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Celebrate Your Sales

by Kevin Nunley
http://DrNunley.com

Doesn't matter what you are selling, rejection is part of the
game. Not everyone will be interested in your offer and a
few will make it a point to rub their disinterest in your face.

Rejection is easier for some people than it is for others.
It doesn't matter who you are, repeated rejection can sting.
You may need a strategy for keeping your spirits up if you are
marketing something where a LOT of rejection is part of the
process.

Have your team celebrate each success. When one person
breaks through and makes a sale, take time for high five's
all around. It is not nearly so hard to remain enthusiastic
when others around you are smiling.

This simple strategy is standard for sports teams. In an
endeavor where attitude is critically important, it works
wonders to have the entire team celebrate successes. Those
who are failing are buoyed by those who succeed.

If you work by yourself, arrange to have others you know
stay in touch via phone. Even an occasional short voice
mail message can make a difference. Those on the Internet
can use a simple mailing list (see egroups.com) to do the
job.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing deal at http://DrNunley.com

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What Your Website Color Scheme Says to Visitors

By Kevin Nunley
http://www.drnunley.com

We are constantly surrounded by color. Because our world is so
saturated with thousands of hues, we don't consciously notice the
effects different colors have on us. But even if we don't notice
it, color changes our mood, our appetite, our sleep patters, even
our metabolism.

That is why it is so important to carefully plan the color scheme
of your website. Not only does color influence the way people
feel when they visit your website, but it also determines whether
your site will be seen as professional or amateur, appropriate or
off-key.

There is an almost endless supply of color choices for the web,
but don't get carried away. Just because you like 20 different
colors doesn't mean they should all be incorporated into your
site. Choose only a few--three is probably enough--and go from
there.

Also, remember to pick hues that complement each other. Use a
background that contrasts with the color of your text. The common
choice is black text on a white background. If you have a lot of
text for visitors to read, this will be the easiest on their
eyes. Never pair a light background and a light text--unless you
want your visitors to go blind, that is.

Consider the subtle, emotional effects your color scheme will
have on visitors. Red stimulates metabolism and makes people
hungry. Blues and greens promote serenity, calm, peace, and
order. Yellow is cheerful and usually improves a person's mood.

Ask yourself who your audience is. If you are designing the site
for children, reds and yellows are good choices. Many shades of
blue exude professionalism, wealth and power, but not all. If you
want to create corporate style identity, steer clear of
sentimental blues, like cornflower blue. If you are going for a
look that appeals to a nature and outdoors group, go for earth
tones like brown and green.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing deal at http://DrNunley.com

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DrNunley answers! Send questions to mailto:kevin@drnunley.com.

Q: Kevin,

I own 3 sites dealing with headaches and am interested in selling all three.

These are developed web sites, with .com having been on the web
since 1999.

Thanks,

Sam


A: Sam,

The key is to find a firm that sells a solution to headaches.
Show them how your sites are well established, pulling traffic,
have search engine ranking, and could fit well with their
marketing and branding efforts. Then negotiate a sales price that
will work for you both.

As you know, the old days of people paying big bucks just for a
good domain name are largely over. Now it's about selling access
to established audience and sales.

Best,

Kevin Nunley

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See you next week!
Kevin

Labels: best colors for web sites, celebrate sales

- posted by Kevin @ 10:00 AM