DrNunley's Marketing Tips ezine
Tuesday, October 16, 2012
 

DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997

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Read this ezine online at http://drnunley.blogspot.com/
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How to Design a Print Ad

by Kevin Nunley
http://DrNunley.com

Got a display ad coming up in the local paper? Distributing
flyers on cars in your area? Are you including a sales one sheet
in this month's invoices to customers?

Here is a simple and effective way to lay out a print ad. Start
with a headline in large bold letters. You can phrase it like a
question to pull people into the rest of your copy.

WANT TO LOWER YOUR PHONE BILL?

Follow that with a sentence in large, bold letters that explains
your offer.

"Make calls to anywhere in the world at any time of the week 24
hours a day for just 1 cent a minute."

Below that insert a photo, illustration, or graphic to add life
to your ad. Then list your main features paired with the benefits
they provide. Write them in bulleted form for quick and easy
reading.

Finally, tell people how they can buy. Give them several ways to
contact you. Include your phone, email, web site, and physical
location.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

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See Kevin's dramatically LOWER prices and Expanded Options for
promoting your business:

- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letters and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm

Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and classified ad
with distribution to a huge audience just $299: http://DrNunley.com/123.htm
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11,000 Media Contacts

by Kevin Nunley
http://DrNunley.com

These days media organizations are having to do more with fewer
people and smaller budgets. This means your local TV, radio, or
newspaper outlet may be paying a lot more attention to press
releases which give them a free source of ideas and story leads.

There has never been a better time to write your press release
and send it out to media. How many media are there? It depends
what you're trying to do with your press release.

There are several PR companies online these days offering to send
your release to 11,000 or more contacts. Most of these lists are
packed with very specialized publications (like the Drinking
Water Journal) and ezines who have no interest in your release.

I've found there are about 5,000 media outlets at any given time
that are interested in receiving press releases on a wide range
of topics. These are TV, daily and weekly newspapers, a few news
services, some online news services, and a small handful of
general interest magazines. The vast majority of contacts on any
list are radio stations whose numbers account for more than half
of media in North America.

Also look for lists of media who specialize in covering your
industry. If you sell computer books, you might look for a
computer industry list and an education list. These more
specialized lists range from 6 contacts to almost 200 depending
on the subject area.

Beyond that, you don't need to worry about targeting. All major
media outlets have a person who goes through releases and targets
them to the editor or reporter who covers your topic.

Doing your own PR on the cheap? Check out PR.com's free service.
Not bad for free and pretty good at getting you on big online
news sites, but they don't publicize MLM or affiliate programs.
For that use free PressExposure.com.

Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
See my famous PR deal at http://drnunley.com/release.htm

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DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm

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CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out!  Don't let a troubled
economy get YOUR business in trouble.  Advertise wisely with a
50-word ad.  I write it, you use it however you like!  Home of
the $25 ad!  http://www.FastAdKing.com

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We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

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- posted by Kevin @ 10:46 AM

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