DrNunley's Marketing Tips ezine
Wednesday, April 10, 2013
 

DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
*************************************

Sell With Photos Online

by Kevin Nunley
http://DrNunley.com

Recently I found an interesting piece of real estate on the Web.
I emailed the realtor to find out more about it. When he learned
I was interested, he used a digital camera to take photos of the
property. He then put them up on a web page with my name on it.

The whole process probably only took him a few minutes, yet he
was able to provide a CUSTOMIZED advertising page directed to my
specific interests. That is targeted marketing at its most
powerful.

Pictures are the classic way to sell a product. From cars, to
houses, to furniture, to gum, it is MUCH easier to make a sale if
your marketing materials include photos.

Try the personalized photo page approach for customers who can't
view your product in person. Place a short descriptive caption
under each photo.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

************************************
NEW: $5 ads, $40 sales letters,$55 press release with placement
on 100 top media sites!

Many of you asked for lower prices to battle a tougher business
climate. So I lined up a team of excellent pro writers who
are willing to offer their best work at deep discounts.

They write your copy, I edit and improve it before sending it
to you.

WHERE? See DrNunley's new http://CheapWriting.com

But if you want Kevin Nunley to write your copy from scratch,
get it at http://DrNunley.com at the lowest prices I've offered
since 2000.
************************************

Simple Circulars Trump Brochures

by Kevin Nunley
http://DrNunley.com

One of the problems with brochures is they're often expensive to
print and they are usually out of date long before you give them
all away.

A one-sheet or circular can be the answer. Rather than spreading
your info out over 6 panels of a brochure, put it all on a single
sheet of paper. Print on both front and back if you like.

One-sheets are easy to produce, cheap, and no big sweat to throw
them out when they are outdated. Put a big headline in at least
14 point bold print at the top. Include a benefit for the
customer in your headline.

Keep sentences and paragraphs short with frequent sub-headings.
This lets a hurried prospect scan through the most important
details of your offer. Spice up your page with a simple graphic.

If you have a LOT of information, think about putting it into a
booklet. Booklets are considered to be more valuable and carry
prestige. People will toss a 12 page sales letter, but they are
likely to save a brochure.

Check out the handy ClickBook at BlueSquirrel.com. It turns any
group of pages into a ready-to-staple booklet.


Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/release.htm
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more.

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popping Network Marketing commissions. Cheap to do. See for
yourself what everyone is talking about:
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The Best Way To Make Money Online.
http://www.freesitesignup.com/a/coupon.php?id=45795_2

I'll write your 50 word classified ad for just 5 bucks:
http://fiverr.com/fastadking/write-your-classified-ad-fat-50-words

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: , , , ,


Tuesday, March 19, 2013
 

DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
*************************************

A Few Tips For Good Telephone Selling

by Kevin Nunley
http://DrNunley.com

Do you have to convince customers, bosses, or employees via the
telephone? Ready or not, you're in telephone sales. Even with all
the enthusiasm about the Internet, most business still revolves
around the phone.

Here are some quick tips for making your point more powerful.

Talk clearly. Use short sentences. Talk loud enough but don't
over-modulate the mouthpiece (that's announcer talk for
distortion). This can be especially tricky when you're on the
cell phone in the car.

I learned a trick from a former newspaper reporter. "When you're
talking with a reporter and you want them to write down
particular points but not others, vary your pace. Talk fast
through the points you don't feel are important, but slow down
and enunciate the important parts you want in print." The same
works for selling on the telephone.

Leave the script behind. Instead, jot down a few phrases that
remind you of your important points. Ad-lib around these to keep
your pitch on track.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

************************************
NEW: $5 ads, $40 sales letters,$55 press release with placement
on 100 top media sites!

Many of you asked for lower prices to battle a tougher business
climate. So I lined up a team of excellent pro writers who
are willing to offer their best work at deep discounts.

They write your copy, I edit and improve it before sending it
to you.

WHERE? See DrNunley's new http://CheapWriting.com

But if you want Kevin Nunley to write your copy from scratch,
get it at http://DrNunley.com at the lowest prices I've offered
since 2000.
************************************

Search Engines Look For Content

by Kevin Nunley
http://DrNunley.com

More and more, search engine computers READ your site. While
titles and meta tags can be important, your web page's copy can
make the difference in how your site is listed on major search
engines.

Your copy needs to do two things:

1. Your copy should include the words customers will use to
search for a site like yours. People also search with phrases.
You'll want to include those, too, in your copy.

Concentrate on no more than five keywords and keyword phrases.
You can work in more than five, but it will keep you from
achieving our next point.

2. It does you no good to get listed high on search engines if
your copy doesn't interest and sell visitors when they find you.
We've all seen sites that were trying so hard to use their
keywords over and over that the copy didn't make sense. Strike a
happy medium between keyword rich copy and copy that reads well.


Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/release.htm
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more.

$30,000 per month? You bet! 8 month old business is making crazy
sales. Earn $1,000 per month on up to SIX FIGURES. This is the
real deal. No hype or BS. Solid money-making system pays eye-
popping Network Marketing commissions. Cheap to do. See for
yourself what everyone is talking about:
http://ezmoney.neucopiatour.com

The Best Way To Make Money Online.
http://www.freesitesignup.com/a/coupon.php?id=45795_2

I'll write your 50 word classified ad for just 5 bucks:
http://fiverr.com/fastadking/write-your-classified-ad-fat-50-words

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: , , , , ,


Tuesday, February 26, 2013
 

DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
*************************************

"I'd Like To Help You Sell!"

by Kevn Nunley
http://DrNunley.com

Want to get a leader in your field involved with your business?
Offer to help them sell more of their product or service.

Read the biography of any magnate of industry and you will find
lots of cases where he or she was approached by an enthusiastic
person wanting to help them sell. In many cases, that person went
on to become a key executive, affiliate, or supplier, becoming
very wealthy in the process.

Helping other people sell their stuff is particularly easy on the
Internet. Find a great product or service that isn't being sold
widely. Get permission from the owner, then put up a web page or
send out an email promoting the product.

I have often let people informally resell my services on their
sites, charging whatever they please. They may have a niche
audience I can't reach or a special personality that helps them
sell better than most.


Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

************************************
NEW: $5 ads, $40 sales letters,$55 press release with placement
on 100 top media sites!

Many of you asked for lower prices to battle a tougher business
climate. So I lined up a team of excellent pro writers who
are willing to offer their best work at deep discounts.

They write your copy, I edit and improve it before sending it
to you.

WHERE? See DrNunley's new http://CheapWriting.com

But if you want Kevin Nunley to write your copy from scratch,
get it at http://DrNunley.com at the lowest prices I've offered
since 2000.
************************************

Promote Your Site Offline

by Kevin Nunley
http://DrNunley.com

This is a great time to advertise your web site with offline
media. Run a small display ad or classified ad on a consistent
basis in your local paper. Go nationwide and repeat your ad in
cities rich with the kinds of people who would buy from you.

Look for good deals on television ads in smaller towns, in
morning newscasts, and on cable. Radio can also give you great
deals on somewhat targeted audiences.

For both radio and TV, it helps if your URL is short and easy to
remember. Repeat it several times in the commercial, especially
at the end. Give the listener or viewer a good reason to look
your site up NOW before they forget the URL.


Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/release.htm
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more.

$30,000 per month? You bet! 8 month old business is making crazy
sales. Earn $1,000 per month on up to SIX FIGURES. This is the
real deal. No hype or BS. Solid money-making system pays eye-
popping Network Marketing commissions. Cheap to do. See for
yourself what everyone is talking about:
http://ezmoney.neucopiatour.com

The Best Way To Make Money Online.
http://www.freesitesignup.com/a/coupon.php?id=45795_2

I'll write your 50 word classified ad for just 5 bucks:
http://fiverr.com/fastadking/write-your-classified-ad-fat-50-words

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: , , , , , , ,


Tuesday, February 19, 2013
 

DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
*************************************

If Your Advertising Isn't Working....It May Be The Product

by Kevin Nunley
http://DrNunley.com

I've seen some good folks pour a trundle of money into
advertising products and services, only to come up empty handed.
"The ads didn't work!" they said in exasperation.

If you try good targeted advertising, you keep at it for a while,
and yet nothing sells, step back. First take a look at your ad,
then at your product.

A product that is only slightly different from many other
products probably won't pass the "just noticeable difference
test." That is where YOU notice the difference, but it's not
different enough for customers to notice.

Price is also an important factor. If what you're selling could
also be found at Walmart, or Staples, or Amazon.com at a cheaper
price, your product or service had better offer a whole lot more
to support a higher price.

Finally, your product or service may be too new--people just
don't understand it--or it solves a need few people recognize
they have.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

************************************
NEW: $5 ads, $40 sales letters,$55 press release with placement
on 100 top media sites!

Many of you asked for lower prices to battle a tougher business
climate. So I lined up a team of excellent pro writers who
are willing to offer their best work at deep discounts.

They write your copy, I edit and improve it before sending it
to you.

WHERE? See DrNunley's new http://CheapWriting.com

But if you want Kevin Nunley to write your copy from scratch,
get it at http://DrNunley.com at the lowest prices I've offered
since 2000.
************************************

Get Banners That Work

by Kevin Nunley
http://DrNunley.com

Recent figures show Internet ad banners now only get about one
person in 100 to click on them and go to the advertiser's site.
That is not nearly as good as banners once did, but it is right
in line with the response you get from other kinds of
advertising.

There is good news here. With some of the shine coming off
banners as an ad tool, there are many top sites in your industry
that are selling banners dirt cheap.

There are also good ways to make your banner work better:

* Design your banner as large as allowed. Bigger gets attention,
pure and simple.

* New studies show people take only one second to glance at your
banner. If you don't grab them then, you've lost them. Your
banner should clearly state your offer, preferably with a graphic
that reinforces your message.

*Don't take the soft sell approach. A banner that surprises,
shocks, entertains, or appeals to a strong special interest will
get more clicks.


Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/release.htm
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more.

The Best Way To Make Money Online.
http://www.freesitesignup.com/a/coupon.php?id=45795_2

I'll write your 50 word classified ad for just 5 bucks:
http://fiverr.com/fastadking/write-your-classified-ad-fat-50-words

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: , , , , , ,


Tuesday, February 12, 2013
 

DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
*************************************

The Problem With Those LONG Web Site Letters

by Kevin Nunley
http://DrNunley.com

In recent years it has become very popular to sell a product on
your web site with a long sales letter. Many of these letters go
from 9 to 25 pages when pasted into a word processor.

The trend started when several savvy Internet entrepreneurs
noticed that 12 page sales letters work well for regular mail
advertising, so why no put a long letter on their web site?

That worked great for some, but it is working less and less for
others. Just about every day I hear from someone with a long web
site letter that isn't selling anything for them.

I think I know why. How many of you love to read long, long copy
on a computer? Not I (and I have to gulp hard to say this since
I've got doznes of long articles on my site). For those of us who
learned to read before the Internet, reading a long newspaper
article or a book is OK, but long letters on a computer screen
leave us a little cold.

The average web site visitor checks your headline to get a basic
understanding of what the page has to offer her. Then she reads
the first few paragraphs. If they don't impress her that you've
got what she needs, she's gone.

If she IS interested, she will skim down through your copy to
catch you major points. If that tells her this really IS
something she wants to consider, she'll go back to the top and
read the whole page carefully.

We've found that most people read the headline, the first few
paragraphs, then skip down to the next several paragraphs that
include a bold font. Highlight your key benefits and features for
quick reading.

Most of your sales will come from the 17% or so who decide right
away that they want to buy the product and don't particularly
care about all the details. You might want to put order links at
the top, middle, and end of the page, to cater to those
customers.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

************************************
NEW: $5 ads, $40 sales letters,$55 press release with placement
on 100 top media sites!

Many of you asked for lower prices to battle a tougher business
climate. So I lined up a team of excellent pro writers who
are willing to offer their best work at deep discounts.

They write your copy, I edit and improve it before sending it
to you.

WHERE? See DrNunley's new http://CheapWriting.com

But if you want Kevin Nunley to write your copy from scratch,
get it at http://DrNunley.com at the lowest prices I've offered
since 2000.
************************************

Easy PR With Radio

by Kevin Nunley
http://DrNunley.com

Some of the easiest PR to get is from radio. Radio stations
usually make up more than half of the contacts list in any media
guide. There are thousands of stations in the US and Canada
looking for interesting, topical, and entertaining guests.

While radio has a huge reach, they get a fraction of the
advertising pie--daily newspapers get 80% in most markets.
Stations have few staff, yet must come up with local programming
around the clock.

News/talk stations and shows are particularly pressed to get
guests. Any local talk show host will tell you it's murder trying
to do a show entirely from listener call-ins.

There are two approaches to getting on the air:

* Go the formal route. Call the station, talk with the host or
producer, tell why you would be dynamite for their audience. Then
show up with your bio and Q&A in hand.

* Or be more informal. Simply call in when you feel you have
something worthwhile to add. It's not unheard of to show up at
the studio bearing free food.

I was a radio morning DJ for many years and would praise the gods
when someone interesting would call or show up to lighten the
load.


Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/release.htm
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more.

The Best Way To Make Money Online.
http://www.freesitesignup.com/a/coupon.php?id=45795_2

I'll write your 50 word classified ad for just 5 bucks:
http://fiverr.com/fastadking/write-your-classified-ad-fat-50-words

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: , , , , , ,


Tuesday, January 29, 2013
 

DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
*************************************

Make Your Web Site Deeper

by Kevin Nunley
http://DrNunley.com

Nielsen, the famous media ratings company, recently told us there
has been a big change in the way people browse the Net.

In recent months people are surfing far fewer sites, but spending
a lot more time on the sites they visit. You may have noticed
this change in your own Internet use. I've seen it in mine.

Instead of finding big lists of web sites and hopping from one to
another, I have a small list of favorites I visit often and
explore extensively.

This may mean you need to design your web site in a different
way. Add more content, more levels, and with additional detail.
If someone wants to spend 20 minutes on your site, is there
enough to keep them busy?

Frankly, this change in how customers use the web can be a very
good thing. It is hard to make a sale when people are intent on
getting to the next site. More time spent on your site means more
of a commitment to buy.

It also means fewer sales abandoned at the shopping cart.
Prospects don't want to walk away empty-handed after spending a
big chunk of their valuable time studying your site.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

************************************
NEW: $5 ads, $40 sales letters,$55 press release with placement
on 100 top media sites!

Many of you asked for lower prices to battle a tougher business
climate. So I lined up a team of excellent pro writers who
are willing to offer their best work at deep discounts.

They write your copy, I edit and improve it before sending it
to you.

WHERE? See DrNunley's new http://CheapWriting.com

But if you want Kevin Nunley to write your copy from scratch,
get it at http://DrNunley.com at the lowest prices I've offered
since 2000.
************************************

Your Life as a Story in the Press

by Kevin Nunley
http://DrNunley.com

Recently I read through Ray Kroc's book "Grinding It Out" about
how he created McDonalds. Then I picked up Dave Thomas' "Dave's
Way" on how he started Wendy's.

Both books make you admire these giants of fast food and both
were written by capable ghost writers.

There's a good lesson here that is well known to CEO's and
wealthy entrepreneurs. You can have a professional writer create
the story of your life and get it printed as a magazine article,
newspaper story, or even as a book. In fact, there's no reason
why you shouldn't be able to get your local TV news programs
interested, too.

Work with a good writer to pick out the interesting, exciting, or
inspirational details about your life or the life of your
business. The difference in a ho-hum everyday life and an
exciting celebrity life has a lot to do with picking the more
interesting details to tell about.

Try to find things that would make a specific audience identify
with you. You might tell you story to inspire people who want to
escape their 9 to 5 job or people who want to solve a common
problem in their industry.

Look for stories you can tell that will make readers feel
emotion.

Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/release.htm
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more.

The Best Way To Make Money Online.
http://www.freesitesignup.com/a/coupon.php?id=45795_2

I'll write your 50 word classified ad for just 5 bucks:
http://fiverr.com/fastadking/write-your-classified-ad-fat-50-words

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: , , , , ,


Wednesday, January 23, 2013
 

DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
*************************************

Choosing A Name

by Kevin Nunley
http://DrNunley.com


This time of year lots of people start new businesses. One of the
most important decisions you will make about your project will
come right at the beginning when you choose a name.

Your business name should be something that focuses on what you
do, but doesn't limit you from expanding later on. If you open a
bookstore and call it "Smith's Business Books," that will work
fine until you decide to add mystery books.

Your business name should be easy to spell. When I was a kid my
dad had a business with the word "aerial" in it. For 40 years he
was frustrated that many people couldn't spell it (and I must
admit, I had to use the spell checker to make sure I got it right
just then).

Make sure your new name doesn't have a negative meaning for some
people. "Cheap" isn't a good name for a wine store but might work
for school supplies. I've learned people don't want web copy that
we wrote in a "rush" even though that word is tops for a delivery
firm.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

************************************
NEW: $5 ads, $40 sales letters,$55 press release with placement
on 100 top media sites!

Many of you asked for lower prices to battle a tougher business
climate. So I lined up a team of excellent pro writers who
are willing to offer their best work at deep discounts.

They write your copy, I edit and improve it before sending it
to you.

WHERE? See DrNunley's new http://CheapWriting.com

But if you want Kevin Nunley to write your copy from scratch,
get it at http://DrNunley.com at the lowest prices I've offered
since 2000.
************************************

Sponsor a Contest

by Kevin Nunley
http://DrNunley.com

Looking for a way to reach a particular group of prospects? Find
a business that regularly works with them. Offer to sponsor a
contest.

You can get your name involved by giving the business what it
needs to run the contest. You can contribute prizes, money, help,
or resources.

For example, if you are looking for ways to recruit people into
your business opportunity, sponsor a contest through a well-known
ezine or website that specializes in biz opps.

Your contest will get more attention and enjoy more legitimacy
when coming from a trusted name in the industry. Your association
with an established business can also make you look important and
noteworthy.

When I worked in media we often searched for sponsors for our
contests. An electronics store sponsored a mud fight on election
day (that one brought out the TV cameras!) A car dealership
sponsored a treasure hunt and offered a major clue to anyone who
came by.

Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/pr-service

*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more.

The Best Way To Make Money Online.
http://www.freesitesignup.com/a/coupon.php?id=45795_2

I'll write your 50 word classified ad for just 5 bucks:
http://fiverr.com/fastadking/write-your-classified-ad-fat-50-words

$45,000 PER MONTH! You are 14 TIMES more likely to succeed with
this Simple, Highly EFFECTIVE system. Builds your Money-Making
Online Business complete with loads of fresh, HOT LEADS. No more
networking, bugging friends, cold calling. New Economy
Franchising has EVERYTHING you need to Earn THOUSANDS in Cash
immediately. Designed for today's NEW economy. Get started for
now JUST $7.00! CLICK HERE:
http://neweconomyfranchising.biz/splash1.php?id=60&campaign=DrNunEZ

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: , , , , , ,


Thursday, January 10, 2013
 

DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
*************************************

Do Something Nice

by Kevin Nunley
http://DrNunley.com

Nothing promotes your business like good word of mouth. When
someone has a good experience with your company and tells other
people about it, their word of mouth is the most powerful form of
advertising known.

A friend or associate telling you a product or service is good is
vastly more effective than even the most expensive network TV
commercial. We believe what friends tells us and often act on
their advice.

I don't have any scientific proof that this is true, but I
strongly suspect that doing something nice for someone is a major
source of good word of mouth.

Make a point of doing something nice for a customer or prospect
every day. This is especially rewarding when that person is
someone who emailed you, sent you a letter, called you, or
visited your store. These "active" people are the same ones who
will take time to tell others about their experience.

In recent years when businesses have been cutting back and making
employees work longer hours, random acts of kindness may be
getting harder to find.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

************************************
NEW: $5 ads, $40 sales letters,$55 press release with placement
on 100 top media sites!

Many of you asked for lower prices to battle a tougher business
climate. So I lined up a team of excellent pro writers who
are willing to offer their best work at deep discounts.

They write your copy, I edit and improve it before sending it
to you.

WHERE? See DrNunley's new http://CheapWriting.com

But if you want Kevin Nunley to write your copy from scratch,
get it at http://DrNunley.com at the lowest prices I've offered
since 2000.
************************************

Your Company Backgrounder

by Kevin Nunley
http://DrNunley.com

If you really want to impress media, include a company
backgrounder when you send them a press release.

Your backgrounder tells a reporter all the who-what-why- where-
when about your company. This may be the additional information a
reporter, editor, or producer really needs to understand just how
good a story your business can be.

A backgrounder should include a rundown on the market or
opportunity your company goes after. It should also contain a
history of you and your firm. Tell how you got started and why
you do what you do (that's usually the part that gives a story
its interest).

Put in a products section that lists and explains you major
products and services. You might also spend some space discussing
your overall industry, including a few facts about your
competitors. This is especially helpful if you suspect editors
don't know much about your industry.

Top your backgrounder off with bios of your management team.

Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/pr-service

*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more.

The Best Way To Make Money Online.
http://www.freesitesignup.com/a/coupon.php?id=45795_2

I'll write your 50 word classified ad for just 5 bucks:
http://fiverr.com/fastadking/write-your-classified-ad-fat-50-words

$45,000 PER MONTH! You are 14 TIMES more likely to succeed with
this Simple, Highly EFFECTIVE system. Builds your Money-Making
Online Business complete with loads of fresh, HOT LEADS. No more
networking, bugging friends, cold calling. New Economy
Franchising has EVERYTHING you need to Earn THOUSANDS in Cash
immediately. Designed for today's NEW economy. Get started for
now JUST $7.00! CLICK HERE:
http://neweconomyfranchising.biz/splash1.php?id=60&campaign=DrNunEZ

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: , , , , , , ,


Wednesday, December 12, 2012
 

DRNUNLEY'S MARKETING TIPS
*************************************
NEW: $5 ads, $40 sales letters,$55 press release with placement
on 100 top media sites!

Many of you asked for lower prices to battle a tougher business
climate. So I lined up a team of excellent pro writers who
are willing to offer their best work at deep discounts.

They write your copy, I edit and improve it before sending it
to you.

WHERE? See DrNunley's new http://CheapWriting.com

But if you want Kevin Nunley to write your copy from scratch,
get it at http://DrNunley.com at the lowest prices I've offered since
2000.
*************************************

Include Step-by-Step Details

by Kevin Nunley
http://DrNunley.com

Prospects and customers love it when you give them step-by-step
directions. Your sales will soar when your marketing materials
tell customers what you want them to do. Tell them HOW you want
them to do it. Never leave your customer asking "what do I do
next?"

A large segment of customers will buy when you headline with
"Step-by-Step Details that show anyone how to do this easily." If
you can, keep your list of steps down to three to five. Ten and
20-step lists can be intimidating.

This strategy also works with a slightly different twist. Give
customers a step-by-step list of exactly what YOU will do when
providing your service or delivering a product.

This sets many customers at ease, giving them confidence they
will get a good value from their purchase. It also greatly
reduces the number of questions you have to answer via email and
over the phone.

Insure customers you are there to help them as they follow your
list of to-do's. Provide an email address or phone number where
they can get information quickly. Also point them to a spot on
your website that steps them through the process and includes
stories of how other customers successfully used the process.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

************************************

Speak For Success

by Kevin Nunley
http://DrNunley.com

You don't have to be a famous person to be a successful speaker.
Groups of all kinds are constantly looking for speakers who have
interesting information or are entertaining.

It isn't hard to turn a few speaking engagements into real
business builders. One woman I know started speaking to school
groups. Then she started selling her home made books at the back
of the room after her speeches.

Within a year she was in hot demand, selling thousands of books,
and earning three times what her regular job paid her.

Start by becoming an expert in a popular subject. Go to your
local library and read everything you can on the subject. Search
the Internet for articles and insider discussion groups.

Look for speaking opportunities with business groups,
associations, churches, civic organizations, and community
colleges.

Keep your talk to 20 minutes. Try to limit your focus to one or
two main points. Provide a sheet of details that includes your
offers and contact info.


Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/pr-service

*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more.

$45,000 PER MONTH! You are 14 TIMES more likely to succeed with
this Simple, Highly EFFECTIVE system. Builds your Money-Making
Online Business complete with loads of fresh, HOT LEADS. No more
networking, bugging friends, cold calling. New Economy
Franchising has EVERYTHING you need to Earn THOUSANDS in Cash
immediately. Designed for today's NEW economy. Get started for
now JUST $7.00! CLICK HERE:
http://neweconomyfranchising.biz/splash1.php?id=60&campaign=DrNunEZ

Tired of scammy make money programs?
This program only offers results, no hype.
Check it out now! http://clixtrac.com/goto/?90086

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: , , , , ,


Tuesday, November 27, 2012
 

DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997

*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************

Team Up With Internet Advertisers

by Kevin Nunley
http://DrNunley.com

Internet advertising tends to be cheap, but it can take quite a
bundle to keep your messages consistently in front of a lot of
prospects. Buying audience for your website is almost always an
expensive proposition.

One way to stretch your reach on the Internet is to team up with
other businesses that are reaching a lot of prospects with
advertising. Have them include your ad, banner, link, or (even
better) article on their website or in their advertising.

Watch for web-based businesses that advertise frequently in top
ezines, in card decks, on TV, and in magazines. Get mentioned on
their site and harvest some of the benefit of their aggressive ad
campaign.

You are more likely to receive cooperation from businesses that
have clients similar to yours. Show the business how you offer a
valuable product or service their customers will appreciate.
Including you on their site must be a benefit for them.

Many intense Internet advertisers are looking for ways to defray
their marketing expenses. Offer to pay a portion of the cost in
exchange for being included in ads and on their site.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

************************************

Tips For Telephone Selling

by Kevin Nunley
http://DrNunley.com

The Internet revolution has only increased the need for telephone
marketing. Many of the largest e-commerce sites ask for your
phone number, then have a room of expert telephone sales reps
call you for the big pitch.

Why? Telephone selling works. Here are some simple tips that will
boost your effectiveness on the phone.

**Try to go directly to the person who can authorize a purchase
for your product or service.

**When you get the decision maker on the line, jump into a
concise statement of the main benefit you can bring her. "We have
a new process that can save you 20% on production costs."

**Prospects appreciate courtesy. Begin by asking if it is a good
time to talk. If not, ask the prospect when you can call back.
Have several dates and times ready for suggestion.

**Jot down a few notes before making your call, then use your
talking points to keep your pitch on track. Take a few notes
immediately after the call so you can remember exactly what was
said when it comes time to call again.

**Don't wait too long to ask for the sale.

**Offer to send more information via mail, email, or direct them
to your website.

Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
See my famous PR deal at http://drnunley.com/pr-service

*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more.

$45,000 PER MONTH! You are 14 TIMES more likely to succeed with
this Simple, Highly EFFECTIVE system. Builds your Money-Making
Online Business complete with loads of fresh, HOT LEADS. No more
networking, bugging friends, cold calling. New Economy
Franchising has EVERYTHING you need to Earn THOUSANDS in Cash
immediately. Designed for today's NEW economy. Get started for
now JUST $7.00! CLICK HERE:
http://neweconomyfranchising.biz/splash1.php?id=60&campaign=DrNunEZ

Tired of scammy make money programs?
This program only offers results, no hype.
Check it out now! http://clixtrac.com/goto/?90086

CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out!  Don't let a troubled
economy get YOUR business in trouble.  Advertise wisely with a
50-word ad.  I write it, you use it however you like!  Home of
the $25 ad!  http://www.FastAdKing.com

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: , , , , ,


Friday, November 16, 2012
 

DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997

*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
ALL NEW ARTICLES posted daily on http://DrNunley.com and
http://KevinNunley.com . How to get on TV news,5 ways to
fill your autoresponders so they sell, How to bring back
an old business, SEO copy Google and Bing love, and How
to market on Facebook!
*************************************

Promote To Local Media

by Kevin Nunley
http://DrNunley.com

Media are constantly looking for new stories and information that
will interest their audiences.

Chances are, your town has at least one major newspaper, several
smaller papers, a few TV stations, a bunch of radio stations, and
at least one cable company.

Local media like to cover local stories. You have a much better
chance of getting free publicity from a reporter in your area
than from national media.

Send media a press release when you have something new to
announce: a new product, service, public service program, or
alliance with another business.

Small businesses often make good feature stories. Work up a sheet
of helpful tips related to your business. Make sure they are
things the media audience will be interested in.

Local talk radio stations and programs are constantly in need of
interesting guests. Watch for times when your area of expertise
fits with a breaking story, holiday, or issue the media is
covering.

Work with local charities and blow your own horn.


Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

************************************

Turn Failure Into Success

by Kevin Nunley
http://DrNunley.com

One of the reasons why huge fortunes have been made in
California's Silicon Valley is failure is no big deal.

Among the thousands of Internet start-ups, many are bound to
fail. Those caught in bad deals simply jump to a new idea and try
again. Even while we are hearing of one dot-com failure after
another, there are big new websites popping up.

AOL founder Steve Case says the harder they fall the bigger they
become. Case is convinced from his personal experience that major
failures sharpen a company, bring new knowledge, and help the
firm to come back strong.

Here are some ways to brainstorm for new ideas after an idea,
product, or service turns out to be a disappointment.

Find someone outside your circle to look through your failure and
see where things tripped up. Often a fresh view can give you
clues you hadn't thought of.

Take a long look at your marketing. Does the average customer
understand it? Is there a way to refocus it for a stronger
appeal?

Even when business is going well and sales are mounting, take
time to look for things that could challenge your success.


Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
See my famous PR deal at http://drnunley.com/pr-service

*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more.

$45,000 PER MONTH! You are 14 TIMES more likely to succeed with
this Simple, Highly EFFECTIVE system. Builds your Money-Making
Online Business complete with loads of fresh, HOT LEADS. No more
networking, bugging friends, cold calling. New Economy
Franchising has EVERYTHING you need to Earn THOUSANDS in Cash
immediately. Designed for today's NEW economy. Get started for
now JUST $7.00! CLICK HERE:
http://neweconomyfranchising.biz/splash1.php?id=60&campaign=DrNunEZ

Tired of scammy make money programs?
This program only offers results, no hype.
Check it out now! http://clixtrac.com/goto/?90086

Wordpress Domination gives you step-by-step VIDEOS that show you
how to build an impressive Wordpress site in just 5 minutes! Easy to
follow videos clear the fog and give you fast mastery of the
Wordpress dashboard, search engine optimization, and the full
range of revolutionary widgets. Now YOU can have a Wordpress site
that looks just as good as the one's created by expensive
designers. See Wordpress Domination NOW at
http://Wordpress-Domination.com.

CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out!  Don't let a troubled
economy get YOUR business in trouble.  Advertise wisely with a
50-word ad.  I write it, you use it however you like!  Home of
the $25 ad!  http://www.FastAdKing.com

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: , , , , ,


Tuesday, November 06, 2012
 

DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997

*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Replace Your Business Card With a One Sheet

by Kevin Nunley
http://DrNuney.com

The problem with business cards is they generally don't give
enough information about your business. They only have room for
your most basic contact info and maybe a slogan line about what
you do.

A business card can't list your hottest services, your latest
products, your upcoming bargains, or your philosophy on customer
service.

These are often the factors that turn a meeting into a sale.
Instead of handing out cards (or in ADDITION to handing out
cards), pass out a one sheet. This is exactly what it sounds
like, a single sheet of 8x11 paper printed on one or both sides
listing all the benefits I mentioned above.

Start your one sheet off with a headline at the top touting your
most impressive and popular benefit. What is it you provide that
customers almost always go for? Next include a sub heading that
explains your business a little more.

Follow that with a graphic (your photo, a picture of your
building, etc.) and a pack of bulleted features/benefits. Also
include testimonials from satisfied customers or recognized
experts in your field.


Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

************************************
Check out Kevin's new article about Advertising on Facebook
to their massive one BILLION members. Written for your
small biz. http://DrNunley.com
************************************
Convert Business Language into People Language

by Kevin Nunley
http://DrNunley.com

Jargon tends to creep into our language no matter what business
we're in. When I meet with teachers at my kid's parent
conference, they use a lot of terms and codes I don't understand.

We tend to do the same thing in business. A letter or email to a
customer can use business-speak phrases like "in our considered
opinion" and "enclosed please find." Simplify these into everyday
language: "we think" and "here is."

Often we use jargon and complex phrases in an effort to seem
smart, serious, professional, or give our ideas more weight.
While that may be a smart thing to do when communicating with
other workers in your field, customers react best to straight,
plain talk.

After you write something, try to speak the same ideas. If you
are saying something you wouldn't say in normal spoken
conversation, change it to sound more natural.

This ability to put even complex ideas into everyday language is
the hallmark of many successful politicians. They know their
careers depend on helping voters connect with their ideas.


Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
See my famous PR deal at http://kevinnunley.com/release.htm

*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://kevinnunley.com/drnad.htm

$45,000 PER MONTH! You are 14 TIMES more likely to succeed with
this Simple, Highly EFFECTIVE system. Builds your Money-Making
Online Business complete with loads of fresh, HOT LEADS. No more
networking, bugging friends, cold calling. New Economy
Franchising has EVERYTHING you need to Earn THOUSANDS in Cash
immediately. Designed for today's NEW economy. Get started for
now JUST $7.00! CLICK HERE:
http://neweconomyfranchising.biz/splash1.php?id=60&campaign=DrNunEZ

Tired of scammy make money programs?
This program only offers results, no hype.
Check it out now! http://clixtrac.com/goto/?90086

Wordpress Domination gives you step-by-step VIDEOS that show you
how to build an impressive Wordpress site in just 5 minutes! Easy to
follow videos clear the fog and give you fast mastery of the
Wordpress dashboard, search engine optimization, and the full
range of revolutionary widgets. Now YOU can have a Wordpress site
that looks just as good as the one's created by expensive
designers. See Wordpress Domination NOW at
http://Wordpress-Domination.com.

CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out!  Don't let a troubled
economy get YOUR business in trouble.  Advertise wisely with a
50-word ad.  I write it, you use it however you like!  Home of
the $25 ad!  http://www.FastAdKing.com

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: , , , , ,


Tuesday, October 23, 2012
 

DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997

*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Better, Faster, Cheaper

by Kevin Nunley
http://DrNunley.com

If there is one thing that the Internet and smart phones have
done, it has been to force everything in business toward "better,
faster, cheaper."

All these new forms of communication let customers easily shop
with more of your competitors. That means more variety, bigger
selection, and sometimes lower prices and better service for
customers.

It also means a LOT more pressure on businesses to cut costs and
offer better service. In some industries, the trend is simply
unavoidable. When computer manufacturers tried to raise the price
of computers, the strategy backfired. Customers simply weren't
willing to pay for a product that wasn't cheaper and better.

In the past, when consumers couldn't search the Internet for
almost anything under the sun, many would pay higher prices and
wait longer for delivery simply because they didn't have any
other easy choice. You may STILL be able to take your time and
keep prices high if customers don't have many choices or PERCEIVE
they don't have many choices (for example, if you're the best in
your biz and buying from anyone else would mean settling for less
quality).


Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

************************************
See Kevin's dramatically LOWER prices and Expanded Options for
promoting your business:

- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letters and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm

Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and classified ad
with distribution to a huge audience just $299: http://DrNunley.com/123.htm
************************************
Marketing a Small Town Business

by Kevin Nunley
http://DrNunley.com

A lot of people who read these articles live in small towns.
Smaller communities are great places to live, but they often
offer fewer opportunities to earn an income. People in rural
communities have long known their best chance to succeed can be
in owning and operating their own business.

How do you market a small town business (or a neighborhood
business in a city--which works much the same way)?

Start with the oldest and most effective form of marketing known.
Talk to people. Smile, look them in the eye, and tell them about
your business and how what you sell can help them. You don't have
to do a hard sell, but give people you know or meet the lowdown
on what you've been up to. In small towns, that kind of local,
personal information is as important as the morning headlines.

Talk to the editor of the nearest newspaper about doing a feature
story on you and your business. Make a point of noting the
interesting or helpful information you can provide for the
article.

Check the price of radio and cable TV ads. It's not unusual to
buy these commercials for a few dollars each in small
communities. And don't forget no-cost Craigslist, a staple for
many small communities.

Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
See my famous PR deal at http://drnunley.com/release.htm

*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm

Tired of scammy make money programs?
This program only offers results, no hype.
Check it out now! http://clixtrac.com/goto/?90086

Wordpress Domination gives you step-by-step VIDEOS that show you
how to build an impressive Wordpress site in just 5 minutes! Easy to
follow videos clear the fog and give you fast mastery of the
Wordpress dashboard, search engine optimization, and the full
range of revolutionary widgets. Now YOU can have a Wordpress site
that looks just as good as the one's created by expensive
designers. See Wordpress Domination NOW at
http://Wordpress-Domination.com.

CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out!  Don't let a troubled
economy get YOUR business in trouble.  Advertise wisely with a
50-word ad.  I write it, you use it however you like!  Home of
the $25 ad!  http://www.FastAdKing.com

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: , , , ,


Tuesday, October 16, 2012
 

DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997

*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
How to Design a Print Ad

by Kevin Nunley
http://DrNunley.com

Got a display ad coming up in the local paper? Distributing
flyers on cars in your area? Are you including a sales one sheet
in this month's invoices to customers?

Here is a simple and effective way to lay out a print ad. Start
with a headline in large bold letters. You can phrase it like a
question to pull people into the rest of your copy.

WANT TO LOWER YOUR PHONE BILL?

Follow that with a sentence in large, bold letters that explains
your offer.

"Make calls to anywhere in the world at any time of the week 24
hours a day for just 1 cent a minute."

Below that insert a photo, illustration, or graphic to add life
to your ad. Then list your main features paired with the benefits
they provide. Write them in bulleted form for quick and easy
reading.

Finally, tell people how they can buy. Give them several ways to
contact you. Include your phone, email, web site, and physical
location.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

************************************
See Kevin's dramatically LOWER prices and Expanded Options for
promoting your business:

- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letters and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm

Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and classified ad
with distribution to a huge audience just $299: http://DrNunley.com/123.htm
************************************
11,000 Media Contacts

by Kevin Nunley
http://DrNunley.com

These days media organizations are having to do more with fewer
people and smaller budgets. This means your local TV, radio, or
newspaper outlet may be paying a lot more attention to press
releases which give them a free source of ideas and story leads.

There has never been a better time to write your press release
and send it out to media. How many media are there? It depends
what you're trying to do with your press release.

There are several PR companies online these days offering to send
your release to 11,000 or more contacts. Most of these lists are
packed with very specialized publications (like the Drinking
Water Journal) and ezines who have no interest in your release.

I've found there are about 5,000 media outlets at any given time
that are interested in receiving press releases on a wide range
of topics. These are TV, daily and weekly newspapers, a few news
services, some online news services, and a small handful of
general interest magazines. The vast majority of contacts on any
list are radio stations whose numbers account for more than half
of media in North America.

Also look for lists of media who specialize in covering your
industry. If you sell computer books, you might look for a
computer industry list and an education list. These more
specialized lists range from 6 contacts to almost 200 depending
on the subject area.

Beyond that, you don't need to worry about targeting. All major
media outlets have a person who goes through releases and targets
them to the editor or reporter who covers your topic.

Doing your own PR on the cheap? Check out PR.com's free service.
Not bad for free and pretty good at getting you on big online
news sites, but they don't publicize MLM or affiliate programs.
For that use free PressExposure.com.

Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
See my famous PR deal at http://drnunley.com/release.htm

*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm

Tired of scammy make money programs?
This program only offers results, no hype.
Check it out now! http://clixtrac.com/goto/?90086

Wordpress Domination gives you step-by-step VIDEOS that show you
how to build an impressive Wordpress site in just 5 minutes! Easy to
follow videos clear the fog and give you fast mastery of the
Wordpress dashboard, search engine optimization, and the full
range of revolutionary widgets. Now YOU can have a Wordpress site
that looks just as good as the one's created by expensive
designers. See Wordpress Domination NOW at
http://Wordpress-Domination.com.

CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out!  Don't let a troubled
economy get YOUR business in trouble.  Advertise wisely with a
50-word ad.  I write it, you use it however you like!  Home of
the $25 ad!  http://www.FastAdKing.com

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: , , , , , ,


Tuesday, October 02, 2012
 

DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997

*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Customers Buy More Than Your Products

by Kevin Nunley
http://DrNunley.com

Recently a supplier that I have used for a long time was bought
out by another company. Even though the new organization provides
the same service at the same price, I'm disappointed. I'll miss
the friendly help the original owner provided.

Come to think of it, his personality and assistance was the main
reason I was his customer. When I talked to several friends who
also use the service, they said the same things.

This brings up a great point. Customers buy for a lot of reasons
and most of them have nothing to do with the quality or price of
your product or service.

Customers buy:
 * Your personality
 * Your service
 * The way your store or website looks
 * Your philosophy about life, business, or politics
 * The way your store smells
 * Your efficiency
 * Your reputation among people they know
 * Your location or memorable web address


Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

************************************
See Kevin's dramatically LOWER prices and Expanded Options for
promoting your business:

- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letters and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm

Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and classified ad
with distribution to a huge audience just $299: http://DrNunley.com/123.htm
************************************
Market With Your Order Form

by Kevin Nunley
http://DrNunley.com

Most customers have very busy lives and don't always remember
what they did and where. When I worked in radio, we were often
stunned to learn people often couldn't remember which station
they won a prize from.

The same goes for customers. People may buy from you, then forget
who they bought from just a few weeks later. That is a real
problem if you are depending on word of mouth (which you
should!).

Put your logo bright and bold on every one of your order forms.
Make sure your name is stamped onto your customer's memory at the
time of the sale.

Some smart business people turn their order form into a brochure.
They include an ad and a full list of their products and
services. The order form is on the final page. The brochure also
gives you space to include a coupon for the next purchase.


Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm

Tired of scammy make money programs?
This program only offers results, no hype.
Check it out now! http://clixtrac.com/goto/?90086

Wordpress Domination gives you step-by-step VIDEOS that show you
how to build an impressive Wordpress site in just 5 minutes! Easy to
follow videos clear the fog and give you fast mastery of the
Wordpress dashboard, search engine optimization, and the full
range of revolutionary widgets. Now YOU can have a Wordpress site
that looks just as good as the one's created by expensive
designers. See Wordpress Domination NOW at
http://Wordpress-Domination.com.

Learn My ONE SIMPLE TIP for getting everyone talking about your
business, idea, or product. Invented by Internet Mastermind
Harvey Segal. Now this super easy strategy is YOURS to earn
THOUSANDS this month! Drive unlimited super HOT targeted traffic
to your site, blog, or affiliate site. FREE EBOOK reveals all!
Get Started NOW: http://tinyurl.com/8vqjf6x

$1,200 PER DAY CASH! Earned the EASY Way. Simple system lets you
work part-time from home. I need just a few people who are
serious about earning a full-time income. No long days, no
commuting, no boss, no working overtime. Yes, pull down $30,000
per month by simply loafing around the house.
FREE INFO: http://www.hypertracker.com/go/xelle/classdun1/*003/*

CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out!  Don't let a troubled
economy get YOUR business in trouble.  Advertise wisely with a
50-word ad.  I write it, you use it however you like!  Home of
the $25 ad!  http://www.FastAdKing.com

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: , , , , , ,


Tuesday, September 25, 2012
 

DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997

*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Market With Your Own Music Track

by Kevin Nunley
http://DrNunley.com

When oldies radio stations want to take their listeners back to
the 1950s and 1960s, they often play commercial jingles from
those eras. Those of us who remember those days can walk through
a grocery store and...from the deep recesses of our
memories...sing 40 year-old jingles to a great many products on
the shelves.

Your own music track--played over and over in your radio
commercials, on your phone hold, on your website, and over
speakers in your store--can be a powerful marketing tool.

In the past businesses have paid from $5,000 to $200,000 to have
professional musicians compose, perform, and record their music
track. These days every city and town of every size has excellent
musicians just waiting for someone to ask them to work. Many have
outstanding digital home recording studios that surpass the
multi-million dollar big label studios of the past.

Bottom line: You can use local musicians to compose and record
your music track for as little as a few hundred dollars.

Ask local music stores and music teachers about capable
musicians. Check with recording studios listed in the phone book
and in entertainment newspapers. Find one or two pieces of music
that sound similar to what you want. This will help musicians
zero in on the sound you are after.

You may want to stipulate in writing that your music was created
as a "work for hire" so that you keep the copyright.


Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

************************************
See Kevin's dramatically LOWER prices and Expanded Options for
promoting your business:

- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letters and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm

Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and classified ad
with distribution to a huge audience just $299: http://DrNunley.com/123.htm
************************************
Full-Color Postcards

by Kevin Nunley
http://DrNunley.com

Postcards are the direct marketer's ace in the hole. They are
cheaper to send than regular letters and people can read them
without having to open an envelope (a HUGE advantage).

Many printing firms who specialize in postcards offer full-color
cards for $100 per 1,000. Full-color cards practically jump out
of the stack of mail at prospects. You know how you reach first
for the full-color postcard of an exotic location sent by a
vacationing relative? Your cards can work with the same attention
getting power.

Many experienced direct mail marketers say full-color postcard
campaigns get them as much as double the response over a sales
letter and at HALF the price.

Try to have your photo or graphic help tease the message on the
back. Use a headline to deliver your main offer. Include a time
limit to increase response. One smart marketer takes photos on
vacations and puts them on postcards for a monthly send to
customers.


Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm

Tired of scammy make money programs?
This program only offers results, no hype.
Check it out now! http://clixtrac.com/goto/?90086

Wordpress Domination gives you step-by-step VIDEOS that show you
how to build an impressive Wordpress site in just 5 minutes! Easy to
follow videos clear the fog and give you fast mastery of the
Wordpress dashboard, search engine optimization, and the full
range of revolutionary widgets. Now YOU can have a Wordpress site
that looks just as good as the one's created by expensive
designers. See Wordpress Domination NOW at
http://Wordpress-Domination.com.

Learn My ONE SIMPLE TIP for getting everyone talking about your
business, idea, or product. Invented by Internet Mastermind
Harvey Segal. Now this super easy strategy is YOURS to earn
THOUSANDS this month! Drive unlimited super HOT targeted traffic
to your site, blog, or affiliate site. FREE EBOOK reveals all!
Get Started NOW: http://tinyurl.com/8vqjf6x

$1,200 PER DAY CASH! Earned the EASY Way. Simple system lets you
work part-time from home. I need just a few people who are
serious about earning a full-time income. No long days, no
commuting, no boss, no working overtime. Yes, pull down $30,000
per month by simply loafing around the house.
FREE INFO: http://www.hypertracker.com/go/xelle/classdun1/*003/*

CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out!  Don't let a troubled
economy get YOUR business in trouble.  Advertise wisely with a
50-word ad.  I write it, you use it however you like!  Home of
the $25 ad!  http://www.FastAdKing.com

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: , , , , , ,



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