lot of
text for visitors to read, this will be the easiest on their
eyes. Never pair a light background and a light text--unless you
want your visitors to go blind, that is.
Consider the subtle, emotional effects your color scheme will
have on visitors. Red stimulates metabolism and makes people
hungry. Blues and greens promote serenity, calm, peace, and
order. Yellow is cheerful and usually improves a person's mood.
Ask yourself who your audience is. If you are designing the site
for children, reds and yellows are good choices. Many shades of
blue exude professionalism, wealth and power, but not all. If you
want to create corporate style identity, steer clear of
sentimental blues, like cornflower blue. If you are going for a
look that appeals to a nature and outdoors group, go for earth
tones like brown and green.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing deal at http://DrNunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
I own 3 sites dealing with headaches and am interested in selling all three.
These are developed web sites, with .com having been on the web
since 1999.
Thanks,
Sam
A: Sam,
The key is to find a firm that sells a solution to headaches.
Show them how your sites are well established, pulling traffic,
have search engine ranking, and could fit well with their
marketing and branding efforts. Then negotiate a sales price that
will work for you both.
As you know, the old days of people paying big bucks just for a
good domain name are largely over. Now it's about selling access
to established audience and sales.
Best,
Kevin Nunley
*******************************************
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GET PAID TO PARTICIPATE IN SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
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They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
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A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://DrNunley.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: best colors for web sites, celebrate sales
Tuesday, August 21, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Plan WAY Ahead On Marketing
by Kevin Nunley
http://DrNunley.com
Nothing creates sales over time like keeping a good
marketing campaign going. When your ad appears month
after month after month, the repetition breaks through the
glut of marketing messages. People not only start to notice
your ad, but see your persistence as a sign you are
dependable, successful, and in it for the long haul.
But what if you, your staff, customers, and prospects get
tired of your ad? What happens when your business
changes and your ad no longer applies? And what do you
do when the market changes and your ad seems outdated or
old-fashioned?
This is why it is so important to think of marketing and
advertising not just as the ad you will run next week, but the
ad you will run for the next six months, next year, even for
the next three years.
Planning this far ahead may seem like an impossible task,
but you get surprising results just for trying. Most
businesses think of marketing and advertising simply as the
ad they will run next week. Once you start to look at
marketing as a long term, consistent effort that takes
advantage of valuable repetition, you almost automatically
get ads that are prepared for the long ride to success.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing deal at http://DrNunley.com
*************************************
Four Ways to Get a Great Headline
by Kevin Nunley
http://DrNunley.com
Doesn't matter whether you are writing an ad for a free ad
site, a press release, a web page, or a sales letter--you need
to top it off with a powerful headline.
Here are four tried-and-true ways to get a headline that
pulls.
1. Write your headline in newspaper style. This works
particularly well if your product or service relates to
something that is in the news.
NEW FIRM HELPS FAILING DOT-COMs RETOOL
FOR SUCCESS.
2. If your price is good, include it in the headline.
WOULD YOU PAY $20.00 TO WORK LESS?
3. Announce your free product or service. Trite as it may
seem, "free" (as well as no-cost and complimentary) gets
attention and results.
FREE! GET A SECOND PACKAGE WHEN YOU BUY
THE FIRST.
4. Talk about the reader, one person at a time.
IS YOUR SITE NOT GETTING HITS? WE PUT YOU
ON SEARCH ENGINES.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing deal at http://DrNunley.com
****************************************
DrNunley answers! Send questions to DrNunley.com.
Q: Kevin,
Please let me know what you can do for us to get a commercial up
and running to run on cable TV here in Denver, to generate leads
for annuity sales for seniors. Thank you.
Thanks,
Jay
A: Jay,
Usually you can call the cable TV provider in your area, ask for
the sales department, then talk to them about getting a spot
produced and scheduled. They can usually do the production for
you or point you to a service that can. If you need help
writing your commercial, I can do that for you. Get my one page
deal at http://DrNunley.com.
Best,
Kevin Nunley
*******************************************
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Here's the business opportunity I always recommend. Work from
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PUBLISH YOUR OWN NEWSPAPER! It's easy at
http://www.PublishANewspaper.com . Simply point and click to add
news, photos, display ads and banners, blog, searchable archives,
and more! Full-featured automated Classified Ad system lets your
customers place ads and send YOU the money. Perfect for ezines,
local papers, churches, consultants, or anyone who has
information to share. Highly affordable. BUY NOW and receive a
free ad package worth $1,800. http;//www.PublishANewspaper.com
GET PAID TO PARTICIPATE IN SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
PROFESSIONAL CLASSIFIED ADS JUST $25!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad! A nice, big 50-word ad with 24-hour
turnaround on business days. I write the ad, you use it however
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Several of the Net's top business owners swear by this simple
promotion method. I'm using it and it works better than most
other things I've tried, especially for being so easy and free:
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********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, August 14, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Offer a Personal Explanation
by Kevin Nunley
http://DrNunley.com
The biggest reason people don't buy is they don't
understand enough about what you're selling. One way to
get passed this hurdle, ESPECIALLY for expensive
products or services, is to provide a one-on-one info session
with the prospect.
Invite prospects to come in for a one hour, no pressure, no
purchase expected information session. Sit down with
them, listen to all their concerns, answer each one taking as
much time as needed.
Not every prospect will be willing to commit the time. Not
all will trust you aren't going to put them over a barrel (like
those free weekend condo guys who won't leave you alone
about purchasing a timeshare).
On the other hand, getting to the bottom of all your
prospect's concerns and questions right from the start can
vastly reduce the time it takes to get a sale and ultimately
increase the number or sales you make.
Just as important, people who are willing to spend
one-on-one time with us, who know a subject and are ready
to share their knowledge, are the people we trust and
admire most.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing deal at http://DrNunley.com
*************************************
How to Respond to a Question
by Kevin Nunley
http://DrNunley.com
You're on the phone with a customer. She asks a question.
How do you respond? Being a good listener as well as
being good at answering questions is a key part of selling.
Many of us take too long to answer the question. Or in the
process of answering, we feel like we're losing ground with
the customer. We start to make excuses, cave in with a
lower price, or over extend by offering to add more at no
charge.
When a customer or prospect asks a question:
* Listen closely. Try not to think of your response until
you've heard the entire question.
* Pause a second to organize your thoughts. You aren't a
politician. Pausing before you speak isn't considered a sign
of indecision. The customer will feel you're taking the
trouble to come up with a response customized to their
particular situation.
* Repeat the customer's question.
* Give an answer that provides one point. Some marketers
like to include a hint that leads to a second point that can be
brought up a moment later.
* Stop there. Don't say another word. Let the customer
reply. This is especially true if you ask for the sale or give
your price. The next person who speaks loses the
negotiation.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing deal at http://DrNunley.com
****************************************
DrNunley answers!
Q: Kevin,
I am looking to put together a newsletter and or promotional
piece that I can e-mail in an HTML format. Currently I e-mail
our newsletter to a group of our customers in a word attachment.
Do you have any resources on how to create an e-mail where I do
not have to send as an attachment, other than from a word
document? Please let me know.
Thanks,
Doug
A: Doug,
You can save your Word doc as a text file, then paste
into an email and send in the body of the email. That's
how I and many others do it. Otherwise, you may be able
to send in HTML format. You'll need to design your newsletter
in an HTML editor, then paste the HTML code into an email. There
are other ways to do it, but those are the most common and simple
ways.
Best,
Kevin Nunley
*******************************************
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my good friend Giles Kavanagh a call 208-676-1055.
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GET PAID TO PARTICIPATE IN SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
PROFESSIONAL CLASSIFIED ADS JUST $25!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad! A nice, big 50-word ad with 24-hour
turnaround on business days. I write the ad, you use it however
you please! http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://DrNunley.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Tuesday, August 07, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
4 Ways to Start a Sales Letter
by Kevin Nunley
http://DrNunley.com
Over the years, writers have found that there are certain types
of openings in direct mail that are more effective than others.
These work just as well for email letters and for web sites.
Here are some of these ideas to keep in mind when you are trying
to structure your opening.
1) State the offer. This is so simple many people never think of
it. Put the offer right at the top of your page in a headline or
bold type. The offer includes the product that is for
sale, its price, the terms of the sale, and the guarantee.
2) Announce it! If you have something new, start your letter
with this important information. Nothing gets attention and
builds excitement like the word NEW. I always put it in all
capitals to give it added excitement.
3) Flatter the reader. There is nothing a customer likes more
than to feel as though they are set apart from "the crowd".
Describe the type of person who would probably be one of your
best customers. Tell why the way they feel, work, think, or play
is important and deserves attention. Use the word "YOU" as often
as you can.
4) Use a provocative quote. Quote a famous person or a customer.
The quote should arouse curiosity. It should make the reader want
to find out more about your product.
Get Kevin's famous copy writing. There is no better way to make
your marketing or web site turn more prospects into buying
customers. Click now to see his affordable writing package:
http://DrNunley.com
*************************************
Can't Think of What to Write? Pick a Word
by Kevin Nunley
http://DrNunley.com
Sometimes the most difficult part of writing is just getting
started. What might help? Pick a word or idea and begin "talking
on paper."
All you need to do is let go and let your thoughts take you
where they want to go. It does not really matter where you start;
all that matters is that you did start!
Put your pen on paper and start writing anything that comes to
mind. Don't let your critical voice take over. You're not
allowed to change anything, just write the first thing you think
of.
Think of a blind date. It will probably be awkward, but you will
find SOMETHING to talk about. Writing is exactly the same.
I find that once you get started, the words start to help you.
The page will create its own rules helping you to know what to
write next.
Remember that good writing begins with a single word.
Get Kevin's famous copy writing. There is no better way to make
your marketing or web site turn more prospects into buying
customers. Click now to see his affordable writing package:
http://DrNunley.com
****************************************
DrNunley answers! Send questions to mailto:kevin@drnunley.com.
Q: Kevin,
We have our site hosted internally with a well-known provider. We
have stats at this time for visits, where people come from, how
long they stay --- etc. Can you recommend a way to use these
stats?
Thanks,
Diane
A: Diane,
Great to hear from you. Often you can use stats like that
to learn which pages and what info are getting the most
attention. You might make that info easier to get to while
deleting or deemphasizing material people don't seem to care
about. You can also see where important info is getting missed.
In those cases you can make the link bigger, bolder, or put it
closer to the top of the home page.
Best,
Kevin Nunley
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Several of the Net's top business owners swear by this simple
promotion method. I'm using it and it works better than most
other things I've tried, especially for being so easy and free:
http://www.trafficswarm.com/go.cgi?592363
GET PAID TO PARTICIPATE IN SURVEYS!
Give your opinion, make money every time! Up to $20 per survey,
and it only takes a few minutes! BONUSES FOR REFERRALS, TOO!
They pay cash! Visit http://www.surveysavvy.com/?id=486812 and
click on 'Join'.
PROFESSIONAL CLASSIFIED ADS JUST $25!
Well-known copywriter Meredith Pond PERSONALLY writes your
powerful classified ad! A nice, big 50-word ad with 24-hour
turnaround on business days. I write the ad, you use it however
you please! http://www.FastAdKing.com
A PROFESSIONAL LOGO makes your site more effective instantly.
See the new logo at http://DrNunley.com
http://www.GotLogos.com/?gl creates all ours and they only charge
$25 per logo! Mention you heard about this from DrNunley when you
order and get a free greyscale version of your logo (great for
ads and business cards) and free backup service.
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
