DrNunley's Marketing Tips ezine
Tuesday, March 19, 2013
DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
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A Few Tips For Good Telephone Selling
by Kevin Nunley
http://DrNunley.com
Do you have to convince customers, bosses, or employees via the
telephone? Ready or not, you're in telephone sales. Even with all
the enthusiasm about the Internet, most business still revolves
around the phone.
Here are some quick tips for making your point more powerful.
Talk clearly. Use short sentences. Talk loud enough but don't
over-modulate the mouthpiece (that's announcer talk for
distortion). This can be especially tricky when you're on the
cell phone in the car.
I learned a trick from a former newspaper reporter. "When you're
talking with a reporter and you want them to write down
particular points but not others, vary your pace. Talk fast
through the points you don't feel are important, but slow down
and enunciate the important parts you want in print." The same
works for selling on the telephone.
Leave the script behind. Instead, jot down a few phrases that
remind you of your important points. Ad-lib around these to keep
your pitch on track.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
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Search Engines Look For Content
by Kevin Nunley
http://DrNunley.com
More and more, search engine computers READ your site. While
titles and meta tags can be important, your web page's copy can
make the difference in how your site is listed on major search
engines.
Your copy needs to do two things:
1. Your copy should include the words customers will use to
search for a site like yours. People also search with phrases.
You'll want to include those, too, in your copy.
Concentrate on no more than five keywords and keyword phrases.
You can work in more than five, but it will keep you from
achieving our next point.
2. It does you no good to get listed high on search engines if
your copy doesn't interest and sell visitors when they find you.
We've all seen sites that were trying so hard to use their
keywords over and over that the copy didn't make sense. Strike a
happy medium between keyword rich copy and copy that reads well.
Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/release.htm
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This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: content is king, copywriting services, google ranking, Kevin Nunley PR expert, telephone selling, telephone tips
